• Human Ecology Research
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• v.51 no.4
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• pp.413-424
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• 2013

The purpose of this study is to examine the influence of social face sensitivity on vanity and consumption behavior. Questionnaires were administered to 461 college students living in Deagu Metropolitan City and Kyungbook province. Frequency, factor analysis, reliability analysis, regression analysis, and t-test were used for data analysis. Social face sensitivity was categorized into consciousness of being embarrassed, social formality, other consciousness and prestigiousness. Vanity factors were found as physical price, achievement concern, achievement price, and physical concern. Consumption behavior were categorized into 5 factors such as ostentatious consumption, impulsive buying, external information search, brand trust, utilization of internet information and material-oriented. Consciousness of being embarrassed, social formality, and other consciousness, the sub-variables of social face sensitivity had significant effects on achievement concerns and physical concerns. Other consciousness of social face sensitivity had significant effects on all factors of consumption behaviors. There was significant differences in the prestige of social face sensitivity and physical concerns of vanity and ostentatious consumption, impulsive buying, and also in external information search and utilization of internet information of consumer behavior. This indicates that women showed high physical concerns for vanity and ostentatious consumption, impulsive buying, external information search and utilization of internet information of consumption behavior while men care more about prestigiousness of social face sensitivity.

• Journal of Korean Library and Information Science Society
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• v.51 no.2
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• pp.355-379
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• 2020

Digital Library System(DLS) for the school library is a key access tool for school library materials. The purpose of this study was to find ways to improve the accessibility of materials through analysis of students' information search behavior in DLS. Data were collected through recording of 42 participants' DLS search process, and questionnaire. As a result, the search success rate and search satisfaction were found to be lower when the main purpose of DLS is simple leisure reading, information needs are relatively ambiguous, and when user experiences the complicated situations in the search process. The satisfaction level of search time sufficiency was the highest, and the search result satisfaction was the lowest. Besides, there was a need to improve DLS, such as integrated search of other library collection information, the recommendation of related materials, the print output of collection location, voice recognition through mobile apps, and automatic correction of search errors. Through this, the following can be suggested. First, DLS should complement the function of providing career information by reflecting the demand of education consumers. Second, improvements to DLS functionality to the general information retrieval system level must be made. Third, an infrastructure must be established for close cooperation between school library field personnel and DLS management authorities.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.33 no.1
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• pp.259-277
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• 2022

This study aims to understand international students' web search behaviors. During the experiment, fifteen international students were asked to conduct three search tasks which includes six search questions. Depending on the characteristics of search task, there were differences in search performance and search behavior. It was commonly found that participants with higher Korean fluency showed higher search performance; however, prior knowledge about the search topic did not always affect the search performance. In the search tasks that required navigation through menus and links within one web domain, participants often overlooked the correct answers, even if they were at the webpages containing the correct answer. Also, some participants did not realized that they found wrong answers. For enhancing information seeking behaviors among foreigners in Korea, the followings were suggested: 1) to design websites which are easy for non-native speakers to navigate, and 2) to use social media as a means of interactive communication.

• Journal of the Korean Society for information Management
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• v.20 no.2
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• pp.27-41
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• 2003

Query logs are online records that capture user interactions with information retrieval systems and all the search processes. Query log analysis offers ad advantage of providing reasonable and unobtrusive means of collecting search information from a large number of users. In this paper, query logs of NAVER, a major Korean Internet search service, were analyzed to investigate the information seeking behabior of NAVER users. The query logs were collected over one week from various collecions such as comprehensive search, directory search and web ducument searc. It is expected that this study could contribute to the development and implementation of more effective web search systems and services.

• Journal of the Korean Society for Library and Information Science
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• v.50 no.1
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• pp.493-511
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• 2016

Discovery is an emerging concept to enhance the search capabilities of library resources with the Next Generation Library Catalog. This paper defined the Discovery feature based on the information search behavior, and then derived the elements that make up its function. After that, the 11 regional representatives libraries' OPACs and 3 Internet bookstores are evaluated and compared against Search & Discovery capabilities. As a result, the Internet bookstores were superior to the libraries' OPACs for all the elements that make up the Discovery functions. This study verified that the public libraries OPACs are still concentrating on known item search, and it is hard for the users to meet a serendipity which is gained through the Discovery functions.

• Journal of the Korean Society for Library and Information Science
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• v.49 no.4
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• pp.317-334
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• 2015

This study aims to investigate information seeking behavior of mobile-based Web users, especially, college students. This study also evaluates mobile search services based on various criteria, and suggests how to improve portal's mobile search services. The results of this study show that the most urgent improvement is needed in the contents of mobile search services. Improvements are also required in the area of interface design followed by accessibility and mobile search functionalities. The results of this study can be applied to the portal's effective development of mobile search services.

• KIPS Transactions on Software and Data Engineering
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• v.10 no.6
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• pp.223-234
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• 2021

Recent advances in the 4th Industrial Revolution have accelerated the change of the shopping behavior from offline to online. Search queries show customers' information needs most intensively in online shopping. However, there are not many search query research in the field of search, and most of the prior research in the field of search query research has been studied on a limited topic and data-based basis based on researchers' qualitative judgment. To this end, this study defines the type of search query with data-based quantitative methodology by applying machine learning to search research query field to define the 15 topics of search query by conducting topic modeling based on search query and clicked document information. Furthermore, we present a new classification system of new search query types representing searching behavior characteristics by extracting key variables through principal component analysis and analyzing. The results of this study are expected to contribute to the establishment of effective search services and the development of search systems.

• The Journal of Information Systems
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• v.26 no.3
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• pp.171-185
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• 2017

Purpose Recently, there has been an increase in attempts to analyze social phenomena, consumption trends, and consumption behavior through a vast amount of customer data such as web search traffic information and social buzz information in various fields such as flu prediction and real estate price prediction. Internet portal service providers such as google and naver are disclosing web search traffic information of online users as services such as google trends and naver trends. Academic and industry are paying attention to research on information search behavior and utilization of online users based on the web search traffic information. Although there are many studies predicting social phenomena, consumption trends, political polls, etc. based on web search traffic information, it is hard to find the research to explain and predict tourism demand and establish tourism policy using it. In this study, we try to use web search traffic information to explain the tourism demand for major cities in Gangwon-do, the representative tourist area in Korea, and to develop a nowcasting model for the demand. Design/methodology/approach In the first step, the literature review on travel demand and web search traffic was conducted in parallel in two directions. In the second stage, we conducted a qualitative research to confirm the information retrieval behavior of the traveler. In the next step, we extracted the representative tourist cities of Gangwon-do and confirmed which keywords were used for the search. In the fourth step, we collected tourist demand data to be used as a dependent variable and collected web search traffic information of each keyword to be used as an independent variable. In the fifth step, we set up a time series benchmark model, and added the web search traffic information to this model to confirm whether the prediction model improved. In the last stage, we analyze the prediction models that are finally selected as optimal and confirm whether the influence of the keywords on the prediction of travel demand. Findings This study has developed a tourism demand forecasting model of Gangwon-do, a representative tourist destination in Korea, by expanding and applying web search traffic information to tourism demand forecasting. We compared the existing time series model with the benchmarking model and confirmed the superiority of the proposed model. In addition, this study also confirms that web search traffic information has a positive correlation with travel demand and precedes it by one or two months, thereby asserting its suitability as a prediction model. Furthermore, by deriving search keywords that have a significant effect on tourism demand forecast for each city, representative characteristics of each region can be selected.

• Journal of the Korean Society for information Management
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• v.34 no.3
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• pp.89-107
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• 2017

This study aims to compare information seeking behavior of 1300K users on PC and mobile phone. Transaction logs of 1300K, a major Korean shopping search engine, were analyzed. These transaction logs were collected over 1 month period, from April 1 to April 31, 2016. The results of this study show that there are a little more mobile sessions than PC sessions. Users conducted slightly more browsing on PCs than mobile phones, whereas users submitted queries more than two times on mobile phones than on PCs. Users clicked more search results on PCs than mobile phones, whereas users made important decision makings such as product purchases more on mobile phones than PCs. Top queries and categories were similar between PCs and mobile phones. Queries and categories on mobile phones were more focused than queries on PCs. Overall, mobile search behavior is more simple, passive, and focused than PC search behavior. The results of this study can be implemented to the effective improvement and development of search services for different devices.

• Journal of Distribution Research
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• v.13 no.3
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• pp.27-54
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• 2008

This study explored the relationship between information search and purchasing behavior across in-home shopping channels to give multi-channel retailer an implication of multichannel customer management. We analyzed the relationship between consumer's information search and purchase behavior (choice, frequency, and expenditure) with a view to channel lock-in and cross-channel synergy. This study was carried out using survey data about in-home shopping behavior of housewives. Results of the study showed that (1) there was channel lock-in between information search and purchase behavior across in-home shopping channels, (2) catalog channel and the Internet channel were a alternative channels of TV home shopping channel and (3) catalog channel and the Internet channel were an complementary channels. This results can provide meaningful implication for multi-channel retailers.