• The Korean Journal of Food And Nutrition
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• v.30 no.5
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• pp.943-959
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• 2017

This study was conducted to survey the perception and preferences of customers that have dined at Korean restaurants in China and investigate the importance and performance level of quality attributes, customer satisfaction, revisit intention and recommendation intention. The survey was conducted January 31~March 1, 2016 in China. The 293 questionnaires (97.7%) were analyzed using SPSS(Ver. 23.0) and AMOS(Ver. 21.0). Results of this study are as follow: Customers that dined at a Korean restaurant in China were composed of 157 women and 136 men. Regarding the reason for preferring Korean cuisine, taste, hygiene and nutritional value of Korean food were the most significant quality factors. Regarding complaints about Korean food, Chinese people placed much emphasis on freshness of ingredients when dining out, based on the majority of complaints about ingredients that were not fresh. The main reason for leftover food were personal eating habits and that of customers revisiting food taste and nutrition. Path model among customer satisfaction, revisit intention and recommendation intention revealed the factor of menus and attributes of menu items regarding customer's age that had an impact on customers' satisfaction, and association with customers' satisfaction, revisit intention and recommendation intention as well.

• Asia-Pacific Journal of Business
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• v.10 no.1
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• pp.105-116
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• 2019

In this study, there are two research objectives. First, we identified the impact of service quality on customer satisfaction and intention to repurchase in the Internet shopping mall. Second, we tried to analyze the mediating effects of the customer satisfaction on the relationship between service quality and intention to repurchase. Based on past research and theoretical discussions, we developed a research model in terms of service quality and intention to repurchase in the Internet shopping mall. In order to verify our research model, we analyzed 492 survey data of consumers who had experiences in the Internet shopping mall in China. We found that sub-factors of the service quality in the Internet shopping mall have positive effects on customer satisfaction and repurchase intention through the survey data analysis. Among the five factors of service quality in the Internet shopping mall, except assurance, the positive effects of tangibility, responsiveness, empathy and reliability on repurchase intention are statistically significant. In addition, we found mediating effects of customer satisfaction in the Internet shopping mall on the relationship between service quality and intention to repurchase.

• The Korean Journal of Health Service Management
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• v.13 no.3
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• pp.105-114
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• 2019

Objectives: This study aimed to provide a comprehensive analysis of the relationship between the service quality of the Korea Health Industry Development Institute (KHIDI), along with the utilization of and customer satisfaction with its export supporting program, and the export performance of Korean pharmaceutical companies. Methods: An online and offline survey was conducted on Korean pharmaceutical companies that have used the export supporting program provided by KHIDI. Data on the service quality of KHIDI, utilization of and customer satisfaction with the export supporting program, and company export performance were collected via survey. Results: Results indicated that systemizing and reliability service factors of the export supporting program have a significant impact on customer satisfaction, and customer satisfaction has a significant impact on utilization of the export supporting program. Furthermore, customer satisfaction and utilization of the program have a significant impact on company expectations regarding future export performance. Conclusions: As a result, service quality, utilization, and customer satisfaction were found to affect Korean pharmaceutical company's expectations regarding their future export performance. The results of this study can significantly impact the development of export supporting programs.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.4
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• pp.423-431
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• 2021

This paper examines the impact of university social responsibility on brand image and student satisfaction. Social responsibility impact on consumer behavior has been studied extensively. But the same impact has not been rigorously tested to the same extend in the education sector. Firstly, we analyze the perception of university social responsibility (USR) and its components, including (1) the quality of teaching programs, facilities, and academic staff; (2) supporting learning activities; and (3) human resource policies. Secondly, we investigate the relationship between university social responsibility, brand image, and student satisfaction. The study examined these relationships through a proposed economic model based on answers from a survey of 298 students at the University of Food Industry Ho Chi Minh City. From the above survey data, the author proceeds to quantify variables and, based on Cronbach's Alpha reliability coefficient, EFA factor analysis, and linear regression, to measure the impact of each social responsibility factor on business of the university and student satisfaction. The results show that university social responsibility actually affects the university's brand image and student satisfaction. Our findings suggest that universities should develop an appropriate marketing strategy to reinforce brand image and student satisfaction through the university social responsibility model.

• The Journal of Economics, Marketing and Management
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• v.11 no.1
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• pp.13-19
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• 2023

Purpose: This study aims to determine which optional attributes are more important for the MZ generation when purchasing luxury fashion goods. Although sales are slowing down in all industries due to COVID-9, sales of luxury fashion goods are instead increasing, centered on the MZ generation. Companies are expanding online sales channels and transforming to gain more attention. Research design, data and methodology: Selection attributes are considered to be more crucial, when customers select luxury fashion products such as prestige image, brand awareness, reasonable price, and product quality, were researched and also find the correlation between satisfaction and purchase intention were analyzed. A survey was conducted focusing on the MZ generation, and the contents of the survey were analyzed using the SPSS 22.0 program and the Amos 26.0 program. Results: As a result of the study, selection attributes as prestige image, brand awareness, and product quality were proved to influence significantly on satisfaction. Moreover, the path of satisfaction to purchase intention proved significant. But reasonable price did not influence on MZ generations satisfaction. Conclusions: The research results present the selection attributes of luxury fashion products and provide significant implications when the MZ generation selects the attributes of luxury fashion products.

• Journal of Korea Society of Digital Industry and Information Management
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• v.19 no.1
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• pp.43-55
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• 2023

The purpose of this study is to examine the effects of authentic leadership on employee job satisfaction as well as the mediating role of motivation in the relationship between these two variables. Prior literature on authentic leadership have repeatedly argued that authentic leadership is not simply the ethically "right" thing to do, but also can effectively boost firm performance by increasing employees' job satisfaction and motivation. This study investigates whether the proposition is supported by empirical evidence in the context of Korean companies. Survey data were collected from 230 employees from several companies in South Korea. The results show that authentic leadership has a positive effect on employees' job satisfaction. As to the effects of authentic leadership and work motivation, authentic leadership turns out to have a positive effect on both extrinsic and intrinsic work motivation. The study also confirmed partial mediating effect of job satisfaction in the relationship between authentic leadership and job satisfaction.

• Journal of Wellbeing Management and Applied Psychology
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• v.7 no.2
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• pp.57-66
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• 2024

Purpose: As environmental and social problems such as disasters caused by climate change and the rapid transition to an ultra-aging society are rapidly emerging, the voluntary participation of citizens in civil society is a good alternative to solve various social problems, and the necessity and role of volunteering is gradually being emphasized. Research design, data, and methodology: This study examined the motivation and satisfaction of volunteer participation and conducted a comparison analysis, focusing on the 2013 Beautiful Store Volunteer Satisfaction Survey and the 2021 Volunteer Satisfaction Survey data. Results: To summarize the main results of the study, first, the motivation to start volunteering was to respond that the individual's subjective disposition influenced the motivation to start volunteering. Second, volunteer participants were able to gain recognition and psychological comfort through volunteer activities. In addition, the satisfaction of the part that increases the confidence of volunteer participants can be seen as a positive change in volunteer work. Third, in relation to the continuity of volunteer work, it was found that problems related to managers and conflicts between organizations and individuals were largely emerging as factors that caused them to quit volunteering. Conclusions: Volunteers should be more interested in cooperation and communication and promote discussions on improvement for sustainable service in communication between other volunteers and managers.

• Journal of the Korean Home Economics Association
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• v.44 no.11
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• pp.161-170
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• 2006

The purpose of this study was to research the perception and concern of university students with regard to well-being, and how these affected their assessment and satisfaction of university dormitory foodservice. Therefore, a survey was administered to 328 college students that use a dormitory foodservice. The results of the survey are as follows: First, the more positive the self-centered and society-centered values in relation to well-being, the greater both the concern and will to practice well-being through the eating well-being foods. Second, the attitude toward well-being food was positively correlated with the taste, amount, temperature, appearance and shape of dishes. Third, unlike the will to practice well-being through the eating well-being foods, the greater the concern about foods of well-being, the more positive was the effect on the general satisfaction with the foodservice. The greater the satisfaction with the attributes of a foodservice had a substantial influence on the general satisfaction with the foods. That is to say, the taste and type of dishes played a key role in the general satisfaction with the foods. Fourth, the concern in relation to foods of well-being had no measurable influence on the decisions with regards to the satisfaction of a foodservice or on the intention to reuse that foodservice. In addition, in relation to the degree of satisfaction with the attributes and use of a foodservice, the taste, type, appearance and shape of dishes had an important impact on the decisions to use and reuse a foodservice. Fifth, the general satisfaction with the meals served by a foodservice operation had a measurable influence on the satisfaction with, and intention to reuse that foodservice.

• International Journal of Advanced Culture Technology
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• v.6 no.2
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• pp.72-79
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• 2018

The purpose of this study was to analyze general characteristics and empathy factors of nursing student's major satisfaction. Participants in this study were 235 students from both located in J do and C do Universities. The research method was a cross-sectional survey and the survey period was from September 1 to 10, 2017. The questionnaire was used to investigate general characteristics, empathy, and major satisfaction. The analysis was based on frequency analysis, p value of t or F value, Pearson correlation, regression analysis, and hierarchical regression analysis using SPSS 18.0. The result of this study were as follows: (1) The C University showed higher satisfaction than J University(3.44), (2) the factors affecting major satisfaction were school location, grade, religion, cognitive empathy, and emotional empathy correlated, Regression analysis was used to examine factors that correlated with major satisfaction, followed by hierarchical regression analysis to identify the most influential factors. (3) The result of the analysis showed that the greatest influence factors on major satisfaction were the University location(${\beta}=.325$, p<.01), the cognitive empathy (${\beta}=.287$, p<.01), and the next order was negative grade(${\beta}=-.230$, p<.01). Based on the results of this stud, the following conclusions can be drawn. The most influential factor in the major satisfaction was the school location, but this was an irreversible factor. Therefore, if the cognitive empathy factor and grades are corrected, it can be said that it can increase the satisfaction of major in nursing University students. In this study, it was emphasized that cognitive empathy contained in the course of nursing education program and suggested guidance on major satisfaction in lower grades.

• Journal of Korean Medicine Rehabilitation
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• v.18 no.3
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• pp.99-118
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• 2008

Objectives : This study aimed to understand the satisfaction degree of patients due to traffic accident(TA) in order to provide basic data which would give help not only to improve the quality of services, but also to strengthen the competitiveness of oriental medical hospitals on sequela of TA patients. Methods : The data were collected from inpatients and outpatients who answered a self-report questionnaire. Independent t-test, analysis of variance(ANOVA), $X^2$-test, correlation analysis were used for data analysis. Results : According to the research on medical satisfaction degree, the overall satisfaction degree was 4.141. On each field, satisfaction degree related to the doctor service recorded the highest degree among others(4.474). Satisfaction degree related to the appropriateness of service was the second(4.091). On the other hand, satisfaction degree of using procedure was the lowest degree(3.857). On the difference of degrees of satisfaction by general characteristics, patients who were unemployed houseworker group showed lower doctor service satisfaction degree than that of other groups. However, on the difference of degrees of satisfaction related to other general characteristics, there were no significant differences(p<0.05). Conclusions : The service distribution of oriental medical hospital was almost equal without concentrating on specified social classes.