• Title/Summary/Keyword: Sales activities

Search Result 389, Processing Time 0.025 seconds

Structure, Process, Relational Mechanism on IT Governance Activities in Korean Service Company: A Comparative Case (국내 서비스 업체의 IT 지배구조 의사결정체계 분석에 관한 사례연구: 'A', 'B'사 비교분석)

  • Lee, Ja-Young;Lee, Jung-Hoon
    • Journal of Information Technology Services
    • /
    • v.5 no.2
    • /
    • pp.93-105
    • /
    • 2006
  • More emphasis has recently been put on the strategic application of IT, the linkage and integration between information system, and business process for value increase of a company's business. Thus, it is high time to redefine the concept of IT governance in order to effectively manage various IT services and assets. However, less attention has been paid to the practical study of domestic firms, compared to in the academic and industrial level. In this study, the current situation of IT governance setup and various factors for future development will be examined by a case study to explore activities, types, and determinants of decision making process that companies are currently conducting regarding IT governance. For the purpose of comparative analysis, two large enterprises were chosen with similar size of sales and high investment rate for IT within the same industry, and in-depth analysis was conducted based on the interviews of the concerned parties and in-house materials, from the perspective of structure, process, and relational mechanism. By the case study on IT governance of company 'A' and 'B', decision making mechanism and factors will be analyzed, which will indicate detailed characteristics of each decision-making field and its components for general application. By doing so, it is expected to be used as reference in building IT governance that fits the environment of a firm in the future.

A Study on Mountain Eco-Village Revitalization through Social Economic Promotion (사회적 경제 지원을 통한 산촌생태마을 활성화 방안에 관한 연구)

  • Kim, Seong-Hak;Seo, Jeong-Weon
    • Journal of Korean Society of Rural Planning
    • /
    • v.20 no.3
    • /
    • pp.21-31
    • /
    • 2014
  • The purpose of this study is to develop promotion strategies for revitalizing mountain eco-villages through social economic support. In order to fulfill this purpose, this study analyzed operation conditions, income creation structures of 240 mountain eco-villages formed by Korea Forest Service, and reviewed systems for social economic support. As summarized in research outputs, this study confirmed that the activities of organizations for joint projects had not been properly implemented due to the absence of supporting systems following the construction of mountain eco-villages. In addition, 159 villages formed as experience villages could not be qualified for enterprise systems due to aging population and absence of network systems. As for income creation, as indicated by comparing net incomes for joint projects calculated based on the classification of village management evaluation, the average net income of 51 highly-rated villages was 22 million Won and that of 128 moderately-rated villages was 3.5 million Won. Experience-based projects and the sales of processed forestry products made by young adult associations or women's societies were major sources of income, and the absence of inner economic bases or villages' jobs caused young adults and returned farmers to focus on working for outside economic activities. Finally, this study developed strategies for mountain eco-village's social economic promotion and suggested four stages of social economic revitalization provisions.

Plan and Suggestion for the Cooperatives Milk Campaign Improvement (우유 공동 광고 캠페인의 개선 방향 및 제언)

  • Baek, In-Woong
    • Journal of Dairy Science and Biotechnology
    • /
    • v.17 no.1
    • /
    • pp.39-49
    • /
    • 1999
  • Since IMF relief financing, domestic economy has been rapidly cooled down. At this point that we predict an overall decrease of production and sale of industries, cooperative marketing activities of the whole dairy industry are required to promote milk consumption. As everyone knows, advertisement is only one of the various factors that affect sales. Other factors include price, distribution, package, promotion, and consumer's needs and taste. The objectives of the cooperative advertising campaign should be trial purchase of new consumers, maintenance of brand loyalty of existing consumers, more positive experience of using the product, and increase of frequency of purchase. Long term analysis is essential to making these kinds of behaviour changes. Also the objectives of the communication program should be a shift of awareness of milk from 'a basic health food for children' to a substitute to the beverage even for adults. To share database of consumers among companies, we need to find ways to use interactive on-line services, the internet, D.M. events and so on as well as the mass media. It should be a precondition that the main body of the cooperative advertisement includes the milk processing board, dairy companies, livestock cooperations, farmers and the Government. To assure continuous, activities to promote milk consumption, the Government should take the lead in legislating 'An enforcement ordinance for milk promotion and research', and seek complementary measures and support to establish the ordinance.

  • PDF

A case study of designing the COPQ dashboard (COPQ dashboard 개발 사례)

  • Do Gi-Yeong;Heo Won-Seok;Kim Dong-Jun;Jang Jung-Sun
    • Proceedings of the Korean Operations and Management Science Society Conference
    • /
    • 2004.10a
    • /
    • pp.35-38
    • /
    • 2004
  • Global competitive pressures are asking industrial companies to find the best way to meet their customer's requirements, reduce the costs of products, and increase productivity. Quality improvement has been proposed and implemented as a primary means of achieving these purposes. The quality improvement usually includes a goal of reducing the costs due to poor quality. While these costs of poor quality (COPQ) are not known precisely, they are known to be very high. Also, they may be underestimated by the hidden costs due to non-value activities, such as potential lost sales, costs of redesign due to quality reasons, and extra manufacturing costs due to defects, etc. In any manufacturing or service operation, all actions and resource expenditures of a company should be focused on creating value for customers. Any activity or resource of not creating the value for customers could be regarded as waste, which consequently causes the COPQ. Some companies did use dashboards to understand and identify value added or non-value added activities in order to reduce or eliminate wastes. These dashboards must be properly designed to consider inherent differences in manufacturing or service operations among business organizations. In addition, a structured quality improvement program such as the Six Sigma must support these dashboards. In this paper, a case study of designing dashboards for evaluating and reporting the COPQ in business units is presented.

  • PDF

Related Loan on Real Estate Firm Performance in an Emerging Market

  • PURWANTO, Purwanto
    • The Journal of Asian Finance, Economics and Business
    • /
    • v.7 no.10
    • /
    • pp.697-706
    • /
    • 2020
  • This study investigates the relationship between related loan, ownership concentration and real estate firm performance. The data was collected from 35 real estate firms listed on Indonesia Stock Exchange from 2007 to 2012. Related loans are viewed from the angle of related lending and loan. Related lending and loan is measured by the related lending on total lending ratio and related loan on total loan ratio. Firm performance is measured by the asset turnover ratio and return on assets ratio. Ownership concentration is measured by the right cash flow. The data analysis was done with regression analysis and panel data. The results of the study found that related loans had a positive effect on sales but had no effect on profits. This supports the efficient transaction hypothesis. On the other hand, related lending has a positive effect on profits that supports opportunistic transactions. Ownership concentration moderates the effect of related loan on company's performance. The related lending are beneficial for mutually supporting activities in the real estate sector business group in Indonesia, but related loans have the potential to be used in tunneling activities. The paper contributes to the related party transaction in benefits-risks of related lending and related loan in uncertainty context.

A Study of Culture Marketing Shown in window Display Area - Focused on Brand Identity in Department Store and Fashion Brand - (윈도우 디스플레이 공간에 나타난 문화마케팅 - 백화점 및 패션 브랜드 브랜드 아이덴티티를 중심으로 -)

  • Kwon, Yang-Sook
    • Korean Institute of Interior Design Journal
    • /
    • v.17 no.2
    • /
    • pp.140-149
    • /
    • 2008
  • The purpose of this study is to consider the present situation and cases of culture marketing as brand identity shown in Window Display Area, focusing on department store and fashion brand, one of the recent cultural trends. Display in windows of existing department store and fashion brand has represented ultimate goal of sales by coordination of products, seasons and themes based on profits. However, display has recently become brand identity which department store and fashion brand create by correlating art and commercialism since the era of various lifestyles and emotional consumption. Through identity in department store and fashion brand, cultural marketing shown in show window display space cooperates with customers, corporations, artists and culture and art foundations. The result of this research is the following : First, corporations result in improvement in their image and brand perception with a distinctive marketing strategy. Second, as an agent of art customers form a positive relation with corporations and can feel emotional values and enjoy culture through cultural marketing contents, which are shown by department store and brand. Third, we can expect that artists, culture and art foundations form the best partnership by creative activities with department store and brand and cultural marketing activities make a great contribution towards society.

Development of Model for Estimation of Green-Tourism Revenue on Rural Village by Factor Analysis (요인분석에 의한 농촌마을의 그린투어리즘 수익 추정 모형 개발)

  • Um, Dae-Ho;Kim, Tai-Cheol;Gim, Uhn-Soon
    • Journal of Korean Society of Rural Planning
    • /
    • v.12 no.4 s.33
    • /
    • pp.23-32
    • /
    • 2006
  • Recently, Owing to booming of leisure activities and national enforcement of 5-day workweek system, Korean government has been promoting rural tourism policy of which operating project's title is Green Rural Experience Village, Rural Traditional Theme Village, etc. In this study, ken investigation result on Green Rural Experience Village sites, an estimation model of returns by green-tourism activities was developed. The model was constructed through factor analysis and regression analysis method. Regression model developed can estimate green-tourism revenue by investment budget, homepage preengagement sales, homepage visitors, capacity of eating and drinking facilities, capacity of lodging facilities. The model developed was applied in sample villages. With these results, estimation revenue was recorded average 138.3% of survey revenue, and statistical significance was good(correlation coefficient $R^2$ = 0.8255, level of significance : 0.000), and the range of relative error was recorded largely from -7.1% to 158.6%, and average relative error was 38.3% and good. And, the model developed in this study have the critical point in aspects of insufficient data, but the results will be used in green-tourism policies and projects, and revenue estimation about each village in the present and future is limited, but in province or the whole country the application is good.

The Relationship among Internal Marketing Activities, Job Satisfaction, Organizational Commitment, and Turnover Intention in Pharmaceutical Companies -Focusing on Pharmaceutical Salespeople- (제약회사의 내부마케팅활동과 직무만족, 조직몰입, 이직의도와의 관계 -제약영업사원을 중심으로-)

  • Cha, Jae-Bin;Ryu, Ga-Yeon
    • The Korean Journal of Health Service Management
    • /
    • v.7 no.1
    • /
    • pp.69-82
    • /
    • 2013
  • The initial approach to this study is to focus on pharmaceutical companies' internal marketing activities for organizational diagnosis. By analysing the influence of internal marketing elements on the job satisfaction, organizational commitment, and turnover intention of pharmaceutical salespeople, this study aims at coming up with ways to strengthen the sales capacity and competitive edge of pharmaceutical companies through the salespeople's satisfaction. For 32 days between November 10th and December 12th of 2012, a total of 210 copies of questionnaires were given to the respondents and 203 of them except 7 with insufficient answers were used for the final analysis. The analysis result showed that internal communication, delegation of authority, and reward system among the elements of internal marketing activity had a positive influence on the workers' job satisfaction. The internal marketing activity elements did not influence the respondents' organizational commitment. Job satisfaction had a positive influence on their organizational commitment, while it had a negative influence of turnover intention. The conclusion section encapsulated the results of empirical analysis and proposed practical lessons regarding pharmaceutical companies' internal marketing.

Use Case Elicitation Method Using "When" Sentences from User Reviews

  • Kim, Neung-Hoe;Hong, Chan-Ki
    • International journal of advanced smart convergence
    • /
    • v.9 no.4
    • /
    • pp.198-202
    • /
    • 2020
  • User review sites are spaces where users can freely post and share their opinions, which are trusted by many people and directly influence sales. In addition, they overcome the limitations arising from existing requirements collection and are able to gather the needs of large numbers of different people at a low cost. Therefore, such sites are attracting attention as new spaces for understanding user needs. In a previous study, a user review analysis was attempted using 5W and 1H, and we inferred that a sentence containing "when" has special information based on the user experience. In addition, the requirements of the derivative activities in a user review can identify more user needs than the general requirements of derivative activities. In this paper, we propose a systematic method of deriving "when" sentences contain meaningful information from user reviews and converting them into use cases, which is one of the requirements of a specification method. This method converts unstructured data into structured data such that it can be included as the user requirements during software development from user comments expressed in natural language. This method will reduce project failures and increase the likelihood of success by enabling an efficient collection and analysis of user needs from valuable user reviews.

The impact of ESG management on the Corporate Performance of Shipping and Logistics Companies: The mediating effect of Organizational Culture (ESG 경영이 해운물류기업의 경영성과에 미치는 영향: 조직문화의 매개효과)

  • Kim, Young-Soo
    • Journal of Korea Port Economic Association
    • /
    • v.39 no.3
    • /
    • pp.75-90
    • /
    • 2023
  • This study aims to examine the impact of ESG management on management performance based on the type of organizational culture in Korean shipping and logistics companies. An online survey was conducted among shipping lines (regular and irregular) and general logistics companies with sales of more than 500 billion won that are implementing ESG management. A total of 183 copies were returned, and PLS structural equation analysis was conducted using the Smart PLS 4.0 program. The results of the study are as follows First. Governance management activities have a significant effect on business performance, social management activities have a significant effect on innovation culture, governance management activities have a significant effect on innovation culture, environmental management activities have a significant effect on hierarchical culture, and governance management activities have a significant effect on hierarchical culture. Contributions of this study First, this study analyzes the impact of ESG management activities on management performance of Korean shipping and logistics companies. Second, this study collected data through a questionnaire survey. The data were analyzed to determine the effect of ESG management activities on management performance. The data was analyzed to determine the level of ESG-related activities and business performance of companies and used to analyze the correlation between ESG management activities and business performance. Third, the results of the study suggest that companies can recognize that ESG management can help them improve their business performance. This can help companies build sustainable management strategies and further strengthen their management orientation to consider ESG factors.