• 복식
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• 제51권8호
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• pp.13-24
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• 2001

With development of our society, the Hanbok, which is the traditional clothing of our country, is mainly used only on the festive days or marriage ceremony or so as a ceremonial dress and seems lack in wearing as plain clothes. But in the other hand. with general public became no more unfamiliar with the representation of Korean realities and accepted them as a part of life in 90', the modernized Hanbok that features seasoning the practicality into the aesthetic natures of the traditional Hanbok has been rooting in our country. The existing researches on the modernized Hanbok, however. are focused only in the design of the modernized Hanbok, the present conditions of the modernized Hanbok business and the actual condition of the modernized Hanbok, and the aspect in systematic research on the customers'purchasing behavior is weak in comparison with other areas. The goal of this research, by focusing in the value which is the most basic concept of psychological components indicating the customers' behavior, was : first. to make clear the value of the modernized Hanbok and divide the customers into various groups : second, to make clear the characteristics on the population statistics by the groups divided on the clothing value : third, to make clear the individual differences among the customers of the modernized Hanbok : and forth, to make clear the basis on which to estimate the modernized Hanbok by the customers'groups. This research adopted the surrey inquiry. The first investigation is carried out on the modernized Hanbok purchasers and salesmen in Insa-dong where the modernized Hanbok business is massed. As correction and complement for the first investigation. the final investigation is carried out in Oct. 2000 with the 480 persons from twenties to sixties consisting of the modernized Hanbok purchasers and experienced persons in wearing it.

• 복식문화연구
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• 제23권2호
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• pp.213-227
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• 2015

This study understood what effect was produced on the purchasing decision making of outdoor wear by a shopping orientation, fashion involvement and demographic characteristics offered practical suggestions as to what effect was produced on the store selection criteria, product selection criteria for purchasing decision making in purchasing outdoor wear. This research was conducted through a questionnaire survey, and 397 males in were collected for analysis. The results were as follows. First, shopping orientation group was classified into hedonic shopping orientation group and utilitarian shopping orientation group. And it was classified into high fashion involvement group and low fashion involvement group according to fashion involvement. Product selection criteria were classified into 2 factors such as intrinsic attributes and extrinsic attributes. And store selection criteria were classified into 4 factors such as store atmosphere, store environment, promotion and salesmen. Second, there was partly significant difference in product selection criteria, and store selection criteria between utilitarian shopping group and hedonic shopping group. Third, there was significant difference in product selection criteria and store selection criteria between high fashion involvement group and low fashion involvement group. Finally, there was significant difference in the and according to age, job, and income among demographic characteristics.

• 한국식생활문화학회지
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• 제10권5호
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• pp.435-442
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• 1995

도시지역(대구, 구미, 영천, 창원)에 거주하는 직장남성 420명을 대상으로 식생활에 영향을 주는 요인들과 식습관에 대하여 조사하였다. 인구통계학적 변인들과 식습관의 관계에서 직업(p<0.001)과 연령(p<0.01)이 높은 유의성을 나타내었다. 전문직, 관리직, 판매직 등의 직업은 식습관이 "좋다"라는 반응이 많이 나타났으나 사무직에서 "나쁘다"라는 반응이 많이 나타났다. 연령에 있어서 청년층보다 장년층이 식습관에 대한 관심도가 높았으며 주거형태, 배우자의 직업 유무, 월수입도 상당한 영향을 미치는 것으로 나타났다. 식생활 태도 및 건강상태를 나타내는 변인들과 식습관과의 연관성은 하루 평균 식사횟수, 평소 운동상태, 수면상태, 피로감과 생활리듬, 식사 후 소화상태, 건강상태 등에서 상호 높은 유의성(p<0.001)을 나타내어 식생활 태도와 건강상태가 식습관에 깊은 영향을 준다는 것을 알 수 있었다.

• Journal of Preventive Medicine and Public Health
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• 제9권1호
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• pp.147-151
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• 1976

A study was conducted during the period of August 13 to August 18, 1974 to obtain information on knowledge and attitude of the rural area housewife toward health care and antibiotics using. Interviewed 242 housewives dwelling in Soodong and Hwado Myun, Yangju Gun, Kyunggi Do, a typical rural area in Korea and the following results are obtained: 1. Of 242 housewives interviewed, 20.2% were illiteracy, 68.2% was graduated from primary school, 9.1% from middle school and 2.5% from high school. 2. Of those interviewed, 8.7% were Christian, 5.0% Bueldist, 2.9% Confucianism, and 83.4% of those were no religious preference. 3. Utility rate according with the kind of mass media in home was 85.1% of respondants possessed radio, 16.1% of magazine, 12.8% of newspaper, and 4.1% of television. 4. In the case of patients occure in a family, 13.0% out of 242 respondants had chosen physician's clinics for inicial medical care place, 58.4% drug stores, 0.9% herb medicine and 27.7% of those had chosen folk medicine at home. 5. Antibiotics effective complaints listed by the respondants were skin diseases with 43.8%, suppurated wound 30.0%, URI like symptoms 18.2%, diarrhea 14.5%, low back pain 12.9%, fever 6.2%, loss of appetite 3.3%, all kind of diseases 2.5%, urethral discharge 2.1% and tuberculosis 0.8% respectively. 6. Only 14.7% of respondants had obtained antibiotics for medical care from physician's clinics and 85.3% of the respondants had obtained antibioties from drug store (70.7%), village shop (10.4%), and salesmen in street market without any physician's prescription. 7. Eighty-nine percent of the respondants were understanding on patient care activity as the local health subcenter but only 11.0% of those on M.C.H., 29.0% of those on family planning, 21% on vaccination, and only 6.6% on tuberculosis control activity. 8. Utility rate of the local health subcenter was 71.9% out of the patients indicated medical care of medical facilities.

• 패션비즈니스
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• 제6권4호
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• pp.1-16
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• 2002

The purpose of this study is to investigate any differences in perception of fashion brand positioning between a manufacturer and a consumer. So this can provide theoretical suggestions for the development of brand positioning strategy for fashion brand. For this study, three brands, (MINE, TELEGRAPH, and MICHAA,) were selected by the criteria. The data were collected via a selfadministered questionnaire and analysed by the statistical method. The results of investigation were as follows: 1. The consumers had good attitudes in the order following: MINE, MICHAA, and TELEGRAPH in the factors1). In the case of purchasing the goods, the result of the research showed presented that the consumer had better attitudes than in the case of unpurchasing the goods. Contrary to our expectation, TELEGRAPH has the best attitude in personality, one of the factors. 2. In the image positioning map between the manufacturer and the consumer, the consumer had the same perception about the manufacturer. However, there is a gap on the degree of agreement for positioning map. In the case of purchasing the goods, the result of the research represents that the consumers are similar to the manufacturer in perception of the image positioning. 3. In the results of forming attitudes and recognizing brand by the consumer, there is a difference in brand positioning. The display and the shop appearance are very important means of attractions very to the consumers but salesmen‘s service or direct mail (DM) do not appeal to the consumer.

• Advances in aircraft and spacecraft science
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• 제10권6호
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• pp.495-519
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• 2023

The drone serves the customers not served by vans. At the same time, considering the safety, policy and terrain as well as the need to replace the battery, the drone needs to be transported by truck to the identified station along with the parcel. From each such station, the drone serves a subset of customers according to a direct assignment pattern, i.e., every time the drone is launched, it serves one demand node and returns to the station to collect another parcel. Similarly, the truck is used to transport the drone and cargo between stations. This is somewhat different from the research of other scholars. In terms of the joint distribution of the drone and road vehicle, most scholars will choose the combination of two transportation tools, while we use three. The drone and vans are responsible for distribution services, and the trucks are responsible for transporting the goods and drone to the station. The goal is to optimize the total delivery cost which includes the transportation costs for the vans and the delivery cost for the drone. A fixed cost is also considered for each drone parking site corresponding to the cost of positioning the drone and using the drone station. A discrete optimization model is presented for the problem in addition to a two-phase heuristic algorithm. The results of a series of computational tests performed to assess the applicability of the model and the efficiency of the heuristic are reported. The results obtained show that nearly 10% of the cost can be saved by combining the traditional delivery mode with the use of a drone and drone stations.

• 산경연구논집
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• 제9권12호
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• pp.45-53
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• 2018

Purpose - The purpose of the study was to investigate operation system of current convenience store and competing retail store and to find out development of unattended convenience store. Operators can save labor cost and solve labor seeking when opening shop under suitable environment and commerce area, and assure of employee's safety. Customers are allowed to select commodity comfortably without disclosure of face and to shorten standby time at simple store opening, buying and paying and to produce convenient living environment by financing, delivery and goods control. This study examined effect and problems of operation of existing and unattended convenience store from point of view of visual merchandising to find out model of unattended convenience store and to strengthen competitiveness of convenience store business. Research design, data, and methodology - Research procedure of accomplishment of goal of the study was: The study investigated state of distribution business, and role and definition of VMD. First, VMD played an important role of promotion and competitiveness of unattended convenience stores. Second, the author investigated research and cases of unattended convenience stores 14 months, that is to say, from August 15, 2017 to October 15, 2018. Third, the author investigated on-the-spot three of common convenience stores, three of unattended convenience stores and three of retailers one month, that is to say, June 1, 2018 to July 1, 2018. The subject was convenience stores and retailers selling similar type of products at Seoul and metropolitan area. Results - Layout, selling place, brand identity, goods assortment, authentication system, product information cognition and control, buying and payment system, security system, salesmen, promotion and other services should be improved from point of view of merchandising. Structure, furniture, lighting, voice, façade, VP, PP, IP and POP should be developed. Conclusions - Unattended convenience stores saved operating cost and lessened labor and gave visitors convenience and comfortable shopping and made use of resources effectively. Further studies with quantitative analysis shall find out strategic conditions for promotion of unattended convenience stores.

• 패션비즈니스
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• 제10권4호
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• pp.1-15
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• 2006

The purpose of this study was to analyze the image perception of dress shirts according to perceiver's residency and shirts style, and to investigate the shirts preference according to style of dress shirts, and to find out the men's aesthetics consciousness for shirts, and to analyze between the image perception and the usage of mass-media, for developing the possibility & strategy of the dress shirts market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 321 respondents were analyzed by descriptive statistics, Pearson's simple correlation, ANOVA. The results from the study were as follow ; The 6 stimuli for image perception rated on 5 point Likert-type scales in the 12 features were evaluated by perceivers. By the best 3 features abstracted, shirts style concepts were decided such as, Basic style by the best 3 features of the first stimulus, and Soft style by the best 3 features of the second stimulus, and Sophisticate style by the best 3 features of the third stimulus, and Modern casual style by the best 3 features of the fourth stimulus, and Modern mannish style by the best 3 features of the fifth stimulus, and Trendy style by the best 3 features of the sixth stimulus. The modern casual style was estimated highly by respondents in Daejon. The respondents in Seoul prfered the basic style to other style. There were significant differences in evaluating between preferences of shirts style and pattern. Of the 82 respondents(26.8%) with the preference of bold london stripe, the 52 respondents estimated Modern casual style in bold london stripe. The fashion consciousness of the respondents in Seoul was estimated higher than in Daejon. But, the respondents in Daejon in the consciousness for the coordination knit cardigan and V zone was estimated higher than in Seoul. Also, the 31 respondents with the preference of Sophisticate style were the highest in fashion consciousness. The respondents estimated that the first important thing in buying dress shirts is 'Design(41.4%). and next is quality(17.8%). Results revealed that Daks ranked best brand (13.7%), and Renoma ranked best two brand (6,5%). And, the 35.5% respondents estimated that the first important information which influenced on buying dress shirts was the store display, next was internet(15.9%). Finally, I propose that the best strategy for men with low fashion consciousness is to upgrade salesmen' coordination technic and fabric knowledge, and store management with story attracting customers.

• 한국산학기술학회논문지
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• 제16권11호
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• pp.7494-7500
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• 2015

본 연구는 고객과 만나는 서비스 접점에 있는 판매원의 설득전술에 따라 고객의 태도와 행동이 어떻게 반응하는지 알아보고자 한다. 판매원의 설득전술을 고객에게 단순한 정보만 제공하는 비강압적 설득전술과 손실을 언급하는 강압적 설득전술로 나누었다. 이러한 판매원의 설득전술 유형에 따른 고객의 수용의도와 구매의도의 효과 검증과 함께 고객의 소비하는 구매형태와 성별에 따라 어떤 조절효과가 나타나는지 알아보고자 한다. 연구결과 첫째, 판매원의 설득전술 중 강압적 전술인 손실언급에 대한 전술이 비강압적 전술인 정보제공전술보다 소비자의 수용의도와 구매의도를 높이는 것으로 나타났다. 둘째, 구매형태에 대한 조절효과는 소비자의 수용의도와 구매의도에 대하여 강압적 전술이 비강압적 전술보다 온라인에서 더 효과적인 것으로 검증되었다. 셋째, 성별에 대한 조절효과는 소비자의 수용의도와 구매의도에 대하여 강압적 전술이 비강압적 전술보다 여성이 더 효과적인 것으로 확인되었다. 즉, 소비자 접점에서 판매원의 설득전술은 소비자의 구매의도와 수용의도에 대하여 온라인 구매형태와 여성에게 강압적 설득전술이 더 긍정적 영향이 있는 것으로 나타났다.

• 한국식품조리과학회지
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• 제19권4호
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• pp.454-462
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• 2003

본 연구는 서울시에 위치한 소규모 베이커리 2곳을 대상으로 제빵류(단팥빵, 크림빵, 케익류)의 원료 및 공정별, 제빵기구$.$용기, 제빵종사자와 작업장환경에 대한 일반세균, 대장균군 및 급식소에서 위해세균으로 정의되어 있는 E. coli, Salmonella, Yersinia, Staphylococcus와 같은 식중독균에 대한 미생물 검색을 실시함으로써 소규모 베이커리에서의 HACCP적용을 위한 기초자료를 제공하고자 하였으며, 그 결과는 다음과 같았다. 1. 채취한 시료의 일반세균수 및 대장균군수는 대부분의 시료에서 안전성 수준을 초과하였다. 2. 대장균은 A점포의 혼합기, 수도꼭지, 쓰레기통, 작업장 바닥과 손잡이, 단팥빵 및 크림 빵 성형단계의 시료에서 균이 분리되었다. 3. 살모넬라균은 A점포의 원재료인 마가린과 단팥빵 성형단계의 시료에서 검출되었다. 4. 황색포도상구균은 A점포의 계란과 빵자르는 기계 및 B점포의 크림빵 성형단계의 시료에서 검출되었고, 독소형은 enterotoxin A인 것으로 확인되었다. 5. PCR분석 결과 E. coli O157은 음성인 반면, Salmonella균은 양성임이 판명되었다. 이상의 결과가 소규모 베이커리에서의 HACCP적용을 위한 미생물학적 위해도 평가의 전반적인 면을 대표할 수 없는 연구의 제한성을 가지고는 있으나 이연구를 기초로 더욱더 체계적인 연구들이 실시되리라 기대한다.