• Journal of the Korea Institute of Information and Communication Engineering
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• v.23 no.1
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• pp.1-6
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• 2019

This study visualized users reaction about movies based on keywords with high frequency. For this work, we collected data of movie reviews on . A total of six movies were selected, and we conducted the work of data gathering and preprocessing. Semantic network analysis was used to understand the relationship among keywords. Also, NetDraw, packaged with UCINET, was used for data visualization. In this study, we identified the differences in characteristics of review contents regarding each movie. The implication of this study is that we visualized movie reviews made by sentence as keywords and explored whether it is possible to construct the interface to check users' reaction at a glance. We suggest that further studies use more diverse movie reviews, and the number of reviews for each movie is used in similar quantities for research.

• Fashion & Textile Research Journal
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• v.2 no.3
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• pp.246-252
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• 2000

The purpose of this study was to analyze the characteristics of the factor structure in Clothing Silhouette Image and the differences of Image Evaluation related to Grouping of Line and Grouping of Body Emphasis using Silhouette Image Factor and Life Space as variables. Clothing Silhouette Image was estimated by the photographs of 9 Life Spaces ${\times}$ 23 Clothing Silhouettes with 15 semantic differentiated by-polar scales. The major finding were : The factor structure of Clothing Silhouette Image were found to include 4 factor dimensions-Capability Evaluation, Function, Activity. It was clear that Silhouette Image were affected by Life Spaces. There were the differences of Image Evaluation related to Grouping of Line and Grouping of Body Emphasis. There were the differences of Life Space Evaluation related to Grouping of Line and Grouping of Body Emphasis. Therefore it is important to considerate Life Space for selecting Clothing Silhouette.

• Asia Marketing Journal
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• v.12 no.4
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• pp.1-25
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• 2011

Brand names are often considered as a part of product and important extrinsic cues of product evaluation, when consumers make purchasing decisions. For a company, brand names are also important assets. Building a strong brand name in the Chinese commonwealth is a main challenge for many global companies. One of the first problem global company has to face is how to translate English brand name into Chinese brand name. It is very difficult decision because of cultural and linguistic differences. Western languages are based on an alphabet phonetic system, whereas Chinese are based on ideogram. Chinese speakers are more likely to recall stimuli presented as brand names in visual rather than spoken recall, whereas English speakers are more likely to recall the names in spoken rather than in visual recall. We interpret these findings in terms of the fact that mental representations of verbal information in Chinese are coded primarily in a visual manner, whereas verbal information in English is coded by primarily in a phonological manner. A key linguistic differences that would affect the decision to standardize or localize when transferring English brand name to Chinese brand name is the writing system. Prior Chinese brand naming research suggests that popular Chinese naming translations foreign companies adopt are phonetic, semantic, and phonosemantic translation. The phonetic translation refers to the speech sound that is produced, such as the pronunciation of the brand name. The semantic translation involves the actual meaning of and association made with the brand name. The phonosemantic translation preserves the sound of the brand name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner. name and brand meaning. Prior brand naming research has dealt with word-level analysis in examining English brand name that are desirable for improving memorability. We predict Chinese brand name suggestiveness with different translation methods lead to different levels of consumers' evaluations. This research investigates the structural linguistic characteristics of the Chinese language and its impact on the brand name evaluation. Otherwise purpose of this study is to examine the effect of brand concept on the evaluation of brand name. We also want to examine whether the evaluation is moderated by Chinese translation types. 178 Taiwanese participants were recruited for the research. The following findings are from the empirical analysis on the hypotheses established in this study. In the functional brand concept, participants in Chinese translation by semantic were likely to evaluate positively than Chinese translation by phonetic. On the contrary, in the symbolic brand concept condition, participants in Chinese translation by phonetic evaluated positively than by semantic. And then, we found Chinese translation by phonosemantic was most favorable evaluations regardless of brand concept. The implications of these findings are discussed for Chinese commonwealth marketers with respect to brand name strategies. The proposed model helps companies to effectively select brand name, making it highly applicable for academia and practitioner.

• Cross-Cultural Studies
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• v.38
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• pp.501-521
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• 2015

In this paper, through the comparative analysis of Korean syntactic structure of Chinese auxiliary "Aspect" and with this correspondence, find out the semantic differences between the two languages, and the "Aspect" of aspect are analyzed, and results obtained are as follows.

• Journal of the Korean Society of Clothing and Textiles
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• v.24 no.6
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• pp.861-872
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• 2000

The purpose of this study is to objectively explain the visual sensibility of clothing pattern and develop the design of clothing pattern that satisfies the consumer's sensibility. The photos stimuli on clothing pattern are divided into source, presentation, layout and are composed of each 6 photos per chapter totally 48 photos and semantic differential bi-polar scales are consist of 27 couples sensibility words. The subjects were 400 females in the twenties. Data were analyzed by SAS. The major finds were as follows: 1. As a result of the factor analysis, 4 factors of visual sensibility were consist of Coordination, Hardness and Softness, Attention, Rhythm. 2. As to the difference of visual sensibility based on the composition of clothing pattern, there were differences Hardness and Softness, Rhythm by source and there were significant differences among 4 factors by presentation and layout. 3. According to the age and education level, there were significant differences in Attention, Rhythm and according to the consuming areas, there were significant differences in Coordination, Rhythm. 4. According to sensibility positioning, The clothing pattern was classified as soft-hard, simple-complicated. 5. As a result of the regression analysis, preference, consuming desire and satisfaction appears to be closely related. Good quality is related with total clothing image which is brought about composition of clothing pattern.

• Korean Journal of Remote Sensing
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• v.38 no.6_1
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• pp.991-1005
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• 2022

Satellite imaging is an effective supplementary data source for detecting and verifying nuclear activity. It is also highly beneficial in regions with limited access and information, such as nuclear installations. Time series analysis, in particular, can identify the process of preparing for the conduction of a nuclear experiment, such as relocating equipment or changing facilities. Differences in the semantic segmentation findings of time series photos were employed in this work to detect changes in meaningful items connected to nuclear activity. Building, road, and small object datasets made of KOMPSAT 3/3A photos given by AIHub were used to train deep learning models such as U-Net, PSPNet, and Attention U-Net. To pick relevant models for targets, many model parameters were adjusted. The final change detection was carried out by including object information into the first change detection, which was obtained as the difference in semantic segmentation findings. The experiment findings demonstrated that the suggested approach could effectively identify altered pixels. Although the suggested approach is dependent on the accuracy of semantic segmentation findings, it is envisaged that as the dataset for the region of interest grows in the future, so will the relevant scope of the proposed method.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.7
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• pp.1109-1116
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• 1997

This study was designed to investigate the image of show window displays. The specific objectives of the study are as follows; 1) Construct a semantic differential scale to evaluate the images of show window displays; 2) Identify the factor structure of the show window displays; 3) Cluster the brands according to the images of show window displays; 4) Examine how the images of show window displays differ according to the different brand clusters; and 5) Identify by brand clusters, how the different show window display images affect the purchasing desires. The following conclusions were made from this study; 1.25 pairs of adjectives for show window displays were found to include five factor dimensions (total variance 67.7%) such as evaluation, interest, hardness and softness, maturity, and modernity. 2. The brands were divided into six clusters according to the show window display images. 3. There were significant differences in the visual evaluation of the brand clusters in the show window display images. 4. There were significant differences in the show window display images that affect the Purchasing desires among the brand clusters.

• Korean Journal of Child Studies
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• v.25 no.6
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• pp.105-115
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• 2004

The 60 subjects of this study were 3rd, and 6th grade elementary and undergraduate university students. The instrument of 44 items had two typical and two atypical exemplars from 11 semantic categories. Each subject was exposed individually to the word list and asked to categorize each item. At test, subjects generated five items that came to mind in each category. Data was analyzed by 2-way ANOVA, age (3) $\times$ category of typicality (2). All main effects and the interaction effect between age and typicality were significant. There were no significant differences among age groups on typical lists while significant differences between university and elementary school students (Grades 3 and 6) were found on atypical lists. Thus, the knowledge base might be an important factor in implicit memory.

• The Journal of the Acoustical Society of Korea
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• v.39 no.1
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• pp.57-63
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• 2020

The binaural beat is a subjective beating phenomenon due to the frequency difference of sounds heard in both ears, sensed by the human brain. The beating magnitude physically depends on the amplitudes of the two signals with slight different frequencies. Therefore, the binaural beat strength is expected to be affected by the difference in left and right hearing ability. In this study, 34 healthy subjects without hearing loss were chosen. They hear a pure tone sound (450 Hz) at 10 different Sound Pressure Levels (SPLs) (from 50 dB to 27.4 dB) through the one side of ears, while they hear the reference sound (440 Hz, 50 dB) through the other side of ears. Their subjective assessment using a semantic differential method reveals that the binaural beat strength decreases as SPL differences between the two sides of ears increases, if the difference is greater than 2.2 dB. The result suggests that the hearing loss difference between the two sides of ears should be less than 2.2 dB to maximize binaural beating effects.

• Journal of The Korean Association of Information Education
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• v.20 no.5
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• pp.527-534
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• 2016

This study is an analysis of Software image using the semantic differential scale with elementary students. We have selected the items in a total of 35 pairs of test about software-related image adjectives and are categorized into 7 main factors, and then analyzed the entire image with the students. The analysis of the differences between the software images of sex, the female students than male students were recognized the software is complex, slow and difficult and do not want to have. The analysis of the self-awareness on the software, the students who know that well recognized for the software select the positive term for the software. The inter-grade analysis are the older grade students were the answer to the objective features of the software like more difficult and complex.