• Title/Summary/Keyword: Satisfaction-Importance Matrix

Search Result 46, Processing Time 0.025 seconds

A Study on The Determination Method of Engineering Characteristic Values by QFD (품질기능개선을 통한 품질특성값 결정방법에 관한 연구)

  • 강지호;박명규
    • Proceedings of the Safety Management and Science Conference
    • /
    • 2000.05a
    • /
    • pp.481-490
    • /
    • 2000
  • First, in order to improve selecting method of quality characteristic level desired by customers, S/H(Signal-to-Noise) ratio of Taguchi in larger-the-better characteristics was applied. Second, the Matrix classification standard of ACE(Attribute Categorization Evaluation) is presented using KANO model on difference analysis of importance and satisfaction through questionnaire from customers. This is for reflecting the diverse EC which customers want in EC quality sufficiently. Also, establishing sales point will be helpful in business strategy through presenting types that are able to decide planning quality. Third, the important measure of EC about correlation among quality characteristics and a new weight o( EC are calculated depending on importance of EC and the weight of customer attribute and materials of relationship matrix through correlation matrix analysis.

  • PDF

A Study on IPA of Spectator Motivation in the Korean Creative Musical (한국 창작뮤지컬 관람동기의 중요도 연구)

  • Koo, Eun-Ja;Lee, Kwang-Ho;Kim, Hye-Won
    • Journal of the Korea Academia-Industrial cooperation Society
    • /
    • v.14 no.4
    • /
    • pp.1595-1603
    • /
    • 2013
  • This study uses the Importance Performance Analysis (IPA) on viewing motivation for the revitalization of Korean creative musicals. The IPA is the evaluation techniques to simultaneously compare and analyze relative importance and achievement of each attribute for multi-attribute models. This analysis uses the discerning method by displaying the matrix that includes the factors about which customers care and customer satisfaction on each factor. The customer satisfaction is determined by customer expectation for each attribute and its implementation level. This study, through this method, exams the importance and satisfaction level on attributes of viewing motivations for Korean creative musicals.

A study on the improvement of non-face-to-face environment video lectures using IPA (IPA를 활용한 비대면 환경 화상강의 개선 방안 연구)

  • Kwon, Youngae;Park, Hyejin
    • Journal of Korea Society of Digital Industry and Information Management
    • /
    • v.17 no.3
    • /
    • pp.121-132
    • /
    • 2021
  • The purpose of this study is to explore ways to improve the quality of real-time video lectures in a non-face-to-face environment using IPA (Importance-Performance Analysis). Recently, due to the impact of COVID-19 in universities, all remote classes are being implemented, so research is needed to raise learner awareness. Accordingly, factor analysis, mean analysis, correspondence analysis, and IPA analysis were performed based on the data of 632 students who responded from March 21 to June 30, 2021 for learners of K University in Chungbuk. First, overall satisfaction was low compared to importance, and the difference in system perception was the largest. Second, the difference in learner perception of real-time video lectures through the IPA matrix showed that the system error and screen cutoff were the largest. Third, the difficulty of lecture content, task and test feedback, etc. are classified. Accordingly, the satisfaction of real-time video lectures in non-face-to-face environments is low, suggesting that school-level support for quality improvement to improve learner satisfaction in non-face-to-face environments and the role of instructors are needed to improve learners' academic achievement.

Importance-Performance Analysis of Influential Factors on Students' Mobile Learning Satisfaction (사이버대학생이 인식하는 모바일러닝 만족도의 영향요인에 대한 중요도-실행도 차이 분석)

  • Joo, Young-Ju;Jung, Bo-Kyung
    • The Journal of the Korea Contents Association
    • /
    • v.13 no.7
    • /
    • pp.484-496
    • /
    • 2013
  • With diffusion of various mobile devices, mobile learning has been one of the dominant learning styles in education fields. The purpose of this research is to examine the difference between students' perceived importance-performance of mobile learning satisfaction. The researchers reviewed the literature looking for variables which affect influential factors of students' mobile learning satisfaction such as system, contents, service, use, and outcome. As a result of t-test, the performance is lower than the importance of all the influential factors. Also, according to the result of Importance-Performance Analysis(IPA) matrix, it was noted that system factor is the most crucial factor in improving mobile learners' satisfaction. This result implies that offering technical support and simplifying the navigation design for mobile learning are urgently required.

College Students' Time Management Behavior Using the Time-Matrix (대학생의 시간매트릭스 사용과 시간관리 행동)

  • Seo, In-Joo;Doo, Kyung-Ja
    • Journal of the Korean Home Economics Association
    • /
    • v.47 no.8
    • /
    • pp.13-24
    • /
    • 2009
  • This study investigated college students' time management behavior and time satisfaction according to the use of the time-matrix. Data were collected from 400 college students in Seoul by a self-administered questionnaire. Collected data were subjected to descriptive and comparative statistical analyses using the software SPSS(version 12.0). The conclusions of this study were as follows; 1. The use of time-matrix was categorized into 4 task groups: (1) not urgent but important, (2) urgent but notimportant, (3) neither urgent nor important, (4) urgent and important. 2. Time-management-behavior of planning was categorized into 3 components: standard setting, reality overlapping and implementing into 3 components(i.e., checking, adjusting, facilitating condition). 3. In all domains except overlapping, 'not urgent but importance' was the most popular managerial behavior. 4. However, 'neither urgent nor important' was voted the most popular in terms of managerial satisfaction. This study provides useful knowledge on managerial time-use categorization. Furthermore also contributes towards the knowledge base of time-managerial behaviors and dispels stereotypical-thinking that only bing busy all the time using is an indication of good time management behavior. Finally, this study advocates use of the time-matrix to achieve efficient time management.

Study on the Field Perceptions on Self-Support Performance Indicators using ISA(Importance-Satisfaction Analysis): Focusing on Regional Types (ISA 기법을 활용한 자활사업 성과지표에 대한 현장 인식 연구 : 지역 유형을 중심으로)

  • Jo, Joon-Yong;Kim, Kyoung Huy
    • The Journal of the Korea Contents Association
    • /
    • v.22 no.2
    • /
    • pp.447-456
    • /
    • 2022
  • Korea's self-support program has constituted one of the most important workfare policy for the past 25 years. However, many pointed out the lack of field perceptions in the performance indicators of self-support program, such as overemphasis on the economic performance and uniform application regardless of regional types. This research intends to derive policy implications to improve performance indicators of self-support program by analyzing field perceptions, utilizing ISA(Importance-Satisfaction Analysis) method. Analysis on the difference between importance and satisfaction shows that the procedure was perceived more important than the consequences. It also reveals that current indicators were not satisfactory enough to reflect field practices. Finally, ISA matrix classified indicators into keep, improve, policy reconsideration area, and obvious differences were found by regional type. These findings suggest the importance of field-orientation in performance indicators, and by which, can serve as an exploratory study for the improvement of performance indicators.

A Comparative Analysis on the Service Quality Between Korean and Western medicine clinic using the IPA Technique (IPA기법을 이용한 한양방 의원 서비스품질의 비교 분석)

  • Lee, Jeong Won;Lee, Hai Woong
    • Journal of Society of Preventive Korean Medicine
    • /
    • v.21 no.3
    • /
    • pp.65-73
    • /
    • 2017
  • Objectives : The purpose of this study is to investigate on the Korean and Western medicine clinic quality to use IPA matrix and to establish a Korean medicine service management strategy. Methods : In order to achieve the research purpose, medical consumers who visited 3 Korean and Western medicine clinics were surveyed. frequency analysis, paired t-test were used for the statistical analysis, and the mean of each variable was used for IPA analysis. Results : The major results of analysis are as follows: It was confirmed that the skill and the kindness of the human resources were important in both the Korean medicine clinic and the Western medicine clinic. And it was confirmed the difference of the satisfaction rate and IPA between the Korean medicine clinic and the Western medicine clinic. Especially Medical devices and equipment, Easy booking, reception, payment procedure were different in IPA analysis. Conclusions : We confirmed the similarities and differences between Korean medicine clinics and Western medicine clinics in terms of importance, satisfaction, and IPA. On the basis of these results, Korean Medicine clinic could arrange a management strategy in consideration of consumers' choice attribute.

Customer Satisfaction Measurement Using QFD in the College (QFD를 이용한 전문대학의 고객만족평가)

  • Woo, Tae-Hee
    • Journal of the Korea Safety Management & Science
    • /
    • v.8 no.3
    • /
    • pp.171-187
    • /
    • 2006
  • Modern management considers customer satisfaction as a baseline standard of performance and a possible standard of excellence for any business organization including the college. Quality function deployment(QFD) is a structured approach to seek out voice of customers, understanding their needs, and ensure that their needs are met. The strategy value proposed by Chien et al. combines importance, satisfaction, performance, and ability to enhance decision making effectiveness. But in their model, the correlation among the strategic alternatives isn't considered the decision chain and is therefore eliminated. This paper proposes how to calculate the new weight of columns to consider various strength levels of correlations matrix, representing the correlation among the strategic alternatives, using normalization procedure. The aim of this paper is to present and original customer satisfaction survey conducted in the college. Thus, this paper presents an original customer satisfaction survey in the college and provides to demonstrate the practical usage of the design model to compare this model with Chien's model.

Assessment Model for Project Management Information System Based on User Satisfaction and Importance (사용자 만족도 및 중요도를 고려한 건설 정보화 시스템 평가모형 개발)

  • Park, Kyoung-Ah;Lee, Jeong-Ho;Kim, Young-Suk;Han, Seung-Woo
    • Korean Journal of Construction Engineering and Management
    • /
    • v.9 no.5
    • /
    • pp.137-148
    • /
    • 2008
  • Using PMIS(Project Management Information System) plays an important role in systematically planning and effectively managing the complex and large-sized construction projects. In spite of the importance of PMIS, on-site engineers, who are the main users of PMIS, have not used PMIS enthusiastically because PMIS has been evaluated and improved by not the viewpoint of the system users but the viewpoint of system managers and head office manager. Therefore, this study developed an assessment model to evaluate PMIS with the viewpoint of the on-site engineers, so previously developed PMIS can be evaluated by the on-site engineers with importance and satisfaction elements. It is anticipated that the effective use of the developed assessment model might increase the utilization of existing PMIS as well as develop the construction industry.

A Study on the Recognition of Swimsuit Brand Image Using IPA Technique (IPA기법을 활용한 수영복 브랜드이미지에 대한 인식연구)

  • Kim, Jae-Hwan;Lee, Jae-Moon
    • Journal of Digital Convergence
    • /
    • v.15 no.7
    • /
    • pp.467-477
    • /
    • 2017
  • The purpose of this study is to present the ranking and difference of the importance and satisfaction of the swimsuit brand image that the swimsuit consumers perceive through the IPA and to provide the implications for the activation of the swimsuit industry market by diagramming it with the IPA matrix. To do this, we analyzed 298 questionnaire data for university students and graduate students and the following conclusions were drawn through the ranking of importance, satisfaction, and the corresponding sample t-test and IPA matrix. First, as a result of examining the ranking through the average of the importance and satisfaction of the swimsuit brand image, the importance showed average 4.0 or more in order of 'quality', 'functionality', 'price', 'design', 'trust', 'color', and the satisfaction showed average 3.5 or more in order of 'trust', 'quality', 'functionality' and 'awareness'. Second, as a result of difference verification in swimsuit brand image, it showed a significant difference in order of 'quality', 'price', 'functionality', 'design', 'color', 'trust', 'sophistication'. On the other hand, it showed no significant difference of cognitive images. Third, as a result of IPA of swimsuit brand image, the factors of 'design', 'functional', 'quality' and 'trust' were included in I quadrant, 'price' 'color' in II quadrant, 'advertising image', 'event', 'popularity', 'originality' in III quadrant, and 'awareness', 'sophistication' in IV quadrant.