• 한국프랜차이즈경영연구
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• 제14권2호
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• pp.1-17
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• 2023

Purpose: Due to the COVID-19 and inflation, participation sports companies, including fitness centers, are facing challenges. Since a fitness center must simultaneously manage facilities and operate services, both factors must be considered when developing a marketing strategy. Therefore, this study examines the effects of expanded marketing mix factors (price, physical evidence, place, people, product, and promotion) including facilities and services on the consumption behavior (satisfaction, recommendation intention, repurchase intention) of fitness center customers. Research design, data, and methodology: The data were collected from sample of 323 fitness club members in Seoul and analyzed with SPSS Win Ver.28.0 program. Result: The specific results of the study were as follows; First, extended marketing mix factors had significant positive (+) effect on satisfaction. Second, extended marketing mix factors had significant positive (+) effect on recommendation intention. Third, extended marketing mix factors had significant positive (+) effect on repurchase intention. Fourth, satisfaction had significant positive (+) effect on recommendation intention and repurchase intention. Conclusions: To encourage consumption behavior, it is necessary to convert existing customers into loyal ones by increasing satisfaction and establishing a virtuous cycle structure that recommends them to others while also improving repurchase intention.

• 식품보건융합연구
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• 제10권1호
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• pp.7-15
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• 2024

The bakery cafe and dessert industry in Korea is expanding, but it requires continuous innovation to remain competitive and adaptable. Therefore, this study aims to examine the effect of five sense factors on customer satisfaction and relationship continuance intention in Korean dessert cafes. A survey was conducted among 200 consumers who had visited a Korean dessert cafe in Seoul and Gyeonggi Province. Regression analysis was conducted for hypothesis testing, and the research results are as follows. First, among the five sensory factors in Korean dessert cafes, gustatory, visual, and olfactory factors positively impacted customer satisfaction and relationship continuance intention. These results suggest that the taste and presentation of Korean desserts in cafes and the aroma of both the desserts and the café are essential. However, auditory and tactile factors did not impact customer satisfaction and intention to continue the relationship. Second, customer satisfaction improved the intention to continue the relationship. This finding suggests that improving customer satisfaction in Korean dessert cafes positively impacts maintaining customer loyalty. Therefore, operators of Korean dessert cafes should consider gustatory, visual, and olfactory aspects when developing dessert menus and planning the physical environment of their restaurants.

• 한국정보시스템학회지:정보시스템연구
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• 제20권3호
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• pp.257-277
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• 2011

The current study categorizes factors of smartphone into three, using KANO model: attractive factors which cause only product satisfaction, must-be factors for dissatisfaction, and one-dimensional factors for both. Based on it, it presents a new model for the effects that smartphone factors have on satisfaction or dissatisfaction. The purpose is to theoretically explain that smartphone factors on which companies and users place a high value can actually affect satisfaction or dissatisfaction. After choosing 15 factors out of 25 which had been selected through literature study, these were divided into attractive, must-be, and one-dimensional ones. 93 out of 109 questionnaires returned were used for analysis. After frequency analysis using SPSS were conducted on the surveys, the factors were grouped, based on KANO table. The grouping results are as follows. Attractive factors include 'expansion slots for external memory, battery desorption, brand awareness, mobile banking and internet telephony'. Must-be ones include 'multi-touch, information security, entertainment, information retrieval, location based service and SNS. Finally, 'screen visibility, size of internal memory, the amount of internal memory, battery life, and response to after-sales service' are classified as one-dimensional factors. A critical finding of this paper is that since the results are different depending on the operating system of smartphones, it must be taken into consideration in studies on smartphones. The wide and rapid spread of smartphones has changed people's lifestyle as well as business environment, which forces companies to compete with each other to adapt to the changed circumstances. In this competitive system, studies on smartphone factors of satisfaction and dissatisfaction are essential for firms to establish a new strategy. From this point of view, the present paper is expected to be a basic material for enterprises not only to develop goods and services that maximize customer satisfaction and minimize dissatisfaction, but also to establish the future business strategy.

• 한국치위생학회지
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• 제9권3호
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• pp.329-343
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• 2009

Purpose : This study was to figure out the factors affecting the job satisfaction of dental hygienists working in dental clinics. To gain the data to establish the systems for enhancing the job satisfaction of the dental hygienists. This research has been conducted dental hygienists working in dental clinics institutes located in Jeonju and Iksan city, Jeollabuk-do, korea. Methods : The collected data were analyzed by using an SPSS statistical program, obtaining the following results. Result : The average satisfactory level of the dental hygienists was 3.45 out of 5 points. The most important factor affecting of the job satisfaction was the relationship with patients as 3.83 points and the least influencing factor was the compensation as 3.09 points. The management system and the satisfactory level were also correlated. For each of details, communication structure and working environment showed the highest correlation with Pearson's correlation coefficient of 0.610. Among the management system the general job satisfaction according to the communicational structure was higher when they had better communication with dentists. Among the management system, the job satisfaction according to structural factors was higher when they have manuals for the job, when their job is taken partial charge of the responsibility As for job satisfaction by the welfare support factor in the clinic management system, the better an informal social gathering, the higher general job satisfaction. As for job satisfaction by the job autonomy factor in the clinic management system, the more evenly distributed job opportunities and chances of reeducation for professional development led to higher general job satisfaction. Conclusion : The compensation-related grade was the lowest among the 6 constituent factors of the job satisfaction, it seems that improvement of wages and incentives is required to enhance the satisfaction of the dental hygienists. Also, improving factors affecting the management system of the dental service institute can increase the job satisfaction since the job satisfaction was higher when the institutes have the better management system.

• 치위생과학회지
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• 제6권2호
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• pp.139-145
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• 2006

본 연구는 치위생과 학생들의 교육만족도에 미치는 영향을 알아보기 위해 경기도, 충청도, 전라도에 소재하고 있는 6개 대학 치위생과에 재학 중인 1학년과 2학년, 3학년 학생 1,840명을 대상으로 설문을 실시하였으며, SPSS WIN 12.0을 이용하여 분석한 결과 다음과 같은 결론을 얻었다. 1. 학년별 만족도의 차이는 '학과만족도', '전공만족도', '시설만족도', '강의만족도'가 통계적으로 유의한 차이를 나타냈다(p < 0.05). 2. 지역별 만족도의 차이는 '학과만족도', '전공만족도', '시설만족도', '강의만족도', '교수만족도' 모든 항목에서 통계적으로 유의한 차이를 나타냈다(p < 0.05). 3. 치위생과에 대한 만족도의 차이는 치위생과에 대한 사전지식(p = .000), 치위생과에 대한 인지 경로(p = .001), 치위생과에 대한 선택 시기(p = .025), 치위생과에 대한 선택 동기 (p = .000), 치위생과 졸업 후 취업분야(p = .016), 치위생과 졸업 후 취업기간(p = .0000) 등이 통계적으로 유의한 차이를 나타냈다.

• 공학교육연구
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• 제21권5호
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• pp.40-53
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• 2018

The purpose of this study was to investigate the factors affecting the satisfaction of the program for the quality improvement of the long-term on-site training operated by the university. The survey questionnaire data of 393 students who participated in the IPP program of K university were used to analyze the data and the results were as follows: First, factors affecting the satisfaction of long-term on-site training were corporation factors and university factors. Specifically, job contents, coaching, job scope, center support were found to have a significant effect in that order. Second, the factors affecting the satisfaction of long-term on-site training were different according to group characteristics(IPP participation types, major types, corporation types). It is necessary to intensively manage the common and important corporation factors, and it is necessary to closely examine each factor derived from group characteristics, and to support and strive at university level according to group characteristics in student counseling and matching.

• 보건행정학회지
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• 제19권1호
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• pp.31-48
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• 2009

The objectives of this study were to evaluate the satisfaction of participants in the National Cancer Screening Program(NCSP) and to identify factors affecting the satisfaction. The telephone survey was conducted in July 2007 for the participants who were screened by the NCSP from January through May 2007. Student's t-tests and analysis of variance were performed first to determine if the mean satisfaction score differed by the characteristics of study objects, followed by multiple linear regression analyses to examine the factors affecting satisfaction. Dependent variable was general satisfaction for the screening service, and three dimensions of independent variables - 'sociodemographic characteristics', 'screening characteristics', and 'perceived service quality' - were used for the empirical analyses. Female, old-aged, less educated, Medicaid recipients, rural residents and the participants with normal results were more likely to be satisfied with the NCSP. The results of multiple regression analyses show that gender, age, location of residence, type of screening units, and perceived quality of screening services were significantly related to satisfaction. This study is meaningful as the first attempt to measure participant satisfaction with the NCSP, and to identify factors affecting the satisfaction. Among the identified factors, the NCSP needs to pay attention to perceived quality of service, in particular, to improve the satisfaction. This study is expected to contribute to raising the compliance rate and to improve the quality of the NCSP.

• 한국직업건강간호학회지
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• 제13권1호
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• pp.30-39
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• 2004

Purpose: This study was performed to identify the factors of the job stress and to analysis affecting job satisfaction in clinical nurses, using the Job Stress Model by the National Institute for Occupational Safety and Health (NIOSH). Method: Data collection was done from July 21 to July 30, 2003. The study was involved in 203 nurses who work at the hospital. It was examined the self-recording questionnaire about general characteristics, work-related factors, non-work factors, instrument revised by NIOSH Job Stress questionnaire translated by the Korea Occupational Safety & Health Research Institute(1999). Instrument about shift work was the tool developed by Kim and Gu(1984). Result: Job satisfaction of subjects at an average level with $1.96{\pm}0.37$ score on the basis of 3 points. According to general characteristics, job satisfaction was high in those with older age and married group. According to work related general factors, job satisfaction was high with working career, an officer to higher grade. According to work characteristics factors, job satisfaction was low with much role conflict at work and much workload and much interpersonal conflict. As for the relationship between job satisfaction and non-work factor, job satisfaction was did not show statistically significant differences. As a result of Stepwise multiple regression analysis, job satisfaction was influenced by shift work, conflicts of between group and grade of office. Conclusion: Therefore, it suggests that the nurses need stress management related shift work for improvement of job satisfaction.

• 정보관리학회지
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• 제28권1호
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• pp.285-308
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• 2011

본 연구는 전국 공공도서관 이용자를 대상으로 이용자만족도 조사를 실시한 후, 현재 우리나라 공공도서관의 서비스가 이용자의 만족을 얼마나 성취하고 있는 가를 분석하고, 도서관의 서비스별 품질을 나타내는 세부항목별 요인들이 도서관의 전반적 만족도에 미치는 영향관계를 파악하고자 하였다. 이용자만족도 지표는 공공도서관에 대해 이용자들이 지각하는 도서관의 전반적인 품질을 측정할 수 있도록 설계하였으며, 6개 변인(장서, 직원, 시설, 프로그램, 온라인서비스, 정보제공정도)으로 구성되었다. 분석결과 도서관 전체 이용자만족도는 정보제공정도, 시설, 직원 변인이 높게 나타난 반면, 온라인서비스 및 프로그램 변인은 상대적으로 낮은 만족도를 보여주었다. 또한 도서관의 서비스별 품질 중 장서, 직원, 시설, 프로그램, 온라인서비스, 정보제공정도 전체 요인이 전반적 만족도에 통계적으로 유의한 영향을 미치는 것으로 나타났으며, 그 중에서 정보제공정도와 시설, 장서 요인 순으로 큰 영향력을 발휘하는 것으로 파악되었다.

• 복식
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• 제63권8호
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• pp.90-105
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• 2013

The purpose of this study was to explore how experiential factors in sportswear stores influenced store satisfaction, brand preference, and purchase intention among potential consumers, and to reveal the moderating effects of impulsive buying. The subjects of this study were 306 male and female adults in their 20s and 30s, who had visited sports brand stores within the past year. To analyze the data, Cronbach's ${\alpha}$, structural model analysis and path analysis were performed. The results of this study were as follows. First, there is a strong relationship between store satisfaction and experiential factors in sportswear apparel stores. All experiential factors significantly influenced store satisfaction in a positive direction. Second, consumers' store satisfaction positively influenced on brand preference. Third, consumers' store satisfaction had positive influences on their purchasing intention. Fourth, consumers' impulsive buying tendency showed significant moderating effect on the experiential factors. Consumers with low level of impulsive buying tended to be influenced more by 'think', 'relate', and 'sense' experiential factors on their store satisfaction. However, consumers with a high level of impulsive buying tendency revealed that they were more likely to be influenced by 'act' and 'feel' experiential factors.