• THE INTERNATIONAL COMMERCE & LAW REVIEW
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• v.61
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• pp.29-55
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• 2014

Subject matter of international trade are various. They contain not only tangible assets such as goods but also intangible assets including service, technology, and capital etc. Technology, a creation of the human intellect, is important as it is the main creative power to produce goods. It can be divided into Patent, Trademark, Know-how and so on. These Technologies are protected by the national and international laws on regulations for the Intellectual Property Rights(IPR), since technology development is needed a lot of time and effort, and the owner of the technology may have crucial benefits for creating and delivering better goods and services to users and customers. Therefore, any licensee who wants to use the technology which other person(licensor) owns, he(the licensee) and the original owner(the licensor) shall make Technology Transfer Contract. Differently from the International Sales Contract in which seller provides the proprietary rights of goods for buyer, in the case of International Transfer of Technology Contract, the licensor doesn't provide proprietary rights of technologies with the licensee, on the contrary the right of using is only allowed during the contract. The purpose of this paper is to examine the main issues in International Transfer of Technology Contract. This author focused on the main obligations of both parties, namely licensor's obligation to provide the technology and licensee's obligation to pay the royalty. As every country has different local mandatory laws about Intellectual Property Rights(IPR) and these mandatory rules and laws prevails over the contract, the related rules and laws should be examined carefully by both parties in advance. Especially the rules and laws about the competition limitation in the local country of licensee and the economic union(like the EU) should be checked before contracting. In addition, the contract has much more complicate and delicate aspects than other international business contracts, so both parties should review carefully before singing the contract.

• The KIPS Transactions:PartD
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• v.11D no.3
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• pp.731-740
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• 2004

In this paper we propose a fast negotiation agent system that guarantees the reciprocity of the attendants in a bilateral negotiation on the e-commerce. The proposednegotiation agent system exploits the incremental learning method based on an artificial neural network in generating a counter-offer and is trained by the previous offer that has been rejected by the other party. During a negotiation, the software agents on behalf of a buyer and a seller negotiate each other by considering the multi-attributes of a product. The experimental results show that the proposed negotiation system achieves better agreements than other negotiation agent systems that are operated under the realistic and practical environment. Furthermore, the proposed system carries out negotiations about twenty times faster than the previous negotiation systems on the average.

• The KIPS Transactions:PartD
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• v.9D no.1
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• pp.167-172
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• 2002

Recently, some of people are keep in research and development of the further more efficient and convenient auction systems using intelligent software agents in electronic commerce. The purpose of this thesis is that a simple auction system has web bulletin boards, is aided by intelligent agent, and generates pertinent auction duration time and starting price for auction goods of auctioneer into a auction system, then the auctioneer gets the highest margin. The seller who want to sell goods, is using internet sends mail that has information for goods to agent of internet auction system. The agent undertake filtering process for already learned information about similar goods. And it calculate duration time and start price from stored bidding history database. In this thesis we propose a mailing agent system pushing information in internet auction that enables to aid decision for auctioneer about the starting time and price which delivers the highest margin.

• Journal of Information Technology Applications and Management
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• v.20 no.4
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• pp.315-338
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• 2013

As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system. In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized around the market of communication base. Network centrality, visible openness, ubiquitous multiplexity, 3 properties of new media increase the market self-efficacy of their customers. Therefore, the structure of market platform that enhance self-efficacy has higher attractiveness.

• The Journal of Fisheries Business Administration
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• v.41 no.3
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• pp.79-102
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• 2010

Abalone is a primary commodity that is almost traded as live fishes. So the application of 'addition' is common in local transaction of abalone. Nevertheless, an excessive application of addition leads to some social problems. The abalone industry is one of the most rapidly growing industry in fisheries. This growth is caused by propagation of sea cage and mechanization of feeding. As a result, the abalone distributers are increased. However, the distributers have great bargaining power, so they sometimes claim excessive addition rates to aquacultural abalone producers. Difference in fitted level of the addition rates between distributers and producers cause some problems as an aversion to shipping of abalone. Also, the words about addition have not clear definition yet. So many related terminologies, for example, addition, deviation, and loss, those have different meaning are in used. And unfortunately many industry insiders use the words, 'addition', mixed with other related terminologies on transaction. The main objective of this study is to clearly define addition's meaning on the abalone transaction and to analyze the correlations between the addition and the abalone prices, outputs, and exports. Analysis results show addition negatively affects abalone prices and outputs. Furthermore, addition contributes to abalone exports negatively contrary to expectation. Such results can provide information that 'stabilization of supply and price of abalone' is realistically better method than 'increasing of additional rates' to expand abalone exports. Negative correlations between variables tell that a dictionary definition of addition, a free as seller's benevolence, is divorced from reality of abalone industry. Therefore "Loss", that means preservation in unintentional loss of abalone objects, is more suitable than "Addition" on abalone transaction.

• The Journal of Information Systems
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• v.29 no.2
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• pp.221-242
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• 2020

Purpose This study collects data of the recently activated online black market and analyzes it to present a specific method for preparing for a hacking attack. This study aims to make safe from the cyber attacks, including hacking, from the perspective of individuals and businesses by closely analyzing hacking methods and tools in a situation where they are easily shared. Design/methodology/approach To prepare for the hacking attack through the online black market, this study uses the routine activity theory to identify the opportunity factors of the hacking attack. Based on this, text mining and social network techniques are applied to reveal the most dangerous areas of security. It finds out suitable targets in routine activity theory through text mining techniques and motivated offenders through social network analysis. Lastly, the absence of guardians and the parts required by guardians are extracted using both analysis techniques simultaneously. Findings As a result of text mining, there was a large supply of hacking gift cards, and the demand to attack sites such as Amazon and Netflix was very high. In addition, interest in accounts and combos was in high demand and supply. As a result of social network analysis, users who actively share hacking information and tools can be identified. When these two analyzes were synthesized, it was found that specialized managers are required in the areas of proxy, maker and many managers are required for the buyer network, and skilled managers are required for the seller network.

• Journal of Digital Convergence
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• v.15 no.2
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• pp.115-120
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• 2017

Online reputation systems for social network services(SNS) aggregate users' feedback and estimate the reputation of contents or providers. The aim of this research is to enhance credibility of the online reputation system on the SNS based e-Commerce(we called it as social commerce). SNS users usually refer to evaluations from other users who bought the products before. Most social commerce sites provide reputation system to help their customer make a decision, but sometimes we can't believe the reputation because the reputation is too subjective and the seller can deceive the customer for sales promotion. Threrefore, we usually use just the average value to show the general customer's evaluation result. We applied collaborative filtering method to give more weighting to the users who have evaluated correctly in the past. As a result, we could get more accurate evaluation results by considering each customers' credibility value that was computed by collaborative filtering.

• Journal of Digital Convergence
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• v.18 no.4
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• pp.237-242
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• 2020

Online e-commerce management systems are gradually increasing, and transactions are made in various items. However, the reliability between sellers and buyers is very important in high-priced transactions such as automobiles when used transactions online. Nevertheless, in the existing used trading system, a device that prevents fraud or trusts the seller is insufficient. This paper developed a blockchain-based used transaction management system to improve the reliability that occurs during used transactions. We have improved the safety trading system by developing a trading management system for used cars with the highest amount of used cars in various fields. This system uses Ethereum-based smart contract to guarantee reliability without third party intervention. By designing the contracts required for used car trading by utilizing smart contracts, it was possible to reduce the effort and time of trading participants in the existing used car transactions, while enabling safe transactions. In addition, this system mitigated information asymmetry between buyers and sellers, and reduced and prevented brokerage fees in the distribution process without third parties.

• The Journal of Society for e-Business Studies
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• v.9 no.4
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• pp.103-116
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• 2004

It is needed to transfer the technology actively which has already developed to improve a up-to-date technology and foster the technological innovation. The technology transfer also can bring about a commercial success. To promote the technology transfer, it is needed to develop a new technology valuation model for a specific technology from a objective point of view, as well as to equip an institution such as the technology transfer center. The technology valuation from a objective point of view is of importance as the basic information for the price negotiation between a technology-buyer and a technology-seller. This paper takes aim at investigating a new technology valuation model and developing a technology valuation system for promoting the technology transfer. A new technology valuation system is developed as a web-enabling base. Using this users are able to estimate the value of specific technology on a real time efficiently.

• Journal of Information Processing Systems
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• v.8 no.3
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• pp.495-520
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• 2012

A secure Electronic Payment System (EPS) is essential for the booming online shopping market. A successful EPS supports the transfer of electronic money and sensitive information with security, accuracy, and integrity between the seller and buyer over the Internet. SET, CyberCash, Paypal, and iKP are the most popular Credit Card-Based EPSs (CCBEPSs). Some CCBEPSs only use SSL to provide a secure communication channel. Hence, they only prevent "Man in the Middle" fraud but do not protect the sensitive cardholder information such as the credit card number from being passed onto the merchant, who may be unscrupulous. Other CCBEPSs use complex mechanisms such as cryptography, certificate authorities, etc. to fulfill the security schemes. However, factors such as ease of use for the cardholder and the implementation costs for each party are frequently overlooked. In this paper, we propose a Web service based new payment system, based on ANSI X9.59-2006 with extra features added on top of this standard. X9.59 is an Account Based Digital Signature (ABDS) and consumer-oriented payment system. It utilizes the existing financial network and financial messages to complete the payment process. However, there are a number of limitations in this standard. This research provides a solution to solve the limitations of X9.59 by adding a merchant authentication feature during the payment cycle without any addenda records to be added in the existing financial messages. We have conducted performance testing on the proposed system via a comparison with SET and X9.59 using simulation to analyze their levels of performance and security.