• 제목/요약/키워드: Sales Trend

검색결과 252건 처리시간 0.031초

미국 동북부 교외 저소득층 주택경향에 관한 사례 연구 (A Case Study on the Entry-Level Housing Trends in American Suburbs)

  • 진정화
    • 한국주거학회논문집
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    • 제11권1호
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    • pp.37-44
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    • 2000
  • The purpose of this research is to examine the evolution of low-cost sales housing and give suggestions for the future housing for the 21st century. This paper investigates the trends of low-cost suburban housing since world War II, as examplified by the Levitt housing in the Northeastern regions of the States. This research analyzes the trends of 14 variables including total floor area. lot size, living room size, kitchen size, mean bedroom size, master bedroom size, number of bedrooms, number of bathrooms, family room, garage, number of story, appliances and features, values, and values per sq ft. Nine entry-level houses were chosen as cases for comparative purpose at different points in time from 1940's to 1990's. This research finds that house sizes have been grown until 1960s, but this trend has reversed with shrinking economy and changing family lifestyles. The trend for smaller housing equipped with several features and convenient equipments will be continued for the next decades to come.

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유기농업 철학과 원칙의 회복을 통한 위기 극복 방안 (Issues on Overcoming Present Crises of Organic Agriculture through its Philosophy and Principle)

  • 김호
    • 한국유기농업학회지
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    • 제25권1호
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    • pp.53-69
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    • 2017
  • The organic farming was begun with principles and values like environmental friendliness, symbiosis, and cooperation and circulation. And there has cut keen market competition, as sales and market size of organic agricultural products have been much larger. Thus producers and consumers have kept up with the market trend making light of the philosophy and principle of organic agriculture. So cases of fraud or false certification have been increased since 2010. Accordingly, not a few consumers have distrusted of the safety of organic agricultural products. And the status of organic agriculture has shown downward trend and market size of organic agricultural products has been reduced since 2012. Thus the income of organic agricultural farmers hasn't been increased. It is thought that present organic agriculture fell into the crisis. Now, organic agricultural farmers should practice farming methods based upon the philosophy and principle of organic agriculture in order to overcome its crisis.

온라인 쇼핑몰에서 소셜 네트워크 데이터를 고려한 상품 트렌드 분석 (Item Trend Analysis Considering Social Network Data in Online Shopping Malls)

  • 박수빈;최도진;유재수;복경수
    • 한국콘텐츠학회논문지
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    • 제20권2호
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    • pp.96-104
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    • 2020
  • 온라인 쇼핑몰의 활성화로 소비자들의 소비 활동이 활발해짐에 따라 기업들은 매출 증대를 위해 소비자의 상품 트렌드 분석을 수행하고 있다. 기존의 상품 트렌드 분석 기법들은 온라인 쇼핑몰 사용자의 활동만을 고려하여 분석하기 때문에 구매 이력이 없거나 새로운 상품에 대한 트렌드를 파악하기 어렵다. 본 논문에서는 쇼핑몰에서 사용자의 트렌드와 잠재적 고객의 트렌드를 분석하기 위해 온라인 쇼핑몰 데이터와 소셜 네트워크 데이터를 결합한 트렌드 분석 기법을 제안한다. 제안하는 기법은 서비스 내 데이터 분석을 위해 사용자의 활동로그를 분석하고 활동 로그가 없는 잠재적인 사용자들의 관심도를 반영하기 위해 소셜 네트워크 데이터에서 단어 집합 추출을 통해 생성한 핫 토픽을 결합하였다. 최종적으로 상품 지수와 소셜 네트워크에서의 언급수를 활용하여 시간에 따른 상품 트렌드 변화를 탐지한다. 소셜 네트워크 데이터를 활용한 성능 평가를 통해 제안하는 기법의 우수성을 입증한다.

유통업태 연구동향 분석: 백화점을 중심으로 (Research Trend Analysis of the Retail Industry: Focusing on the Department Store)

  • Hoe-Chang YANG
    • 융합경영연구
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    • 제11권5호
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    • pp.45-55
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    • 2023
  • Purpose: As one of the continuous studies on the offline distribution industry, the purpose of this study is to find ways for offline stores to respond to the growth of online shopping by identifying research trends on department stores. Research design, data and methodology: To this end, this study conducted word frequency analysis, word co-occurrence frequency analysis, BERTopic, LDA, and dynamic topic modeling using Python 3.7 on a total of 551 English abstracts searched with the keyword 'department store' in scienceON as of October 10, 2022. Results: The results of word frequency analysis and co-occurrence frequency analysis revealed that research related to department stores frequently focuses on factors such as customers, consumers, products, satisfaction, services, and quality. BERTopic and LDA analyses identified five topics, including 'store image,' with 'shopping information' showing relatively high interest, while 'sales systems' were observed to have relatively lower interest. Conclusions: Based on the results of this study, it was concluded that research related to department stores has so far been conducted in a limited scope, and it is insufficient to provide clues for department stores to secure competitiveness against online platforms. Therefore, it is suggested that additional research be conducted on topics such as the true role of department stores in the retail industry, consumer reinterpretation, customer value and lifetime value, department stores as future retail spaces, ethical management, and transparent ESG management.

셀슈머(Sell-sumer)로 진화한 인플루언서의 새로운 유형과 소셜미디어에서의 세일즈 전략 (Sell-sumer: The New Typology of Influencers and Sales Strategy in Social Media)

  • 신하진;김수림;홍만의;황봄님;양희동
    • 지식경영연구
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    • 제22권4호
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    • pp.217-235
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    • 2021
  • 전 세계 인구의 49%가 소셜미디어 플랫폼을 사용하면서 소셜미디어 내에서의 소통과 콘텐츠 공유가 그 어느때보다 활발해지고 있다. 이러한 환경 속에서 1인미디어 시장이 빠른 속도로 성장하고 여론을 형성하면서 셀슈머(Sell-summer)라는 새로운 트렌드가 등장했다. 본 연구는 인플루언서의 상업적/비상업적 키워드의 주제 집중도와 상업적 포스팅의 비율이 매출에 미치는 영향 분석하여 제품 카테고리별 인플루언서의 새로운 유형을 정의하였다. 이는 소셜미디어 내에서 활동하는 인플루언서가 셀슈머로 변모하며 구사하는 새로운 세일즈 전략에 도움이 될 것으로 희망한다. 본 연구의 방법은 파이썬 환경에서 인플루언서의 상업적/비상업적 포스팅으로 분류하고, 이를 KoNLPy를 이용하여 텍스트 마이닝 한 후 FastText 기반 단어 간의 유사도를 계산하였다. 그 결과, 인플루언서의 상업적 포스팅의 키워드 주제 집중도가 높을수록(narrow) 매출이 높아진다는 것을 확인하였다. 또한, 군집분석을 통해 제품 카테고리별 인플루언서 유형을 4가지로 분류하고 매출에 따른 집단 간의 차이가 유의함을 확인하였다. 즉, 본 연구의 시사점은 소셜미디어에서 활동하는 인플루언서들과 이를 마케팅 도구로 활용하고자 하는 마케터들에게 소셜미디어 세일즈 전략의 실증적인 해법을 제시할 수 있을 것이다.

국제물품매매협약(CISG) 제79조(면책)와 관련한 몇 가지 쟁점 (Several Issues regarding Article 79 (Exemption) of the U.N. Convention on Contracts for the International Sale of Goods(CISG))

  • 김선국
    • 무역상무연구
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    • 제67권
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    • pp.1-21
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    • 2015
  • U. N. Convention on Contracts for the International Sale of Goods (hereinafter the 'CISG' or the 'Convention') has been in force more than 37 years. The CISG responds to the need for uniform sales law. First of all, the biggest barrier against the uniformity in sales law is so-called "homeward trend". Professor Honnold, who served as secretary of UNCITRAL during the time in which the CISG was developed, pointed out the danger of "homeward trend" like this in his Article. "One threat to international uniformity in interpretation is a natural tendency to read the international text through the lenses of domestic law." CISG Article 79 is the principal provision governing the extent to which a party is exempt from liability for a failure to perform any of his obligations due to an impediment beyond his control. So-called 'Manfred Forberich' decision regarding the article 79 represents the most extreme example of what is likely the most dangerous error that tribunals applying the CISG can make. CISG Article 79 only governs impossibility of performance, and there is a controversy whether a disturbance which does not fully exclude performance, but it considerably more difficult or onerous(hardship, change of circumstances, economic impossibility) can be considered as an impediment. Unlike PICC and PECL, the CISG governs contract of sale. Therefore, events such as a sudden increase in the price of raw materials or a dramatic devaluation of currency, will not allow the seller to avoid his liability for non-delivery of the goods or to require renegotiation of the terms of the contract of sale. We should bear in mind that the CISG should be interpreted and applied in the context of the CISG itself.

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빅데이터 환경에서 사용자 거래 성향분석을 위한 머신러닝 응용 기법 (The Application Method of Machine Learning for Analyzing User Transaction Tendency in Big Data environments)

  • 최도현;박중오
    • 한국정보통신학회논문지
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    • 제19권10호
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    • pp.2232-2240
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    • 2015
  • 최근 빅데이터 분야에서는 고객의 흥미가 높은 상품이나 과거 구매 내역 등 기존 보유한 데이터를 수집 및 재가공하여 사용자의 거래성향을 분석(상품 추천, 판매 예측 등)하는데 활용하려는 추세이다. 기존 사용자의 성향 관련 연구들은 조사시기와 대상의 범위가 한정적이며 세부 상품에 대한 예측이 어렵고, 실시간성이 없기 때문에 트렌드에 적절한 빠른 판매 전략을 도입하기가 어려운 단점이 존재한다. 본 논문은 기계학습 알고리즘 응용하여 사용자의 거래성향 분석에 활용한다. 기계학습 알고리즘 응용 결과 세부 상품별 추론할 수 있는 다양한 지표를 추출할 수 있음을 증명하였다.

국내외 SPA 브랜드 니트웨어의 디자인 특성에 관한 연구 - 2019년 S/S 시즌 중심으로 - (A study on design characteristics of SPA brand knitwear in domestic and overseas markets - With a Focus on the 2019 S/S Season -)

  • 이유미
    • 한국의상디자인학회지
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    • 제21권3호
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    • pp.121-136
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    • 2019
  • The fashion market is expanding and competition is intensifying due to the contraction of consumption in response to the economic recession and changes in trends. In this study, design characteristics reflecting the brand identity and trend are analyzed as important factors for success. In this study, we will look at the design characteristics of knitwear among SPA brand products and help to plan knit designs. First, six brands were selected based on the sales and the number of stores in domestic and foreign SPA brands. The selected brands include UNIQLO, ZARA, H&M, SPAO, TOPTEN, and 8Seconds. We have selected weft knitting knitwear products(1,736 pieces), which are currently sold in domestic and foreign SPA brands, as silhouette items, knitwear design items, gauges, colors, patterns, images, and items as analysis items to analyze the causes of the differences in the design characteristics of domestic and foreign knitwear. The SPA brand has a wide range of tattoo floors, emphasizing practical aspects, a silhouette that fits the body, and a comfortable daily style. Domestic and foreign SPA brands did not show much difference, but Korean brands had a lower diversity of organization and used color for stable sales, showing a lower concern in trend and strong point color applications. If foreign brands pursue femininity based on a sexy image, Korean brands displayed a difference, emphasizing cute images. As for other design factors, it was found that brand identity was reflected more than domestically. As the cycle of trends becomes shorter, fast fashion is expected to continue in the future, and it is hoped that this research will be used as useful data for design projects of domestic companies.

BASS 확산 모형을 이용한 국내 자동차 외장 램프 LED 수요예측 분석 (Domestic Automotive Exterior Lamp-LEDs Demand and Forecasting using BASS Diffusion Model)

  • 이재흔
    • 품질경영학회지
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    • 제50권3호
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    • pp.349-371
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    • 2022
  • Purpose: Compared to the rapid growth rate of the domestic automotive LED industry so far, the predictive analysis method for demand forecasting or market outlook was insufficient. Accordingly, product characteristics are analyzed through the life trend of LEDs for automotive exterior lamps and the relative strengths of p and q using the Bass model. Also, future demands are predicted. Methods: We used sales data of a leading company in domestic market of automotive LEDs. Considering the autocorrelation error term of this data, parameters m, p, and q were estimated through the modified estimation method of OLS and the NLS(Nonlinear Least Squares) method, and the optimal method was selected by comparing prediction error performance such as RMSE. Future annual demands and cumulative demands were predicted through the growth curve obtained from Bass-NLS model. In addition, various nonlinear growth curve models were applied to the data to compare the Bass-NLS model with potential market demand, and an optimal model was derived. Results: From the analysis, the parameter estimation results by Bass-NLS obtained m=1338.13, p=0.0026, q=0.3003. If the current trend continues, domestic automotive LED market is predicted to reach its maximum peak in 2021 and the maximum demand is $102.23M. Potential market demand was $1338.13M. In the nonlinear growth curve model analysis, the Gompertz model was selected as the optimal model, and the potential market size was $2864.018M. Conclusion: It is expected that the Bass-NLS method will be applied to LED sales data for automotive to find out the characteristics of the relative strength of q/p of products and to be used to predict current demand and future cumulative demand.

Global Construction Competitiveness Evaluation in 2016

  • Park, Hwanpyo;Han, Jaegoo
    • 국제학술발표논문집
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    • The 7th International Conference on Construction Engineering and Project Management Summit Forum on Sustainable Construction and Management
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    • pp.1-7
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    • 2017
  • Korea's domestic construction market and overseas construction order environment are experiencing a decreasing trend, and this trend is expected to continue. Therefore, domestic construction companies are seeking to enter the global construction market. This study analyzes the global construction market and the global competitiveness for global construction companies and provides the results. To this end, this study has developed a model to evaluate the global construction competitiveness level and to evaluated global construction competitiveness in 2016. The evaluation of global construction competitiveness was analyzed based on the competitiveness of construction infrastructure by country, and the evaluation results of competitiveness of construction companies. These assessments were based on 20 detailed international statistics (ENR, Global Insight, Compass, etc.). The evaluation results are as follows. First, in regard to the comprehensive global construction competitiveness by country, America ranked first among 20 countries, followed by China. European countries like Spain, Germany and the Netherlands ranked third to fifth, respectively. Korea ranked sixth, one rank higher than that of the previous year. America and European countries remain strong. Second, in regard to the comprehensive building infrastructure competitiveness by country, America ranked first followed by Germany. Korea ranked twelfth, which is the same rank as that of the previous year. When it comes to stability in the construction market, China ranked first and Korea eighth. For construction systems, Sweden ranked first and Korea thirteenth, and for infrastructure, Japan ranked first and Korea tenth. Third, according to the construction company's capability evaluation by country, America ranked first followed by China. Korea ranked fourth, two ranks higher than that of the previous year because of its building competitiveness (fifth → fourth) and design competitiveness (eleventh → eighth) which has improved. When it comes to building competitiveness, China ranked first and Korea fourth. For design competitiveness, America ranked first and Korea eighth, and for price competitiveness, India ranked first and Korea seventh. However, Korea is still in the middle of the pack rank among the 20 countries considered when it comes to design competitiveness. It is ranked eleventh for design productivity and thirteenth for foreign sales against the total sales (internationalization). Thus, Korea needs to improve technical power and tap into new markets for improved competitiveness, including increased productivity. To do so, more R&D investment is required.

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