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Critical Factors Influencing Consumer Online Purchase Intention for Cosmetics and Personal Care Products in Vietnam

  • NGUYEN, Lan;LE, Hoa Chi;NGUYEN, Thuy Thu
    • The Journal of Asian Finance, Economics and Business
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    • 제8권9호
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    • pp.131-141
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    • 2021
  • With the rapid development of the Internet, online shopping has grown so fast that almost any good or service can be sold online today. The popularity and rapid growth of e-commerce signal a huge market opportunity for e-retailers. From the organizational perspective, it is necessary to evaluate and explore what drives customers to buy their products or to use their services. This study, therefore, aims to explain the online purchase intention and its determinants of Vietnamese customers for cosmetics and personal care products. Quantitative data was collected from an online survey conducted among university students, then was put into SPSS and AMOS for further analysis. Descriptive statistics, Cronbach's alpha test, exploratory factor analysis (EFA), regression analysis, and SEM were used to examine data from 434 valid answers. The research findings reveal that four factors positively affect purchase intention: Shopping enjoyment has the most significant impact, followed by trust, benefit, and website quality. On the other hand, perceived risk negatively influences purchase intention. While the cosmetics and personal care industry is thriving with a huge number of producers and consumers throughout the world, this study contributes to the existing literature in terms of capturing customers' needs and developing effective strategies to attract more online users.

동물실험에서 인삼의 항비만 효과: 체계적 고찰과 메타분석을 위한 연구 프로토콜 (Anti-Obesity Effect of Panax Ginseng in Animal Models: Study Protocol for a Systematic Review and Meta-Analysis)

  • 조재흥;김고운;박혜성;윤예지;송미연
    • 한방비만학회지
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    • 제17권1호
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    • pp.37-45
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    • 2017
  • 최근 비만이 전 세계적인 문제로 대두되면서 임상 연구의 해석에 필요한 중요 자료를 제시해 줄 수 있는 동물 모델을 이용한 생리학적 기전 연구에 대한 관심이 높아지고 있다. 인삼은 많은 동물 실험에서 항비만 또는 항당뇨 효과가 보고되었으나 인체의 임상에서 비만을 연구한 논문은 거의 없는 실정이다. 이 연구에서는 신체계측치수와 대사지표를 활용한 동물 모델에서의 인삼의 항비만 효과의 근거수준을 평가하고자 한다. 전임상 단계에서 비만에 대한 인삼의 효과를 연구한 대조군 연구, 비교 연구를 포함시키고자 한다. 실험적으로 비만을 유도하는 도중 혹은 이후에 인삼을 투여하고, 일차평가변수는 신체계측치수, 이차평가변수는 지방조직의 무게, 섭취음식의 총량, 대사지표 등을 포함한다. 언어, 출판일 등 특별한 제한 없이 MEDLINE, Embase, PubMed, Web of Science, Scopus를 통해 논문 검색을 시행한다. 본 연구에서의 자료 수집은 개인 정보를 포함하지 않으며, 사생활 침해의 우려가 없으므로 윤리적 승인 대상에서 제외된다. 연구의 전체과정을 수행한 후 연구결과는 연관 저널에 출간하거나 관련 학회에 발표할 예정이다. 본 연구 프로토콜은 the Collaborative Approach to Meta-Analysis and Review of Animal Data from Experimental Studies (CAMARADES) website (http://www.camarades.info)에 등록되었다.

단체급식소 나트륨 섭취감소를 위한 영양교육 프로그램 개발 및 효과 평가 (Development and Evaluation of Nutrition Education Program for Sodium Reduction in Foodservice Operations)

  • 신은경;이혜진;전소윤;정윤영;박은정;안문영;이연경
    • 대한지역사회영양학회지
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    • 제13권2호
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    • pp.216-227
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    • 2008
  • The purpose of this study was to develop a nutrition education program for dietary salt reduction using various nutrition education materials. The effect of a 5-week nutrition education program on salty taste assessment, nutrition knowledge, salt attitude for a high-salt diet, salt content in food, and individual satisfaction with the salt concentration of meals during the education period was evaluated. Nutrition education materials included two animations, a pamphlet, panels, and a website, as well as other training resources. Subjects participating in this study were 335 employees (164 male, 171 female) at 15 foodservice operations in Daegu. Preference for higher levels of salty taste and food containing higher amounts of salt were lowered. Knowledge regarding the necessity for dietary salt reduction was higher (p < 0.001) than before nutrition education, and salt content in a meal was reduced. As the program progressed, average salt concentrations of soups were significantly lowered (p < 0.05), and there was greater satisfaction with the lower concentration (p < 0.001). This was a positive indication of the program's success. In addition, it was found that subjects who participated in the program several times have changed their preference to lower levels of salty taste and have increased their nutrition knowledge (p < 0.05, p < 0.001). Thus, the positive effect of this 5-week nutrition education program developed for, and applied to, foodservice employees, concerning dietary salt reduction was confirmed.

애완학습곤충 소비자의 행동 모니터링 (Website Monitoring on the Behavior of Consumers for Educational Pet Insects)

  • 김소윤;김성현;최원호;박종빈;박해철;이영보;김남정
    • 한국응용곤충학회지
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    • 제52권4호
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    • pp.335-340
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    • 2013
  • 본 연구에서는 점차 확대되고 있는 애완학습곤충 시장을 올바르게 이해하고 적절한 대응을 하기 위해 실제 소비자들의 이용행태를 모니터링 함으로써 소비자의 욕구를 파악하고자 하였다. 이를 위해 곤충 관련 박물관, 체험관, 곤충농장 등을 방문한 적이 있거나 곤충을 구매한 경험이 있는 소비자가 자신의 블로그에 올린 게시물들을 대상으로 자료를 수집하였으며, 게시물의 사진 및 텍스트를 중심으로 내용분석을 실시하였다. 분석결과 애완학습곤충 시장은 자녀의 교육목적을 위한 초등학교 저학년 이하의 자녀를 동반한 가족형 방문형태인 것으로 나타났다. 방문 목적지는 주로 서울, 경기의 수도권에 집중되어있으며, 자녀의 방학기간을 이용한 방문이 가장 많았다. 사진 분석 결과 체험활동에 대한 높은 관심도를 확인할 수 있었으며, 만족한 내용도 체험거리가 많고 다양하다는 것이었기 때문에 앞으로도 직접 체험할 수 있는 다양한 형태의 수준별 체험 프로그램을 개발하여 제공해야 할 것이다. 또한 불만족한 내용은 곤충에 대한 거부감인 것으로 나타나 곤충에 대한 친근한 이미지를 형성할 수 있도록 다른 동물이나 식물과 연계한 프로그램의 개발 등 노력이 필요할 것이다. 또한 애완학습곤충 시장이 계속 성장하고 발전하기 위해서는 곤충종의 다양화 및 곤충을 활용한 체계화된 체험프로그램의 개발이 필요할 것으로 보인다.

Potential of Hanjeli (Coix lacryma-jobi) essential oil in preventing SARS-CoV-2 infection via blocking the Angiotensin Converting Enzyme 2 (ACE2) receptor

  • Diningrat, Diky Setya;Sari, Ayu Nirmala;Harahap, Novita Sari;Kusdianti, Kusdianti
    • Journal of Plant Biotechnology
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    • 제48권4호
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    • pp.289-303
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    • 2021
  • Covid-19 is an ongoing pandemic as we speak in 2022. This infectious disease is caused by the SARS-CoV-2 virus, which infects cells by binding to the angiotensin-converting enzyme 2 (ACE2) receptor on the cell surface. Thus, strategies that inhibit the binding of SARS-CoV-2 to the ACE2 receptor can stop this contagion. Hanjeli (Coix lacryma-jobi) essential oil contains many bioactive compounds, including dodecanoic acid; tetradecanoic acid; 7-Amino-8-imino-2-(2-imino-2H-chromen-3-yl); and 1,5,7,10-tetraaza-phen-9-one. These compounds suppress viral replication and may prevent Covid-19. Accordingly, this study assessed whether, these four limonoid compounds can block the ACE2 receptor. To this end, their physicochemical properties were predicted using Lipinski's "rule of five" on the SwissADME website, and their toxicity was assessed using the online tools ProTox and pkCSM. Additionally, their interactions with the ACE2 receptor were predicted via molecular docking using Autodock Vina. All the four compounds satisfied the "rule of five" and tetradecanoic acid was predicted to have a higher affinity than the comparison compound remdesivir and the original ligand of ACE2. Molecular docking results suggested that the compounds from hanjeli essential oil interact with the active site of the ACE2 receptor similarly as the original ligand and remdesivir. In conclusion, hanjeli essential oil contains compounds predicted hinder the interaction of SARS-CoV-2 with the ACE2 receptor. Accordingly, our data may facilitate the development of a phytomedical strategy against SARS-CoV-2 infection.

미국의 '한 책, 한 도시' 독서운동의 동향과 특성의 분석 (An Analysis of the Trend and Characteristics of 'One Book, One City' Reading Campaign in the U.S)

  • 윤정옥
    • 한국문헌정보학회지
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    • 제39권3호
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    • pp.27-44
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    • 2005
  • 이 연구의 목적은 최근 미국 공공도서관의 주요한 독서운동의 한 형태인 '한 책, 한 도시' 독서운동의 성장과 확산 현황을 분석함으로써 개혁적. 지속적 및 집합적 독서운동으로서의 의의를 평가해보는 것이다. 또한 '한 책' 선정 작가 및 도서의 주제, 장르, 간행연도 등을 분석함으로써 특정한 지역사회가 함께 '한 책'을 읽음으로써 이해하고 달성하고자 하는 문화적, 사회적, 공동체적 목표를 이해하도록 시도한다. 미국국회도서관(LC) 도서 센터 웹사이트의 '한 책' 프로젝트의 지역별 및 작가별 리스트를 분석하고, LC OPAC에서 조사한 '한 책' 선정도서의 서지 레코드를 분석한 결과는 1990년대 이후 간행도서에 대한 선호, 전기 및 전기적 소설의 중요성, 다민족, 다문화 사회의 이해라는 주제의 집중성 등의 특성을 보여준다.

비네트를 활용한 한국 물리치료사의 임신 관련 허리통증 환자에 대한 치료실태 조사연구 (Current Management for Pregnancy-related Low Back Pain by Korean Physical Therapists: A National Cross-sectional Survey Using the Vignette Method)

  • 한희주;김선엽
    • 한국전문물리치료학회지
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    • 제27권1호
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    • pp.53-62
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    • 2020
  • Background: Pregnancy-related low back pain (PLBP) has fewer systematic guidelines than pregnancy-related pelvic girdle pain, previous studies have not evaluated physical therapy for this ailment in Korea. Objects: We aimed to provide a detailed account of clinical decision making by Korean physiotherapists while treating PLBP. Methods: In total, 955 questionnaires were distributed mainly in places of continuing education held by the Korean Physical Therapy Association from April to July 2019. The same questionnaire was posted on a website used by physiotherapists. We collected subject information, a specific Vignette typically represent symptoms of PLBP, and responses to multiple questions about decision making, subjective recognition and interest level in the field of women's health physiotherapy (WHPT). Results: The overall response rate was 56% (n = 537); of these, responses to 520 questionnaires were analyzed. Most respondents chose various combinations of physical therapy methods. There were significant differences in subjective recognition levels of WHPT according to gender (p < 0.05), age (p < 0.01), education level (p < 0.01), and clinical experience (p < 0.05). There were significant differences in interest according to gender (p < 0.01) and education level (p < 0.01). With respect to the types of treatment, significant differences were noted in selective rates for "manual therapy", "pain control", and "supportive devices" based on gender. Manual therapy tended to be chosen more with increasing age and clinical experience. With increased education level, there were fewer choices for the use of pain control. Conclusion: This is the first data on how Korean physiotherapists manage PLBP patients using the vignette method. We were able to recognize the Korean physical therapist's decision on PLBP patients, and observed statistically significant correlations. This may aid in developing future research and education plans in the WHPT field.

의과대학도서관 현황 분석을 통한 활성화 방안 연구 (A Study on the Revitalization of Medical School Libraries through the Analysis of Current Situation)

  • 신영지;노영희
    • 한국도서관정보학회지
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    • 제50권3호
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    • pp.191-216
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    • 2019
  • 본 연구에서는 의료분야 도서관 중 의과대학도서관의 전반적인 운영현황을 파악하고 이를 기반으로 향후 의과대학도서관의 활성화 방안을 제시하였다. 이에 웹사이트를 기반으로 1) 독립 홈페이지 여부, 2) 서비스대상, 3) 장서, 4) 분류체계, 5) 인력, 6) 시설(면적, 열람석 수), 7) 기자재(pc, 프린트, 복사기 등), 8) 서비스로 구분하여 조사 분석하였다. 그 결과 의학도서관 활성화 방안으로 첫째, 의과대학도서관의 장서, 규모, 사서 등에 대한 기준 및 가이드라인 개발이 필요하다. 둘째, 의과대학도서관 간의 협력 커뮤니티 네트워크 구축이 필요하다. 셋째, 의과대학도서관 활성화를 위해 국가적 차원에서의 지원, 사서의 전문화 교육, 운영 가이드라인 개발, 도서관간 네트워크 활성화 등의 정책이 필요한 것으로 보인다. 또한 향후 국가차원에서 또는 의학도서관협회 차원에서 의학도서관의 실태조사가 이루어져야 할 것으로 보인다.

네일 유튜브 콘텐츠 분석 - 조회 수 상위권(1~10위) 영상물을 중심으로 - (Analysis of Nail-related YouTube Content -Focusing on Most-Viewed Videos -)

  • 김수지;김은실
    • 한국의류산업학회지
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    • 제26권3호
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    • pp.279-288
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    • 2024
  • Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and factors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the content characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used frequently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and procedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.

FORMOSAT-2'S EFFECTIVENESS TO TAIWAN'S PUBLIC EDUCATION

  • Chern, Jeng-Shing;Wu, Lance;Liou, Yuei-An
    • 대한원격탐사학회:학술대회논문집
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    • 대한원격탐사학회 2006년도 Proceedings of ISRS 2006 PORSEC Volume II
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    • pp.959-962
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    • 2006
  • Public education is undoubtedly a very important aspect for a country to develop space program. People have the rights to understand how the tax they paid is being used. This paper addresses the effectiveness of FORMOSAT-2 on public education in Taiwan. As the first remote sensing satellite of the National Space Organization (NSPO) of Taiwan, FORMOSAT-2 is a small satellite of 746 kg mass for two remote sensing missions: Earth and upward lightning observations. The mission orbit is sun-synchronous of 888 km altitude for exactly 14 revolutions per day. For earth observation, the payload is an advanced high resolution remote sensing instrument (RSI) with ground sampling distance (GSD) 2 m in panchromatic (PAN) band and 8 m in four multi-spectral (MS) bands. For upward lightning observation, the payload is an imager of sprites and upper atmospheric lightning (ISUAL). After more than two years of Earth observation started in June 2004, the effectiveness of FORMOSAT-2 images on public education in Taiwan is very promised. Five domestic universities and one private company in Taiwan have signed contracts respectively with NSPO to take the roles of satellite image investigator and distributor. A private company has signed contract with NSPO to generate and provide URMAP (= your map) in its website for general public applications by using FORMOSAT-2 images. The Newtonkids Book Company used FORMOSAT-2 images to publish a kind of calendar for children education purpose. Besides, a science team in National Cheng Kung University (NCKU) is doing the research work on the 3820 (up to 30 June 2006) transient luminous events (TLEs) observed by FORMOSAT-2.

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