• 제목/요약/키워드: Satisfaction and Preference

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특급호텔의 브렌드 이미지가 조리전공 학생들의 산학실습기대도 및 만족도, 취업성향에 미치는 영향 (The Contribution of Hotel Brand Image on Expectation and Satisfaction for Internship and Job Preference of Students Majoring in Culinary Art)

  • 유승석;방형욱
    • 한국식품조리과학회지
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    • 제23권1호통권97호
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    • pp.9-18
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    • 2007
  • This study was designed to evaluate the effects of hotel brand image on the job preference of students majoring in culinary art through the relationship between hotel brand image and internship satisfaction and internship expectation. The effects were also examined on the personal job preference and job potential as career to the internship. To analyze the proposed hypotheses, a survey questionnaire comprising 61 statements was administered to students majoring in culinary art in colleges located in Seoul and Gyunggi-do. Out of 450 respondents, 420 questionnaires were collected (93.3%) and 411 (91.3%) were analyzed using the statistical package SPSS 12.0. The following results were obtained. First, the regression analysis results for the correlation between hotel brand image and internship confirmed a significant effect of hotel brand image on the satisfaction of internship for students majoring culinary art. Second, according to the correlation results for the internship and job preference, both satisfaction and expectation on internship greatly affected the student's job preference. On the relationship between hotel brand image and internship expectation, the social image of the hotels provided a major contribution to the internship expectation. As well as the internship expectations, the hotel brand image was strongly related with the job preference.

대학생의 라이프스타일과 주거만족도, 미래주거환경선호도에 관한 연구 (A Study on the Life Style and Housing Satisfaction, Future-housing environment preferences among the College Students)

  • 김지현;곽경숙
    • 한국생활과학회지
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    • 제16권3호
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    • pp.651-664
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    • 2007
  • The purpose of this study was to research the college students' life styles, housing satisfaction and future-housing environment preferences according to demographic variables. So the eventual purpose is to offer basic data of future-housing development. This study has a subject of 512 college students living in Jeonbuk province. In this statistical analysis, SPSS 11.5 for Windows program. The results of this research were as follows; The college students' life style showed higher in the self-confidence-directed and the home-directed types. And the college students' housing satisfaction showed higher in housing equipments. The life style and housing satisfaction were significant difference according to major, their parents' academic career, fathers' occupation, average incomes, type of house. The college students' future-housing preference showed higher in housing equipments and environment. And the significant difference according to gender, school year, major, mothers' occupation, and type of house in the college students' future-housing environment preference. College students' life style, housing satisfaction, and future-housing environment preference have a significant correlation one another. Housing satisfaction variables had positive correlations with life style and future-housing environment preference. Partially, negative correlation was showed between life style and future-housing environment preference. As a conclusion, college students' life style and housing satisfaction constituted important characteristics which could affect future-housing environment preference directly. These results should be provide fundamental information for the new generation's future-housing development.

Research on the Uses and Gratifications of Tiktok (Douyin short video)

  • Yaqi, Zhou;Lee, Jong-Yoon;Liu, Shanshan
    • International Journal of Contents
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    • 제17권1호
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    • pp.37-53
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    • 2021
  • With the advent of the 5G era, smart phones and communications network technology have progressed, and mobile short video of people's life can be made, Of the new tools of communication, at present, China's social short video industry has shown rapid development, and the most representative of the short video app is Douyin (international version: Tiktok). Under the background of Uses and Gratifications Theory, this study discusse the relationship between Douyin users' preference degree, use motivation, use satisfaction and attention intention. This study divides the content of Douyin video into 10 categories, selects the form of an online questionnaire survey, uses SPSS software to conduct quantitative analysis of 202 questionnaires after screening, and finally draws the following conclusions: (1) The content preference degree of Douyin short video (the high group and low group) is different in users' use motivation, users' satisfaction degree and users' attention intention. ALL results are within the range of statistical significance.(2) Douyin users' video content preference degree has a positive impact on users' use motivation, users' satisfaction degree, and users' attention intention. (3) Douyin users' motivation has a positive impact on users' satisfaction and user' attention intention. (4) Douyin users' satisfaction degree has a positive impact on users' attention intention. Based on the research results, we suggest that Douyin platform pushes videos according to users' preferences. In addition, as the preference degree has an impact on users' motivation, satisfaction degree and attention intention of using the platform, it is important that the platform's focus should to pay attention to the preference degree of users. Collecting users' preferences at the early stage of users' entering the platform is a good way to learn from, and doing a good job of big data collection and management in the later operation.

학교급식 메뉴에 대한 고등학생들의 기호도와 만족도에 관한 연구 -경주지역을 중심으로- (A Study on the Preference and Satisfaction on the Menu of School Lunch Service of High School Students in Gyeongju Area)

  • 정보화;변광인
    • 한국식생활문화학회지
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    • 제21권5호
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    • pp.481-490
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    • 2006
  • This study was performed by questionnaire to investigate the preference and satisfaction on the menu of school foodservice of high school students. This study aims at providing useful information to establish subdivided menu developing direction. The subjects were consisted of 637 high school students(435 males and 202 females, 5 direct type schools and 5 trust type schools) in Gyeongju area. The results of this study were: The preferred school foodservice menu of subjects was 'seasoned roast chicken', 'steamed pork rib', 'beef rib soup', 'yogurt', 'sandwiches', 'boiled rice with assorted mixtures', 'boiled rice', 'watermelon', 'spaghetti' in that other. On the other hand, the preference for 'spinach soybean soup', 'steamed Mideodeok', 'boiled lotus root', 'roasted sweetpotato stalk', 'chopped and seasoned cucumber' was very low. Males favoured rice and meats, while females liked better noodles and vegetables. Direct type foodservice students' preference scores were higher than those of type foodservice students in side dish menu categories. The preferred and satisfied menu of subjects was meats and sweet foods, and but the preference and satisfaction for vegetables and tough foods was very low.

주거단지 내 수공간에 대한 주민 만족도와 선호도 조사 연구 - 광주광역시 5개 아파트 단지를 대상으로 - (A Research on Satisfaction and Preference of Residents for Water Space in Residential Complex - Focused on 5 Apartment Complexes on Gwangju Metropolitan City -)

  • 박원규;이치헌
    • 한국환경복원기술학회지
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    • 제13권6호
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    • pp.25-38
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    • 2010
  • This study focused on the analysis of satisfaction and preference of residents' for water space as a environmental friendly facility in residential complex. The purpose of this study is to serve design data of water space in residential complex, in order to make water space that residents' satisfaction are high. In this study, residents' satisfaction and preferences of water space in 5 residential complex were analyze through a questionnaire survey of residents. The major findings of the study are as follows. First, in terns of the need of the water space, 60.4% of the respondents answered that water space are need to improve the amenity. Secondly, in terms of satisfaction, 57.3% of the respondents have been satisfied with location of water space in the residential complex, and the maintenance satisfaction degree is above average level. Overall satisfaction degree is above average level too, but it is are not high as compared construction cost. Thirdly, in terms of preference, 26.5% of respondents have been prefer to the combined type of water space, and 25.9% of respondents prefer to dropping water type, and 25.9% of respondents prefer to flowing stream type. It appeared that the preference levels of 3 type is high similarly, so we can assume that residents prefer to moving water type because of having a feeling refreshed through the sound of water. The results of this study can be used as the design data of water space in residentialcomplex and expected to contributed in making the water space that residents' satisfaction are high.

외모관심에 따른 기능성화장품 구매행동의 구조적 연구 (Structural Study on Purchase Behavior of Cosmeceuticals According to Appearance Concern)

  • 이현옥;구양숙
    • 한국의류산업학회지
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    • 제10권3호
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    • pp.307-315
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    • 2008
  • The purpose of this study was to examine the influence of purchase behavior of Cosmeceuticals according to appearance concern. The subjects of this study were 709 women aged for 20 to 50 living in Daegu. The questionnaires were conveniently sampled from December 20 to 31, 2007. The SPSS 12.0 package was use for data analysis which included Frequency analysis, Factor analysis, Cronbach's a and Analysis Structural Equation Modeling by use of Amos 5.0. The results of this study were as follows; Appearance concern had influence on usage behavior of cosmeceuticals and usage satisfaction of cosmeceuticals, but appearance concern had not influence on usage preference of cosmeceuticals. Usage behavior of cosmeceuticals had influence on usage satisfaction of cosmeceuticals and usage preference of cosmeceuticals. And usage satisfaction of cosmeceuticals had influence on usage preference of cosmeceuticals.

호텔선택속성이 유비쿼터스 관광정보서비스만족도에 미치는 영향: 호텔 종사자를 대상으로 (Hotel Preference Attributes and Ubiquitous Tourism Information Systems)

  • 서창갑;박현지
    • 한국정보시스템학회지:정보시스템연구
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    • 제20권2호
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    • pp.37-55
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    • 2011
  • Ubiquitous tourism information systems are more and more required to provide cultural contents comprising material heritage, performing art, folk tradition, handicraft or customs of everyday life, along with traditional tourist information about hotel facilities and infrastructure. This study attempts to investigate the effect of tourists' hotel preference attributes in terms of their satisfaction with ubiquitous tourism service. In so doing, 145 questionnaires were used to analyze the satisfaction of u-tourism service and the hotel preference attributes through the field survey. The questionnaires were collected from hotel employees who had experienced the ubiquitous tourism service. It is found that some of hotel-preference attributes positively influence u-tourism satisfaction but not all of them did. Service and differentiation attributes had an impact to u-tour and u-hotel function. And beverage attributes, to u-tour function, and convenience attributes, to u-hotel function. These findings mean that the hotel built u-tourism infrastructure gain a competitive advantage than the otherwise hotel.

여성의 생활만족도와 헤어스타일행동 및 헤어스타일 이미지 선호의 관계 연구 (A Study of Hairstyle Behavior and Hairstyle Image Preference Related to Life Satisfaction of Women)

  • 노선옥;이명희
    • 복식
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    • 제62권7호
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    • pp.1-12
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    • 2012
  • The purpose of this study was to investigate the relationships between the hairstyle behavior, hairstyle image preference and life satisfaction of women in their 20s, 30s, and 40s, and to examine the differences of the hairstyle behavior, hairstyle image preference, and preferred hairstyle according to demographic variables. The research method was a survey method using a questionnaire. Total of 674 women in their 20s, 30s, and 40s were tested, 309 of whom residing in the Seoul metropolitan area, with the remaining 365 residing in Gangweon-Do. Life satisfaction factors such as socio-economic satisfaction, happiness, and physical satisfaction significantly influenced the women's hairstyle behavior. The women with higher level of physical satisfaction had higher level of conformity, individuality, fashion, and interpersonal orientation of hairstyle. It also showed that the higher the level of socio-economic satisfaction meant greater preference for graceful hairstyle images. As well as the level of happiness correlated with the preference for feminine and sophisticated hairstyle images. The women who preferred long layered wave hairstyles liked feminine, natural, and sophisticated hairstyle images. The women in their late 40s had higher interpersonal orientation of hairstyle than those in their early 20s and 30s. Overall, a natural hairstyle image was favored the most, whereas a unique image was favored the least.

부동산 투자의 선호특성이 투자만족도 및 재투자의사에 미치는 영향 분석 (Influence Analysis of Preference Characteristics for Real Estates Investment Satisfaction and Re-Investment Intention)

  • 백준석;이주형
    • 한국산학기술학회논문지
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    • 제17권2호
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    • pp.657-665
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    • 2016
  • 본 연구는 투자자의 부동산 투자의사결정에 있어 투자선호특성이 투자만족도를 경유하여 재투자의사에 미치는 영향구조를 분석하기 위해 투자선호특성을 규명하고, PLS구조방정식 모형을 활용하여 분석하였다. 분석결과, 우선 투자행동요인으로 구분된 수익성, 안전성, 위험성, 규제완화 중 수익성과 안정성 부문이 투자만족도에 유의한 영향을 미치는 것으로 나타났으며, 수익성 부문이 투자만족도에 큰 영향을 미치는 것으로 도출되었다. 다음으로 부동산특성요인으로 구분된 입지특성, 시설특성 중 입지특성이 투자만족도에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 부동산 투자의 투자자 선호특성에 대한 투자만족도는 재투자의사에 유의한 영향을 미치는 것으로 나타났다.

연령에 따른 환자의 병원음식 만족도 (Degree of Satisfaction on Hospital Foods by Patients according to Age)

  • 신민자;서경화
    • 동아시아식생활학회지
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    • 제13권6호
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    • pp.542-551
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    • 2003
  • The purpose of this study was to analyze the patient's satisfaction on hospital foods according to their age. The subjects were selected among the patients treated in the Eulgi University hospital during May of 2003. Two hundred twenty one patients (110 men, 101 women) were surveyed through questionnaires in terms of satisfaction on hospital foods and the food preference. The data were statistically analysed using $\chi$$^2$-test and their correlation. Satisfaction on general taste(p<0.05) and variety of hospital foods (p<0.05) were significantly different according to age. However, saltiness and serving temperature of hospital foods were significantly different according to sex(p<0.05). The preference of cooking method for meat, fist vegetable and the preferred kinds of Kimchi(p<0.05) and milk & milk products(p<0.05) were significantly different according to age.

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