• 복식문화연구
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• 제25권3호
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• pp.327-339
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• 2017

A consumer is an individual entity with various motivations. This study is intended to incorporate a hierarchical structure of motivation to understand self-determined motivation for purchasing secondhand merchandise at thrift stores. A conceptual model adopted from Cadwallader et al. (2010)'s comprehensive model of motivation used in a marketing context was developed to investigate motivational process in secondhand merchandise shopping. The conceptual model includes the three levels of motivational structure-the global, contextual (environmental concern and frugality), and situational motivation. A series of the causal relationships among the three levels of self-determined motivations and buying intention to shop at thrift stores were hypothesized. A total of 219 respondents from two different northeastern state universities in the U.S. completed a self-administered survey. The results indicated that secondhand merchandise shopping is well explained in the hierarchical structure of self-determined motivation where the global motivation had a positive impact on the contextual motivations regarding environmental concern and frugality. Of the two contextual motivations, only environmental concern had a positive impact on situational motivation for shopping at thrift stores. Finally, the situational motivation positively influenced the intention to shop at thrift stores. The results of this model suggest that the hierarchical structure of self-determined motivation would be a very useful framework to understand consumer behavior for apparel shopping. Also, further research can be done to identify other contextual motivational factors to understand consumer motivation for shopping at thrift stores.

• 대한가정학회지
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• 제50권8호
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• pp.125-135
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• 2012

The purpose of this study is to examine the mediating effects of self-determined motivation between mother's psychological control and self-directed learning ability in children. The participants were 457 sixth-grade elementary students in the Gyung-gi province. They completed questionnaires that included the Self-Directed Learning Readiness Scale, K-SPQ-A, Psychological Control Scale. Descriptive statistics and Pearson's product correlation coefficients were obtained using SPSS (version 18.0), and tests of the mediation were performed using SEM with AMOS (version 18.0). The major findings of this study were as follows that significant correlations among maternal psychological control, self-determined motivation and self-directed learning exist. Also a mother's psychological control was negatively related to a child's self-directed learning. The relationship between maternal psychological control and a child's self directed learning was fully mediated by self determined motivation. These results suggested that high maternal psychological control was negatively affected that development of self-determined motivation and self-directed learning.

• 유통과학연구
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• 제16권12호
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• pp.69-80
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• 2018

Purpose - Our primary goal of this study is to investigate the positive relationship between female managers' self-determined motivations (i.e., RAI: relative autonomy index) and job performances with the mediation of their job creativity in service industries. This study also examines the moderating role of creative efficacy on the relationship between female managers' self-determined motivations and creativities. Finally, based on mediation and moderation hypotheses, we also tested moderating effect of creative efficacy on the mediation effect of job creativity. Research design, data, and methodology - Drawing on SDT(Self-determination theory) and COR(conservation of resources) theories, we developed three research hypotheses. Service female managers from a several service organizations(i.e. banking, retailing, and restaurant/hospitality service) in South Korea were surveyed using self-administered instrument for data collection. A total of 331 usable questionnaires were obtained after list-wise deletion. To test reliability and validity of measurement model, we employed the CFA(confirmatory factor analysis) using M-plus 8.1 Software. Also, internal consistency was tested by Cronbach's α. We, furthermore, used the SPSS PROCESS MACRO 2.16, which was suggested by Hayes (2013; 2015), to test mediation, moderation, and moderated mediation. Results - Our results revealed that self-determined motivation and job performance were positively and fully mediated by job creativity. Furthermore, the positive relationship between female managers' self-determined motivations and job creativities was stronger when their creative self-efficacies were high than when it was low. In addition, female managers' creative self-efficacies also amplified the positive relationship between their self-determined motivations and job performances with the mediation of job creativity. Conclusions - Our research empirically elaborated the previous model of self-determined motivation and manager/female creativity literature by presenting the findings that female managers' self-determined motivations significantly influence their job performances via job creativity and that creative self-efficacy effectively strengthen these positive impacts. Also, our research offered new insight for practitioners (i.e. top service managers) by suggesting that they may enhance female service managers' job performance if they pay more attention to employee creativity in service marketing.

• Journal of Korean Biological Nursing Science
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• 제22권2호
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• pp.148-156
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• 2020

Purpose: The purpose of this study was to develop a motivation-enhanced self-management (MESM) intervention for irritable bowel syndrome (IBS) and to evaluate its effects on female college students with IBS. Methods: The program was constructed to reflect the conceptual framework of the self-determination theory including autonomous motivation enhancement strategy through the satisfaction of psychological needs. The experimental group (n= 24) participated in the all eight weekly MESM sessions, and the control group (n= 25) received one hour education of IBS. Primary outcome measures were the IBS symptom severity scale (IBS-SSS) and the IBS specific quality of life (IBS-QOL), and assessed at the baseline and at eight and 16 weeks after the allocation. Others were autonomous motivation, self-determined behavior, and psychological distress assessed at the baseline and at eight weeks. Results: The experimental group showed improvement in the IBS-SSS (p< .001) at 16 weeks compared to the control group. They showed markedly more improvement in the IBS QOL (p= .008), but the magnitude of this difference decreased at 16 weeks. The experimental group showed improvements in autonomous motivation (p= .035), self-determined behavior (p= .023), and psychological distress (p= .044) compared to the control group. Conclusion: Study results suggest that the MESM intervention for female college students may effectively improve the IBS-SSS and the QOL.

• 한국산학기술학회논문지
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• 제16권8호
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• pp.5223-5231
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• 2015

이 연구의 목적은 대학생의 자율성 지지, 자기조절 동기와 학습인식 즉 학습성과의 정도와 이들 요인간의 상관관계를 파악하고, 학습성과에 영향을 주는 요인이 무엇인지를 확인하는데 있다. 연구대상은 전남과 대전에 위치한 대학에 재학 중인 대학생 231명을 대상으로 편의 추출하였다. 자료는 SPSS 21.0을 이용하여 분석하였으며 그 결과 자율성 지지는 자기조절동기의 확인적 조절 동기, 내적 조절 동기, 학습인식의 학습결과와 학습과정과 정의 상관관계가 있음을 확인하였다. 자기조절동기의 외적 조절 동기는 의무조절 동기와 정의 상관관계가 있었고 의무 조절 동기는 확인적 조절동기와 정의 상관관계가 있었다. 확인적 조절 동기는 내적조절동기, 학습결과, 학습과정과 정의 상관관계가 있었다. 내적 조절 동기는 학습결과, 학습 인식과 정의 상관관계를 보였고 학습결과는 학습인식과 정적 상관관계가 있는 것으로 나타났다. 대상자의 학습 인식에 영향을 주는 요인을 확인하기 위하여 회귀분석을 실시한 결과, 자율성지지, 의무적 조절 동기, 확인적 조절동기가 학습인식에 영향을 주는 것으로 나타났다. 이러한 결과는 자율성 지지와 자기결정동기가 대학생의 학업수행을 강화하는 주요한 요인임을 시사한다.

• 한국콘텐츠학회논문지
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• 제19권6호
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• pp.605-619
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• 2019

본 연구는 중학생이 지각한 학급풍토와 자기조절학습능력과의 관계에서 자기결정성동기의 매개효과를 검증하고자 하였다. 이를 위해 본 연구는 중학생 589명의 자료를 사용하여 지각된 학급풍토가 자기결정성동기를 매개로 자기조절학습능력에 미치는 구조방정식모형을 검증하였다. 연구결과 첫째, 중학생이 지각하는 자율지향적 학급풍토가 자기조절학습능력에 미치는 효과를 살펴본 결과, 지각된 자율지향적 학급풍토는 자기결정성동기 유형 중에서 확인된 조절을 매개로 간접효과가 있음을 확인하였다. 둘째, 중학생이 지각하는 통제적 학급풍토가 자기조절학습능력에 미치는 효과를 살펴본 결과, 지각된 통제적 학급풍토가 확인된 조절, 부과된 조절과 외적조절을 매개로 자기조절학습능력에 영향을 미치는 것을 확인하였다. 이러한 결과는 학업에 대한 자기결정성을 높이는 것이 자기조절학습능력 향상을 위한 효과적인 교육적 개입이 될 것을 시사한다.

• 한국식생활문화학회지
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• 제38권1호
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• pp.61-72
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• 2023

In this study, we identified the differences in food content watching habits and nutrition quotient in adolescent (NQ-A). A total number of 811 subjects were surveyed to establish their general characteristics, food content watching habits, and NQ-A using a self-administered questionnaire. In addition, the mediating effect of watching motivation between the type of food content watched and the NQ-A score was determined. The classification by the type of the food content mainly watched showed that 405 participants (49.9%) watched the Mukbang content, 244 (30.1%) the Cookbang content, and 162 (20.0%) another contents. Among the content watching motives in the Cookbang content group, information acquisition and enjoyment were predominant, whereas emotional satisfaction had the lowest frequency. Compared to the Mukbang content group, when the Cookbang content group mediated information acquisition motivation, the scores of the total, diversity, balance, and practice of NQ-A score areas increased. Compared to the Mukbang content group, the score in the moderation area decreased when the Cookbang content group mediated enjoyment motivation. If food content with accurate information and interesting content are produced and used for adolescent nutrition education, the education will be highly effective.

• 경영과정보연구
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• 제30권2호
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• pp.81-111
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• 2011

본 연구는 고객-서비스 제공자 관계에 있어, 그 주도권이 고객에게로 기울어 진 현재의 마케팅환경에서 어떠한 상황적 요인이 고객을 자발적으로 서비스제공자와의 관계에 더 몰입하게 만들 수 있는지에 대한 이론적, 실무적 통찰을 얻기 위해 실시되었다. Baard, Deci and Ryan(2004), De charms(1968)와 Deci, Ryan(2002)이 제시한 자율성 지지환경과 접점에서의 종업원의 커뮤니케이션(Komiak and Benbasat 2006). 등이 관계발전에 기여하는 바를 개인의 자기결정성과 함께 고려하여 구조방정식 모형을 통한 가설검증을 시도하였다. 고객-서비스 제공자 간의 관계에서의 고객의 자기결정성의 지각정도를 파악하고, 나아가서 이렇게 형성된 자기결정성이 고객만족(Bansel, Taylor and James 2005) 및 관계지속의도 등에 미치는 영향을 검증함으로써 연구의 목적을 달성하였다. 연구의 결과를 통해 Dholakia(2006)를 시작으로 일부 연구자들에 의해서 실시된 자기결정이론의 마케팅 분야에의 적용범위를 확장하였고, 고객과 서비스제공자 관계에서의 고객의 자기결정성 관련 연구에 이론적인 바탕을 더 해 줄 수 있을 것으로 판단되며, 서비스 업체들의 접점관리와 종업원 관리에 있어서도 많은 실무적인 시사점을 제시할 수 있을 것이다.

• 유통과학연구
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• 제20권6호
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• pp.75-86
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• 2022

Purpose: This research aims to provide empirical evidence on the impact of digital literacy on behavioural intention regarding using technology for distribution of higher education. Design, Methodology, and Approach: Quantitative analysis was carried out using Covariance-Based Structural Equation Model with data collected from 901 students who fully experienced 2-year study online at different universities in Vietnam. The structural model was built with digital literacy as the primary indicator and other variables were included based on modified version of Unified Theory of Acceptance and Use of Technology (UTAUT2) by adopting performance expectancy, effort expectancy, social influence, habit, and hedonic motivation variables specifically for education sector. Self-efficacy was added to eliminate possible bias in technology acceptance. Results: From the results of model estimation, digital literacy presented positive impact on the online distribution of higher education in Vietnam. The mediating effects of various indicators such as performance expectancy, effort expectancy, social influence, habit, hedonic motivation, and self-efficacy are significantly determined by research model. Conclusion: The higher level of digital literacy of the students, the more likely that they will use technology in higher education study, especially online learning. Additionally, the mediating effects of indicators from the UTAUT2 theoretical model were also evident to be positively significant.

• 품질경영학회지
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• 제39권3호
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• pp.432-443
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• 2011

The purpose of this research is to understand users' information protection behavior on personal information security from health psychology theory perspectives. Empirical results indicate that users' information protection behavior on personal information is predicted by perceived threat and perceived responsiveness. Perceived threat is determined by perceived susceptibility and perceived severity. Perceived responsiveness is determined by response efficacy and self-efficacy, but response cost is not significant. These findings provide an enriched understanding about users' information protection behavior on personal information security.