Korean Journal of Human Ecology (한국생활과학회지)

Korean Association of Human Ecology (한국생활과학회)
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A Study on the Health-Seeking Consumption Lifestyle of Married Women

기혼 여성소비자의 건강추구소비생활양식에 관한 연구

  • 김미수 (울산대학교 대학원 아동가정복지학 전공) ;
  • 서정희 (울산대학교 대학원 아동가정복지학 전공) ;
  • 전향란 (울산대학교 아동가정복지학과)
  • Received : 2012.03.20
  • Accepted : 2012.04.09
  • Published : 2012.06.29
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Abstract

Consumers' interest in health is increasing, and health-seeking consumption lifestyles, including comprehensive consumption behaviors related to physical health, mental health, and a healthy dietary lifestyle are becoming increasingly important to many people. The purpose of this study was to develop a health-seeking consumption lifestyle scale that could aid in determining effects of social status, perceived health status, and socio-demographical variables on health-seeking consumption lifestyles. Data were collected via an on-line survey of 500 respondents, all of whom were married women 20 year of age or older. The data were analyzed in terms of frequency, percentage, mean, standard deviation, factor analysis, t-test, one-way ANOVA, Pearson's correlation analysis, and multiple regression analysis. The results of this study are as following: First, health-seeking consumption lifestyle demonstrated three main factors: physical health-seeking consumption lifestyle, mental health-seeking consumption lifestyle and healthy dietary life seeking consumption lifestyle. Second, most respondents identified themselves with the middle class and perceived their health status positively. Third, health-seeking consumption lifestyle demonstrated significant differences based on socio-demographical variables. Fourth, health-seeking consumption lifestyle was significantly affected by social class, age, and health status comparisons within similar age groups.

Keywords

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