• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.30 no.4
• /
• pp.62-70
• /
• 2007

Recently, the increasing trend for the transshipment traffic of Busan port in Korea is slowing down because of the extensive development plan of domestic ports in china. For solving this problem, Korea is going on the project for preoccupying the transshipment port for attraction of port traffic from the newly potential markets(NPM) based on the Northeast Asia area. As a part of the project, this paper proposes the efficient methodology for selecting the optimal shipping network and strategic transshipment port within NPM using the mathematical models and simulation analysis. For that, we firstly find the alternative transshipment ports within NPM through the status analysis of the current port traffic and shipping network and then, we choose the candidate transshipment-ports in order of minimizing the transport costs through the mathematical approach. With the scenarios based on the selected transshipment-ports, we perform the simulation analysis for choosing the optimal transshipment-ports and the shipping network minimizing the total costs and times concurrently. We expect that the results of this paper will be used efficiently when korea select the strategic transshipment-port in the future.

• Journal of Navigation and Port Research
• /
• v.33 no.4
• /
• pp.271-275
• /
• 2009

A strategic decision making on location selection for product transportation includes many tangible and untangible factors. To choose the best locations is a difficult job in the sense that objectives usually conflict with each other. In this paper, we consider a multi stage multi criteria transshipment problem with different types of items to be transported from the sources to the destination points. For the optimization of the problem, a goal programming formulation will be presented in which the location selection for each product type will be determined under the multi objective criteria. In the study, we generalize the transshipment model with a variety of product types and finite number of different intermediate nodes between origins and destinations. For the selection of the criteria we selected the costs(fixed cost and transportation cost), location numbers, and unsatisfied demand for each type of products in multi stage transportation, which are the main goals in transshipment modelling problems. The related conditions are also modelled through linear formats.

• Journal of Korea Port Economic Association
• /
• v.37 no.4
• /
• pp.1-11
• /
• 2021

Port hinterland has been experiencing difficulty in generating new cargo volume and high value-added activity. It will be able to contribute to create new cargo volume and high added-value if transshipment cargo can be switched to trusted processing and then attract to port hinterland. This paper estimates items and volume size that can be the appropriate to attract in port hinterland and also be able to switch to trusted processing based on the trade data and manifest of transshipment container. The 50 items were classified from the result of trusted processing trade and the 33 items of them were suggested as the appropriate to attract in the port hinterland. The result shows that the 3.2 times transshipment cargo volume which is large than the total volume of trusted processing trade in Korea is transshipped at Busan port. This study is the first research to compare trade data and manifest of transshipment container, and thus it contributes to attracting firms in the port hinterland for the port authorities and the government.

• Journal of Korea Port Economic Association
• /
• v.24 no.1
• /
• pp.41-60
• /
• 2008

Korea has been doing a two-port system as a main port development policy and developing the port of Busan and Gwangyang as the transshipment hubs in the northeast Asia. However, the growth rate of the transshipment container volume of the Gwangyang port in 2007 was sharply dropping more than 31.4%. The reasons why reduced the growth rate of transshipment cargo were from the port development in north China and the direct callings of ships. Therefore, it is time to evaluate the transshipment hub port policy of Korea. This study would recognize the decision criteria of shipping companies as customers for the transshipment hub in the northeast Asia by the AHP methodology based on Lirn et al. (2004). It has been known the costs of shipping companies and port location as the main first tier criteria for transshipment ports, and container handling charges, closeness to the main navigation route, carriers' strategy, and nearness to the feeder ports as the important second tier factors. Finally, the domestic terminal operating companies would focus on only a few attributes including the terminal cost factor, but the international shipping companies would be considering more several factors than they do. Therefore, the transshipment port strategy should be enriched in the near future.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
• /
• 2002.11a
• /
• pp.45-51
• /
• 2002

As the circumstances surrounding world ports have changed rapidly, Port competition to attract more cargoes is increasing fiercely. Especially, fierce competition to attract the increasing container cargoes has cause main container ports on only to invest enormous fund to modernize its port facilities but also to improve efficiency in port operation and management. But, it is hard to build differentiation strategy with general port operation according to investing continuously enormous fund into main ports. In this situation, port marketing like 4P mix is of the immediate necessity and in this point, this paper estimated Brand Equity that have risen the core ability of marketing strategy, to transshipment port using Conjoint Analysis. In this analysis result, this paper shows that the brand equity of port significantly devoted to selection of transshipment port. This means that brand of port can attract considerable transshipment cargo. Then it have to induce customer loyalty for this brand extension.

• Journal of Navigation and Port Research
• /
• v.28 no.3
• /
• pp.193-198
• /
• 2004

In this paper, we estimate the difference of port preference and attributed importance by diving subjects of the survey into internal and external shipping companies considered as the main customers of port. From the results of conjoint analysis, it is found that there are differences in preference between domestic shipping companies and foreign ones. The difference in port preference shows; foreign shipping companies mark Shanghai port in the first place in the preference of transshipment port, while domestic shipping companies prefer Busan port. Similar results are applied to preference of rolling port. The result of the survey means it is necessary to group shipping company, when port is analyzed, because the port preference is subject to wether internal or external shipping companies. Also, it implies target marketing strategies should continuously be needed in order to maintain Busan port's preference gaining advantage over other ports and major target would be shipping companies.