• Journal of Information Management
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• v.42 no.2
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• pp.67-84
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• 2011

In this paper, our goal is to examine the factors of service quality and user's satisfaction in Software as a Service(SaaS). Based on the theoretical framework like service quality theory we develop and test a theoretical model, propose hypotheses and analyze the effects of SaaS' flexibility and customizability on the service quality and the satisfaction of SaaS' users. For this research, questionnaire survey was conducted with literature study and the PLS(Partial Least Square) was used to analyze the measurement model and hypotheses testing. The PLS analysis results indicate that SaaS' flexibility affects SaaS' service quality and the users' satisfaction and SaaS users' satisfaction is influenced by SaaS' service quality. Furthermore, SaaS' customizability affects SaaS' service quality, however, does not affect the users' satisfaction. Practical implications of these findings and future research implications are also discussed.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.81-86
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• 2012

The global recession circumstances, cloud computing has emerged as a new paradigm in the business IT sector. This paper focuses on Software as a Service (SaaS) among cloud services. The Technology Acceptance Model (TAM) has been popularly utilized for examining how users come to accept a new technology, but have not yet been employed to handle issues regarding SaaS adoption. This paper aims at developing an exploratory model that examines important factors affecting SaaS adoption of small and medium sized companies. The proposed exploratory model tests a number of hypotheses which integrate TAM related theories with additional imperative constructs such as marketing effort. Thus, the findings of this study can not only help company users gain insights into SaaS adoption, but also help SaaS providers obtain inspiration in their efforts to discover more effective courses of action for developing their service and improving marketing strategy.

• Asia pacific journal of information systems
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• v.25 no.2
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• pp.265-288
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• 2015

IT convergence services, as the main stream of the digital age, are currently on their way to include the concept of Software as a Service (SaaS), where IT products and services are integrated as one. In particular, the recently introduced web-service-based SaaS is expected to be a more developed SaaS model. This new model provides greater influence on clients' job performances than its previous models, such as application service providers and the web-native phase. However, the effects of technology maturity on task performance have been overlooked in adoption and performance studies. Accordingly, this study introduces SaaS technology maturity as the exogenous technological characteristic influencing job performance. This study also examines the relationships among various SaaS-related performances according to the different levels of SaaS maturity. Results suggest that applying innovative technologies (such as SaaS), particularly when the technology reaches a certain level of maturity, is more helpful for managers in improving task-technology fit and job performance. This study makes an academic contribution by establishing and validating a performance model empirically with SaaS technology maturity perspectives.

• Journal of Digital Convergence
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• v.6 no.2
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• pp.65-76
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• 2008

Recently, software distribution method, along with advent of era of Web 2.0, is rapidly evolving from ASP(Application Service Provider) method into SaaS(Soft as a Service) method due to development in concepts and technologies including SOA(Service Oriented Architecture) Web Service, On Demand and Component. Determining factor in market competitiveness of newly emerging SaaS business model will be analyzed by focusing on Group-Wares, POS(Point of Sale) System, CRM(Customer Relationship Management) and ERP(Enterprise Resource Planning), which are the most representative SaaS business models in Korea. It is anticipated that the outcome of analysis of determining factors for market competitiveness for each of the main SaaS Business Models acquired through questionnaire survey can be utilized as important benchmarking material in setting the direction of cultivating SaaS market by the government as well as new entries into SaaS market.

• Informatization Policy
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• v.25 no.3
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• pp.75-94
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• 2018

Today, Software as a Service(SaaS) is being recognized as a key means to enable the innovation of software distribution. Despite the increase in the interest in SaaS, individuals as well as businesses are not yet making an extensive use of it. This research is aimed at identifying and analyzing the antecedents of intentions to use SaaS. We proposed a research model to predict an individual's intention to use SaaS based on the Technology Acceptance Model(TAM). To this end, we conducted a questionnaire survey in which actual software users participated. An empirical analysis has been performed to test the reliability and validity and the hypotheses using SPSS and AMOS software packages. The results of the analysis revealed that functionality, interoperability and economic benefits have positive effects on the intention to use SaaS, while system quality has no significant effect on the behavioral intention. We discussed practical as well as academic implications, and provided research directions.

• Asia pacific journal of information systems
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• v.20 no.2
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• pp.87-101
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• 2010

Software as a service (SaaS) is one of the most-talked about trends in IT. Unlike traditional perpetual licensing model, software applications are sold on subscription bases and services are provided over web by the vendors. It is said that SaaS can make vendors to invest more on R&D than on marketing while offering its customers better quality software applications at lower costs. By empirically comparing vendors providing their software applications either by SaaS or by traditional perpetual licensing model, we examine whether or not SaaS really increases overall customer benefits in terms of cost efficiency, software quality, and customization. We show that SaaS may not provide better quality or cost efficient software applications than perpetual licensing does. Then we provide two practical tools which are useful for customers to evaluate whether SaaS is better than perpetual licensing for the purposes of software applications they want to adopt.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.9 no.4
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• pp.1074-1080
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• 2008

This paper presents a state-of-the-art survey in ASP/SaaS Industry and the development strategy of ASP/SaaS business models which are issued as a new software distribution method recently. First of all, SaaS(Software as a Service) is defined as the evolutionary concept of ASP(Application Service Provider) and then the survey results of domestic ASP/SaaS providers and users are presented. In order to cope with recent and rapid If development environment, the development strategy of the ASP/SaaS business models is proposed. The development strategy suggested in the paper is used as a guideline for ASP/SaaS providers to enter into the new ASP/SaaS business and improve their competition.

• Journal of Digital Convergence
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• v.10 no.9
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• pp.73-78
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• 2012

The appearance and evolution of cloud service is potentially one of the major advances in information and communication technology. However, it is necessary to identify and understand the various issues of cloud service, both from the perspectives of the providers and the consumers of it. While a lot of studies such as cloud business model, profit model and technology itself are currently taking place in cloud service considering provider's aspects, there are a few researches dealing with cloud service user's aspects. This paper presents the user behavior analysis focused on SaaS users and discusses the development strategy of SaaS service based on the results of user behavior analysis. In order to analyze the user behavior, we surveyed SaaS users divided into two groups such as present and future user groups. Eventually, we proposed the SaaS prospects, development strategy and policy issues based on user behavior analysis.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.14 no.1
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• pp.61-67
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• 2014

A SaaS cloud service represents a model deployed and running on a cloud platform to enable users to use software as an online service. This work proposes a development methodology adequate for the effective development of SaaS cloud services. For doing this, we first analyzed the current state of companies developing SaaS cloud services and identified key factors for the development of SaaS cloud services. Then, we selected and tailored the methodology that is best suited for the development of SaaS cloud services among existing software development methodologies. To validate the applicability of the proposed methodology, we performed a case study tailoring the development methodology adequate for the company developing SaaS cloud services.

• Journal of Digital Convergence
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• v.7 no.4
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• pp.81-90
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• 2009

SaaS (Software as a Service) provides software in the form of service via internet rather than software package. Thus a large number of users could use the service of new type of software service as long as they connect to internet. SaaS, as a delivery model attracted in the software industry, grows with impelling force. SaaS has been adopted as an information spreading strategy of small and medium corporate so that its effect has been recognized in both academic and practical areas. However, there are not much researches about it because SaaS is still in the introductory stage. This study focused on the success model of SaaS to find out the factors that affect usability and the satisfaction of users. The sample is based on the on-line survey for the 549 government officials who are using SaaS. At last, the number of the employed answers are 157 after unqualified ones are removed. The result shows that Security, Service quality, Price and System Integration significantly affect the usefulness and the satisfactions of users.