• The Journal of Industrial Distribution & Business
• /
• v.12 no.6
• /
• pp.75-88
• /
• 2021

Purpose: This research aimed at exploring the functions of consumers' perceiving approach and avoidance roles and their feeling anger and disgust in the effect of the two types of self-discrepancy at social identity such as the ideal self-discrepancy and the ought self-discrepancy on within-self domain versus across-self domain consumption. Research design, data, and methodology - This study divided the self-discrepancy group into the ideal self-discrepancy and the ought self-discrepancy group as experimental groups for empirical study. Self-discrepancy type between-subjects design was used to develop two types of questionnaire according to the type of experimental groups. The platform, 'questionnaire stars' of 'WeChat' in China was used to collect 103 data from the ideal self-discrepancy group and 102 from the ought self-discrepancy group for empirical study. T-test and the structural equation model in Amos 21 were used to verify hypotheses developed through theoretical review. Results - First, ideal self-discrepancy positively affected the role-approaching goal and anger. Second, ought self-discrepancy positively affected the role-avoiding goal and disgust. Third, the role-approaching goal and anger positively influenced on the within- versus across- domain consumption. Fourth, the disgust negatively influenced on the within- versus across- domain consumption, however the role-avoiding goal did not influence on the consumption. Fifth, there was the mediation roles of anger (disgust) in the effects of ideal (ought) self-discrepancy on the consumption. Conclusions - When consumers feel anger at the ideal self- discrepancy induced by in-group, it is necessary for the marketers to promote their product brand used by the in-group. They should develop and advertise the messages priming the ideal self-discrepancy and the anger to increase the intent to purchase or use their product brand when the in-group members have used the brand by relating the brand to their social identity concerned with the ideal self-discrepancy. However, marketers should help consumers feel disgust by developing and advertising the messages expressing the ought self-discrepancy to lead the consumers to the place of purchasing or using their product brand when the members have used the brand based on keeping the consistence between the brand and other social identity not related to the ought self-discrepancy.

• Journal of Korean Home Economics Education Association
• /
• v.20 no.3
• /
• pp.49-64
• /
• 2008

The purpose of this study was to identify the relationships between the self-identity and career maturity of middle school students in Gyeongnam province. For this purpose following questions were formulated. First. Are there statistically significant differences in middle school students' self-identity by their background variables? Second, Are there statistically significant differences in middle school students' career maturity by their background variables? Third, How is the relationship between self-identity and career maturity? Fourth, How are the influences of background variables and self-identity on students' career maturity? Self-identity and career maturity were measured over 551 9th grade students(317 male and 234 female students) in Changwon, Jinju, Geoje, Hadong, Sancheong, and Tongreong areas. Frequency analysis, Cronbach'$\alpha$, t-test, one-way ANOVA, and multiple regression were used for statistical analysis. The results indicated that: 1. There were statistically significant differences in self-identity by mother's educational level, student's GPA, and economical background; 2. There were statistically significant differences in career maturity by student's gender, mother's educational level, and student's GPA; 3. There was 3. There were high static correlation between self-identity and career maturity and its subordinate items; 4. Sex and self-identity and its sub-items of students' independence, self-receptiveness, firm future goals, goal-orientation, intimacy have relative influences on career maturity.

• The Journal of Asian Finance, Economics and Business
• /
• v.8 no.8
• /
• pp.583-592
• /
• 2021

This study examines social identity and self-identity as the antecedents of the theory of planned behavior (TPB) model in predicting purchase intention of certified coffee, whereas perceived trustworthiness (PT) is evaluated whether it directly affects intention and/or indirectly through attitude. In addition, ethics and luxury are investigated as the salient beliefs affecting attitude formation in this regard. A face-to-face survey was conducted with 727 coffee consumers in Thailand. Confirmatory factor analysis is applied to assess the adequacy of the model, followed by structural equation modeling to evaluate the hypotheses proposed for the relationships between constructs in an extended TPB model. The results confirm that self-identity is the most influential antecedent on attitude when compared to social identity, and attitude, in turn, is the strongest determinant in predicting purchase intention. PT has a direct positive effect on purchase intention, meanwhile, ethical, luxury beliefs, and PT are confirmed to portrait the attitude formation. As such the marketing campaigns can address manipulating consumers' beliefs on both ethical and luxury aspects as well as PT, along with consumers' social identity and self-identity to fortify a positive attitude toward certified coffee. Then the actual purchase behavior can be foreseen based on empirical evidence.

• Journal of Korean Home Economics Education Association
• /
• v.28 no.2
• /
• pp.95-111
• /
• 2016

This study investigated the descriptive statistics and correlation among self-identity, school violence experience, and family social capital of adolescents and examined influence of school violence experience on self-identity and moderating effect of family social capital on the relationship between school violence experience and self-identity. Data used for analysis was from 7th grade students in The Korean Children and Youth Panel Survey in 2012. Analyses were performed using the IBM SPSS program for demographic analysis, pearson correlation, and stepwise regression analyses. Results of the study were as follows: First, the average was slightly higher for self-identity, parents' affectionate attention, and awareness of their child's friends; the average was lower for misconduct experience and victimization experience; second, there was a weak negative correlation between self-identity and bully victimization; there was a positive correlation between self-identity and family social capital (parents' affectionate attention and awareness of their child's friends). Third, to investigate the effect of school violence experience (bullying and bully victimization) on self-identity, stepwise regression analysis results were as follows: Bullying had a statistically positive influence on self-identity and bully victimization had a statistically negative influence on self-identity; both parents' affectionate attention and awareness of their child's friends had a statistically positive influence on self-identity; fourth, parents' affectionate attention had a statistically negative moderating effect on the self-identity; therefore, it signifies that the relationship between bully victimization and self-identity appears differently depending on the parents' affectionate attention, which means that the parents' affectionate attention had a negative effect on the self-identity of the adolescents who were victimized by school violence.

• Korean journal of communication and information
• /
• v.28
• /
• pp.7-41
• /
• 2005

This study emphasized the self-examination to using webmedia. Proliferation of media-mediated experience cause the reduce and infringe of human experience, and It is suggested to problem to negative operation for Self-identity. Expecially, A tendency of addictive using of Webmedia produce the serious anxiety. Based on this discussion, the relationship of web-media addictive experiences and Self-identity has been studied. There are 9 groups of panels who are divided by using degree of web media experience, the quantitative dimension and addictive involvement, the qualitative dimension. As a result high significance was suggested between the level of web-media addictive experience and Self-identity. Expecially, highly web media experienced group has less Self-identity than low web-media experience group. therefore, Concerns on Web-media mediated experiences were demonstrated. According to the results, in terms of web-media experiences, addictive involvement level affects more meaningfully to the Self-identity than quantitative dimension approach.

• Journal of Korean Dental Hygiene Science
• /
• v.4 no.2
• /
• pp.19-30
• /
• 2021

Background: To confirm verbal violence experience in dental hygiene students and to verify its influence on their self-esteem and career identity. Methods: Data were collected using a structured self-reported questionnaire targeting 180 dental hygiene students at M University. Descriptive statistics, one-way analysis of variance, t-test, Pearson's correlation coefficient, and multiple regression analysis were performed using SPSS WIN 25.0. Results: Older students reported that they experienced verbal violence more frequently during clinical training, especially those who were dissatisfied with clinical training. The students experienced verbal violence more frequently from dental hygienists than from dentists and patients. Dental hygiene students had high self-esteem and career identity. The students who were majorly satisfied with clinical training had higher self-esteem and career identity than those who were dissatisfied. Dental hygiene students had lower self-esteem and career identity when they experience verbal violence more frequently from dentists and dental hygienists during clinical training and clinical practice. Conclusion: An intervention program needs to be developed to prevent verbal violence against dental hygiene students and a strategy to increase their self-esteem and career identity is required.

• Asia pacific journal of information systems
• /
• v.32 no.2
• /
• pp.381-394
• /
• 2022

The present study aimed to examine the relationships between work-related support factors and attitude towards teleworking and explore the moderating effect of self-identity on that relationship. The present study collected data from 343 IT professionals in South Korea through a survey method and used hierarchical multiple regression analyses. In the results, first, the more supervisory or work-related supports participants perceive in teleworking platforms, the more favorable their attitudes towards teleworking. Second, the positive relationship between supervisory support and attitude towards teleworking is stronger for participants high rather than low in interdependent self-view. However, interdependent self-view was found to have no significance on the relationship between work colleague support and attitude towards teleworking. This study is the first to examine the integral model of work-related support factors of attitude towards teleworking and explore the moderating effect of self-identity in the teleworking process.

• Journal of Korean society of Dental Hygiene
• /
• v.20 no.4
• /
• pp.505-514
• /
• 2020

Objectives: Although dental hygienists are professional workers, their job retention is short. Therefore, in order to improve job retention, the relationship between professional identity and professional self-concept was analyzed. Methods: From January 1 to April 30, 2020, 155 dental hygienists were examined. For data analysis, multiple regression analysis was conducted to confirm the effects of professional identity and professional self-concept on job retention. Results: The dental hygienist's professional self-concept was significantly higher in the team manager than in the staff, but the professional identity was not significantly different. Dental hygienists' professional identity, professional self-concept, and job retention were all positively correlated (p<0.05). As a factor influencing dental hygienist's job retention, the self-concept of the profession had a significant effect, but the identity of the profession did not. Conclusions: Since the professional self-concept has a positive effect on maintaining the profession of dental hygienists, it is necessary to make efforts to improve the professional self-concept in order to increase the job retention.

• Asia Marketing Journal
• /
• v.21 no.1
• /
• pp.89-112
• /
• 2019

To investigate the interplay between individual and collective self-regulations, the authors propose a dialectic process that describes the changes in the locus of self-regulations between individual self and collective self. The results from three studies display a strong support for the two sets of hypotheses drawn from the proposed process. Our findings demonstrate that consumers can move the locus of self-regulation from individual-self to collective-self when a social identity is activated (preliminary study and study1). Further examination of regulatory swing between individual and collective regulatory orientations revealed group identification as a key variable in determining the locus of self-regulation (study2). While a consumer with a high level of group identification changes her locus of self-regulation from an individual to a collective (a regulatory shift) and evaluated messages and products framed consistent with their group orientation, a consumer with low level of group identification maintains her locus of self-regulation in her personal level of self (a regulatory preservation) and evaluated messages and products framed consistent with their personal regulatory focus.

• Korean Journal of Child Studies
• /
• v.12 no.1
• /
• pp.91-112
• /
• 1991

The impact of gender, sex-role identity and cultural background on self - control behaviors was studied with the use of reports from 410 college students(201 Koreans and 209 Americans), who were administered both the Bem Sex Role Inventory and the Missouri Self Control Instrument. Gender, sex - role identity and cultural background significantly affected self - control and satisfaction. Regardless of cultural background, males showed a higher level of self - control and satisfaction than females. Androgenous students from both nations used a higher level of expressed/yielded self - control and more satisfied than the students with other sex - role identities. There were some differences in self - control between the Korean and American students. For the American students, the level of expressed self - control was the critical factor in explaining self - control behavior, whereas the level of yielded self - control was the critical factor for the Korean students. This was explained as a phenomenon of culture - bound relationships. Regardless of sex and sex - role identity, the level of satisfaction of Korean students was significantly lower than that of American students. The present results suggested that Korean students have some sort of conflict between self - control and satisfaction. The conflict can probably be attributed to the recent influx of western culture emphasizing goal - oriented control.