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http://dx.doi.org/10.7469/JKSQM.2011.39.3.432

Personal Information Protection Behavior for Information Quality : Health Psychology Theory Perspectives  

Jee, Bum-Suk (School of Management, Kyung Hee University)
Fan, Liu (School of Management, Kyung Hee University)
Lee, Sang-Chul (Dept. of Business Administration, Korea Christian University)
Suh, Yung-Ho (School of Management, Kyung Hee University)
Publication Information
Journal of Korean Society for Quality Management / v.39, no.3, 2011 , pp. 432-443 More about this Journal
Abstract
The purpose of this research is to understand users' information protection behavior on personal information security from health psychology theory perspectives. Empirical results indicate that users' information protection behavior on personal information is predicted by perceived threat and perceived responsiveness. Perceived threat is determined by perceived susceptibility and perceived severity. Perceived responsiveness is determined by response efficacy and self-efficacy, but response cost is not significant. These findings provide an enriched understanding about users' information protection behavior on personal information security.
Keywords
Protection Motivation Theory; Personal Information Security; Health Psychology Theory; Threat; Behavior Theory;
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