• Title/Summary/Keyword: SWOT

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A study on the Activation Schemes of Cold Chain Logistics System in Incheon Port (인천항 콜드체인 물류체계 활성화 방안에 관한 연구)

  • Kim, Hong-seop;Shang, Yufei
    • Journal of Korea Port Economic Association
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    • v.35 no.3
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    • pp.19-40
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    • 2019
  • Ports have been facing the adverse impacts of the global recession. In terms of imports, with a vast consumption hinterland, the Incheon Port has developed as the metropolitan's gateway. Additionally, the port's exports to China has been increasing due to a consistent increase in the demand of cold chain foods in the country. Considering the short distance between the Incheon Port and the ports in Northern China, the Incheon Port can serve as a logistics hub and a distribution center for exporting processed foodstuffs to China. The establishment of a cold chain logistics system at the Incheon Port will prove to be a robust strategy. After reviewing studies and interviews from various departments, this study suggested strengths, weaknesses, opportunities, and threats (SWOT) facing the Incheon Port, based on a SWOT analysis; it also recommended competitive strategies for the port. Additionally, the study used the analytic hierarchy process (AHP) to identify important factors such as the infrastructural, operational, cost, and technology factors. This study identified the infrastructural factor to be highly critical to the activation of the Incheon Port's cold chain system. Based on the results, the study proposed policies and strategy directions.

Analysis of Factors of the commercial Success in the domestic film market on the French film, Taken (2008) (영화 <테이큰>의 상업적 흥행성과 가능성에 관한 연구)

  • Han, Hwa-Sung;Kim, Geon;Kim, Yang-Sik
    • Cartoon and Animation Studies
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    • s.33
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    • pp.293-315
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    • 2013
  • The number of French movies imported to and released in S. Korea is constantly increasing. All French movies released in Korean theatres, however, are not a great success. For the domestic film market and audiences, the idea French cinema is generally equivalent to 'diversity cinema' or 'arthouse films' is common notion. In this respect, French movies introduced throughout the country would be culture product into which one can read other cultural significances different from that of domestic cinema, and also serve significant cultural value to understand diversity in cinema, for domestic audiences. However, it could be said that French movies, in common with Hollywood films, obey rules in the film industry and needs for audience trends. In this content, what the researchers want to do is to analysis the tendency of the domestic audience reception and main causes of commercial success in the domestic film market, analysing Taken produced in France. The analysis, most of all, suggests the consideration for the film industry beside the notion of cultural diversity in cinema, as imported films are released in the domestic theatre. For this, the study examines the promotional strategy the french cinema perceived generally as the arthouse film applies extensively, analysing on Taken, and inquires into factors of commercial success, using SWOT Analysis. This study, the first of all, (briefly) examines what audiences consider when they choose a film to watch, articulating (generally) the choice-and-consume modality of the domestic audience. And then, it examines dominant factors Taken was a commercial success in domestic film market, even though the film is a french film, using SWOT Analysis. On the basis of SWOT Analysis, finally, this study draws up promotional plan for Taken, and shed new light on dominant preconditions, when the foreign cinema would be imported from the now on.

Analysis of the Weight of SWOT Factors of Korean Venture Companies Based on the Industry 4.0 (4차 산업혁명 기반 한국 벤처기업의 SWOT요인에 대한 중요도 분석)

  • Lee, Dongik;Lee, Sangsuk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.16 no.4
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    • pp.115-133
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    • 2021
  • This study examines the concept and related technologies of the 4th industrial revolution that has been mixed so far and examines the socio-economic changes and influences resulting from it, and the cases of responding to the 4th industrial revolution in major countries. Based on this, by deriving SWOT factors and calculating the importance of each factor for Korean venture companies to prepare for the forth industrial revolution, it was intended to help the government and policymakers in suggesting directions for establishing related policies. Furthermore, the purpose of this study was to suggest a direction for securing global competitiveness to Korean venture entrepreneurs and to help with basic and systematic analysis for further academic in-depth research. For this study, a total of 21 items derived through extensive literature research and data research to understand what are the necessary competency factors for internal and external environmental changes in order for Korean venture companies to have global competitiveness in the era of the 4th Industrial Revolution. After reviewing SWOT factors by three expert groups and confirming them through Delphi survey, the importance of each item was analyzed by using AHP, a systematic decision-making technique. As a result of the analysis, it was shown that Strength(48%), Opportunity(25%), Threat(16%), Weakness(11%) were considered important in order. In terms of sub-items, 'quick and flexible commercialization capability', 'platform/big data/non-face-to-face service activation', and 'ICT infrastructure and it's utilization' were shown to be of the comparatively high importance. On the other hand, in the lower three items, 'macro-economic stability and social infrastructure', 'difficulty in entering overseas markets due to global protectionism', and 'absolutely inferior in foreign investment' were found to have low priority. As a result of the correlation verification by item to see differences in opinions by industry, academia, and policy expert groups, there was no significant difference of opinion, as industry and academic experts showed a high correlation and industry experts and policy experts showed a moderate correlation. The correlation between the academic and policy experts was not statistically significant (p<0.01), so it was analyzed that there was a difference of opinion on importance. This was due to the fact that policy experts highly valued 'quick and flexible commercialization', which are strengths, and 'excellent educational system and high-quality manpower' and 'creation of new markets' which are opportunity items, while academic experts placed great importance on 'support part of government policy', which are strengths. The implication of this study is that in order for Korean venture companies to secure competitiveness in the field of the 4th industrial revolution, it is necessary to have a policy that preferentially supports the relevant items of strengths and opportunity factors. The difference in the details of strength factors and opportunity factors, which shows a high level of variability, suggests that it is necessary to actively review it and reflect it in the policy.

Analysis on the Strategy of Standardization in Europe (2000년대 유럽(ETSI)의 정보통신 표준화 전략 분석)

  • Park, J.B.;Sohn, H.;Park, K.S.
    • Electronics and Telecommunications Trends
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    • v.15 no.2 s.62
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    • pp.41-48
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    • 2000
  • 정보통신 표준화를 둘러싼 환경의 급격한 변화는 기존의 표준화 기구로 하여금 변화를 모색하게 하고 있는 가운데, ETSI는 EFR을 도출하여 새 천년을 향한 변화된 표준화 전략을 모색하고 있다. ETSI는 EFR에서 표준화의 외부환경을 세계화, 혁신, 신속화, 경쟁으로 분석하고 이에 대한 각 대응전략 수립과 실행 recom-mendation을 제안하였다. 또한, SWOT 분석을 실시하여 이를 구체화하기 위한 극대화, 극소화 전략을 추출함으로써 보다 효과적인 전략 수립을 가능토록 하였다. 본 논문에서는 EFR의 환경요인 분석과 SWOT 분석, 그리고 환경요인별 대응전략을 소개하고, 이를 통하여 국내 표준화의 전략적 시사점을 도출하고자 한다.

A Study on the Development Strategy of Qingdao Bonded Port in China (청도 보세항구의 발전방안에 관한 연구)

  • SONG, Xiaoming;SHIN, Han-Won
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.6
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    • pp.1832-1841
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    • 2015
  • With the rapid development of global economy and trade, international logistics has made great progress in the past few years. As an irreplaceable part in China's foreign trade industry, ocean shipping, especially. ports management has played a crucial role in the development of China. In 2008, The Qingdao Qianwan bonded port was built in China, and has developed in to a door to connect China to the world. This paper introduced and compared the similarities and differences among the Yangshan Bonded Port, Dalian Dayawan Bonded Port, Tianjin Dongjiang Bonded Port and Qingdao Bonded Port. According to SWOT analysis, a further discussion was then made on the potential problems of Qingdao Bonded Port. At last, some development strategies are given accordingly.

Specialization Strategies of Busan New Port on the Basis of a Comparative analysis on Shanghai's New Yangshan Port (상해 양산항과의 비교분석에 의한 부산 신항의 특화전략)

  • Kim, Jeong-Su
    • Proceedings of the Korea Port Economic Association Conference
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    • 2007.07a
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    • pp.291-312
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    • 2007
  • This paper is designed to look for a specialized strategies by drawing the special features of Busan New Port from both a comparative analysis of major factors of harbor competitiveness and a SWOT analysis of Yangshan Port, one of the biggest competitive ports in Northeast Asia, so that Busan New Port may preoccupy a status as the hub port of the area. The researcher would like to suggest the following measures to make Busan New Port serve as the central port of Northeast Asia on the basis of the findings; Korea should push ahead with creating a railroad transportation linking with Eurasia Contient, secure the amount of goods and resources with the help of the early development of the surrounding complex of the port, make a considerable progress in the level of port service, come up with a differentiation strategies for harbor marketing activities and improve its productivity.

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A Study Cluster on the Bio-Industry Development in the Northern Kyonggi Province (바이오산업 육성을 위한 경기북부 클러스터 연구)

  • Lim Chong-Gyu;Park Joo-Sik
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.27 no.3
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    • pp.83-89
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    • 2004
  • The object of this study is to survey present conditions, to analyze the development of bio-industry in northern area of Kyonggi province by the decision making method of the SWOT model, to suggest a plan for the prospect of continued development field and the location of industry, and to extract fundamental data for establishment of annual action and investment plan which can develop bio-industry. For the purpose of making a policy decision in national operation policy, business administration policy, and new product design, the research for extracting more objective and standard approach method should be continuously conducted.

Marketing Strategy of Entertainment Contents in Japan's Market (엔터테인먼트 콘텐츠의 대일본 진출 마케팅전략)

  • Lee, Chan-Do
    • International Commerce and Information Review
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    • v.10 no.4
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    • pp.251-275
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    • 2008
  • South Korea has spend billions planing for entertainment contents development, exporting contents, developing strategies for overseas marketing. But one piece of the plan may be missing: The ability of corporations to continue to provide vital services. Over the years, a number of studies have examined korean waves and have reached the same conclusion: starting a activity without reasonable strategies tends to have effects on merchandising, income, image, etc. For the purpose of analysis, this study has adopted SWOT matrix, Japan's market, for instance, is mixed by variation factors-opportunities, threats, strengths, weakness. Fortunately, Because Japan's market, the most world's cultural contents, has an environmental condition of advanced level, If Our en-contents have a high level, through localization and strategic alliance, the marketing strategies for japan' market will do a good chance of success.

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The Development of the National Technical Qualification using FMEA (FMEA를 이용한 국가기술자격의 발전방향)

  • Woo, Tae-Hee;Park, Jae-Hyun
    • Journal of the Korea Safety Management & Science
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    • v.14 no.2
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    • pp.253-263
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    • 2012
  • Although the national technical qualification scheme has a historical background for thirty-five years, it hasn't any study of an obvious cause analysis, effective counterplan and analysis relation to its historical changes. This paper analyses the internal and external factors of technical qualification policy of the Human resources development service of Korea using PEST and SWOT and surveys the influence on its environment and the variation cause of the ratio of successful applicants to the qualification scheme. This paper also suggests systematically the direction for development of the technical qualification scheme using FMEA. Thus, this study assists to construct rapidly a correspondence system to the environment change simultaneously to determine decision making to the marketing policy.

An Analysis of the Growth Factors of Local Food (로컬푸드의 성장요인 분석: 완주 로컬푸드의 신뢰성향상을 중심으로)

  • Yoon, Jangwon;Song, Jaehoon
    • Journal of Applied Reliability
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    • v.16 no.1
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    • pp.15-25
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    • 2016
  • Purpose: The purpose of this study is to identify the success factor of local food markets compared to other types of markets such as large discount stores. Methods: SWOT analysis was conducted. In addition to the analysis, we also have interviewed the local farmers and retailers to elaborate the analysis results. Results: The study shows the success factors to the local markets are minimizing the stages of distribution channels, shortening the travel distance from producers to consumers, providing fresh foods, maintaining small amount of production system, and supporting customers. Conclusion: Customer satisfaction is one of the key factors for the successful growth of local food markets. It is strongly recommend to find strategic ways of meeting customer needs since the local food markets are facing tough competition form the large retail stores armed with huge amount of capitals and infrastructures.