• 복식문화연구
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• 제21권6호
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• pp.827-843
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• 2013

The purpose of this study is to identify the antecedents of the attitudes toward purchasing fast fashion brands and the frequency of purchasing fast fashion brands. As antecedents, a few brand-related variables and a consumer-related variable were considered. Perceived perishability, perceived scarcity, perceived quality, and perceived low price were included as brand-related variables and congruity between self image and fast fashion brand image was included as a consumer-related variable. It was hypothesized that both brand-related and consumer-related variables directly influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. Data were gathered by surveying university students in Seoul, using convenience sampling. Two hundred twenty seven questionnaires were used in the statistical analysis, exploratory factor analysis using SPSS and confirmatory factor analysis and path analysis using AMOS. The results showed that all the fit indices for the variable measures were quite acceptable. In addition, the overall fits of the model suggest that the model fits the data well. The hypothesized relationship test proved that perceived perishability, perceived quality, and congruity between self image and fast fashion brand image influence the attitudes toward purchasing fast fashion brands and then influence the frequency of purchasing fast fashion brands. The results suggest some effective marketing strategies for marketers in the fast fashion industry.

• 벤처혁신연구
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• 제1권2호
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• pp.1-12
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• 2018

마케팅에 있어서 심리학 원리의 적용은 매우 보편화되고 있는 현상이다. 최근 들어 디지털 마케팅의 중요성이 대두되면서 디지털 마케팅에도 심리학의 원리를 적용하는 사례가 늘어나고 있다. 이에 본 연구에서는 심리학의 원리중 social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring 5가지가 디지털 마케팅에 적용된 사례를 분석하였다. 각각의 심리학 원리에 대해 해외사례 2개, 국내사례 2개를 분석하였다. 이러한 시도는 향후 학제 간 연구를 촉진시킬 수 있을 것이다. 또한, 고객의 몰입도(customer engagement)을 높이고 궁극적으로는 고객생애가치(life time value)를 높여 고객 여정에 선순환 고리를 만드는데 필요한 이용자 인터페이스 개발 및 메시지 전략 개발 등에 유용한 시사점을 제공할 것이다.

• 복식
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• 제58권8호
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• pp.63-73
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• 2008

From the ancient Korea to the late Joseon Korean fur and leather had been preferred in and out of Korea for their good quality and excellent manufacturing skill. Since Unified Silla (A.D.676${\sim}$A.D.936) Korean fur and leather were manufactured divisionally by workmen specialized in materials and products, and such manufacturing process was succeeded to Goryeo and Joseon. Manufacturing of fur and leather was consisted of as follows: hunting and butchering - peeling - beating with a paddle and removing fat - oil manufacturing - drying - tanning, then cutting and sewing, and there was a special caring method. In order to make good fur and leather, each process of manufacturing needed particular techniques and all available methods were tried to have tender fur and leather by using smoking, excrement, lime, vegetable tannin and even cerebral liquid. And also required mouth-chewing and hand-pounding with a lot of time and of labor Keeping furs resilience and flexibility, sowing several skins together, even when the after-all-process skin was converted into clothes, was much more difficult than sewing fabric. Thus, the manufacturing cost was as much expensive as skin materials, and the volume of manufacturing of fur and leather was also limited. Therefore, fur and leather must have been popular for scarcity value in the manufacturing process, and this scarcity must have caused an extreme luxury of fur.

• 한국의류산업학회지
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• 제15권4호
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• pp.543-553
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• 2013

This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

• 상하수도학회지
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• 제23권5호
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• pp.583-598
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• 2009

From the engineering standpoint, this study puts a special emphasis on application of adaptive management. To do this, we analyze the recent issue about water scarcity of the Gwangdong dam. Using the system dynamics model, we defined the system including water balance in the dam, dam manager's operation rules, regional water supply and local water distribution, and customer damage. It was expected that the model is useful to explain the real case, and also water scarcity of Gwangdong led to total damage of about 2.56 billion won, mainly to customers in the Taebaeck city. Two adaptive management options (i.e., optimal allocation of limited water resources, and early control of dam storage) were applied to the model in order to examine whether adaptive management is effective to mitigate the damage, it is concluded that the case study could largely reduce or entirely avoid the damage with adaptive engineering options.

• Asian-Australasian Journal of Animal Sciences
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• 제9권5호
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• pp.563-566
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• 1996

Five crossbred heifers(Holstein Friesian $\times$ Hariana) aged about one year and average body weight 157.0 kg were used to observe the effect of UMLD with restricted amount of wheat straw (500 g/100 kg body weight) on body weight gain and nutrient utilization. After seven months feeding the animals were switched to a revival diet consisted of wheat straw and concentrate mixture, for an additional six months. Fortnightly body weights were recorded and metabolism trials were conducted at the end of the two experimental periods. Results indicated that the average daily gain were 57.0 and 413.3 g in two feeding systems. This showed a sub-optimum growth during UMLD feeding which was compensated when good quality revival diet was available. Though, the nutrients intake were significantly (p < 0.01) lower in UMLD feeding period as compared to revival diet feeding, but digestibility of all the nutrients were alike statistically. It can be concluded that UMLD with restricted amount of wheat straw can be fed as scarcity feed for a short period, without causing irreparable loss to the animals, provided sufficient feed nutrients are available after the scarcity period.

• Environmental Engineering Research
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• 제18권2호
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• pp.57-63
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• 2013

Arid areas have a significant problem with water supply due to climate change and high water demand. More than 3,000 years ago, Persians started constructing elaborate tunnel systems called Qanat for extracting groundwater for agriculture and domestic usages in arid and semi-arid areas and dry deserts. In this paper, it has been demonstrated that ancient methods of water management, such as the Qanat system, could provide a good example of human wisdom to battle with water scarcity in a sustainable manner. The purpose of this paper is twofold: Review of old wisdom of Qanat-to review the history of this ancient wisdom from the beginning until now and study the Qanat condition at the present time and to explore why (notwithstanding that there are significant advantages to the Qanat system), it will no longer be used; and suggestions for future water management-to suggest a number of new methods based on new materials and technology to refine and protect Qanats. With these new suggestions it could be possible to refine and reclaim this method of extracting water in arid areas. Also, a new multi-purpose water management model has been introduced based on rainwater infiltration management over the Qanat system as the model can be applied either in dry or wet cities to solve current urban water problems.

• 한국의상디자인학회지
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• 제21권4호
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• pp.153-163
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• 2019

This study is designed to present a direction for the development of an up-cycling design applied with Hangeul calligraphy on outdated clothing materials, and recreating them as eco-friendly high value-added cultural products. The results of this study are as follows. First, Hangeul calligraphy enhances creativity and scarcity by expressing an unformatted analog sensibility in the digital era and further emphasizes the differentiated high value-added aspect of the products. Second, the characteristics of the up-cycling design products represent eco-friendliness, handcrafting, non-fabrication, originality, scarcity, storytelling, and customization. Third, the author made 11 up-cycling cultural products using Hangeul calligraphy, applying it to discarded jeans and pieces of cloth. Fourth, the phases of making cultural products are divided into planning and production. In the planning phase, items and materials are decided upon, design sketches are made, and in the production phase the items go through partial dismantlement, separation, reconstruction, collaboration, and the application of calligraphy printing. Along with the beautiful and lyrical sensibility of Hangul, it was shown that up-cycling using Hangeul calligraphy, which has excellent originality and practicality of design, can be expanded to a variety of cultural products.

• 한국게임학회 논문지
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• 제16권3호
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• pp.77-86
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• 2016

게임 산업 시장이 모바일 게임중심으로 변화하며, 모바일 게임 상의 가상전자화폐 구매는 게임업체의 주요 수익창출요소가 되어 왔다. 특히 확률게임 원리가 도입된 캐릭터 뽑기 시스템은 가상전자화폐를 이용한 대표적인 수익창출요소이다. 본 연구에서는 그러한 게임업체 가운데서도 이례적인 매출을 기록한 일본의 겅호 엔터테인먼트의 모바일 게임 퍼즐 앤 드래곤의 캐릭터 뽑기 시스템에 과금하는 사용자들의 심리를 분석하였다. 연구의 결과 도출된 세 가지 심리적 요인은 다음과 같다: (1) 갓 페스티벌의 확률게임에 적용되는 도박적 심리반응 추구와 인지적 오류의 발생 (2) 기간한정 갓 페스티벌과 콜라보의 희소성메시지의 전달을 통한 반응심리 (3) 친구시스템 및 캐릭터 콜렉션을 통한 개인적 만족감의 추구.

• 한국의류산업학회지
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• 제12권4호
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• pp.450-458
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• 2010

The purpose of this study was to investigate the effect of shopping orientation on price perception and the effect of shopping orientation and price perception on purchase satisfaction. This study administered a questionnaire survey to adults in their 20s and 30s who had once purchased fashion products in surrogate internet shopping malls. Among 327 questionnaires, 263 were collected through convenience sampling and 94 were collected from six internet communities. Data were analyzed by factor analyses and regression analyses. The results of this study are as follows. First, factor analysis of price perception revealed that two factors such as price reasonability and price reduction were extracted and the mean of price reduction was higher than one of price reasonability. Second, factor analysis of purchase satisfaction extracted four factors such as service quality, shopping convenience, product scarcity and product variety/price satisfaction. Mean comparisons showed that the mean of product scarcity was the highest among four factors. Third, regression analyses that recreational, economic, and convenience shopping orientation affected price reduction, a factor of price perception. Fourth, regression analyses showed that shopping orientations and the price perception had significant effects on the purchase satisfaction.