• 디지털융복합연구
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• 제10권9호
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• pp.239-251
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• 2012

이 연구의 목적은 소상공인들의 생존율에 영향을 미치는 창업초기 성과를 높일 수 있는 영향요인들을 탐색적으로 연구하여 소상공인 성공창업을 위한 정책과 방안을 모색하고자 하였다. 소상공인이 인지하는 창업성과(매출액, 순이익, 결과기대감)를 측정하기 위해서 독립변수로 창업가특성(경험, 심리적특성), 창업 준비과정, 매개변수로 자기효능감을 측정하였다. 설문대상은 창업초기 소상공인 427명으로부터 구조화된 자기기입식 질문지를 수집하고, SPSS 18.0 통계프로그램을 활용하여 다중회귀분석기법을 사용하였다. 연구결과는 업종경험, 성취욕구, 위험감수성향, 창업 준비기간은 자기효능감에 유의미한 영향을 미치고, 실패경험과 자기자본비율이 매출액과 순이익에 유의미한 영향을 미쳤으며, 통제위치는 매개변수인 자기효능감을 통해 결과기대감에 유의미한 영향을 미치는 것으로 나타났다. 창업가 특성과 창업 준비과정에 따라서 소상공인의 자기효능감과 창업성과가 달라진다는 것이 발견되었다. 이러한 연구결과를 토대로 이론적 실천적 함의를 논의 하였고, 연구의 문제점 및 향후 정책, 연구를 위한 제언을 제시하였다.

• Asian-Australasian Journal of Animal Sciences
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• 제31권9호
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• pp.1458-1463
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• 2018

Objective: This study was done to evaluate the effect of sodium stearoyl-2-lactylate (SSL) supplementation in a total mixed ration (TMR) on the lactation performance, blood parameters, and economic efficacy of mid-lactation Holstein cows. Methods: Twenty-four cows (body weight $647{\pm}11.7kg$) were randomly divided into 4 treatment groups, with six cows per group. The dietary treatments were as follows: basal diet (CON); CON+17.5 g of top dressed SSL (treatment [TRT] 0.05); CON+35 g of SSL (TRT 0.1); and CON+70 g of SSL (TRT 0.2) per 35 kg TMR. Results: The highest level of SSL supplementation (TRT 0.2) significantly improved milk yield during the second period compared to the TRT 0.05 group (5 to 8 wks; 33.28 vs 31.09 kg/d), during the third period compared to both the CON and TRT 0.05 groups (p<0.05) (9 to 13 wks; 32.59 vs 30.64 and 30.01 kg/d) and during the overall experimental period compared to both the CON and TRT 0.05 groups (p<0.05) (1 to 13 wks; 33.43 vs 32.06 and 31.40 kg/d), respectively. No negative effects on hematological or biochemical parameters were observed due to SSL supplementation. Considering both the milk fat and protein content, the total milk price was set at 1,073.60 (TRT 0.05), 1,085.60 (TRT 0.1), 1,086.10 (TRT 0.2), and 1,064.20 (CON) won/L, with consequent total milk profits of -1.7%, 5.4%, and 3.5% for the TRT 0.05, TRT 0.1, and TRT 0.2 diet, respectively, compared to those in the CON diet. Conclusion: The milk sales revenue related to SSL supplementation of the TRT 0.1 diet was increased by up to 5.4% compared to the milk sales revenue of the CON diet. Therefore, 0.1% SSL supplementation might be effective and profitable during the mid-lactation period of cows, without producing adverse effects.

• 복식
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• 제50권3호
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• pp.59-72
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• 2000

Dragon robe was defined as a robe on which the principal design consisted of dragon. Dragon patterns have been used on princess robes during T'and Dynasty. In Sung, Dragon-figured robes seem to have an Imperial prerogative. Yuan took over the use of robes with dragons patterns as a definite institition. Ming tried to reject all Yuan innovations, the dragon robe was retained as an unofficial court costume. The Emperor's semiformal robes which at first had four dragon medallions, later had twelve along with the 12 Symbols(십이장문). As Ch'ing dragon robes were only intended fro semiformal use. The Later Ch'ing robes date from after 1719, when the Ch'ien-lung(건륭) introduced 12 Symbols on Ch'ing robes. The Ch'ien-lung laws were disobeyed, notably the ones that specified the number of claws on the dragons. THe Emperor's dragon robe, lung-p'ao, (용포) was described as bright yellow in color, having four slits and horsefoof cuffs. The basic pattern consisted of nin dragons, in addition it had 12 Symbols. The elaborate textile techniques reached their peak in Ch'ing Dynasty-with its Weaving and Dyeing Office in Peking, and this factories at Hangchow(항주), Soochow(소주), and Naking(남경) -helps to explain why the decay of the Ch'ing bureaucracy hastended the decline of dragon robes. In the Ch'ing Dynasty tow terms were used for dragon robe, depending on the number of claws on the dragons. Those with five-clawed dragons were called lung-p'ao, while those with four-clawed dragons were called mang-p'ao(망포). The Court felt compelled to take corrective meausres. It decreeed that Ninisters of State and other officials, who had been bestowed five-clawed lung dragons, must take out one claw. Finally, the sale of ranks and the attendant privilege of wearing dragon robes gradually increased during the 18 th century, reaching its height in the 19 th century, Finally, after the Taiping Rebellion, when the Imperial Treasury was depleted by the wholesale destruction of revenue-producing lands, the Chinese government came to depend on such sales as an important source of revenue and the practice became even more widespread. The ensuing mass production of dragon robes, and the necessity of conforming to the fairly rigid basic pattern established in 1759, resulted in marked deterioration of workmanship, and a comparative monotony of decoration. The patterns on the dragon robes slight changes continued to be made in the ways of representign them. The li shui (입수) portion at the base of the robe become inreasingly wider throughout the 19th century. The background became cluttered with symbols of good fortune, scattered among the clouds and waves. As a result of all this extraneous decoration, the dragons were so crowded that they had to shrink back into the small size that they had originally occupied in the medallons. Kuang-hsu(광저) was a long one, allowing time for the manufacture of numerous robes. Also, it would seem likely that Occidental museums and collections would have a considerable number of his robes, in view of the widespread looting of his palaces during the Allied occupation of Peking in 1900, and the frequent sales of Late Ch'ing imperial textiles by destitute Manchu courtiers in the '20's.

• 예술인문사회 융합 멀티미디어 논문지
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• 제6권5호
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• pp.367-377
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• 2016

서비스기업경쟁력강화사업은 서비스 중소기업의 기업(업무) 프로세스 전반에 걸쳐 서비스의 과학화를 접목한 비즈니스 모델을 지원하고 확산함으로써 이들 기업의 생산성을 향상시키고, 고부가 가치화를 하고자 산업통상자원부가 정보통신산업진흥원을 전담기관으로 추진한 사업이다. 이 사업을 수행하기 위해 2014년에는 5개 주관기관이 선정되었고, 2015년에는 4개의 주관기관이 선정되어 이 사업을 진행하였다. 이 연구는 서비스기업경쟁력강화사업의 주관기관을 대상으로 DEA 분석 방법을 이용하여 효율성 분석을 실시하였다. 선행연구의 분석을 통하여 본 연구에서 사용될 투입변수와 산출변수를 도출하였다. 투입변수로는 정부 출연금 규모, 산출변수로는 보급 기업수, 매출액, 신규 고용 인원수 등을 고려하였다. 분석결과 DMU12, DMU15, 그리고 DMU21이 효율적인 기관으로 선정되었다. 이 연구에서는 원래 이 사업의 유일한 성과지표인 보급기업 수 이외에도 고용창출과 매출액 달성이라는 두 개의 성과지표를 발굴하였다.

• 산업경영시스템학회지
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• 제43권3호
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• pp.21-28
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• 2020

Aftermarket refers to a market in which a company sells complementary goods, replacements of parts, and upgrade or maintenance services to consumers after selling them main durable goods. Intuitively, consumers who purchase main durable goods become major potential customers in subsequent aftermarket. Thus the existence of the aftermarket has a significant impact on pricing of the main durable goods as well as the aftermarket products. In this study, we analyze the effect of aftermarket on the pricing strategy for a company selling both main durable goods and aftermarket products. To do this we first divided the market into markets where the aftermarket products are indispensable and optional. Based on the proposed market types, the profit maximizing solutions are derived using two-period model, and the impacts of consumers' undervaluation of aftermarket product prices on pricing strategy are analyzed. The results can be summarized as follows : (1) Regardless of the market type, the total profits were found to be inversely proportional to the consumer's awareness accuracy of product prices in the aftermarket. This is in line with marketing efforts that sales companies have made intuitively to make consumers underestimate the cost of the aftermarket. (2) If aftermarket product is indispensable, only revenue from the aftermarket is sought. On the other hand, if aftermarket product is optional, revenue from the main durable good as well as the aftermarket product will be sought simultaneously. (3) Moreover, when aftermarket product is optional, the lower the awareness accuracy of consumers, the higher the price and profit of the main durable goods, while the lower the price and profit of the aftermarket products. This is contrary to the intuition that the lower the consumer's valuation of the costs of aftermarket, the more advantageous it would be to rely on aftermarket products rather than on main durable goods.

• 디지털융복합연구
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• 제11권10호
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• pp.71-77
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• 2013

'선(先)편성 후(後)제작'이라는 한국의 독특한 방송외주체계로 인해 방송사와 제작사 모두 위험을 감수한다. 본 연구는 그간 저작권 귀속 논쟁과 다른 시각에서 저작권 계약에 따라 방송사와 제작사가 미래에 감당할 위험과 보상을 분석하여 계약의 공정성을 규명하려 한다. 광고, 해외 판매, 협찬과 간접광고, 부가판권, 제작비 등의 수익과 비용을 양 사는 어떻게 분배하는지 시장관행을 조사했고, 작품이 흥행에 성공했을 때와 아닐 때 각자의 수익과 지출을 예측했다. 분석결과 현행 저작권 계약 하에서 방송사는 상대적으로 낮은 위험에도 보상이 크고 제작사는 높은 위험에도 불구하고 보상이 적다는 것을 알 수 있었다. 하지만 불공정으로 보이는 계약은 수요가 적으나 공급이 많은 시장에서 발생하는 일반적인 현상이므로, 정부가 계약에 개입하는 것이 반드시 정당하다고 단정지울 수 없다.

• 유통과학연구
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• 제14권11호
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• pp.103-115
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• 2016

Purpose - Our research started out with an assumption that a further study about the competency of B2B and B2C salespeople is needed, and has thus focused on enhancing their abilities throughout various fields. It seems that the ability of sales representatives has a positive influence on the image and revenue of the company. Since businesses find it apparent that the role of salespeople will become significant in the future, our research aims to provide a foundation for future research on exploring the necessary competencies for salespeople by conducting an in-depth interview as well as survey. Research design, data, and methodology - The methods of our research can be broken down into four steps - an interview on salespeople, eliciting salespeople's potential competency, surveys, and analysis. First, our research team conducted interviews on forty subjects. Second, we strived to elicit potential competency of salespeople based on data gained from previous studies and in-depth interviews. And Third, we came up with our own survey templates. Last but not least, our research team analyzed the results from the surveys to elicit necessary capabilities for the salespeople. Results - The results of our research show a clear distinction between B2B and B2C salespeople on all categories that we measured such as the character fitness, competence of emotion and sales marketing. As for B2B salespeople, the results indicated openness(M: 3.8265) in character fitness, and self-motivation(M: 4.1887), group cognition(M: 3.8735), teamwork(M: 3.9956) in competence of emotion, and previous research(M: 3.8735), proposal of values(M: 4.3873), cooperation with other team(M: 4.0441) in competence of sales marketing. The difference in capability required between B2B salespeople and B2C salespeople was very pronounced. Conclusions - For future studies, enhanced pool of subjects with various backgrounds is needed in order for our research to reach a wide range of population. The results from our research are advised to be used for eliciting the competency required by salespeople and for a practical application to further enhance their competency. Companies need continuous efforts to develop the skills of salespeople based on competence analysis and research of sales representatives.

• 토지주택연구
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• 제13권4호
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• pp.27-44
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• 2022

2019년 12월 국토교통부에서는 노후산업단지 재생사업 개발이익 재투자 비율을 지자체 조례로 위임하는 것을 골자로 하는 산입법 시행령 개정(안)을 발표하였다. 이에 따라 지자체의 여건에 따라 건축사업 분양수익의 50% 이내, 비산업용 토지매각사업의 25% 이내로 재투자 비율이 조정가능하게 되었다. 대구시에서는 2022년 7월 기준, 전국 광역단위에서는 가장 많은 총 5개의 산업단지가 노후산업단지 재생사업 지구로 지정이 되어 재생사업을 추진하고 있다. 본 연구의 목적은 대구시에서 향후 조례 개정시 활용할 수 있도록 개발이익 재투자 적정비율 조항 관련 정책적 근거를 제시하는 것이다. 개발이익의 적정한 재투자 비율을 알아보기 위해 산업단지위원회에서 활동하는 전문위원, 공기업, 공무원 및 산업단지 종사자 총 320명을 대상으로 설문조사를 시행하였으며, 회수된 262개의 유효한 응답을 중심으로 조건부가치측정법(CVM)을 시행하였다. CVM 분석결과 적정 재투자 비율로 건축사업 분양수익은 27%를, 비산업용 토지 매각수익은 22%를 도출할 수 있었다. 본 연구의 결과는 통계모형에 따른 분석값이기에, 향후 대구시에서 재투자비율을 제도화 하는 과정에서는 노후산업단지의 사업 여건과 정책적 판단, 유사 개발사업의 재투자 비율 등 다양한 측면을 고려해서 결정해야 할 것이다. 분석 결과를 다른 지역에 직접 적용할 수 없다는 한계를 가짐에도 불구하고, 본 연구는 향후 지자체에서 재투자 비율 관련 조례개정을 할 때 노후산업단지 재생사업의 이해 당사자들의 입장을 참고할 수 있는 기초자료를 제공하고, 관련 비율을 도출하는 데 있어 통계적인 방법을 제시하였다는 점에 의의가 있다고 할 수 있다.

• Asia Marketing Journal
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• 제15권1호
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• pp.169-188
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• 2013

Established in 2006 as the forward integration effort by Taesung Industry, the major cosmetic packaging company, TONYMOLY has phenomenally grown to one of the major cosmetic brand companies in the submarket called, 'one brand-shop' of cosmetic market since 2008, after overcoming the crisis of 'going out of business' in a couple of early years. Within a relatively short period of time, TONYMOLY's performances have dramatically improved in terms of metrics such as growth in sales revenue, the number of stores, the average sales per store, transaction value per customer, the number of monthly transactions, the number of membership-based customers, and overseas sales. In this case study, we have examined TONYMOLY's recent marketing activities which may explain the plausible reasons behind the substantial growth of a small but smart cosmetic company. Above all, the first key success factor of TONYMOLY would be found in its adherence to the clear philosophy of the customer value proposition and/or the differentiated position of TONYMOLY as a brand of providing value. Second, this brand concept of value was first penetrated and welcomed among the foothold customer target group of mid and late teens with appropriate products, while the target groups were later expanded into the age group of twenties along with expansion of relevant products. Third, its differentiation efforts have been concrete and meaningful by utilizing unique ingredients in its product development and marketing efforts, unique fun packaging, and continuously introducing new hit-selling products as well as managing steady-selling products. Fourth, TONYMOLY has been smart enough to use its limited marketing money efficiently and effectively in its marketing communication activities. Viral marketing, PPL, and concentrated media planning and execution turned out to produce effective and efficient market-based performances such as awareness, word-of-mouth, and sales. Lastly, the marketing leadership of CEO and top management, emphasizing communications and interactions, was confirmed in the relationship quality with and trust level of its franchisees and internal employees. These key success factors may explain the recent phenomenal market performances of TONYMOLY. Despite recent successes, the major issues are presented for TONYMOLY to consider for maintaining its sustainable advantages and growth. The first issue concerns TONYMOLY's choice of growth philosophy between product/brand-centric marketing and customer-centric marketing. The second challenging issue relates to how TONYMOLY can cope with 'growing pains' plausibly accompanied with the rapid growth.

• 한국유통학회지:유통연구
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• 제17권3호
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• pp.115-132
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• 2012

본 연구의 목적은 최근 급격하게 확산되고 있는 기업형 슈퍼마켓(SSM)의 시장 진입이 국내 소매업 경쟁구조에 미친 영향을 실증하는데 있다. 자료의 분석기간은 2000년 1월부터 2010년 12월까지이며, 기업형 슈퍼마켓이 월별로 진입한 점포수, 누적 점포수, 신규 SSM 사업체 중 $165m^2$ 미만 점포비율이 분석모형에 고려되어 소매업태별 상대적 시장점유율에 미치는 효과가 분석되었다. 한국표준산업분류 코드에서 종합소매업에 속해 있는 백화점, 대형마트, 슈퍼마켓, 체인화 편의점, 기타 음식료품 위주 종합 소매업으로 구분된 소매업태간 시장점유율은 매월 각 소매업태별 판매액을 합산하여 월별 총 소매판매액을 계산한 후, 각 소매업태의 판매액이 총 소매판매액에서 차지하는 비율로 측정하였다. 통제변수로 소매업태별 종사자 수, 통화량(M2)이 모형에 추가되어 분석되었다. 분석결과, 신규 SSM 시장진입으로 인한 소매업태별 시장점유율 변화는 대형마트에서만 통계적으로 유의한 결과가 도출되었다. SSM의 누적 점포수는 모든 소매업태의 시장점유율 변화에 유의한 영향을 미쳤으나 그 영향력에 대한 방향성이 소매업태별로 다르게 나타났다. 먼저 SSM의 확산은 대형마트와 편의점의 시장점유율을 감소시킨 반면에 백화점, 슈퍼마켓, 기타 음식료품 위주 종합 소매점의 시장점유율에는 긍정적인 공헌을 한 것으로 나타났다. 이러한 결과에 대한 논의, 시사점, 그리고 향후 연구 방향이 제시되었다.