• 제목/요약/키워드: Sample orientation

검색결과 356건 처리시간 0.024초

여대생의 패션 라이프 스타일에 따른 자아개념, 쇼핑성향, 상점애고에 관한 연구 (A Study on Self-concept, Shopping Orientation and Store Patronage Behavior of College Women's Fashion Life-style Segments)

  • 정혜영
    • 복식
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    • 제25권
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    • pp.201-213
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    • 1995
  • The purposes of the study were (1) to seg-ment the female college apparel market based on fashion life style and (2) to develop a pro-file of each segment regard to self-concept, shopping orientation and patronage behavior. The data were collected through questionnaire by random sample of 526 female college students. By cluster analysis of lifestyle factors, three groups were identified, (fashion leaders, fashion followers and fashion aversion) Three groups were then compared through multivariate analysis of variance and chi-square statistics on 10 self-concept variables, 6 shopping statistics on 10 self-concept variables, 6 shopping orientation factors and 1 patronage behavior variable. Significant difference were found among the three groups on all these variables which indi-cate that fashion lifestyle can be a useful base for segmenting female apparel market and these groups are unique in terms of self-con-cept, shopping orientation and patronage behavior.

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여대생들의 의복쇼핑성향과 시장행동 (College Women's Clothing Shopping Orientation and Market Behavior)

  • 정혜영
    • 복식문화연구
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    • 제4권2호
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    • pp.125-143
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    • 1996
  • The purposes of the study were (1) to segment the female college apparel market based on clothing shopping orientation and (2) to develop a profile of each segment regard to fashion life style, information sources, clothing selection criteria, the importance of store attributes and patronage behavior. The data were collected through questionaire by random sample of 526 female college students. By cluster analysis of shopping orientation factors, four groups were identified(apathetic apparel shopper, highly involved apparel shopper, economic apparel shopper, psycho-socializing apparel shopper). Four groups were then compared through multivariate analysis of variance and chi-square statistics on 3 fashion life style factors, 11 information sources, 10 clothing selection criterias, 9 store attributes and 1 patronage behavior variable. Significant difference were found among the four groups on all these variables which indicate that clothing shopping orientation can be a useful base for segmenting female apparel market and these groups are unique in terms of the above 5 variables.

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안동포원료 Hemp Cellulose의 미세구조에 관한 연구 (A Study on the Change of fine Structure of Hemp Cellulose)

  • 이욱자;류덕항
    • 한국의류학회지
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    • 제8권1호
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    • pp.29-37
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    • 1984
  • This study was investigation of the change of fine structure of hemp cellulose at different growing stages. The samples collected about every eight day were divided into seven groups based on plants height, then they were numbered from 1 to 7 in the order of their height. For this, the degree of crystallinity, orientation and crystallite size were measured by wide angle X-ray diffraction method. The results of this experiment were summerized as follows ; 1) The degree of crystallinity was increased by growth of hemp celtilose to be maximum in sample 5$\~$6. At this stage, the stability of crystals was showed in good states. In addition to, crystallinity index by Segal, Turley and area method showed same tendency as Ruland's. 2) The change of orientation was gradually increased by growth of hemp cellulose. This result was correlated with the degree of crystallinity. Therefore, the change of orientation depend on the degree of crystallinity. 3) On the other hand, the crystallite size was decreased by growth of hemp cellulose. But, increased after sample 4. By the way, crystallite size was interrelated with growth rate.

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Two-Facing-Targets (TFT) 스퍼터링장치를 이용하여 증착한 AlN박막의 잔류응력 측정 (Measurement of Residual Stress of AlN Thin Films Deposited by Two-Facing-Targets (TFT) Sputtering System)

  • 한창석;권용준
    • 한국재료학회지
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    • 제31권12호
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    • pp.697-703
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    • 2021
  • Aluminum nitride having a dense hexagonal structure is used as a high-temperature material because of its excellent heat resistance and high mechanical strength; its excellent piezoelectric properties are also attracting attention. The structure and residual stress of AlN thin films formed on glass substrate using TFT sputtering system are examined by XRD. The deposition conditions are nitrogen gas pressures of 1 × 10-2, 6 × 10-3, and 3 × 10-3, substrate temperature of 523 K, and sputtering time of 120 min. The structure of the AlN thin film is columnar, having a c-axis, i.e., a <00·1> orientation, which is the normal direction of the glass substrate. An X-ray stress measurement method for crystalline thin films with orientation properties such as columnar structure is proposed and applied to the residual stress measurement of AlN thin films with orientation <00·1>. Strength of diffraction lines other than 00·2 diffraction is very weak. As a result of stress measurement using AlN powder sample as a comparative standard sample, tensile residual stress is obtained when the nitrogen gas pressure is low, but the gas pressure increases as the residual stress is shifts toward compression. At low gas pressure, the unit cell expands due to the incorporation of excess nitrogen atoms.

알츠하이머병 치매 환자의 인지재활: 현실감각훈련(ROT)의 적용과 효과 (Improving Cognitive Abilities for People with Alzheimer's Disease: Application and Effect of Reality Orientation Therapy (ROT))

  • 김정완
    • 말소리와 음성과학
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    • 제5권1호
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    • pp.27-38
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    • 2013
  • Healthcare providers in Korea are using conservative pharmacological treatment for Alzheimer's disease (AD) to delay the progress of the disease or to mitigate its behavioral and neurological symptoms. However, there is a growing need for interventions using practical non-pharmacologic treatment, as the effects of pharmacological treatments has faced limitations. This research provided a cognitive rehabilitation program to 3 AD patients and used a multiple baseline design across subjects to examine the effects. Performing reality orientation therapy (ROT) for 1 cycle (4 weeks) resulted in a slight increase in accuracy and responsiveness on an orientation task, mainly with patients with mild cases of AD. Also, in the sub-domain of the Korean-Mini Mental Status Examination performed to examine changes in cognitive ability, there were minimal changes in place orientation. In functional communication, however, there were no significant differences before and after the intervention. In conclusion, we found that ROT was an effective intervention for improving accuracy and responsiveness in the orientation of patients with mild cases of AD. In future studies, the effect of non-pharmacological interventions can be evaluated more reliably by examining the interaction effects of sample size, length of the intervention, outcome measurements, and pharmacological intervention.

리더-구성원 교환관계(LMX)가 임파워먼트, 조직몰입, 직무만족, 고객지향성에 미치는 영향에 관한 연구 - 제주항공 중심으로 - (The Relationship among Leader-Member Exchange(LMX), Empowerment, Job Satisfaction, Organizational Commitment, and Customer Orientation : Focused on the Jeju-Air)

  • 이정아;이기종
    • 품질경영학회지
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    • 제44권4호
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    • pp.983-997
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    • 2016
  • Purpose: The purpose of this paper is to examine the structural relationship among leader-member exchange(LMX), empowerment, job satisfaction, organizational commitment, and customer orientation in a low-cost carrier industry. Methods: The collected data through the survey were analyzed using structure equation model analysis The sample used for the empirical analysis is a total of 231 questionnaires. Results: The results of empirical analysis are summarized as follows. First, LMX in a low-cost airline has a significant effect on empowerment, job satisfaction, and customer orientation Second, empowerment has a significant impact on organizational commitment and job satisfaction. However, it is not significantly related to customer orientation. Third, Organization Commitment has significant effect on jon satisfaction. Finally, job satisfaction has a significant impact on customer orientation. Conclusion: This paper has a contribution in that it extends the range of the academic research concerning LMX. Also this paper provides implications on effective human resource management method suitable for a Jeju-Air.

Business Performance Determinants of Salted Fish Distribution in Kapuk During the COVID-19

  • CHRISTIAN, Michael;DEWI, Dewi;REMBULAN, Glisina Dwinoor;INDRIYARTI, Eko Retno;WIBOWO, Suryo;YUNIARTO, Yustinus
    • 유통과학연구
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    • 제19권6호
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    • pp.29-39
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    • 2021
  • Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations' ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.

The Effect of Spiritual Marketing and Entrepreneurship Orientation on Determining Sustainable Competitive Advantage

  • BAMBANG, Ahmad;KUSUMAWATI, Andriani;NIMRAN, Umar;SUHARYONO, Suharyono
    • The Journal of Asian Finance, Economics and Business
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    • 제8권2호
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    • pp.231-241
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    • 2021
  • The purpose of this study is to apply Structural equation modeling (SEM) analysis with Generalized Structured Component Analysis (GSCA) and translate the effect of Spiritual Marketing and Entrepreneurial Orientation on Sustainable Competitive Advantage with Marketing Capabilities as Mediation, especially for General BBM marketing at PT. Pertamina (Persero). The quantitative approach in this study uses a survey method by taking samples from the population. The survey was conducted by distributing questionnaires to respondents. Data analysis was performed using SEM and analyzed using the GSCA model. The population of this study consisted of 3,207 workers in central and regional marketing offices (Marketing Operation Region (MOR) spread throughout Indonesia. Therefore, a sample of 356 respondents was taken according to the Slovin formula. Spiritual marketing and entrepreneurial orientation directly influence the ability to improve Innovation which directly influences sustainable competitive advantage. Therefore, to develop a sustainable competitive advantage in marketing Pertamina's General BBM, it is necessary to implement spiritual marketing and improve entrepreneurial orientation. The novelty in this study lies in the unprecedented research on the role and position of spiritual marketing towards marketing capabilities and sustainable competitive advantage, combined with entrepreneurial orientation variables.

An Empirical Analysis of Trade Support System and Export Performance in Korean SMEs

  • KIM, Byoung-Goo
    • 융합경영연구
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    • 제8권1호
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    • pp.36-49
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    • 2020
  • Purpose - This study investigates factors that affected the utilization of trade support policies and further analyzed how the utilization of trade support policies affected export performance. Research design, data, and methodology - With a sample of 223 small and medium-sized export firms from South Korea, this study examines the determinants of the utilization level of trade support system such as export market orientation, learning orientation, network capability and environmental uncertainty by regression analysis. Results - Export market orientation have a positive effect on the utilization of the trade support system and there is positive relationship between learning orientation and the utilization of trade support system. And network capabilities have had a positive impact on the utilization of the trade support system but there is no relationship between environmental uncertainty and the utilization of trade support system. The utilization of the trade support system had a positive effect on export performance. Conclusions - The internal and external factors of the organization have affected small and medium-sized export firms use of trade support systems. The utilization of trade support system can enhance positive export performance by providing valuable information and resource to external knowledge and also to complementary resources from the external partners.

선인장에 의하여 유도된 천연고무의 비등방성 (Pre-strain Induced Anisotropy of Filled Natural Rubber)

  • 박병호
    • Elastomers and Composites
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    • 제36권1호
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    • pp.30-36
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    • 2001
  • 이 연구의 목적은 카본블랙이 충전된 천연고무에서 비 등방성 발생에 영향을 주는 인자를 조사하기 위함이다. 고분자 사슬의 방향성은 인장특성에 영향을 준다. Pre-strained 방향의 parallel 시편은 등방성 혹은 perpendicular 시편에 비하여 낮은 인장영역에서 낮은 강도를 보이지만 높은 신장영역에서 높은 강도를 보인다. 고 인장 영역에서 parallel한 천연고무 시편은 비결정성인 SBR에 비하여 높은 강도를 보여주고 있다. 이것은 parallel 시편의 방향성에 영향을 받는 것으로, 시편의 방향성은 2차 인장시 결정화를 위한 핵으로 작용하여 결정화도를 증가시키는 것으로 보인다.

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