• The Research Journal of the Costume Culture
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• v.28 no.6
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• pp.719-737
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• 2020

Live-streaming commerce business is growing as the consumption of video content and Smartphone shopping increases. This study examines the following three aspects: whether para-social interaction influences perceived interactivity; whether seller trust affects satisfaction with the experience; whether relationships are controlled by a moderated mediator of self-image congruity. An online survey was conducted with 203 women aged 20-30 years. They were asked to respond to the survey after watching a beauty category live-streaming commerce broadcast. The results revealed that the para-social interaction had a significant effect on perceived interactivity, seller trust and satisfaction with the experience. The findings also indicated that the perceived interactivity and seller trust mediated the relationship between para-social interaction and satisfaction with the experience. Regarding the mediated moderation effect of self-image congruity, it was statistically significant between para-social interaction and perceived interactivity through seller trust. A higher level of consumer's self-image congruity influenced the greater effect of para-social interaction on live commerce experience. This study makes important theoretical contributions to the para-social interaction in mobile commerce industry by emphasizing the mediating role of perceived interactivity and seller trust. This is achieved by examining the moderating effects of self-congruity on satisfaction with the experience. The results also verify the seller's crucial role in live-streaming commerce market which leads to the consumers greater fulfillment.

• The Journal of the Korea Contents Association
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• v.22 no.9
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• pp.234-251
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• 2022

In this study, effects of the psychological characteristics of office workers and start-up preparation on entrepreneurship intention by mediating entrepreneurial opportunity recognition were analyzed. As sub-variables of psychological characteristics, desire for economic achievement, self-fulfillment, and risk-taking tendencies were classified. The collected 357 questionnaires, SPSS v24.0 and Process macro 3.5 were used for empirical analysis. As a result, first, it was showed that self-fulfillment and start-up preparation had a positive (+) effect on entrepreneurial intention, and the effect of desire for economic achievement and risk-taking tendencies on entrepreneurial intention was not significant. Second, it was confirmed that psychological characteristics and start-up preparation had a significant positive (+) effect on the entrepreneurial opportunity recognition. Third, it was found that the effect of the entrepreneurial opportunity recognition on the entrepreneurial intention was significant in the positive (+) direction. Fourth, entrepreneurial opportunity recognition was tested as mediating the psychological characteristics of workers, start-up preparation and entrepreneurial intention. As a follow-up study, it is recommended that studies to analyze moderated mediating effects by the conditional process model including moderating variables and to discover the third mediator other than a mediator used in the research should be conducted.

• The Journal of the Acoustical Society of Korea
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• v.29 no.5
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• pp.332-338
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• 2010

Previous studies have investigated the effect of empathy on relations. However, there have been few studies that found the effect of empathy on subjective well-being. This study aimed to investigate relations between empathy and subjective well-being. It was hypothesized that empathy had effects on subjective well-being in the mediation of self-esteem. Heo, J.H. and Lee, C.J. (2010) investigated the psychometric properties of EQ. However they did not do confirmatory analysis. So confirmatory analysis needs to be done in this study. Data was collected from 421 College student (male 192, female 225), and analyzed by SEM and path analysis. Results revealed that 3 factors model of EQ was proper, and EQ had effects on subjective well-being in the mediation of self-esteem. This suggested that empathy be a very important factor in our culture, and fulfillment of cultural task enhance self-esteem, which improve subjectve well-being. And cultural features should be considered in the study of empathy.

• Korean Journal of Culture and Social Issue
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• v.12 no.4
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• pp.1-36
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• 2006

This study examines the conception of the self using indigenous, cultural and psychological analysis. The self is viewed from four aspects: (1) conception of the self as an entity (the self in general, the self as an unique entity and the self when alone), (2) conception of self in the context of family (the self when with mother, father, children and spouse), (3) the self with the context of close and working relationships (the self when with friends, teachers, work superior and work subordinate), and (4) the self in context of the larger society (the self when with strangers and foreigners). A total of 1,465 respondents (623 elementary, middle, high and university students and their parents = 842) completed an open-ended questionnaire developed by the present authors. The results reveal two patterns of results. First, the conception of self in Korea is influence by one's role. Second, the conception of self in influenced by relationship and context and there is an emphasis on the flexibility and adjustment of the self to relationship and context. Implications of the conception of the self in context of relationships, roles, and contexts are discussed, along with the importance of indigenous, cultural and psychological analysis.

• Journal of East-West Nursing Research
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• v.22 no.2
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• pp.158-169
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• 2016

Purpose: This study is a qualitative research on the adaptation of the spinal cord injury after fortuitous the accident. Methods: The subjects are fifteen spinal cord injuries. As a study method, this author employed Grounded theory, one of the qualitative research methods. For data analysis, the procedures of Grounded theory methodology was adopted, and then the data collection were collected for six months from March to September 2009. Concerning the frequence of interviewing, each participants went through individual interviewing twice at least and up to four times if necessary. Results: As a result of open coding, total thirty six concepts and twenty categories were drawn. To synthesize these categories, they came to choose 'Going into the new self-made spinal cord injury' as a nuclear category. Typological analysis based on the result of the paradigm model divided them into a reality-avoiding, passive coping, reality-maintaining, reality-overcoming, and self-fulfillment type. Conclusion: As a result of this study, family support to those with spinal cord disability is an important factor for their motive for rehabilitation and adjustment, spinal disabilities were accepted to mostly the disabilities in relations with colleagues. Thus it is necessary to give them a nursing intervention through disability group for successful adjustment to life with disability.

• Research in Community and Public Health Nursing
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• v.18 no.1
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• pp.90-101
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• 2007

Purpose: The purpose of this study was to investigate influencing factors of health problems which the vinyl house farmers had experienced. Method: Based on PRECEDE model, this study was done with 110 respondents(50 to 69 years old), working in vinyl house and living in the remote area where the primary health post located. Results: Quality of life was low in economical status, emotional status, and physical function. Health problems were founded as pain and chronic fatigue that were caused by physical symptoms, weakened physical strength, and increased blood pressure and cholesterol. Behavioral and environmental factors were related with lack of exercise, irregular eating habit, curtailed sleep, overwork, wrong working postures, stress, and non-fulfillment of safety standard during spraying pesticide. Self efficacy was low in excercise practice, working way, and stress management. Conclusion: The Health Promotion Program for vinyl house farmers should be developed to improve health promoting behavior and self efficacy, to reduce stress, and to strengthen physical function.

• Asian Pacific Journal of Cancer Prevention
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• v.14 no.10
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• pp.5769-5773
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• 2013

Background: This is a descriptive study to determine whether coursework that is focused on early diagnosis in cancer makes a difference in self-reported health promoting lifestyle behavior of students who study health management. Materials and Methods: The population of the study consisted of a sample of 104 students enrolled in the Department of Health Management at the Faculty of Health in Kirikkale University in Turkey. Forty-eight students enrolled in a course called "Early Diagnosis of Cancer" and fifty-six did not take this course. Demographic information was collected and the "Health Promotion Life-Style Profile (HPLP)" was used to collect health promotion data. Frequency and descriptive statistics including one-way ANOVA, Mann-Whitney U test, Kruskal Wallis tests were used to evaluate data. Results: The HPLP mean score of the students was found to be $127.5{\pm}17.45$. The highest mean score was observed for self-fulfillment and health responsibility, while the lowest was for diet and exercise sub-scales. It was found that certain variables were effective in developing health promoting lifestyle behaviors such as choosing this job voluntarily, working status of father and participation in social activity (p<0.05). In conclusion, it was found that the students had moderate levels of health promoting lifestyle behavior and they should be supported in terms of diet and exercise.

• English & American cultural studies
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• v.13 no.1
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• pp.1-28
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• 2013

Edward Abbey is regarded as one of the most influential ecological or nature writers. He celebrates the American Southwestern desert, argues for wilderness preservation, and advocates politically-oriented environmental activism to defend wilderness. He, however, does not classify himself as a nature writer, but rather places himself in the tradition of a kind of autography. His books show his fascination with the delicate harmony of the desert, and at the same time his personal journey over the desert. That is, eco-centered, he keeps his journey into the heart of the desert. He finds the desert harsh, brutal, fatal, and most of all, indifferent. The desert reveals simplicity and mystery, silence and revelation, and emptiness and fulfillment. This mythical and paradoxical essence of the desert draws him into the place and inspires redemptive humility and beauty, which, in turn, peel off his old ego or self. During his journey, Abbey tries to immerge himself with the desert yet remains intact and individual. The desert serves for him as the bedrock which sustains him and offers an opportunity to gain a new whole perspective. Like a pocket hunter in the desert whom he characterizes himself, he sticks to the desert to dig out ground for his existence and survival. Pulling the energy and force of the desert into his soul, Abbey is free, or compelled to contemplate what is beyond the human. His experience in and of the desert leads to a discovery of self and initiates selfhood.

• Asian Pacific Journal of Cancer Prevention
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• v.15 no.16
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• pp.6499-6504
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• 2014

Health information-seeking behavior (HISB) is active need-fulfillment behavior whereby health information is obtained from diverse sources, such as the media, and has emerged as an important issue within the transforming medical environment and the rise of medical consumers. However, little is known about the factors that affect HISB and its associations, and the health outcome of HISB. The aim of this study was to examine individual and social contextual factors associated with HISB and to systematically review their effects on health status among post-treatment cancer patients. Individual determinants of HISB included demographic factors, psychosocial factors, perceived efficacy and norms, and health beliefs. Contextual determinants of HISB encompassed community characteristics, neighborhood social capital, and media advocacy. Improving through factors on these two levels, HISB raised individuals' self-care management skills and medical treatment compliance, and enhanced shared decision-making and medical treatment satisfaction. Moreover, because HISB can differ according to individuals' social contextual conditions, it can give rise to communication inequalities. Because these can ultimately lead to health disparities between groups, social interest in HISB and balanced HISB promotion strategies are necessary.

• Journal of the Korean Home Economics Association
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• v.39 no.3
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• pp.47-66
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• 2001

The purpose of this study is to find the difference of household/work characteristics, family life satisfaction, and work satisfaction between home-based workers and out-of-home workers. The data of this study was collected from 230 married womens(home-based worker : 103 cases out-of-home worker : 127 cases) living in seoul. The major findings of the study are as follows. 1) Home-based worker's consumption expenditure structure, wive's housework time, schedule flexibility and degree of interruption, work loads were significantly higher than out-of-home workers. 2) Home-based worker's average monthly wage of her own and work time were significantly lower than out-of-home jokers. 3) Home-based worker's child care satisfaction and time use satisfaction were significantly higher than out-of-home workers. Out-of-home worker's self-fulfillment satisfaction, satisfaction of relation with supervisor, job stability satisfaction, work time satisfaction was significantly higher than home-based workers.