• Title/Summary/Keyword: SWOT기법

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Critical Success Factor of Construction CALS using SWOT Analysis (SWOT분석을 이용한 건설CALS의 성공요인(CSF))

  • Jung, In-Su;Kim, Nam-Gon
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • 2007.11a
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    • pp.337-340
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    • 2007
  • Construction CALS contributed to informatization of public construction sector and to settle construction leaders' mind on informatization of construction project, however, the effect of Construction CALS has reduced as the CALS system has been aged and a plan for spread-out of existing systems has not been established. It is necessary to maximize the effect by developing a future plan after recognizing the current state. This study provided key factors that Construction CALS should take for the bright future by using SWOT Analysis, an useful method to develop a strategy. Considering interior and exterior environments surrounding Construction CALS through investigating existing studies, this study deduced twenty five strength, weakness, opportunity and threat points, and finally this study proposed fourteen critical success factors. The results of this study made a significant contribution to decision of the milestone that Construction CALS should take.

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Analysis of Genie Music's Strategy for Strengthening Customer Interactive : Focus on SWOT and TOWS Analysis (고객 인터렉티브 강화를 위한 지니뮤직의 전략 도입과 현황분석 : SWOT과 TOWS 분석을 중심으로)

  • Kwon, Boa;Park, Sang-hyeon
    • Journal of Venture Innovation
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    • v.4 no.1
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    • pp.87-99
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    • 2021
  • The importance of "personalization technology" has recently been highlighted due to the Covid-19 and the development of IT technology such as AI and big data, which is soon coming beyond personalization into the "super-personalization era." Therefore, in terms of the music streaming service market, it has formed a service supply trend in which individual tastes are respected and companies are seeking to establish a realistic analysis and development direction considering the external market environment. From this perspective, this paper sought to analyze the strengths and weaknesses of the Genie Music's and provide a direction for development based on Genie Music's customer interactive strategy. In particular, it was intended to analyze the advantages and disadvantages of customer interactive strategies with the 'live music service platform' that moves with customers and to provide directions for future corporate development. As an analysis method, we looked at strengths and weaknesses, opportunities and threat requirements based on SWOT analysis. Afterwards, the company attempted to present specific corporate development strategies through TOWS analysis.

A Study on the Prediction Analysis of Aviation Passenger Demand after Covid-19

  • Jin, Seong Hyun;Jeon, Seung Joon;Kim, Kyoung Eun
    • Journal of the Korean Society for Aviation and Aeronautics
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    • v.28 no.4
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    • pp.147-153
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    • 2020
  • This study analyzed the outlook for aviation demand for the recovery of the aviation industry, focusing on airlines facing difficulties in management due to the Covid-19 crisis. Although the timing of the recovery in aviation demand is uncertain at the moment, this study is based on prior research related to Covid-19 and forecasts by aviation specialists, and analyzed by SWOT technique to a group of aviation experts to derive and suggest implications for the prospects of aviation demand. Looking at the implications based on the analysis results, first, customer trust to prevent infection should be considered a top priority for recovering aviation demand. Second, promote reasonable air price policy. Finally, it seeks to try various research and analysis techniques to predict long-term aviation demand to overcome Covid-19.

Diversification of Librarian's Works for Creating Blue Ocean of Special Libraries (전문도서관의 블루오션 창출을 위한 사서업무 영역 다변화)

  • Yi, Ji-Ho;Park, Ok-Wha
    • Journal of Information Management
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    • v.38 no.1
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    • pp.99-119
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    • 2007
  • The roles of librarians have been changing with the paradigm shift of libraries. The paradigm of libraries has shifted from a traditional information management-centered way to a hybrid approach emphasizing a balance between collection and access. This study analyzed the internal and external changes of libraries to create Blue Ocean of special libraries by using the SWOT analysis, and adopted ERCR analysis for the reasonable management of libraries. This study researched the various changes of the role of librarians through the literature review and inter-viewing librarians working at the DaeDuck Science Research Complex.

A Study on Management Strategy of Special Libraries in Digital Environment : on the Basis of Special Libraries in the field of Science and Technology (디지털 환경에서의 전문도서관 경영전략수립에 관한 연구 : 과학기술분야 전문도서관을 중심으로)

  • Hwang, Jae-Young;Lee, Eung-Bong
    • Journal of Information Management
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    • v.37 no.3
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    • pp.99-115
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    • 2006
  • The purpose of this study is to build new management strategy of special libraries in the field of science and technologies. Though information service of digital libraries were developed very much due to IT technologies, management condition of special libraries is getting more worse. Immediate cause of this problem is absence of management strategies which were veiled by IT panacea. In order to overcome this problem, this study looks into the internal and external environment change which are surrounded by special libraries. And also examined procedures and method of environment analysis which is needed to build management strategies. As the result of research, this study analyze internal and external environment by SWOT analysis method, and finally propose new management strategies.

A comparison of weight on SWOT factors of hidden champion between Korea and Germany (한독 히든챔피언 간의 SWOT요인 중요도 비교)

  • Lee, Sang Suk
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.6
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    • pp.163-174
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    • 2016
  • The object of this study identifies the weights of SWOT factors in hidden champion. And the other purpose of the study is to test the differences of weight between Korea hidden champion group and Germany theirs group. The survey research is employed for the hidden champion CEOs of two countries. This research is employed the AHP(Analytic Hierarchy Process) for the weight of SWOT factors in hidden champion based on an empirical survey done to 61 firms which are to be fostered as Korean type hidden champion and 40 firms which are to be fostered as Germany type hidden champion. And then the t-test assesses whether the weight means of two groups are statistically different from each other. The weights of SWOT factors of hidden champion have been identified. There are the differences of weight between Korea group and Germany group. The order of Korea group's weight is following by the strength (0.3062), the opportunities (0.2344), the threat (0.1804), and the weakness (0.1157). The order of Germany group's weight is following by the strength (0.2603), the opportunities (0.2286), the threat (0.1604), and the weakness (0.1432). The technology capability of strength, the lack of knowledge on overseas market of weakness and the market uncertainty of thereat have statistically differences between two groups. However, the sub-factors of opportunities statistically have no differences.

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A Strategic Development of Incheon Port Authority Using SWOT/AHP Method (SWOT/AHP 방법을 이용한 인천항만공사의 발전 방안에 관한 연구)

  • Kim, Seong-Cheol;Ryoo, Dong-Keun;Lee, Dong-Hee
    • Journal of Navigation and Port Research
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    • v.32 no.3
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    • pp.193-198
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    • 2008
  • To increase port productivity and efficiency and also to avoid disadvantages of public port management, a port authority system h1s been introduced worldwide. The Korea Port Authority Act was enacted in 2003 and Incheon Port Authority was established in July 2005. The objective of this paper is to develop a strategy of Incheon Port Authority using SWOT/AHP method Research findings show that possibilities of business expansion and growth as well as geographical advantages of Incheon Port are identified as its strength The opportunities of Incheon Port Authority are continuous increase of cargo handling volumes in the Yellow sea rim and expansion of Free Trade Zone. A government two-port policy and growing its dependence on China and rapid growth of more competitors in domestic and overseas are considered to be threat. Its weaknesses include superannuated Incheon port facilities and port hinterland shortages. Based on SWOT analysis combined with AHP method this paper suggests S/O strategy, W/O strategy, S/T strategy, and W/T strategy as a strategic development plan of Incheon Port Authority.

A Study on Roadmap Strategies of Construction Project Information System using SWOT Analysis (SWOT 분석을 통한 건설사업정보시스템 로드맵 전략에 관한 연구)

  • Kim, Seong-Jin;Kim, Nam-Gon;Kim, Jin-Uk
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.13 no.10
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    • pp.4837-4844
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    • 2012
  • Construction Project Information System, which has promoted to improve the system during the past five years, is recently required to revise the new Roadmap of this system based on the rapidly changing construction industry's environment. For this reason, the present study was investigated the present condition of construction information, drawn CSF using SWOT method, presented the project direction, strategy, the priority plan, the specific task, and WBS by taskes. This Roadmap may be used to a basis data in measuring the result of construction informatization, and presented to the progress direction of information system in construction field.

Metaverse Company Zepeto's Growth Competitiveness Analysis and Development Strategy: SWOT Focuses on TOWS Development Model (메타버스 기업 제페토의 성장경쟁력 분석과 발전전략: SWOT, TOWS 발전모델을 중심으로)

  • Park, Sang-Hyeon;Kim, Chang-Tae;Hong, Guan-Woo
    • Journal of Industrial Convergence
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    • v.20 no.6
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    • pp.7-15
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    • 2022
  • Recently, due to the development of AI and big data technologies following the advent of the era of the 4th Industrial Revolution, the emerging metaverse industry is emerging as a new business, and in particular, from this point of view, this paper analyzes the history of metaverse and the pros and cons of "Geppetto", which is the most popular in the Korean metaverse market, and aims to give an appropriate direction for future development based on this. In order to carry out this study, we first used SWOT analysis techniques as an initial enterprise analysis method to examine the strengths and weaknesses, opportunities and threat requirements, and derive the status of each factor. Based on the factors in each of the subsequent derivatives, we wanted to explore the TOWS development strategy and present significant implications based on this.

A Study on the Competitive Strategies for the Logistics Warehouses of Busan New Port (부산 신항 물류창고의 경쟁력 강화 전략에 관한 연구)

  • Kim, La-Yun;Jung, Jun-Sik
    • Journal of Korea Port Economic Association
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    • v.38 no.2
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    • pp.165-183
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    • 2022
  • The main purpose of this paper is to present a competitive strategies for the Logistics Warehouses of Busan New Port. Based on the survey conducted by the Logistics Warehouses of Busan New Port experts, the categorized factors were compared using the analytic hierarchy process (AHP) to assess the importance of each factor and sub-factor in the case of the Logistics Warehouses of Busan New Port. This is a quantitative study that conducted a face-to-face survey on employees and related public officers at the Logistics Warehouses of Busan New Port. The final sample size consisted of 49 people, including workers at the Busan New Port logistics warehouses and related local customs officers. The data were coded in Microsoft Excel and the imprtance of SWOT factors was derived using "the I make it" program developed by Decision Sience, and it was analyzed using the AHP method. This study quantifies the importance of the strengths, weaknesses, opportunities, and threats factor of the Logistics Warehouses of Busan New Port and presents strategic guidelines for the key factors for the development of the Logistics Warehouses of Busan New Port. This research provides strategic guidelines to Korea for the development of the Logistics Industries, and development of the Logistics Warehouses of Busan New Port.