• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.235-245
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• 2008

The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

• Proceedings of the Korean Institute of Electrical and Electronic Material Engineers Conference
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• 2006.05a
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• pp.77-81
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• 2006

We report the performance of a four-element, 11.67 GHz, high-Tc superconducting (HTS) microstrip antenna array with corporate feed network and circular polarization for direct broadcasting satellite (DBS) system. Our array antennas were designed and built on a 0.5 mm thick MgO substrate. To compare the superconducting antennas with normal conducting counterpart, One antenna pattern was fabricated from gold thin film, and a second pattern was fabricated from $YBa_2Cu_3O_{7-x}$ (YBCO) superconducting thin film. To improve the axial ratio of circularly polarized arrays, sequential rotation technique were used. Efficiency, radiation pattern, return loss and bandwidth were measured for both antennas at room temperature and at cryogenic temperature. The array produced good circular polarization, and the gain of the array at 77 K, relative to a copper array at room temperature was approximately 1.54 dB. The measured return loss of our HTS antenna array was 35.79 dB at the resonant frequency of 11.67 GHz and The total effective bandwidth was about 3.4 %. The results showed that high-temperature superconductors, when used in microstrip arrays, improved the efficiency of the HTS antenna array for circularly polarization.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.27 no.2A
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• pp.130-136
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• 2002

It is required to control the picture quality among video sources when the multiple video sources are together transmitted through the channel of fried bandwidth such as satellite and terrestrial broadcasting. This paper presents a control method to keep the uniform picture quality among the video sources. We first find a model of distortion and titrate far the multiplexing system of multiple sources. Then we allocate the bitrate to each source for uniformly divided picture quality among the sources by using the distortion-bitrate relationship for the real-time implementation without time delay. It is shown by simulation that the proposed quality control method can keep almost uniform picture quality among the sources in comparison to the conventional control method.

• Journal of the Institute of Electronics Engineers of Korea TC
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• v.37 no.12
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• pp.22-31
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• 2000

A new analysis method of Tap-011 for CATV and DBS systems was proposed and investigated by using 4-port and 3-port equivalent circuits. As an analysis method the even odd-mode theory for a symmetrical coupled-line directional coupler was introduced, and then it was applied to transformer type directional coupler. By comparing the results of simulation and measurement, the validity of the proposed analysis method was confirmed. Furthermore, the Tap-off has been broadened from 5 MHz to 2.500 MHz by adopting the proposed theory.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.4 no.1
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• pp.89-96
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• 2000

In this paper, the design theory of the corrugated polarizer using square waveguide is proposed. In order to analysis the characteristic of square waveguide discontinuity as well as achievement of the low VSWR, we apply the modified $TE^\chi_mn$ mode matching method and the corrugated exponential function to the polarizer design. The results show a broadband characteristic that phase shift angle is nearly appeared $90^{\circ}$ in the range of 11.7-15.8GHz. Especially, we could be designed the Ku-band dual polarizer for the satellite broadcasting transponder with 300MHz bandwidth. Its phase shift angle and maximum VSWR, axial ratio are $90^{\circ},\pm1^{\circ}$, 1.03, and 1.0001 in the range of 11.7-12.0GHz and 14.5-14.8GHz, respectively.

• Journal of the Korean Institute of Electrical and Electronic Material Engineers
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• v.17 no.7
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• pp.776-781
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• 2004

We report the performance of a four-element, 11.67 GHz, $high-{T}_c$ superconducting (HTS) microstrip antenna array with corporate feed network. The HTS antenna array used in this work had a circular polarization for direct broadcasting satellite (DBS) system. Our array antennas were designed and built on a 0.5 mm thick MgO substrate. To compare the superconducting antennas with normal conducting counterpart, One antenna pattern was fabricated from gold thin film, and a second pattern was fabricated from ${YBa}_2{Cu}_3{O}_7-x(YBCO)$ superconducting thin film. To improve the axial ratio of circularly polarized arrays, sequential rotation technique were used. Efficiency, radiation pattern, return loss and bandwidth were measured for both antennas at cryogenic temperature and room temperature. The array produced good circular polarization, and the gain of the array at 77 K, relative to a copper array at room temperature was approximately 1.54 dB. The measured return loss of our HTS antenna array was 35.79 dB at the resonant frequency of 11.67 GHz and The total effective bandwidth was about 3.4 %. The results showed that high-temperature superconductors, when used in microstrip arrays, improved the efficiency of the HTS antenna array for circularly polarization.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.13 no.10
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• pp.2227-2234
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• 2009

DVB-SSP is a new broadcasting system for hybrid satellite communications, which supports mobile handheld systems and fixed terrestrial systems. An upper layer, including erasure Reed-Solomon error correction combined with cyclic redundancy check. However, a critical factor must be considered in upper layer decoding. If there is only one bit error in an IP packet, the entire IP packet is considered as unreliable bytes, even if it contains correct bytes. If, for example, there is one real byte error, in an IP packet of 512 bytes, 511 correct bytes are erased from the frame. Therefore, this paper proposed upper layer decoding methods; LLR-based decoding. By means of simulation we show that the performance of the proposed decoding algorithm is superior to that of the conventional one.

• ETRI Journal
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• v.41 no.3
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• pp.308-315
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• 2019

Due to its high spectrum efficiency, 64-amplitude phase-shift keying (64-APSK) is one of the primary technologies used in deep space communications and digital video broadcasting through satellite-second generation. However, 64-APSK suffers from considerable computational complexity because of the de-mapping method that it employs. In this study, a low-complexity de-mapping method for (4 + 12 + 20 + 28) 64-APSK is proposed in which we take full advantage of the symmetric characteristics of each symbol mapping. Moreover, we map the detected symbol to the first quadrant and then divide the region in this first quadrant into several partitions to simplify the formula. Theoretical analysis shows that the proposed method requires no operation of exponents and logarithms and involves only multiplication, addition, subtraction, and judgment. Simulation results validate that the time consumption is dramatically decreased with limited degradation of bit error rate performance.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2009.05a
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• pp.525-528
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• 2009

This paper attempts to conceptually examine the potential of IPTV(Internet Protocol Television). First, this paper reviews the concept of a bridging telecommunication service and a gap-filling telecommunications service. Second, the current status of various emerging telecommunications services including mobile WiMax, called WiBro, and both satellite and terrestrial digital multimedia broadcasting service, called DMB are comprehensively analyzed. Based on those analysis, this paper analyzes whether IPTV is regared as a bridging telecommunications service or a gap-filling telecommunications service and examine the potential growth possibility of IPTV. Finally, the suggestions for policy makers are discussed.

• Journal of IKEEE
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• v.15 no.2
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• pp.179-189
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• 2011

This paper presents an SVC based multi-channel transmission technique. Transmission of high definition multimedia and its service efficiency can be significantly improved by the proposed method. In this method, the HD stream is divided into the two layer streams, i.e., a base layer stream and an enhancement layer stream. The divided streams are transmitted through a primary channel and an auxiliary channel, respectively. The proposed technique provides a noble mode switching technique which enables a seamless service of HD multimedia even under the conditions of abrupt and intermittent deterioration of the auxiliary channel. When the enhancement layer stream is disrupted by the channel monitoring in the mode switching algorithm, the algorithm works further to maintain the spatial and time resolution of the HD multimedia by upsampling and interpolating the base layer stream, consequently serving for the non disrupted play of the media. Moreover, the adoption of an adaptive switching algorithm significantly reduces the frequency of channel disruption avoiding the unnecessary switching for the short period variations of the channel. The feasibility of the proposed technique is verified through the simulation study with an example application to the simultaneous utilization of both Ku and Ka bands for HD multimedia broadcasting service. The rainfall modeling and the analysis of the satellite channel attenuation characteristics are performed to simulate the quality of service performance of the proposed HD broadcasting method. The simulation results obtained under a relatively poor channel (weather) situations show that the average lasting period of enhancement layer service is extended from 9.48[min] to 23.12[min] and the average switching frequency is reduced from 3.84[times/hour] to 1.68[times/hour]. It is verified in the satellite example that the proposed SVC based transmission technique best utilizes the Ka band channel for the service of HD broadcasting, although it is characterized by its inherent weather related poor reliability causing severe limitations in its independent application.