• 제목/요약/키워드: Self-Media

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A Proposal for a Personal Branding Support Service in Social Media Times

  • Kawano, Yoshihiro;Obu, Yuka
    • Journal of Contemporary Eastern Asia
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    • 제12권2호
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    • pp.49-59
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    • 2013
  • Social media such as Twitter and Facebook have become popular. In the age of social media, many people have become more active online. For example, about half of all global active Internet users are on Facebook (Perry 2012). Personal branding is a very important strategy to build on an individual's strengths, and this kind of branding is expected to contribute to self-actualization. Therefore, the presence of mentors who advise users to discover their own strong points for self-actualization is necessary. In this paper, we propose a personal branding support service, Mentors, which connects mentors and mentees. The core concept is: "Everyone has the face of both a mentor and mentee." The key function is sharing stages of self-analysis in human life design: Determining value, creating a mission, and forming a strategy. From this function, a good match between a mentor and mentee can be found. The program aims to improve human life by understanding the client's strengths and using social media effectively. Future work includes launching Mentors and evaluating its service.

자아존중감, 외모 비교, 미디어 관심이 외모의 사회문화적 태도, 신체 태도 및 삶의 만족에 미치는 영향 (Effects of Self-Esteem, Physical Appearance Comparison, and Media Concern on Sociocultural Attitude toward Appearance, Body Attitudes, and Life Satisfaction)

  • 이지영;박혜정
    • 한국의상디자인학회지
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    • 제15권3호
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    • pp.1-17
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    • 2013
  • The purpose of this study was to identify the relationships among self-esteem, physical appearance comparison, media concern, sociocultural attitude toward appearance, body attitudes, and life satisfaction. Data were collected from a convenience sample of 232 female undergraduate students. Data were analyzed using factor analysis, correlation, and multiple regression. The result showed that there was a correlation between physical appearance comparison and media concern. Self-esteem, physical appearance comparison, and media concern had an indirect influence on body attitudes through sociocultural attitude toward appearance. Self-esteem and physical appearance comparison had a direct effect on body attitude. All variables did not have an influence on life satisfaction, except self-esteem.

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외모에 대한 사회문화적 요인, 신체질량지수 및 자아존중감이 신체상에 미치는 영향 - 발달단계별 차이를 중심으로 - (Developmental Changes in the Effect of Sociocultural Factors Towards Appearance, Body Mass Index and Self-esteem on Body Image)

  • 김정민;이세진
    • 가정과삶의질연구
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    • 제27권6호
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    • pp.1-12
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    • 2009
  • The purpose of the study is to investigate developmental changes in the effect of sociocultural factors towards appearance, body mass index and self-esteem on body image. Participants were 315elementary school, 305middle school students, 310hight school students and 346college students from Seoul and Gyeonggi Province. Collected data were analyzed through Cronbach's $\alpha$, Two-way ANOVA, Pearson's correlation, and stepwise multiple regression. The findings of the study were as follows: 1) Sociocultural factors towards appearance, body mass index, self-esteem and body image differed by grade and gender. 2) Peers, self-esteem, BMI and mass media were significant predictors of elementary school students' body image. Mass media, BMI and self-esteem were significant predictors of middle school students' body image. Self-esteem, peers, BMI, gender and mass media were significant predictors of high school students' body image. Self-esteem, mass media and BMI were significant predictors of college students' body image.

남자 대학생의 대중매체노출도가 외모에 대한 사회문화적 태도와 외모지향성에 미치는 영향 (The Influence of Male College Students' Extent of Mass Media Exposure on Sociocultural Attitude toward Appearance and Appearance Orientation)

  • 홍금희
    • 한국의류학회지
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    • 제32권7호
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    • pp.1149-1159
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    • 2008
  • This study aims at examining how male college students' extent of mass media exposure affects their sociocultural attitude toward appearance and appearance orientation. It also investigates how these variables show difference depending on the individual's self-efficacy. For the study, data were collected from 397 male students by means of stratified random sampling. The results are as follows: 1. Male college students 'sociocultural attitude toward appearance was shown in two factors of appearance internalization and appearance awareness. Appearance orientation was shown in two factors of interest in appearance and interest in body weight. 2. Male college students were exposed to mass media in order of videos, movies, TV entertainment shows, music and movie magazines. The influence of video media was strong. 3. Male college students' extent of mass media exposure exerted indirect influence through sociocultural attitude toward appearance rather than exerting direct influence on appearance orientation. 4. Male college students' appearance orientation varied depending on the extent of self-efficacy, and higher self-efficacy showed higher appearance orientation and appearance attitude. Especially the group with higher self-efficacy showed higher appearance attitude when the extent of exposure to mass media increased.

청소년의 미디어 활용 능력과 비판적 미디어 이해 능력의 관계에서 자아존중감과 인지욕구의 매개효과 (Mediating Effects of Self-Respect and Cognitive Needs on the Relationship between Adolescents' Media Utilization and Critical Media Understanding)

  • 김다솔
    • 한국교육논총
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    • 제43권1호
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    • pp.29-57
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    • 2022
  • 이 연구는 한국 미디어패널 2020의 자료를 활용하여 청소년의 미디어 활용 능력, 자아존중감, 인지 욕구가 비판적 미디어 이해 능력에 미치는 영향을 알아보기 위해 수행되었다. 연구결과 PC 활용 능력과 스마트기기 활용 능력은 청소년의 비판적 미디어 이해 능력에 영향을 주었다. PC, 스마트기기를 활용한 인터넷 활용 능력과 비판적 미디어 이해 능력 사이에서 인지 욕구의 매개효과가 유의하였고, PC와 스마트기기를 활용한 이메일 활용 능력과 비판적 미디어 이해 능력 사이에서 자아존중감의 매개효과는 유의하였다. 그러므로 청소년들의 비판적 미디어 이해 능력을 높이기 위해서 PC와 스마트기기 활용 능력을 높이는 동시에 PC와 스마트기기를 교육적인 상호작용의 도구로 활용해야 한다. 이를 위해 정보 및 기술 교과는 인지 욕구를 높일 수 있는 미디어 활용 능력 중심의 교육이 효과적일 수 있으며, 그 외의 교과에서 미디어를 활용한 협동학습이 바람직하다.

미디어 융합 활용 플립러닝 기반 실습 수업이 간호대학생의 학업적 자기효능감과 자기주도학습에 미치는 효과 (Effect of Flipped Learning Using Media Convergence in Practice Education on Academic Self-efficacy and Self-directed Learning of Nursing Students)

  • 김옥선
    • 융합정보논문지
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    • 제10권6호
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    • pp.49-58
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    • 2020
  • 본 연구는 기본간호학실습 교과목에 미디어 융합을 활용한 플립러닝을 적용한 후 학업적 자기효능감과 자기주도 학습 능력의 변화를 파악하고자 수행하였다. 비동등대조군 전후설계 연구로 실험군 22명, 대조군 26명의 학생을 대상으로 총 10주 동안 플립러닝 교수법을 적용하였다. 2019년 8월 27일부터 12월 3일까지 자료를 수집하였다. 플립러닝 수업 전과 후의 실험군과 대조군의 학업적 자기효능감 차이는 실험군 1.00점, 대조군 0.81점으로 두 군간 유의한 차이가 없었다(t=0.11, p=.917). 그러나 자기주도학습 능력 차이는 실험군 11.32점, 대조군 0.23점이었다(t=2.32, p=.027). 본 연구결과 미디어 융합 활용 플립러닝은 학생들의 자기주도학습 능력을 향상시키는 효과적인 교수법으로 나타났다. 그러므로 미디어 융합 활용 플립러닝을 다양한 간호학 교과목에 확대 적용 연구가 필요가 있다.

시청각 매체를 활용한 목, 어깨 자가신장운동이 만성 목통증 여성의 통증, 자세정렬과 관절위치감각에 미치는 영향 (The Effect of Neck and Shoulder Self-Stretching Exercise Using Audiovisual Media on Neck Pain, Postural Alignment, and Joint Position Error in Women with Chronic Neck Pain)

  • 정연우
    • 대한정형도수물리치료학회지
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    • 제28권1호
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    • pp.39-51
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    • 2022
  • Background: The purpose of this study is to investigate the effect of neck and shoulder self-stretching exercise using audiovisual media on neck pain, postural alignment, and joint position error in women with chronic neck pain. Methods: The subjects included 20 women that gave consent to participate in the study voluntarily. They performed the self-stretching exercises using audiovisual media was carried out 20 minutes 5 times a week during 3 weeks. Neck disability index (NDI) and visual analogue scale (VAS) were used to measure the functional disability and pain, A pressure pain threshold was measured using an algometer, and a cervical range of motion (CROM) measurement tool was used to measure the range of motion and error of proprioceptive position sense of the cervical spine. To assess posture alignment, forward head angle (FHA), forward shoulder angle (FSA) were measured using image J software. Results: The neck pain intensity was statistically significantly within group (p<.05). Neck and shoulder functional disability were a statistically significant difference within group (p<.05). Splenius capitis and upper trapezius pressure pain threshold were statistically significant difference in within group (p<.05). The postural alignment was statistically significantly within group (p<.05). The cervical range of motion in neck extension, right and left lateral flexion were statistically significantly within group (p<.05). The joint position error in neck flexion, extension, right and left lateral flexion decreased statistically significantly within group (p<.05). Conclusion: Self-stretching exercise using audiovisual media increased the mobility of the neck, decreased neck pain and joint position error, and improved posture alignment. As a result, there was a positive effect by applying the self-stretching exercise using audiovisual media to people with neck pain. Based on this, it is thought that it can be used as the basis for research related to home training programs for healthy self-management.

뉴미디어 환경 속성이 자기효능감 및 모바일 마켓플랫폼 매력도에 미치는 영향 (The Impact of New Media Properties to Self-Efficacy and Marketplatform Attractiveness)

  • 이정훈;김수경
    • Journal of Information Technology Applications and Management
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    • 제20권4호
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    • pp.315-338
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    • 2013
  • As a result of New media that affects the marketing system, it is appeared a new marketing system called Market Platform in terms of market governance of trading. Market Platform is a new marketing system for ideal market system through the community structure from a hierarchy structure. It is determined that Market Platform as the role of adjustment of each side of market, buyer and seller, developed an existing marketing system. In this study, to target the Market Platform has recently emerged as the center of the market management in the new media environment. This study investigates what characteristics and impact of infrastructure of Market Platform will affect the cognitive impact on both buyers and sellers to clarify the impact on the self efficacy of the shopping process. Through this investigation, modeling for the impact that new media environment will attract Market Platform will be developed from the investigation of attractiveness of mobile market platform environment. Changes in the technical media environment gave the characteristics of the customer in the market platform, so consumers could involve not only consumed, but also manufactured. Thus, it is possible to increase the attractiveness if market must be able to not only for the convenience of shopping, but also make people to enjoy the experience of value co-creation. In other words, the new media, as a result of affecting the marketing system, mobile market platform is organized around the market of communication base. Network centrality, visible openness, ubiquitous multiplexity, 3 properties of new media increase the market self-efficacy of their customers. Therefore, the structure of market platform that enhance self-efficacy has higher attractiveness.

An Exploratory Study on Chinese Females' Social Media Self-Presentation: A Case Study of WeChat

  • Yang, Ting;Seo, Sangho
    • Asian Journal for Public Opinion Research
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    • 제10권3호
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    • pp.230-253
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    • 2022
  • Based on Goffman's dramaturgical theory and self-objectification framework, this study examined: 1) Chinese female's WeChat self-presentation, 2) the impact of WeChat usage on female self-objectification, and 3) the impact of self-objectification on WeChat self-presentation tactics. An online survey was conducted. The main findings include: 1) most of the participants chose to beautify their pictures and videos before they posted them, 2) the respondents attached higher importance to appearance-based body attributes than competence-based ones, 3) the most frequently applied self-presentation tactic was ingratiation, 4) WeChat usage was not a predictor of Chinese women's self-objectification, and, 5) along with extroversion, self-objectification had an impact on ingratiation, supplication, self-promotion, and exemplification. Meanwhile, use of the electronic curtain and audience sifting to control who can see a post and for how long demonstrated the empowerment of the users when they conduct self-presentation.

교사에게 적용한 미디어 리터러시 중심 성교육 프로그램의 효과 (The Effects of Media Literacy-focused Sex Education Program on Teachers)

  • 백성숙;전은경;권인숙;이광호;이종은
    • 한국학교보건학회지
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    • 제28권3호
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    • pp.229-238
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    • 2015
  • Purpose: This study was aimed to examine the effects of sexual education programs focusing on media literacy on teachers as a pilot study. Methods: This study is a quasi-experimental study and a total of 81 teachers (intervention n=42, control n=39) participated. Results: A sexual education program focusing on media literacy was conducted in the form of an 18-hour structured education module. The results were mainly assessed by measuring the teachers' pre- and post-study awareness and self-efficacy related to sexual media literacy. Awareness related to sexual media literacy of the intervention group (86.3) showed greater improvement than that of the control group (76.8). Also, self-efficacy related to sexual media literacy among the intervention group (20.1) showed greater improvement than that of the control group (17.4). Conclusion: The results highlight the effects of sexual education programs focusing on media literacy, which can improve teachers' competence in sexual education.