• The Journal of Industrial Distribution & Business
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• v.12 no.5
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• pp.47-58
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• 2021

Purpose - Current research aimed at exploring the effect differences between the two types of processing product information such as the imagining and the considering on psychological product ownership which could influence the intent to purchase or use the product, and focused on identifying the interaction effects of activated memory information type and advertising information type on each of the information processing types. Research design, data, and methodology - This study divided the information processing types into imagining and considering, and the consumer's memories were divided into autobiographical or episodic and semantic memory. The advertising information was approached in each of event information being together with the product and product feature information. At empirical study, 2(two types of memory activation: episodic and semantic memory activation) ∗ 2(two types of advertising information: event-focused and product feature-focused advertising information) between-subjects design was used to make four types of questionnaire according to the type of experimental groups. Through the survey platform, 'questionnaire stars' of 'WeChat' in China, 219 questionnaire data were collected for empirical study. The structural equation model in AMOS 26 and Anova were used to verify hypotheses. Results - First, the ownership affected the usage intent positively. Second, the imagining did not affect the psychological ownership but did directly affect the usage intention, and the considering affected the ownership positively. Third, the episodic memory activation positively influenced the imagining and negatively affected the considering, whereas the semantic memory activation positively influenced the considering and negatively affected the imagining. Fourth, event-advertising information increased the effects of the activated episodic memory on the imagining, and feature-advertising information increased the effects of the activated semantic memory on the considering. Conclusions - marketers should develop and advertise their product-related event message to trigger the imaging that directly increase the intent to purchase or use their product, when consumers are under the activation of their episodic memory. And marketers should advertise their product feature-related message to trigger the considering that could induce consumers' ownership for their product to increase the intent to purchase or use their product, when they are under the activation of their semantic memory.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.32-39
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• 2009

Semantically-operated services, which is different from Web services or semantic Web services with semantic markup, can be defined as the services providing search function or reasoning function using ontologies. It performs a pre-defined task by exploiting URI, ontology classes, and ontology properties. This study introduces a method for pipelining semantically-operated services based on a semantic broker which refers to ontologies and service description stored in a service manager and invokes by user constraints. The constraints consist of input instances, an output class, a visualization type, service names, and properties. This method provides automatically-generated service pipelines including composit services and a simple workflow to the user. The pipelines provided by the semantic broker can be executed in a fully-automatic manner to find a set of meaningful semantic pipelines. After all, this study would epochally contribute to develop a portal service by ways of supporting human service planners who want to find specific composit services pipelined from distributed semantically-operated services.

• Journal of the Korea Safety Management & Science
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• v.13 no.1
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• pp.81-89
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• 2011

It is presumable that properly designed earcons given simultaneously with visual information could enhance the situation awareness of operators when they are involving in highly complicate process control activities. In this study, population stereotypes of earcons with respect to process control information were identified using 60 Korean subjects. To do this, 11 most distinctive earcons were selected from various earcons having different pitch, rhythm, and timbre. Associations between the selected earcons and 40 pairs of adjectives used to describe the state of control in process were gathered from 37 subjects using a semantic differential method. Based on the results from multivariate analyses, the 40 pairs of adjectives were aggregated into three distinctive semantic dimensions. The emotional maps of the 11 earcons matched with the semantic dimensions were presented in this study. On the basis of these results, a general guideline was suggested for designing earcons to deliver process control information.

• Journal of Korean Clinical Nursing Research
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• v.25 no.3
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• pp.209-220
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• 2019

Purpose: A significant amount of public opinion about nurse bullying is expressed on the internet. The purpose of this study was to analyze the linkage structures among words extracted from comments on internet articles related to nurse workplace bullying using semantic network analysis. Methods: From February 2018 to April 2019, comments made on news articles posted to the Daum and Naver web portal containing keywords such as "nurse", "Taeum", and "bullying" were collected using a web crawler written in Python. A morphological analysis performed with Open Korean Text in KoNLPy generated 54 major nodes. The frequencies, eigenvector centralities, and betweenness centralities of the 54 nodes were calculated and semantic networks were visualized using the UCINET and NetDraw programs. Convergence of iterated correlations (CONCOR) analysis was performed to identify structural equivalence. Results: This paper presents results about March 2018 and January 2019 because these months had highest number of articles. Of the 54 major nodes, "nurse", "hospital", "patient", and "physician" were the most frequent and had the highest eigenvector and betweenness centralities. The CONCOR analysis identified work environment, nurse, gender, and military clusters. Conclusion: This study structurally explored public opinion about nurse bullying through semantic network analysis. It is suggested that various studies on nursing phenomena will be conducted using social network analysis.

• Korean Linguistics
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• v.48
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• pp.333-354
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• 2010

When defining the word related to passive and causative in Korean dictionary, the meaning of headword can be explained by linking them to other related words. The link could be expressed into two forms; the one is 'passive verb causative verb of A' and the other is 'passive form causative form of A.' Whichever the dictionary takes, the important thing is that the content to which it refer should be correct. However the format of 'passive verb causative verb of A' and 'passive form causative form of A' is problematic because the definition of headword does not contain semantic information but syntactic or morphological information. Generic concept 'passive form causative form' and 'passive verb causative verb' refers to respectively morphological and syntactic level but specific concept 'A' refers to semantic level. These morphological, syntactic and semantic level can not be a same dimension so the size of their denotation can not be compared. The way of transform syntactic dimension 'passive verb causative verb' and morphological dimension 'passive form causative form' into semantic dimension is removing 'verb' and 'form' from 'passive verb causative verb' and 'passive form causative form' respectively. Therefore the expression 'passive verb causative verb of A' or 'passive form causative form of A' ought be changed into 'passive causative of A.'

• CELLMED
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• v.13 no.2
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• pp.3.1-3.21
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• 2023

In this study, the drinking culture of the Choseon dynasty is examined with the text frequency analysis technique on the entire 『Choseonwangjosilok (朝鮮王朝實錄)』. This study examined a total of 1,968 volumes and 948 books about 27 kings of Choseon , which spans a total of 518 years, through web crawling on the National Institute of Korean History website. Python 3.8 was used to extract sentences related to alcohol, Rhino 1.4.5 was used for morphological analysis to extract nouns, and Gephi 0.9.2 was used for semantic network analysis. According to 『Choseonwangjosilok (朝鮮王朝實錄)』 about alcohol culture, the results of the analysis are as follow: Alcoholic beverages were more often used in court or in ritual ceremonies rather than those based on specific ingredients or manufacturing methods commonly used by the general public. regarding the ruling class through semantic network analysis l in the 『Choseonwangjosilok (朝鮮王朝實錄)』, the Choseon dynasty was found to be highly associated with political issues related to maintaining the power relations within the Korean royal court system. At times, alcohol was used to maintain personal relationships, while at other times it was seen as an essential item in state ceremonies. It was also used as a highly political means to maintain and strengthen national power.

• The Research Journal of the Costume Culture
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• v.30 no.5
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• pp.766-778
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• 2022

Image-oriented information is becoming increasingly important on social networking services (SNS); the background of this trend is the popularity of selfies. Currently, camera applications using augmented reality (AR) and artificial intelligence (AI) technologies are gaining traction. An AR camera app is a smartphone application that converts selfies into various interesting forms using filters. In this study, we investigated the change of keywords according to the time flow of selfies in Goolgle News articles through semantic network analysis. Additionally, we examined the effects of using an AR camera app on appearance satisfaction and self-esteem when taking a selfie. Semantic network analysis revealed that in 2013, postings of specific people were the most prominent selfie-related keywords. In 2019, keywords appeared regarding the launch of a new smartphone with a rear-facing camera for selfies; in 2020, keywords related to communication through selfies appeared. As a result of examining the effect of the degree of use of the AR camera app on appearance satisfaction, it was found that the higher the degree of use, the higher the user's interest in appearance. As a result of examining the effect of the degree of use of the AR camera app on self-esteem, it was found that the higher the degree of use, the higher the user's negative self-esteem.

• Asia pacific journal of information systems
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• v.19 no.1
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• pp.1-31
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• 2009

This paper empirically examines factors that potentially influence the success of a Web-based semantic search engine. A research model has been proposed that shows the impact of quality-related factors upon the effectiveness of a semantic search engine, based on DeLone and McLean's(2003) information systems success model. An empirical study has been conducted to test hypotheses formulated around the research model, and statistical methods were applied to analyze gathered data and draw conclusions. Implications for academics and practitioners are offered based on the findings of the study. The proposed model includes three quality dimensions of a Web-based semantic search engine-namely, information quality, system quality and service quality. These three dimensions each have measures designed to collectively assess the respective dimension. The model is intended to examine the relationship between measures of these quality dimensions and measures of two dependent constructs, including individuals' net benefit and user satisfaction. Individuals' net benefit was measured by the extent to which the user's information needs were adequately met, whereas user satisfaction was measured by a combination of the perceived satisfaction with search results and the perceived satisfaction with the overall system. A total of 23 hypotheses have been formulated around the model, and a questionnaire survey has been conducted using a functional semantic search website created by KT and Hakia, so as to collect data to validate the model. Copies of a questionnaire form were handed out in person to 160 research associates and employees working in the area of designing and developing semantic search engines. Those who received the form, 148 respondents returned valid responses. The survey form asked respondents to use the given website to answer questions concerning the system. The results of the empirical study have indicated that, of the three quality dimensions, information quality was found to have the strongest association with the effectiveness of a Web-based semantic search engine. This finding is consistent with the observation in the literature that the aspects of the information quality should serve as a basis for evaluating the search outcomes from a semantic search engine. Measures under the information quality dimension that have a positive effect on informational gratification and user satisfaction were found to be recall and currency. Under the system quality dimension, response time and interactivity, were positively related to informational gratification. On the other hand, only one measure under the service quality dimension, reliability was found to have a positive relationship with user satisfaction. The results were based on the seven hypotheses that have been accepted. One may wonder why 15 out of the 23 hypotheses have been rejected and question the theoretical soundness of the model. However, the correlations between independent variables and dependent variables came out to be fairly high. This suggests that the structural equation model yielded results inconsistent with those of coefficient analysis, because the structural equation model intends to examine the relationship among independent variables as well as the relationship between independent variables and dependent variables. The findings offer some useful implications for owners of a semantic search engine, as far as the design and maintenance of the website is concerned. First, the system should be designed to respond to the user's query as fast as possible. Also it should be designed to support the search process by recommending, revising, and choosing a search query, so as to maximize users' interactions with the system. Second, the system should present search results with maximum recall and currency to effectively meet the users' expectations. Third, it should be capable of providing online services in a reliable and trustworthy manner. Finally, effective increase in user satisfaction requires the improvement of quality factors associated with a semantic search engine, which would in turn help increase the informational gratification for users. The proposed model can serve as a useful framework for measuring the success of a Web-based semantic search engine. Applying the search engine success framework to the measurement of search engine effectiveness has the potential to provide an outline of what areas of a semantic search engine needs improvement, in order to better meet information needs of users. Further research will be needed to make this idea a reality.

• The Journal of Information Systems
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• v.18 no.3
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• pp.211-229
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• 2009

Recently, trends of information technology development include offerings of service for personalization, intelligence, and convergence. The research suggested a new tour system that tourists can make their tour packages by applying Semantic Web technology. The system includes ontologies and inference rules for offering intelligent and personalized service. Our system called MYT (Make Your Tour-package) was successfully demonstrated by employing realistic scenarios. Current version of the MYT system needs manager's intervention to link and integrate automatically ontology subsystem and Web service. In further study, the MYT will be extended to the system including a component integrating automatically subsystems and a component capturing and processing context data from RFID/USN.

• English Language & Literature Teaching
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• no.3
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• pp.185-201
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• 1997

This study explores perspectives on responding to EFL students' compositions at the semantic level. In the last three decades, there has been a shift from product-oriented approach to process-oriented one to teaching writing. The shift has led to the criticism of the traditional view on teacher response. The traditional view has been under attack for its overemphasis upon form and ineffectiveness on improving student writing skill. It is also noted that research into students' reactions to the traditional teacher response has been inconclusive. The process-oriented approach, on the other hand, draws its attention to meaning and the logical development of thought as well as linguistic matters. In this context, the present study discusses what EFL teachers need to take into account in providing the semantic-level feedback on students' compositions. Firstly, teacher response to student writing is on-going; teacher feedback involves teacher intervention in the drafting process, the revision process, and the presentation of product. Secondly, in the writing conferences, the teacher provides students an opportunity to talk about writing, assistance and advice on the content/meaning of the written text, helping them expand and clarify thinking about audience(reader) and purpose.