• Asia pacific journal of information systems
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• v.29 no.2
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• pp.248-267
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• 2019

As merging online and offline channels into one single platform, individuals could easily and frequently switch between online and offline channels. In order for understanding such unique behaviors, this study attempts to explore why and how consumers choose their channels to search and purchase a product. We have drawn on multiple theories that have been used to explain individuals' judgment and decision making (i.e., construal level theory and regula-tory focus theory) in order to develop and tested two-way ANOVA based models of how both regulatory focus (e.g., promotion vs. prevention) and product types (e.g., experience goods vs. searching goods) including the psychological distance cue separately and jointly affect individuals' channel selection behavior (e.g., intention to use single channel vs. intention to use cross-channels). Our results have indicated that consumers with promotion-focus are more likely to use a single channel in experience goods rather than in searching goods when there exists the psychological cue. Based on our findings, the implication for both research and practice are discussed.

• Journal of Information Technology Services
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• v.7 no.4
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• pp.1-19
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• 2008

This study began with the proposition that, compared to the impulse buying in the conventional offline market, consumers will exhibit a different process of decision-making for impulse buying on the Internet as it has become easier to acquire information and purchase goods which are offered online like digital contents goods. To verify this roposition, this study attempted to find out the external and internal factors as that affect the impulse buying behavior by incorporating Theory of Planned Behavior In addition, this study seeks to confirm the role of alternative's attractiveness in terms of mediating between internal and internal factors affecting impulse buying. The major purpose of this study was to understand Impulse Buying Intention(IBI) for digital contents on the internet. The results of the this study showed that the behavior of impulse buying can be explained with the information searching in which the external factors for the marketing of digital contents affect the internal stimulation factors. It was also found that the impulse buying of digital contents on the Internet starts with non-planned impulse at the problem recognition stage, but planned decision-making will take over when it is proven to be effective with information searching.

• Korean Journal of Cognitive Science
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• v.11 no.3_4
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• pp.1-11
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• 2000

This study investigated information acquisition from hypertext and the difference of searching behavior between adults and children. In experiment 1. we compared the amount of information acquisition from the hypertext to that of the printed text. The result showed that the performance in printed text was better than in hypertext. However. the performance of experienced (in the internet) participant showed no difference between the hypertext and the printed text. Experiment 2 compared the information-searching behavior of the adults and children in the hypertext environment. The results showed that adults performed the information-searching faster than children, yet there was no difference in the proportion of correct responses of the two groups. However. children who were more experienced in the internet and produced right answers to the 7th level questions in depth performed better and faster than the adults who were not. These results suggest that the experience in the internet is the most important factor in the searching of the wanted information.

• The Korean Journal of Emergency Medical Services
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• v.3 no.1
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• pp.77-90
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• 1999

This study focuses on investigating and analyzing overall information use behavior of the health fields researchers. Questionaries were 116 researchers in there nursing university or college and EMT college. Four areas were tested on the basis of the purpose that there would exist unique characteristics in the information seeking behavior of health fields researchers. The findings of the study shows that health fields researchers prefer monographs and journals; they tend to use current materials; the first information source for their research activities is the cited references in the book or journal article; they are likely to delegate literature searching to the librarian, but they tend to conduct direct searching in online setting; in general, they react positively for the rapid change in information environment caused by recent development of information technology. It is emphasized that to design an efficient information system and provide an effective information service in the health science related library or information center, it is essential to consider the major characteristics and attributes of health fields researchers in terms of their information use behavior.

• Journal of the Korean Society for information Management
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• v.8 no.2
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• pp.32-73
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• 1991

The purpose of this study is to find important personal characteristics that affect search process and outcome, and to formulate causal models about searching behavior, by examining the channels and the magnitude of the factors identified. The study was designed to conduct a quasi-experiment with 67 student subjects. A total of 29 elements concerned with aptitude, personality, formal education, effectiveness of online training, search process, and search outcome are measured and reduced to 9 variables. 12 hypotheses were tested statistically and path analysis was done to investigate causal relationship among variables. Finally 5 models were formulated.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.216-220
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• 2008

오늘날 인터넷은 사용자에게 수많은 정보와 다양한 선택의 기회를 제공하지만, 사용자는 급속하게 늘어난 수 많은 정보 중에서 자신에게 유용한 정보를 찾는데 더 많은 시간을 투자해야만 한다. 이러한 문제점을 극복하고 좀 더 효율적인 인터페이스를 제공하기 위해서는 사용자들이 원하는 정보를 획득하기까지, 어떠한 탐색 과정을 거쳐 의사 결정을 내리는지에 관한 이해가 선행되어야 할 것이다. 따라서 본 연구는 웹 검색 결과를 소비하는 사용자의 정보 탐색 패턴과 이에 수반되는 인지 과정을 시선의 움직임을 통하여 분석하였다. 실험 결과 일반적인 글읽기 형태와는 차별된 시선의 움직임을 관찰할 수 있었는데, 대부분의 시선 이동 궤적은 직선이 아닌 도처에 걸쳐 흩어진 의미 단위로 드문드문 이동함을 알 수 있었다. 또한 각 의미 단위를 중심으로 진행성(forward) 도약과 역행성(regressive) 도약이 관찰되었고, 제목 ${\rightarrow}$ 내용 순의 세밀한 응시가 이루어진 이후 Click 여부가 결정되었다. 하지만 평균 Scan path 는 타이틀과 내용의 구분 없이 전체 화면 길이/너비의 50%를 넘지 못하여 축소된 Golden Triangle 형태를 보였다. 본 연구 결과는 웹 검색 결과에 대한 사용자 소비 경향의 특성을 파악하여 향후 좀 더 효율적인 소비를 이끌어내기 위한 인터페이스 설계 방향의 기초 연구로 그 의의가 있다.

• Journal of the Korean Society for information Management
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• v.29 no.1
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• pp.191-209
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• 2012

This study aims to understand the information search behavior of smart phone users. The focus is on the subjects of sought information and the factors considered by the users during information seeking process. To gather the research data, a questionnaire survey was conducted. Some of the findings include that simple facts and the real-time updated topics were searched more often than the ones requiring complicated queries. It was also found that most of the important factors found to be relevant on the Web, and mobile information use environments were equally applicable to the smart phone information seeking cases.

• Journal of the Korean Operations Research and Management Science Society
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• v.39 no.1
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• pp.29-48
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• 2014

The recent keyword advertising does not reflect the individual customer searching pattern because it is focused on each keyword at the aggregate level. The purpose of this research is to observe processes of customer searching patterns. To be specific, individual deal-proneness is mainly concerned. This study incorporates location as a control variable. This paper examines the relationship between customers' searching patterns and probability of purchase. A customer searching session, which is the collection of sequence of keyword queries, is utilized as the unit of analysis. The degree of deal-proneness is measured using customer behavior which is revealed by customer searching keywords in the session. Deal-proneness measuring function calculates the discount of deal prone keyword leverage in accordance with customer searching order. Location searching specificity function is also calculated by the same logic. The analyzed data is narrowed down to the customer query session which has more than two keyword queries. The number of the data is 218,305 by session, which is derived from Internet advertising agency's (COMAS) advertisement managing data and the travel business advertisement revenue data from advertiser's. As a research result, there are three types of the deal-prone customer. At first, there is an unconditional active deal-proneness customer. It is the customer who has lower deal-proneness which means that he/she utilizes deal-prone keywords in the last phase. He/she starts searching a keyword like general ones and then finally purchased appropriate products by utilizing deal-prone keywords in the last time. Those two types of customers have the similar rates of purchase. However, the last type of the customer has middle deal-proneness; who utilizes deal-prone keywords in the middle of the process. This type of a customer closely gets into the information by employing deal-prone keywords but he/she could not find out appropriate alternative then would modify other keywords to look for other alternatives. That is the reason why the purchase probability in this case would be decreased Also, this research confirmed that there is a loyalty effect using location searching specificity. The customer who has higher trip loyalty for specificity location responds to selected promotion rather than general promotion. So, this customer has a lower probability to purchase.

• Journal of the Korean Society for Library and Information Science
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• v.30 no.4
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• pp.39-60
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• 1996

A variety of searcher traits, characteristics, subject background and behaviors have been the subject of investigations exploring various hypotheses relating to searching performances. Previous studies have focused on searchers personal characteristics such as training, experience, subject knowledge, intelligence, cognitive style, attitude and searching style, Each of these factors is examined in this paper in order to find out searcher's personal characteristics affecting searching performance. Surprisingly, searching training and experience have not been found to influence searching performance. The hypothesis that intellectual ability correlates with the ability to online search seems to have little effect Various cognitive styles of searchers were tested to find out whether they relate to search results. Only FD/Fl cognitive style were found to be significant in relation to search results. Searchers showed a variety of attitudes about online searching. They revealed sensitivity toward searching charges. The attitude toward charges was reflected on the searching behavior. The sensitive searchers tend to conduct cost-effective searches, Searching styles of intermediaries were characterized as interactive and fast batch. It was found that experienced searchers prefer simple searches which do not explore the interactive capabilities of online system. In summary, previous studies have confirmed that there are apparently great individual differences among online searchers in searching behaviors as well as attitudes. But relationships between these individual differences and search performance were too weak to be significant.

• The Transactions of The Korean Institute of Electrical Engineers
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• v.60 no.11
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• pp.2152-2156
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• 2011

In this paper, we propose the novel behavior control algorithm by using the efficient searching method based on the characteristic of the swarm robots in unknown space. The proposed method consists of identifying the position and moving state of a robot by the dynamic modelling of a wheel drive vehicle, and planing behavior control rules of the swarm robots based on the sensor range zone. The cooperative search for unknown space is carried out by the proposed behavior control. Finally, some experiments show the effectiveness and the feasibility of the proposed method.