• Title/Summary/Keyword: Scarcity

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The antecedents of purchasing fast fashion brands (패스트 패션 브랜드 구매의 선행변수)

  • Park, Hye-Jung
    • The Research Journal of the Costume Culture
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    • v.21 no.6
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    • pp.827-843
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    • 2013
  • The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer-related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

Leveraging Psychology in Digital Marketing : Case Study (디지털 마케팅에 있어서 심리학 원리 적용사례)

  • Choi, Yang-ae;Chung, Byoung-gyu
    • Journal of Venture Innovation
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    • v.1 no.2
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    • pp.1-12
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    • 2018
  • The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

Manufacturing Process and Technology of Korean Costumes Made of Fur and Loather (우리나라 모피와 피혁 복식의 제작과정과 기술)

  • An, Bo-Yeon;Hong, Na-Young
    • Journal of the Korean Society of Costume
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    • v.58 no.8
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    • pp.63-73
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    • 2008
  • From the ancient Korea to the late Joseon Korean fur and leather had been preferred in and out of Korea for their good quality and excellent manufacturing skill. Since Unified Silla (A.D.676${\sim}$A.D.936) Korean fur and leather were manufactured divisionally by workmen specialized in materials and products, and such manufacturing process was succeeded to Goryeo and Joseon. Manufacturing of fur and leather was consisted of as follows: hunting and butchering - peeling - beating with a paddle and removing fat - oil manufacturing - drying - tanning, then cutting and sewing, and there was a special caring method. In order to make good fur and leather, each process of manufacturing needed particular techniques and all available methods were tried to have tender fur and leather by using smoking, excrement, lime, vegetable tannin and even cerebral liquid. And also required mouth-chewing and hand-pounding with a lot of time and of labor Keeping furs resilience and flexibility, sowing several skins together, even when the after-all-process skin was converted into clothes, was much more difficult than sewing fabric. Thus, the manufacturing cost was as much expensive as skin materials, and the volume of manufacturing of fur and leather was also limited. Therefore, fur and leather must have been popular for scarcity value in the manufacturing process, and this scarcity must have caused an extreme luxury of fur.

The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types (인터넷 쇼핑몰 유형별 의류제품 충동구매에 미치는 가격, 제품, 판촉의 영향)

  • Ji, Hye-Kyung
    • Fashion & Textile Research Journal
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    • v.15 no.4
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    • pp.543-553
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    • 2013
  • This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

Adaptive Management of Water Supply Systems to Deal with Climate Changes: A Gwangdong Dam Case Study (기후 변화 대응을 위한 상수도 시설 적응형 관리의 필요성: 2008-2009 광동댐 취수 제한 사례 연구)

  • Lee, Sangeun;Choi, Dongjin;Park, Heekyung
    • Journal of Korean Society of Water and Wastewater
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    • v.23 no.5
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    • pp.583-598
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    • 2009
  • From the engineering standpoint, this study puts a special emphasis on application of adaptive management. To do this, we analyze the recent issue about water scarcity of the Gwangdong dam. Using the system dynamics model, we defined the system including water balance in the dam, dam manager's operation rules, regional water supply and local water distribution, and customer damage. It was expected that the model is useful to explain the real case, and also water scarcity of Gwangdong led to total damage of about 2.56 billion won, mainly to customers in the Taebaeck city. Two adaptive management options (i.e., optimal allocation of limited water resources, and early control of dam storage) were applied to the model in order to examine whether adaptive management is effective to mitigate the damage, it is concluded that the case study could largely reduce or entirely avoid the damage with adaptive engineering options.

COMPENSATORY GROWTH AND NUTRIENT UTILIZATION IN CROSSBRED HEIFERS DURING REVIVAL PERIOD FED UREA MOLASSES LIQUID DIET

  • Dass, R.S.;Verma, A.K.;Mehra, U.R.
    • Asian-Australasian Journal of Animal Sciences
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    • v.9 no.5
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    • pp.563-566
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    • 1996
  • Five crossbred heifers(Holstein Friesian $\times$ Hariana) aged about one year and average body weight 157.0 kg were used to observe the effect of UMLD with restricted amount of wheat straw (500 g/100 kg body weight) on body weight gain and nutrient utilization. After seven months feeding the animals were switched to a revival diet consisted of wheat straw and concentrate mixture, for an additional six months. Fortnightly body weights were recorded and metabolism trials were conducted at the end of the two experimental periods. Results indicated that the average daily gain were 57.0 and 413.3 g in two feeding systems. This showed a sub-optimum growth during UMLD feeding which was compensated when good quality revival diet was available. Though, the nutrients intake were significantly (p < 0.01) lower in UMLD feeding period as compared to revival diet feeding, but digestibility of all the nutrients were alike statistically. It can be concluded that UMLD with restricted amount of wheat straw can be fed as scarcity feed for a short period, without causing irreparable loss to the animals, provided sufficient feed nutrients are available after the scarcity period.

Review of Ancient Wisdom of Qanat, and Suggestions for Future Water Management

  • Taghavi-Jeloudar, Mohsen;Han, Mooyoung;Davoudi, Mohammad;Kim, Mikyeong
    • Environmental Engineering Research
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    • v.18 no.2
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    • pp.57-63
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    • 2013
  • Arid areas have a significant problem with water supply due to climate change and high water demand. More than 3,000 years ago, Persians started constructing elaborate tunnel systems called Qanat for extracting groundwater for agriculture and domestic usages in arid and semi-arid areas and dry deserts. In this paper, it has been demonstrated that ancient methods of water management, such as the Qanat system, could provide a good example of human wisdom to battle with water scarcity in a sustainable manner. The purpose of this paper is twofold: Review of old wisdom of Qanat-to review the history of this ancient wisdom from the beginning until now and study the Qanat condition at the present time and to explore why (notwithstanding that there are significant advantages to the Qanat system), it will no longer be used; and suggestions for future water management-to suggest a number of new methods based on new materials and technology to refine and protect Qanats. With these new suggestions it could be possible to refine and reclaim this method of extracting water in arid areas. Also, a new multi-purpose water management model has been introduced based on rainwater infiltration management over the Qanat system as the model can be applied either in dry or wet cities to solve current urban water problems.

Development of up-cycling cultural products using Hangul calligraphy (한글 캘리그래피를 활용한 업 사이클링 문화상품 개발)

  • Han, Yeon-Hee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.4
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    • pp.153-163
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    • 2019
  • This study is designed to present a direction for the development of an up-cycling design applied with Hangeul calligraphy on outdated clothing materials, and recreating them as eco-friendly high value-added cultural products. The results of this study are as follows. First, Hangeul calligraphy enhances creativity and scarcity by expressing an unformatted analog sensibility in the digital era and further emphasizes the differentiated high value-added aspect of the products. Second, the characteristics of the up-cycling design products represent eco-friendliness, handcrafting, non-fabrication, originality, scarcity, storytelling, and customization. Third, the author made 11 up-cycling cultural products using Hangeul calligraphy, applying it to discarded jeans and pieces of cloth. Fourth, the phases of making cultural products are divided into planning and production. In the planning phase, items and materials are decided upon, design sketches are made, and in the production phase the items go through partial dismantlement, separation, reconstruction, collaboration, and the application of calligraphy printing. Along with the beautiful and lyrical sensibility of Hangul, it was shown that up-cycling using Hangeul calligraphy, which has excellent originality and practicality of design, can be expanded to a variety of cultural products.

Psychological Analysis on Consumer Sentiment for Gacha (게임 내 캐릭터 뽑기 사용자의 과금 심리 분석 : 퍼즐 앤 드래곤을 중심으로)

  • Kim, Soul
    • Journal of Korea Game Society
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    • v.16 no.3
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    • pp.77-86
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    • 2016
  • As the focus of game market moves to mobile era, payment on cyber money, specifically for Gacha system, possesses a large portion for creating profit in game industry. For this reason, this study mainly focuses on Puzzle and Dragon, the mobile game of Gungho online entertainment in Japan, which has made enormous profit for several years. The analysis on consumer sentiment for Gacha are categorized as below: (1) gambling mentality and cognitive error in stochastic game in God festival (2) reactional psychology for scarcity message in limited time God festival and collaboration (3) personal satisfaction through friend system and character collection.