• 제목/요약/키워드: Sales activities

검색결과 389건 처리시간 0.027초

국내진출 해외기업들의 R&D관련 투자규모 결정요인에 관한 연구 (A Study on Determinant Factors of Foreign Firm's R&D Investment Scale in Korean Market)

  • 최순권
    • 무역상무연구
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    • 제38권
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    • pp.377-408
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    • 2008
  • Globalization of R&D activities of multinational firms is becoming important in compared with the past, because of increasing globalization of world economy. So, every country tries to attract foreign investment including R&D activities. In this paper, effects of several factors, which determine the scale of foreign subsidiary's R&D activities in local market, are analyzed. Through the review of previous literature, I found that three groups of determinant factors. The first one is the factor which is related to characteristics of local market, such as competitive situation of local market, accessability to research institutions, etc. The second group is the factor which is related to relationship between foreign subsidiary and its mother company. The dominant factors of this group are operation strategy of foreign subsidiary, competitiveness of mother firm, and equity structure of foreign subsidiary. Finally the characteristics of industry affect to the scale of foreign subsidiary's R&D activities. Among these factors, 6 factors are chosen to investigate empirically. For the empirical investigation, 107 foreign subsidiaries among KOITA(Korea Industrial Technology Association)'s list are chosen. Each subsidiary has more than 50% of foreign equity and implement R&D activities in Korea. The results show that sales volume of foreign subsidiary is dominant influencing factor in determining scale of R&D activities in Korean market. And also I found that currently established firms are implementing more R&D activities than old established firms. This is quite interesting finding. However, R&D activities of foreign subsidiary are not vitalized in Korean market. It probably means that Korean government and Korean business partners have to make effort to enhance foreign firms/ R&D activities, because it could contribute technological and economic development of Korean market.

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모바일 오피스의 품질 요인이 이용자 만족에 미치는 영향 : 이용 행태와 직무 특성을 중심으로 (The Effect of Mobile Office Service Quality Factors on the User Satisfaction : Focused on Usage and Job Characteristics)

  • 구성환;이지은;신민수
    • 한국IT서비스학회지
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    • 제11권2호
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    • pp.1-17
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    • 2012
  • This study based on DeLone and McLean's IS success model aims to identify mobile office service factors affecting user satisfaction. The result of analysis showed that user satisfaction was positively related to job performance, and mobility and information quality affects user satisfaction. In addition to that, we carried out separated hypotheses test to investigate mobile office service factors depending on usage(frequently used functions) and job characteristics classified generally as either primary or support activities. As a result of this research, somewhat different results were derived. The main results of this study are that mobility is the most important factor affecting user satisfaction, and mobile office services should be more strictly guaranteed in quality especially if it supports primary activities of customer companies such as sales.

물류창고에서 Bucket Brigade를 활용한 오더피킹에 대한 연구 (Application of Bucket-brigades to Order Picking in Warehouses)

  • 구평회
    • 산업공학
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    • 제21권3호
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    • pp.333-342
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    • 2008
  • Warehouses form an important link in a supply chain network. Among a variety of activities in warehouses, order picking is the process of retrieving a number of items out of storage to meet customer orders. Today, as the transactions through direct sales are wide spread, warehouses often receive a large amount of small orders to be handled within tight time windows, which makes fast and efficient order picking more important than ever. This paper examines a new order picking method where the concept of bucket brigade (BB) is applied. Bucket brigade is a way of dynamically coordinating workers who progressively perform a set of operations along a flow line. In bucket brigades, a worker is not assigned his jobs in a static way. Each worker takes a job from his predecessor when he is free. We identify some considerations when bucket brigades are applied to order picking activities. A new BB picking protocol is presented to improve existing BB picking protocols. Through simulation experiments, the performance of BB order picking is evaluated under various logistics environments.

On China's Intellectual Property Rights Protection Online

  • Wang, Guo-An;Lim, Yong-Taek
    • 통상정보연구
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    • 제6권1호
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    • pp.237-247
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    • 2004
  • Online people conduct all kinds of business activities, such as promoting the sales of products and services, reading newspapers, watching TV and movies, and sending business messages by e-mail, by e-voice and by e-fax. Computers with access to the Internet are defined by the United Nations as the fourth media characterized by instantaneousness, openness, limitlessness, boundlessness and globalization. With the development and popularization of the Internet and the advance of the information technology in China, Intellectual Property Rights (IPRs) violations online have frequently occurred in e-business activities. IPRs protection online has posed a great challenge not only for business managers and officials, but also for judges and lawyers because the rapid development of the Internet has created a legal vacuum governed by no laws in IPRs violation and protection online in China.. The paper at first classifies IPRs into several categories, then reveals China's serious problems and challenges of IPRs violations online and stresses the necessity of China's IPRs protection online. Finally it puts forward some suggestions concerning IPRs protection online.

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컨벤션 산업의 광고 및 홍보 활용방안에 관한 연구 (A Study on the Practical Application for P.R activities and Advertisements of Convention Industry)

  • 신재기
    • 정보학연구
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    • 제9권4호
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    • pp.1-12
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    • 2006
  • A convention is a large meeting to pursue some particular purposes by means of social interactions between participants. Therefore, the key to decide whether a convention is successful or not is that how many active people participate in a meeting. Revenues of this sort of convention depend on a registration fee of participants, so that it is possible to influence badly on a budget operation according to the fact that the number of real participants is smaller than the number of prospective participants. In conclusion, in order to have a large attendance convention organizers and managers should announce benefits by positive attitudes when participants attend a meeting. Representative methods of promotion for providing prospective participants with convention information are advertisements, P.R activities, and personal sales.

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산업 물류 프로세스의 리스크 평가지표 개발 (Development of Risk Assessment Indicators for Industrial Logistics Safety Management)

  • 조재환
    • 대한안전경영과학회지
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    • 제22권4호
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    • pp.1-8
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    • 2020
  • In general, companies operate systematically in response to financial risks such as exchange rates and liquidity, while they are vulnerable to risks in the manufacturing and sales processes. In particular, logistics refers to the activities for planning, managing and implementing efficient flows from the starting point of goods and products to the point of consumption, The purpose of this study was to develop key risks and key risk management indicators (KRIs) for risks that undermine logistics efficiency so that logistics risks can be effectively prevented and managed. As a result, 40 risk management indicators (KRIs) were developed in a total of six categories in the logistics sector, and the definition, calculation method and early warning grade of each KRI were presented so that companies could prevent risks in advance in logistics activities and contribute to enhancing efficiency of their work.

Use of the World Wide Web for Marketing Purpose : A Comparative St

  • Katerattanakul, Pairin;Hong, Soongoo;Yoo, Sangjin
    • 한국산업정보학회논문지
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    • 제6권3호
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    • pp.87-94
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    • 2001
  • 세계화, 정보화, 개방화 등으로 대변되는 오늘날의 불확실하고 변화 무방한 경영환경은 규모나 업종에 관계없이 모든 기업들로 하여금 과거와는 다른 경쟁무기를 강구할 것을 강요하고 있다. 이러한 흐름에 발맞추어 기업들은 인터넷, 특히 World Wide Web (WWW)의 활용에 지대한 관심을 기울이고 있다. 기업들이 WWW의 활용에 관심을 기울이는 목적은 여러 가지가 있을 수 있다. 본 연구에서는 기업들의 이러한 활동을 분석해 보기 위하여 미국의 대기업, 미국이외 지역의 대기업, 그리고 대형 Website들에 있어서 7가지 마케팅 활동을 위한 WWW의 활용도에 초점을 맞추었다. 본 연구의 결과에 의하면, 미국의 대기업과 미국이외 지역의 대기업은 주로 기업의 홍보(Public Relation)에, 대형 Website들은 주로 사용자들의 site 방문을 장려(Encouragement)하는데 WWW을 활용하는 것으로 나타났다. 또한, 본 연구는 미국의 대기업들은 대화형 안내책자 (Interactive Brochure)에도 WWW을 적극 활용하고 있으며, 대형 Website들과 미국이외 지역의 대기업들은 직접판매와 고객화 (Direct Sales and Customization)를 위한 WWW의 활용측면에서 상당히 다른 형태를 보여주고 있음을 보여주고 있다.

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都賣業 販賣活動에 의한 韓國의 都市類型 變化 (Changes in City Classification by Wholesale Activities in Korea)

  • 한주성
    • 대한지리학회지
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    • 제28권3호
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    • pp.200-212
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    • 1993
  • 1968~1991년 사이에 도매업 판매활동에 의한 한국의 도시유형 변화를 분석한 결과 다음과 같은 점이 밝혀졌다. 1. 양년도 사이에 생산. 소비제 관계 도매업 특히 {농산물 및 음식료품} 도매업에 치우친 업종구성에서 기계 및 장비, 운수장비 등 투자재의 수요확대를 반영하는 도매업의 발달을 가져왔다. 2. 1970년대에는 중.소도시의 도매업 성장이, 1980년대에는 대도시의 도매업 성장이 이룩되었다. 그리고 6대 도시의 도매업 판매액의 집중률이 낮아졌으며, 특히 서울.부산의 집중율이 낮아졌다. 3. 최근 소득의 향상과 더불어 구매력 증대를 배경으로 1970년대에는 자동차 부품, 타이어 도매상점수가, 1980년대에는 사무용 기기, 자동차 도매업의 상점수가 크게 증가한 것이 도시유형을 변화시킨 원인이다.

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파타고니아 '원 웨어 (Worn wear)' 의 기업의 사회적 책임(CSR) 사례 연구 (A case study on the corporate social responsibility in Patagonia 'Worn wear')

  • 박소현
    • 한국의상디자인학회지
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    • 제22권1호
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    • pp.61-71
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    • 2020
  • This study looks at 'Corporate Social Responsibility' which is required for the fashion industry and brands in modern times. The American fashion brand known for its corporate social responsibility activities, 'Patagonia' is the case study for this research. The purpose of this study is to make suggestions to eco-friendly, outdoor and casual apparel fashion brands that want to introduce corporate social responsibility programs by considering the case of Patagonia's "Worn Wear" campaign. The method of this study was to review corporate social responsibility, previous studies on Patagonia, and literature, such as domestic and foreign media, Patagonia's official homepage, specialty publications, and media. The study concerning corporate social responsibility is focused on Patagonia's "Worn Wear". Worn Wear is Patagonia's system that repurchases and repairs products from Patagonia's own consumers. The study found that the well known corporate social responsibility led to increased sales. Patagonia's social responsibility activities are thought to be part of the brand identity that goes beyond marketing. In the Worn Ware case, repurchasing products from consumers and reselling them or reprocessing them resulted in increased sales, increased consumer engagement, and higher brand attention. The suggestion for a fashion company or brand in a category similar to Patagonia that is looking to engage in corporate social responsibilbty is to adopt and continue a campaign that 'consists of a successful marketing image, connecting memories and new experiences, separated shopping channels while diversifying the creation of distribution and contact channels'.

한국 규방공예에 대한 실태조사 및 활용 방안 모색 (A Study on the Current Trend and Implication for Development of Gyubang Craft)

  • 이연순
    • 한국의상디자인학회지
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    • 제10권3호
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    • pp.111-126
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    • 2008
  • This article aims to discover the current status and appropriate way to research Gyubang craft, expecting its development and preservation, and elevating it to Korea's unique artistic textile culture. It also searches improved methods for Gyubang craft as the following: First, in order to avoid confusions about Gyubang craft, appropriate concepts and definitions of Gyubang craft must be settled through a discussion among experts. Second, by activating economic activities at lower ratio, among purposes of Gyubang craft, achievements must be elevated. Third, in order to settle down the difficulties of Gyubang craft, a variety of methods such as effective sewing machines and manufacturing techniques as well as providing materials at a reasonable price, considering practical ways through diversifying products, elevating the economy of crafts, exploring sales routes, improving educational contents, and expanding educational places must be facilitated. Fourth, for nurturing talented and excellent human resources in the area of Gyubang craft, the followings should be considered: diversifying contents of education, developing textbooks, improving instructors' quality, providing reasonable cost of education, educating on the utilization and application of Gyubang craft, introducing efficient teaching methods through textbooks and multimedia, awarding 'certificates' to trainees, and permitting certificate holders' to instruct Gyubang craft. Finally, it is convinced that the achievement of production, pride of preserving tradition, pleasure of procedural work, economic activities as experts, and sales of products will be reinforced, and the population for Gyubang craft is also expected to increase. By elevating Gyubang craft into Korea's traditional textile art, Korea's global competitiveness in the area of textile should be strengthened.

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