The Impact of Corporate Social Responsibility on Brand Image: A Case Study in Vietnam |
PHAN, Cuong Xuan
(Ho Chi Minh City University of Food Industry)
LE, Lam Van (School of Banking, University of Economics Ho Chi Minh City) DUONG, Duy (School of Banking, University of Economics Ho Chi Minh City) PHAN, Thuy Chung (School of Banking, University of Economics Ho Chi Minh City) |
1 | Lee, W. J. (2018). Group-affiliated firms and corporate social responsibility activities. Journal of Asian Finance, Economics, and Business, 5(4), 127-133. https://doi.org/10.13106/jafeb.2018.vol5.no4.127 DOI |
2 | Lien, P. T. (2017). Training service quality and its effects on student satisfaction: Case of a Vietnam University. International Journal of Academic Research in Business and Social Sciences, 7(4), 99-110. https://doi.org/10.6007/IJARBSS/v7-i4/2790 DOI |
3 | Liu, M. T., Wong, I. A., Shi, G., Chu, R., & Brock, J. L. (2014). The impact of corporate social responsibility (CSR) performance and perceived brand quality on customer-based brand preference. Journal of Services Marketing, 28, 181-194. https://doi.org/10.1108/JSM-09-2012-0171 DOI |
4 | Luo, X., & Bhattacharya, C. B. (2006). Corporate social responsibility, customer satisfaction, and market value. Journal of Marketing, 70(4), 1-18. https://doi.org/10.1509/jmkg.70.4.001 DOI |
5 | Mandhachitara, R., & Poolthong, Y. (2011). A model of customer loyalty and corporate social responsibility. Journal of Services Marketing, 25(2), 122-133. https://doi.org/10.1108/08876041111119840 DOI |
6 | Matten, D., & Moon, J. (2004). Corporate Social Responsibility Education in Europe. Journal of Business Ethics, 54(4), 323-337. https://doi.org/10.1007/s10551-004-1822-0 DOI |
7 | Pham, L., Limbu, Y. B., Bui, T. K., Nguyen, H. T., & Pham, H. T. (2019). Does e-learning service quality influence e-learning student satisfaction and loyalty? Evidence from Vietnam. International Journal of Educational Technology in Higher Education, 16(1), 7. https://doi.org/10.1186/s41239-019-0136-3 DOI |
8 | Ruben, B. D. (1995). Quality in higher education. Piscataway, NJ: Transaction Publishers. |
9 | Sen, S., Bhattacharya, C. B., & Korschun, D. (2006). The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment. Journal of the Academy of Marketing science, 34(2), 158-166. https://doi.org/10.1177/0092070305284978 DOI |
10 | Sprinkle, G. B., & Maines, L. A. (2010). The benefits and costs of corporate social responsibility. Business Horizons, 53(5), 445-453. https://doi.org/10.1016/j.bushor.2010.05.006 DOI |
11 | Temple, P. (2006). Branding higher education: illusion or reality? Perspectives: Policy and Practice in Higher Education, 10(1), 15-19. DOI |
12 | Weber, M. (2008). The business case for corporate social responsibility: A company-level measurement approach for CSR. European Management Journal, 26(4), 247-261. https://doi.org/10.1016/j.emj.2008.01.006 DOI |
13 | Beneke, J., Brito, A., & Garvey, K.-A. (2015). Propensity to buy private label merchandise: The contributory effects of store image, price, risk, quality and value in the cognitive stream. International Journal of Retail & Distribution Management, 43(1), 43-62. https://doi.org/10.1108/IJRDM-09-2013-0175 DOI |
14 | Bennett, R., & Ali-Choudhury, R. (2009). Prospective students' perceptions of university brands: An empirical study. Journal of Marketing for Higher Education, 19(1), 85-107. https://doi.org/10.1080/08841240902905445 DOI |
15 | Bhattacharya, C. B., & Sen, S. (2004) Doing Better at Doing Good: When, Why, and How Consumers Respond To Corporate Social Initiatives. California Management Review, 47(1), 9-24. DOI |
16 | Cha, S. S., & Seo, B. K. (2019). Cafeteria Use by Students and Effect of Selection Attributes on Satisfaction. Journal of Asian Finance, Economics and Business, 6(1), 187-194. https://doi.org/10.13106/jafeb.2019.vol6.no1.187 DOI |
17 | Chen, S.-H., Nasongkhla, J., & Donaldson, J. A. (2015). University Social Responsibility (USR): Identifying an Ethical Foundation within Higher Education Institutions. Turkish Online Journal of Educational Technology-TOJET, 14(4), 165-172. Retrieved from https://eric.ed.gov/?id=EJ1077652 |
18 | Cheng, B., Ioannou, I., & Serafeim, G. (2014). Corporate social responsibility and access to finance. Strategic Management Journal, 35(1), 1-23. https://doi.org/10.1002/smj.2131 DOI |
19 | Clarkson, M. E. (1995). A stakeholder framework for analyzing and evaluating corporate social performance. Academy of management review, 20(1), 92-117. https://doi.org/10.5465/amr.1995.9503271994 DOI |
20 | Donaldson, T., & Preston, L. (1999). Stakeholder Management and Organizational Wealth. Academy of Management Review, 24(4), 619-619. DOI |
21 | Hansemark, O. C., & Albinsson, M. (2004). Customer satisfaction and retention: the experiences of individual employees. Managing Service Quality: An International Journal, 14(1), 40-57. https://doi.org/10.1108/09604520410513668 DOI |
22 | Jones, T. M. (1995). Instrumental stakeholder theory: A synthesis of ethics and economics. Academy of Management Review, 20(2), 404-437. https://doi.org/10.5465/amr.1995.9507312924 DOI |
23 | Kolodinsky, R. W., Madden, T. M., Zisk, D. S., & Henkel, E. T. (2010). Attitudes about corporate social responsibility: Business student predictors. Journal of Business Ethics, 91(2), 167-181. https://doi.org/10.1007/s10551-009-0075-3 DOI |
24 | Xiao, Q., Yoonjoung Heo, C., & Lee, S. (2017). How do consumers' perceptions differ across dimensions of corporate social responsibility and hotel types? Journal of Travel & Tourism Marketing, 34(5), 694-707. https://doi.org/10.1080/10548408.2016.1232671 DOI |
25 | Yoon, B., & Lee, J. H. (2019). Corporate social responsibility and information asymmetry in the Korean market: Implications of chaebol affiliates. Journal of Asian Finance, Economics and Business, 6(1), 21-31. https://doi.org/10.13106/jafeb.2019.vol6.no1.21 DOI |
26 | Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2010). Services marketing strategy. Hoboken, NJ: Wiley International Encyclopedia of Marketing. |