• Journal of Fisheries and Marine Sciences Education
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• v.21 no.2
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• pp.325-334
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• 2009

The aims of this study is to suggest the strategic development plan of Ulsan Port using SWOT/AHP method. In order to do this, 16 detailed factors for SWOT Matrix were identified both from previous studies and from brainstorming professionals of the port and these made into a 3 level hierarchy structure. AHP method identified the relative weight of SWOT level as threat(0.311), opportunity(0.259), strength(0.218) and weakness(0.212), also the composite relative weight of detailed factors as recession of global economy(0.125), strengthening of economic function in port(0.085), insufficiency of port facilities(0.080) and a government regulation of port management(0.075). As a result, the study suggests S/T strategy, W/T strategy, S/O strategy, W/O strategy as a strategic development plan of the Ulsan Port.

• Journal of Korea Technology Innovation Society
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• v.19 no.4
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• pp.822-847
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• 2016

The sustainable energy has globally become more important to maintain the future industry. Of various new renewable energy types, hydrogen energy had drawn a lot of attention as clean energy. Therefore, this study applied SWOT-AHP analysis to establish a strategy for the infrastructure of hydrogen energy industry. It drew the factors required to establish the infrastructure of hydrogen energy industry based on the literature review and experts' opinions were surveyed to redesign SWOT Matrix. The AHP analysis is performed to obtain the relative importance of developed factors by pairwise comparisons. Based on research results by applying SWOT analysis and AHP, this paper proposes the development of strategic plan for infrastructure of hydrogen energy industry.

• Journal of Korea Trade
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• v.25 no.6
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• pp.34-56
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• 2021

Purpose - This study presents strategies to overcome the COVID-19-induced crisis in Korea's meetings, incentives, conferences, and exhibitions (MICE) industry. It aims to quantitatively identify the environmental factors affecting the industry and their degree of influence, and derive optimal countermeasures. Design/methodology - The study applied the SWOT-AHP-TOWS framework. An AHP analysis was first performed within the SWOT frame, and then a TOWS analysis was conducted using the results of the SWOT-AHP analysis. In the AHP analysis, the number of pairwise comparison questions was limited to four for each SWOT factor to increase the consistency of responses by reducing the burden on respondents. Findings - The plunge in demand (threats factor) has had an overwhelming impact on the MICE industry, more than any other environmental factor. To overcome the crisis, the ST alternative that takes advantage of dynamic pop culture to minimize the business damage caused by the plunge in demand was the top priority measure. Based on the results, this study presents suggestions for overcoming the crisis in the MICE industry. First, the industry should develop profitable business models to supplement scarce financial resources by exploiting Korea's success with quarantine management. Second, the government must provide emergency relief funds or bailout support to protect MICE facilities and employees. Originality/value - Unlike previous work on the MICE industry, this study utilized the SWOT-AHPTOWS framework to derive quick research results in an abnormal situation. This approach can be expanded to other countries with different industrial environments and situations. Additionally, when applying this method to MICE sub-sectors, countermeasures should be tailored to each field.

• Journal of Korea Port Economic Association
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• v.36 no.1
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• pp.105-128
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• 2020

This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.

• East Asian Journal of Business Economics (EAJBE)
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• v.8 no.3
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• pp.1-13
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• 2020

Purpose - Identify the priorities of important factors through SWOT/AHP analysis method for vitalization of global marine sports in Korea. Through this, we will identify prerequisites and strategies for Korean marine sports to become a global powerhouse, including revitalizing the Korean Wave for Chinese consumers. It also revitalizes global competitiveness and draws policy implications. Research design and methodology - Through interviews with experts and literature data, elements of important opportunities, threats, strengths and weaknesses of marine sports are summarized. Based on this SWOT, the AHP technique is applied to determine which is first and what is important between the factors that save opportunities and increase strengths, and measures to cope with threats and factors that complement weaknesses. Through this, the priority factor of experts suggests a plan for activating strategic marine sports. Results - First, the current status of marine sports in Korea and the perception of consumers are grasped through current data and literature research. Sub-elements are derived based on the theoretical literature on SWOT elements and opinions of experts. Prioritization is identified based on the AHP questionnaire of Korean experts. Conclusions - The strategy was derived through SWOT/AHP analysis, and the following implications were obtained. Regionally, Busan is psychologically and geographically adjacent to China and Japan. It is also an area where human exchanges are actively taking place along with the volume of imports and exports. Due to the increase in China's marine sports industry and population, it is necessary to expand the scope of Korea to marine sports beyond cosmetics, dramas, movies, and Korean waves (Hallyu) stars.

• Journal of Navigation and Port Research
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• v.32 no.3
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• pp.193-198
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• 2008

To increase port productivity and efficiency and also to avoid disadvantages of public port management, a port authority system h1s been introduced worldwide. The Korea Port Authority Act was enacted in 2003 and Incheon Port Authority was established in July 2005. The objective of this paper is to develop a strategy of Incheon Port Authority using SWOT/AHP method Research findings show that possibilities of business expansion and growth as well as geographical advantages of Incheon Port are identified as its strength The opportunities of Incheon Port Authority are continuous increase of cargo handling volumes in the Yellow sea rim and expansion of Free Trade Zone. A government two-port policy and growing its dependence on China and rapid growth of more competitors in domestic and overseas are considered to be threat. Its weaknesses include superannuated Incheon port facilities and port hinterland shortages. Based on SWOT analysis combined with AHP method this paper suggests S/O strategy, W/O strategy, S/T strategy, and W/T strategy as a strategic development plan of Incheon Port Authority.

• The Journal of Information Systems
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• v.24 no.4
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• pp.61-81
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• 2015

Purpose Seoul Digital Industrial Complex has remarkably grown both quantitatively and qualitatively in short period of time since it started restructuring project in 1997. It's also not few that there were various challenges and difficulties in this industrial complex due to fast growth in short-term, such as the deficient amenities, noncooperation among the related organizations. Now, it's time to overcome these challenges and difficulties to establish new strategy for the sustainable growth and development of this Industrial Complex. Methodology There are some previous researches but almost none of them considered the priority order of the development strategy having reflected the needs of industrial complex in point of customer. In this regard, this study suggests the development strategy of Seoul Digital Industrial Complex by supplementing the limits of proceeding researches and using the combined SWOT/AHP analysis theory. Findings Based on the final analysis result of survey by combined SWOT/AHP method, this study suggests the priority order of 4 development strategies for Seoul Digital Industrial Complex, such as SO strategy, ST strategy, WO strategy and WT strategy.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.42 no.4
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• pp.49-60
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• 2019

Recently the concentration of fine dust and ultra fine dust becomes so bad, which seriously threatens the health and even the life of people. So, government started to investigate several ways to reduce the amount of fine dust and ultra fine dust. From a few years ago it has been known that ships anchored at port emit a lot of pollution and seriously affect air quality of neighboring cities. To reduce the pollution emitted by ship AMP (Alternative Maritime Power Supply) has been proposed, which uses the electricity instead of bunker C oil or diesel. Many developed countries already installed AMP to improve air quality in port area. Korea is in the stage of planning to install AMP at port. However, there are many complicated problems to be handled before AMP installation. Due to huge initial cost and long period of construction ship owner and habour operating company are reluctant to AMP installation. And there are serious technological difficulties in constructing AMP in existing harbour. Lack of AMP core technology and operational difficulties of AMP are also big challenges to be conquered. In this study SWOT/AHP method is used to find strategic and efficient ways to handle above complicated challenges and then to vitalize the AMP installation.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.184-200
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• 2021

This study proposes to secure the necessity and possibility of creating a footwear-only district utilizing the Kaesong Industrial Complex, a special economic zone in the North Korea. This is a policy proposal to explore strategic values for revitalizing the Korean footwear industry through a win-win cooperation model between the South and North Korea. With SWOT-AHP analysis method, we are planning to establish a strategy to utilize the footwear-only complex in Kaesong Industrial Complex for sustainability of the footwear industry. It presents a direction to overcome the industrial structural problems that the domestic footwear industry is facing with the aspect of the possibility of inter-Korea cooperation. As a result of the analysis, the 'SO strategy' is a proposal to establish inter-Korea cooperation K-shoe belt through footwear clusters in the two Koreas. The 'WO strategy' is an internationalization strategy of the Kaesong footwear-only complex. The 'ST strategy' is the use of flexible governance in the creation of a footwear-only complex for the relief of sanctions against North Korea. The 'WT strategy' is a paradigm shift in the perception of the peace economy in the footwear industry of inter-Korea for the re-opening of the Kaesong Industrial Complex.

• Journal of Korea Port Economic Association
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• v.38 no.2
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• pp.165-183
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• 2022

The main purpose of this paper is to present a competitive strategies for the Logistics Warehouses of Busan New Port. Based on the survey conducted by the Logistics Warehouses of Busan New Port experts, the categorized factors were compared using the analytic hierarchy process (AHP) to assess the importance of each factor and sub-factor in the case of the Logistics Warehouses of Busan New Port. This is a quantitative study that conducted a face-to-face survey on employees and related public officers at the Logistics Warehouses of Busan New Port. The final sample size consisted of 49 people, including workers at the Busan New Port logistics warehouses and related local customs officers. The data were coded in Microsoft Excel and the imprtance of SWOT factors was derived using "the I make it" program developed by Decision Sience, and it was analyzed using the AHP method. This study quantifies the importance of the strengths, weaknesses, opportunities, and threats factor of the Logistics Warehouses of Busan New Port and presents strategic guidelines for the key factors for the development of the Logistics Warehouses of Busan New Port. This research provides strategic guidelines to Korea for the development of the Logistics Industries, and development of the Logistics Warehouses of Busan New Port.