• Journal of Service Research and Studies
• /
• v.6 no.3
• /
• pp.123-139
• /
• 2016

As competition continues to increase, it becomes even more important for companies to improve customer satisfaction to survive. Many companies have tried to improve customer satisfaction in their own ways. This case study focuses on the market for used products, and introduces the case of the start-up company, SELL-IT, a company that has made great efforts to solve the problems commonly facing their customers and has been rewarded by improved customer satisfaction. Focusing on improving communications between buyers and sellers, the root of many problems in any market, SELL-IT has introduced a number of new systems to solve the problems that plague the secondhand market. This case study provides marketers with practical implications to improve customer satisfaction in the secondhand market.

• The Korean Journal of Applied Statistics
• /
• v.17 no.2
• /
• pp.229-238
• /
• 2004

Cross-sell models are used to predict the probability or value of a current customer buying a different product or service from the same company. Selling to current customers is one of the easiest way to increase profits and allows companies to carefully manage offers to avoid over-soliciting and possibly alienating their customers. In this study, by using the real database of an insurance company in Korea, we try to explain the steps of actual data mining process. Especially, this study aims to develop cross-sell models to predict the probability which a current customer of automobile insurance buys long-term insurance product.

• Journal of Communications and Networks
• /
• v.18 no.6
• /
• pp.962-974
• /
• 2016

We are concerned with whether a vertically integrated broadband and content provider can unreasonably advantage itself over competing content providers, either by selling quality-of-service (QoS) to content providers at unreasonably high prices, or by refusing to provide access to QoS to competing content. We address this question by modeling the competition between one such vertically integrated provider and one over-the-top (OTT) content provider. The broadband provider decides whether to deploy QoS, and if so it also determines the QoS price if sold to either the OTT content provider or directly to users. We analytically determine when the broadband provider will sell QoS and when the OTT content provider or users will purchase QoS. We characterize the optimal QoS and video service prices. The Internet service provider (ISP)'s market share increases with the difference in the value of the two video services and decreases with the difference in the corresponding costs. Numerical results illustrate the effect of QoS price on content price, the variation of prices and profit with QoS price, and the variation of prices and market shares with the benefit of QoS. The ISP may sell QoS to users at a lower price than when QoS is sold to the OTT provider.

• Proceedings of the Korea Database Society Conference
• /
• 2001.11a
• /
• pp.76-112
• /
• 2001

Web personalization entails the creation and dissemination of person- or group-specific content -- including, but not limited to, advertising, marketing campaigns, cross- and up-sell recommendations, or service and support information. (omitted)

• Journal of the Korean Society of Clothing and Textiles
• /
• v.26 no.2
• /
• pp.292-302
• /
• 2002

The purpose of this study was to research on Characteristic of Consumer and Clothing Purchase Orientations according to Internet Shopping Mall Type. The results were as follows; First, the clothing purchase orientations consisted of 5 dimension; product recondition, consumer service, shopping experience, risk of functional recognition, and of economical recognition. Second, the analysis of items of 5 dimension on clothing purchase orientations according to Internet shopping mall type produced as follows; 1. Product recognition - Variety of products appeared to be important elements and the average of specialized shopping mall was higher than that of general shopping mall. 2. Consumer service - Reliability of product information appeared to be more critical than others and the average of specialized shopping mall was bigger than that of others 3. Shopping experience - The item of convenience over time and space, the hard sell and over-service were found critical elements. Especially convenience over time of Mall of Malls, the convenience a far from hard sell element of department style shopping mall, and convenience over space of specialized mall were higher than that of others. 4. Risk element of functional recognition - No specific distinction appeared according to shopping mall type. 5. Risk element of economical recognition - Mending and additional cost arising from bad choice were found being critical element.

• Korean Institute of Interior Design Journal
• /
• v.20 no.5
• /
• pp.178-187
• /
• 2011

This research suggested the hygienic spatial composition of sell-service restaurants applying HACCP(Hazard Analysis and Critical Control Point System). The circulation of the food, dishes, waste, workers and customers were each fractionated and arranged according to the hygienic sequence of cooking food in kitchen and process for eating food within the customer space. The spaces were separated by the degree of cleanness(clean area, semi-clean area, contaminated area). After that, hygiene facilities to remove contamination and pass facilities intended to control moving were added at the possible points of cross-contamination in oder to prevent the cross-contamination. For hygienic spatial composition of self-service restaurant, the following should be acknowledged: In the kitchen, spaces in which the food is handled after being heated should be located in the clean area. As of the customer space, spaces where dishes are prepared, food and water is received, and the table hall should be located in the clean area. Food circulation should flow from the contaminated area to the clean area. Food, dishes, waste should be moved through pass facilities so that workers do not have to come and go between other areas of cleanness. Also lockers for private clothes and lockers for uniforms should be separated. Hygiene facilities should be easily accessible so that workers can use them whenever they enter their working area. The contaminated area where dirty dishes are dealed with should be separated from the clean area. Waste should be thrown out without crossing cooking areas. As of customer circulation, the hygiene facility for hand washing should be located near the space where dishes for self-service are placed. The customer circulation should lead customers to leave restaurants after giving back the dirty dishes in the contaminated area.

• Journal of the Korea Safety Management & Science
• /
• v.10 no.1
• /
• pp.205-213
• /
• 2008

Servicizing is defined 'not as to sell the products but as to sell the functions'. This study was done on the methods for revitalization as the object items of navigation & antenna among car parts. The direct door-to-door survey was done for 101 enterprises (direct-management stores) and percentage & t-test were done for statistics. The results can be summarized like followings. First, PR on servicizing is required. Second the optimized methods can be obtained by incorporating reuse & recycling distribution systems of servicizing with the existing recovery system Reuse distribution system can be constructed rationally because inventory control is being done correct1y with the periodic recovery. Finally, as for the analysis on the relative importance of main factors of servicizing, it shows that supports & providing the concrete frame of the government & local autonomous body are important.

• Journal of the Korean Data and Information Science Society
• /
• v.19 no.4
• /
• pp.1123-1131
• /
• 2008

A considerable amount of research has focused on the dimensionality of service failure and recovery construct. This paper is focused on service failure and recovery in the Korean native cattle and imported beef restaurant industry in the Korea. So, this paper has adapted Kau and Loh's Service recovery measurement scale so that restaurant managers can use it to determine how customers perceive the service quality in Korean native cattle beef restaurant and imported beef restaurant. The purpose of this research is to test the difference in pre-purchase expectation and post-purchase actual performance of 4 dimensions between the restaurants that sell the beef of Korean native cattle and imported cattle. The paired t -test is used to test difference of pre-purchase expectation and post-purchase actual performance for service recovery measurement scale's 4 dimensions of the 2 restaurant types. But, there is significant difference between pre-purchase expectation and post-purchase actual performance in the 2 restaurant types.

• Journal of Korea Society of Digital Industry and Information Management
• /
• v.15 no.2
• /
• pp.53-61
• /
• 2019

In this paper, we propose 'a self - conformance system of convergence security provider' to provide basic data for security and reliability of convergence industrial technology, system and service. It is difficult to evaluate convergence security systems, limited to information and communication service providers, unable to check convergence security items, burden of submission documents, difficulty in measuring convergence security service level and we will summarize product and service-based requirements that can be integrated and systematically measure the level of convergence security and define renewed life cycle-based convergence security information and content security and assurance requirements. On the basis of this, each convergence security company declares conformity with the standard itself without the certification of the certification body, and introduces the provider conformity certification system which can manufacture and sell. This will enable the company to strengthen its competitiveness through timely launch and implementation of products and services and cost reduction.

• Journal of the Korean Data and Information Science Society
• /
• v.19 no.4
• /
• pp.1165-1172
• /
• 2008

A considerable amount of research has focused on the dimensionality of service quality construct. To achieve and maintain their comprehensiveness and profitability, restaurant managers should manage and aim to continuously improve the level of service quality offered to their customers. This paper is focused on service quality in the Korean native cattle and imported beef restaurant industry in the Korea. So, this paper has adapted DINESERV scale so that restaurant managers can use it to determine how customers perceive the service quality in Korean native cattle beef restaurant and imported beef restaurant. The purpose of this research is to test the difference in importance and actual performance of 5 dimensions between the restaurants that sell the beef of Korean native cattle and imported cattle. The t-value is used to test difference of the importance and actual performance for DINESERV's 5 dimensions of the 2 restaurant types. But, there is no difference between Korean native cattle and imported beef restaurant.