• 한국의류학회지
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• 제28권6호
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• pp.862-871
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• 2004

This research is ultimately to understand the general behavior of luxury goods consumers and to diversify the consumer groups according to the relationships between their benefit seeking and brand loyalty. The subjects used for the research were 223 female consumers who purchased fashion luxury goods. The data were analyzed by factor analysis and multiple regression. The results showed that there were four factors in benefit seeking of luxury goods; self-improvement, aesthetics, uniqueness and quality. Each of the factors was analyzed in relation to brand loyalty and brand variety seeking motivations. Brand loyalty's factors were continuous brand loyalty, trademark brand loyalty and devoting brand loyalty. Brand variety seeking motivation factors were change/novelty seeking motivation, quality/recommendation, discounted price and unique types of product line. The consumers who were seeking self- improvement were showing trademark brand loyalty rather than continuous or devoting brand loyalty. Meanwhile, the quality benefit seeking customers showed continuous or devoting brand loyalty. The most important motivations in brand variety seeking was change/ novelty seeking. The implications and marketing strategies of the research were discussed.

• 아동학회지
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• 제22권3호
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• pp.257-270
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• 2001

The present study examined the relation between academic help-seeking behaviors and classroom context based on students' perceptions of various classroom goals stressed by their teachers and their perceived teacher support for seeking help. The 305 subjects were 5th grade students(162 boys and 143 girls) of an elementary school in Gwangyang. The students completed a questionnaire. Data were analyzed by $2{\times}2$ ANOVA. Results showed that students' help-seeking behaviors were influenced by their teachers' goal orientation and perceived teacher support for seeking help. The results of this study suggest that perceived teacher support for seeking help may be expecially important for some students who could use instrumental help to continue task engagement, and teachers' learning-focused goal orientation is an important variable of instrumental help-seeking behavior.

• 한국의류학회지
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• 제25권3호
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• pp.586-597
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• 2001

EThe purpose of this study was to investigate the relationships of consumers psychological characteristics, store types and impulse buying behaviors of apparels. We collected data from 469 consumers of women college student living in Pusan and analysed by factor analysis, frequency analysis, correlation analysis, t-test and $\chi$$^2$-test. The results were as follows: First, The sensation seeking tendency consisted of the Change seeking, Risk seeking, Artistic seeking, Curiosity seeking and Unusual seeking. The exploratory behavior of apparels were divided into six factors; Particularity exploration, Innovation exploration, Store exploration, Brand royalty exploration, interpersonal exploration and brand-seeking exploration. Second, In comparison with the unimpulse-buying group, the impulse-buying group intended more then Change seeking, when apparel explored, Particularity exploration, Innovation exploration and Brand exploration. Impulse-buying group preferred the department store, unimpulse-buying group did the specialty store.

• 한국의류학회지
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• 제23권5호
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• pp.672-683
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• 1999

The purpose of this study was to examine the relationship among the consumer's sensation seeking tendency needs of clothing purchase and clothing purchase behavior. The date were obtained from 461 female university students career women and housewives using questionnaire. Consumers were classified into low and high sensation seeking tendency groups. These two groups showed partially significant difference in the needs of clothing purchase. Consumers with higher sensation seeking tendency had higher tendency of impulse buying. And they were likely to show the pleasure dimension of needs of clothing purchase and the pleasure seeking and the time seeking factors of shopping behavior Also they had higher purchase frequency of clothing than those who had lower sensation seeking tendency. Consumers with lower sensation seeking tendency placed more importance on the utilitarian dimension of the needs of clothing purchase and the price and quality of products in shopping.

• 한국생활과학회지
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• 제21권3호
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• pp.489-503
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• 2012

Consumers' interest in health is increasing, and health-seeking consumption lifestyles, including comprehensive consumption behaviors related to physical health, mental health, and a healthy dietary lifestyle are becoming increasingly important to many people. The purpose of this study was to develop a health-seeking consumption lifestyle scale that could aid in determining effects of social status, perceived health status, and socio-demographical variables on health-seeking consumption lifestyles. Data were collected via an on-line survey of 500 respondents, all of whom were married women 20 year of age or older. The data were analyzed in terms of frequency, percentage, mean, standard deviation, factor analysis, t-test, one-way ANOVA, Pearson's correlation analysis, and multiple regression analysis. The results of this study are as following: First, health-seeking consumption lifestyle demonstrated three main factors: physical health-seeking consumption lifestyle, mental health-seeking consumption lifestyle and healthy dietary life seeking consumption lifestyle. Second, most respondents identified themselves with the middle class and perceived their health status positively. Third, health-seeking consumption lifestyle demonstrated significant differences based on socio-demographical variables. Fourth, health-seeking consumption lifestyle was significantly affected by social class, age, and health status comparisons within similar age groups.

• 한국문헌정보학회지
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• 제47권1호
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• pp.125-147
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• 2013

본 연구는 대학생 250명을 대상으로 장독립-장의존 인지양식이 정보탐색행위에 미치는 영향을 분석하였다. 장독립-장의존 인지양식은 집단잠입도형검사(GEFT: Group Embedded Figure Test)로 검사하였으며, 정보탐색행위는 정보탐색 수행평가와 설문조사의 방법으로 조사하였다. 분석 결과, 장독립-장의존 인지양식은 본 연구에서 설정한 항목들 중에서 한 개의 항목을 제외하고는 전부 정보탐색 수행평가의 항목에 영향을 미친 것으로 분석되었다. 따라서 인지과정 도중에 작용하는 인지적 특성인 인지양식은 정보를 탐색하는 실제적인 행위에 영향을 미쳤다고 할 수 있다. 그리고 장독립-장의존 인지양식은 정보탐색행위의 영역적인 면에서는 탐색결과와 일반적인 정보탐색행위를 제외하고, 탐색과정에만 영향을 미쳤다. 그러므로 정보탐색행위의 탐색 과정적 영역에서는 인지양식의 연구가 효율적이라고 할 수 있다.

• 한국문헌정보학회지
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• 제47권2호
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• pp.75-101
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• 2013

본 연구는 대학생 250명을 대상으로 메타인지가 정보탐색행위에 미치는 영향을 분석하였다. 이를 위해 메타인지는 서울대학교 인지학습연구회에서 2005년에 개발한 검사 양식지를 사용하여 검사하였으며, 정보탐색행위는 정보탐색 수행평가와 설문조사의 방법으로 조사하였다. 분석 결과, 메타인지는 한 항목을 제외하고는 전부 정보탐색행위 설문조사의 항목에 유의했다. 이로써 메타인지는 인지 과정 이후에 작용하는 인지적 특성이므로 자신의 정보탐색행위를 두뇌로 생각하면서 결론을 내리는 사고적인 행위에 영향을 미쳤다고 할 수 있다. 그리고 메타인지는 탐색과정, 탐색결과와 일반적인 정보탐색행위에 영향을 미쳤다. 따라서 탐색과정, 탐색결과, 일반적인 정보탐색행위를 포함한 정보탐색행위 전반적 측면에서는 메타인지 연구가 효율적이라고 할 수 있다.

• Journal of Information Science Theory and Practice
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• 제8권4호
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• pp.55-66
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• 2020

The purpose of this study is to examine the relationship between collaborative information seeking and users' learning style preferences and their experience of information systems. The study investigates the role of four different factors including learning style, task complexity, and user experience in collaborative information seeking in digital environments. Sixty participants (30 pairs) were randomly chosen from volunteer graduate students of Kharazmi University (Iran). Participants completed Kolb's learning style questionnaire and a user experience questionnaire and then performed two information seeking tasks (one simple and one difficult) in a lab setting. They could exchange information with their partners or a librarian using Skype. The sessions were recorded using Camtasia. The results showed that with an increase in task difficulty, collaborative information seeking activities increased and more interactions with partners and the librarian occurred. The number of executive help-seeking requests was higher than the number of instrumental help-seeking requests. This research confirms that learning style is related to the way users interact with the digital library and help seeking. The research showed that in difficult tasks, the differences among users with different learning styles become more evident, and that generally interactions increase in more difficult tasks. Among the learning styles, the accommodating style had the highest number of relationships with collaborative information seeking variables. Most of the statistically significant relationships between users' prior computer experience and collaborative information seeking variables were related to the time variable.

• 대한간호학회지
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• 제29권5호
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• pp.1001-1010
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• 1999

This study was undertaken to investigate the causal perceptions and health seeking behaviors of Rheumatoid arthritis patients, define and understand the typology, and find the relationship between causal perceptions and health seeking behavioral types. There were six types(Physical Fatigue, Dispensation of Nature, Causality to Environment, Conscience of Guilty, Rationally perceiving, Psychological Stress) of subjective opinion about Causal Perceptions of Rheumatoid Arthritis Patients. And there were four types(Oriental medical Treatment, Information Seeking, Dietary Control. Western Medical Treatment) of subjective opinion about Health Seeking Behaviors. In the relationship between types of the causal perceptions and health seeking behaviors, oriental medical treatment and information seeking type were common health seeking behaviors of all six causal perception types. Only difference for internal causal perception types was related to hospital instructions and external causal perception types were related to dietary control. The result of this study can help health care providers, especially nurses to understand the types of causal perceptions and health seeking behaviors of Rheumatoid arthritis patients to gain treatment compliance from patients according to their causal perceptions of the illness, and use it to develop educational nursing intervention to aid health care.

• 한국생활과학회지
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• 제19권1호
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• pp.157-165
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• 2010

The purpose of this study was to investigate the awareness and practices for diet according to the lifestyles of college students in Youngnam region. The data were collected by self-administered questionnaires during May 2007. One hundred-ninety samples were analyzed by SPSS Windows. Frequencies, Cronbach's alpha, factor analysis, cluster analysis, one-way analysis of variance, Duncan's multiple range test and chi-square test were conducted. The results were as follows. Lifestyles were categorized into four factors by factor analysis: popularity-seeking type, body-management-seeking type, convenience-seeking type and healthy-seeking type. In addition, the respondents belonged to one of four groups by cluster analysis: body-management-seeking group, popularity-seeking group, convenience-seeking group, and healthy-seeking group. There were significant differences in perception about individual body images, concern of diet, awareness of diet necessity and knowledge and practices for diet among the four groups. That is, the body-management-seeking group showed the highest levels of concern of diet, awareness of diet necessity and the practice of fasting therapy. Additionally, the healthy-seeking group showed the highest level of practice of exercise therapy.