• Asia Marketing Journal
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• 제18권1호
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• pp.1-22
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• 2016

Studies in key account management (KAM) have identified the importance of cross-functional coordination in firms to effectively implement KAM. However, these studies have ignored how companies integrate KAM and other customer management (non-KAM). This paper explores coordination design between KAM units and non-KAM units by analyzing a case study through three dimensions: front-end coordination, back-end-coordination, and organizational translation at the beginning of research. The case study shows that non-KAM conditions can require a modification of the coordination design. This research performs an in-depth analysis of changes in the implementation of sales reforms for an IT-related machinery and system vendor in Japan. Data sources include interviews with KAM units and non-KAM sales units and an analysis of secondary data. This paper suggests that studying the coordination between KAM units and non-KAM units will further our understanding of internal coordination in KAM research.

• 무역상무연구
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• 제49권
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• pp.89-109
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• 2011

Among various export financing, forfaitng and factoring give a comfort to exporters as those special financing schemes are extended to them on a without recourse basis. This is good for the exporters in terms of financing and risk cover of buyer or LC issuing banks. To enjoy this benefit, the SME exporters should, however, know the risks involved in sales contract. For example, if the export and importer set Korean law as governing law in the sales contract especially for open account exports, the exporter's receivables might be not welcome by factors according to provisions of Korean Conflict Law and it's application. Those regulations tell that the factor's position would be unstable when the sales contact limit exporter's assignment of receivables to the factor when the sales contract is subject to Korean law. Also the exporters should know related regulation of importer which might affect the assignment of receivables as well. This paper suggests the Korean exporters take internationally recognized agreement/convention such as UNI|DROIT Convention on International Factoring, UN Convention on the Assignment of Receivables in International Trade.

• 융합경영연구
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• 제2권1호
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• pp.1-17
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• 2014

In today's highly competitive and fast changing business environment, key account management-a supplier company initiated relationship marketing approach targeted at the most important customers to solve their complex requirements with special treatment that eventually ensures both parties' financial and nonfinancial objectives- has regarded as a strategic weapon of many companies' sales efforts to manage their strategically important customers. On the basis of the existing studies, this research introduces a theoretical model highlighting the hypothetical relationship between key account management performance and repeat order. In addition, moderating effect of length of relationship on the relationship between key account management performance and repeat order is also introduced. We theorize the conditions under which key account management performance influences key customer repeat order behavior as well as the influence of moderating variable of length of relationship on key account management performance-repeat order relationship. Theoretical and managerial implications are provided along with suggestions to isolate a platform for future empirical research.

• 아태비즈니스연구
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• 제4권1호
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• pp.15-24
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• 2013

This paper traces the issue of key account management success which has regarded as a pressing concern of many companies' sales efforts at the organizational business-to-business context. Based on the extensive review of extant literatures, we introduced a theoretical framework that covers the antecedents and consequence of key account management success. We theorized the conditions under which organizational and relational factors influence the success of key account management approach. We endeavor to develop research propositions for each construct and provide necessary suggestions to isolate a platform for future empirical research. Beyond this span, an improved understanding from this framework will help developing policies for successful key account management approach.

• 대한전기학회:학술대회논문집
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• 대한전기학회 2001년도 추계학술대회 논문집 전력기술부문
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• pp.266-268
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• 2001

As we move to competition, transmission cost become more and more important. At the wholesale competition market, the process of settlement must include the cost of transport. The aim of this paper is to calculate approximate transmission cost at each power sales district office using KEPCO data. We considered investment cost, transmission constraints and marginal losses as cost elements which must be taken into account in transmission cost calculation.

• 한국경영과학회지
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• 제41권4호
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• pp.55-73
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• 2016

Marketing activities play an important role in determining sales performances for B2B companies; however, prior research implies that the effect of marketing activities in the industrial market cannot be inferred from findings in the consumer market due to their differences such as types of customers or products. We further note that B2C companies (i.e. B2B client companies) serve individual consumers, and thus, B2B sales performance can be better understood as consumer market contexts are also taken into account. In this research, we study B2B marketing activities and B2C market contexts, and their effects on B2B sales performance. To this end, we focus on three factors : sales calls conducted by B2B companies, and market commercialization and social interactions in regions where B2C companies operate. Our empirical analyses provide the following results. First, B2B sales performance improves in proportion to sales calls. When sales calls serve as the means to provide product information, they help client companies understand product benefits and make purchases accordingly. Second, B2B sales performance increases as B2C markets become more commercialized, but the effect of sales calls on B2B sales declines. Commercialized markets are more attractive to individual consumers and thus, lead to greater sales in the consumer market. However, the role of sales calls as information sources weakens as B2C companies share product information themselves and develop expertise in commercialized markets. Finally, B2B sales are greater in urban markets compared to suburbs. However, the effect of sales calls on B2B sales increases in suburban markets compared to the urban counterpart. Cohesive social interactions in suburbs hinder information diffusion among B2C companies, which in turn strengthens the role of sales calls as information sources. We theoretically contribute to the B2B marketing literature and managerially suggest strategies to improve B2B sales performance.

• 한국건축시공학회:학술대회논문집
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• 한국건축시공학회 2018년도 춘계 학술논문 발표대회
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• pp.163-164
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• 2018

Every construction company should consider the apartment price when building apartment houses because the sales price has a great impact on the rate of apartment sales. Here, the average apartment price and characteristics of an apartment complex are factors that determine the sales price. However, the existing apartment pricing method fails to properly reflect the weight of each factor. Therefore, the study investigates factors that impact the apartment price and importance of each factor. It examines the apartment pricing method taking into account of the weight.

• The Journal of Asian Finance, Economics and Business
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• 제7권11호
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• pp.367-379
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• 2020

The primary objective of this research is to develop a better understanding of consumer's post-purchase psychological state by examining the influence of sales promotion and emotional brand attachment on post-purchase cognitive dissonance, taking into account the mediating role of impulse buying behavior. The current study addresses several gaps in literature. Firstly, it is hard to find the direct impact of sales promotion and emotional brand attachment on post-purchase cognitive dissonance. Secondly, to the best of our knowledge, few studies have investigated the mediating role of impulse buying behavior in consumer research. A sample of 256 respondents was collected from Pakistani retail consumers. The statistical findings of this study show that sales promotion has a significant positive effect on the impulse buying behavior and post-purchase cognitive dissonance. Furthermore, results indicate that emotional brand attachment has a negative influence on impulse buying behavior but has a significant positive impact on post-purchase cognitive dissonance. Meanwhile, impulse buying behavior is a potential mediator between sales promotion, emotional brand attachment, and post-purchase cognitive dissonance relationships. The moderating role of Gender describes that the positive relationship between sales promotion and post-purchase cognitive dissonance will be stronger for women as compared to men at a higher level of sales promotion.

• 디지털융복합연구
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• 제19권1호
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• pp.107-115
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• 2021

본 연구는 중소기업 대표자역량이 매출채권관리와 경영성과에 미치는 영향을 설문자료를 사용하여 실증적으로 분석하였다. 연구모형은 탐색적 요인분석 및 신뢰성분석, 확인적 요인분석, 모형 적합도 검증을 통해 확정하고, 구조방정식모형으로 연구가설을 검증하였다. 검증결과 관리자역량은 매출채권관리에 정(+)의 영향을, 기업가역량은 신용통제관리에 부(-)의 영향을 미쳤다. 매출채권관리는 경영성과에 정(+)의 영향을 미쳤다. 매개효과 가설검증에서 신용판매관리는 기업가역량과 경영성과 간의 영향에 정(+)의 영향을, 신용통제관리는 부(-)의 영향을 미쳤다. 연구는 중소기업의 매출채권관리에서 대표자역량이 중요한 요인이며, 경영성과 제고를 위해 대표의 재무, 경영자원 활용, 매출채권 지식 등 관리역량 함양이 필요함을 시사한다. 또한, 안정적 매출채권 관리를 위해 보험가입, 거래처 신용평가 등 객관적 정보에 기반한 매출채권관리가 필요함을 시사한다. 향후 컨설팅, 정부지원 등 외부요인과 매출채권 관리와의 영향 연구가 요구된다.

• 한국콘텐츠학회논문지
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• 제14권11호
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• pp.893-904
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• 2014

협소한 내수시장의 한계를 극복하기 위해 제조업 위주의 수출을 통한 성장전략은 불가피하다. 따라서 제조업 부분에서 연구개발 투자의 효과성을 극대화하기 위한 고민과 노력이 필요한 시점이다. 본 연구는 제조산업의 연구개발 투자가 경영성과에 미치는 영향을 분석하는데 그 목적이 있다. 연구목적을 달성하기 위해 통계청에서 발표한 "기업활동조사" 자료를 기반으로 제조업 6,054개 업체를 분석하였으며, 주요 연구변수는 회귀분석을 이용하여 영향관계를 규명하였다. 본 연구의 결과는 다음과 같다. 첫째, 전자 IT 자동차 산업은 제조 산업체의 25.6%, 제조 산업 연구개발비 총액의 75.8%를 점유한다. 둘째, 특허 소유는 주요 산업에서 상승하는 추세를 보이고 있다. 이는 최근 지식재산권의 창출과 권리화 정도가 기업 경쟁력이라는 인식이 반영된 결과라 할 수 있다. 셋째, 연구개발비는 매출액 및 특허 보유 건수에 긍정적인 영향을 미치며, 특허보유 건수는 매출액에 긍정적인 영향을 미치는 것으로 조사되었다.