• Journal of Korea Technology Innovation Society
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• v.19 no.4
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• pp.822-847
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• 2016

The sustainable energy has globally become more important to maintain the future industry. Of various new renewable energy types, hydrogen energy had drawn a lot of attention as clean energy. Therefore, this study applied SWOT-AHP analysis to establish a strategy for the infrastructure of hydrogen energy industry. It drew the factors required to establish the infrastructure of hydrogen energy industry based on the literature review and experts' opinions were surveyed to redesign SWOT Matrix. The AHP analysis is performed to obtain the relative importance of developed factors by pairwise comparisons. Based on research results by applying SWOT analysis and AHP, this paper proposes the development of strategic plan for infrastructure of hydrogen energy industry.

• Journal of Korea Port Economic Association
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• v.27 no.1
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• pp.247-262
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• 2011

This study conducted a SWOT/AHP analysis to prepare a developmental strategy for Gwangyang Port. The SWOT analysis is used to analyze internal and external environment in the strategy stage. The SWOT/AHP analysis was proposed by Kurttila et. al. (2000) to improve usefulness of the SWOT analysis. The results of the SWOT analysis confirm what factors are present in the SWOT group. Therefore, when it is combined with the AHP analysis, it evaluated the relative importance of factors gained from the SWOT analysis and used them to develop strategies. To sum up the results, in the SWOT group, opportunity, strong points, threat and weak points were relatively important in a good order. In respect to factors of the SWOT, for a factor of strength, reasonable freight cost, good port site, and broad hinterland were relatively important. As to factors of weakness, absence of an efficient customs system, a complex transport system and port personnel were relatively important. As to factors of opportunity, an improved transport system through building various infrastructures, consistent development of a connected industrial complex, and increased cargos in northeast area were relatively important. As to threat factors, an improved transport system through building various infrastructure, competition with neighboring ports and small complex transport companies were relatively important.

• Journal of Korea Trade
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• v.25 no.6
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• pp.34-56
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• 2021

Purpose - This study presents strategies to overcome the COVID-19-induced crisis in Korea's meetings, incentives, conferences, and exhibitions (MICE) industry. It aims to quantitatively identify the environmental factors affecting the industry and their degree of influence, and derive optimal countermeasures. Design/methodology - The study applied the SWOT-AHP-TOWS framework. An AHP analysis was first performed within the SWOT frame, and then a TOWS analysis was conducted using the results of the SWOT-AHP analysis. In the AHP analysis, the number of pairwise comparison questions was limited to four for each SWOT factor to increase the consistency of responses by reducing the burden on respondents. Findings - The plunge in demand (threats factor) has had an overwhelming impact on the MICE industry, more than any other environmental factor. To overcome the crisis, the ST alternative that takes advantage of dynamic pop culture to minimize the business damage caused by the plunge in demand was the top priority measure. Based on the results, this study presents suggestions for overcoming the crisis in the MICE industry. First, the industry should develop profitable business models to supplement scarce financial resources by exploiting Korea's success with quarantine management. Second, the government must provide emergency relief funds or bailout support to protect MICE facilities and employees. Originality/value - Unlike previous work on the MICE industry, this study utilized the SWOT-AHPTOWS framework to derive quick research results in an abnormal situation. This approach can be expanded to other countries with different industrial environments and situations. Additionally, when applying this method to MICE sub-sectors, countermeasures should be tailored to each field.

• The Journal of Fisheries Business Administration
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• v.51 no.3
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• pp.33-47
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• 2020

This study is aimed to prepare the promotion strategy to spawn snow crab resources and create their habitats using SWOT-AHP analysis. Currently, the creation program of spawning and habitat ground (CPSH) of various fisheries resource is a continuing process, however, none of these CPSH can be labeled as being effective in Korea. In order for CPSH to be effective, it must be planned systematically. Therefore, it is necessary for establishing promotion strategy on the CPSH. SWOT-AHP analysis is used to improve explanation ability of SWOT analysis. In this research, we suggested three strategies and 15 implementation plans of the CPSH using SWOT-AHP analysis. It is expected that the economic feasibility, ecosystem and recovery of fisheries resources will improve significantly. Consequently, to increase the performance of CPSH, it is necessary to focus on the developing an efficient and executive promotion strategy on the CPSH.

• Journal of Korea Port Economic Association
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• v.36 no.1
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• pp.105-128
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• 2020

This study suggests a strategic direction for developing the Port of Busan based on evaluating and prioritizing the relative importance of competitiveness factors for ports using SWOT analysis and the analytic hierarchy process (AHP) method. The Port of Busan is the world's sixth largest container port and the largest port in South Korea. The Port of Busan constitutes a key industrial infrastructure for an exporting country. Despite the economic and industrial importance of the Port of Busan, little research has examined its strategic development. This study derives a SWOT matrix for evaluating the competitiveness of factors from previous studies and expert reviews, and it constructs a hierarchical analysis structure model based on the SWOT matrix. To deduce a strategic direction for developing the Port of Busan, a questionnaire based on SWOT·AHP was distributed to industrial and academic associations to prioritize competitive factors. This study presents four strategic tactics based on strengths (S), weaknesses (W), opportunities (O), and threats (T) (S/O, S/T, W/O, and W/T) as strategic directions for developing the Port of Busan. This study will contribute objectively to the overall effort by the government to improve the operation of the Port of Busan and establish development strategies.

• The Korean Journal of Health Service Management
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• v.12 no.4
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• pp.127-138
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• 2018

Objectives: The purpose of this study was to identify the intrinsic strengths and weaknesses, as well as opportunities for success and threats of Korean health care industry when planning strategies to enter Chinese health care market. Methods: To suggest directions for planning the strategies, a SWOT(Strengths, Weaknesses, Opportunities, Threats) analysis was used in combination with an AHP(Analytic Hierarchy Process) in this study. A total of twenty SWOT factors and the relative weight of SWOT groups were examined through a survey on the respondents who have work experiences in the area of entering Chinese market. Results: "Geographical proximity between Korea and China" was recognized as a key strength. "Absence of success case in medical service industry" was selected as a critical weakness. "Increase in demand for advanced medical services in China" was identified as an important opportunity. "Difficulty in establishing Korea-China partnership" was considered as a major threat. The respondents prioritized weaknesses, followed by threats, opportunities, and strengths when conducting strategic planning to enter Chinese health care market. Conclusions: Improving local hospital management plan as well as specializing in certain health care services may be necessary.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.7
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• pp.2895-2902
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• 2012

The Occupational health and safety is an important factor in the competitiveness of an enterprise. In this paper, activation strategies of OHSMS(Occupational health and safety management system) were systematically and quantitatively analyzed and suggested using SWOT/AHP(Strengths, Weaknesses, Opportunity, Threat/Analytic Hierarchy Process) analysis. In these results, activation strategies of this system can be suggested as followings ; Making worker safety-friendly image of enterprise, developing the quantitative indices related to management results in accreditation programs of OHSMS, constructing the relationship between OHSMS and product safety management, and developing the customized integrated accreditation system.

• The Journal of Information Systems
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• v.24 no.4
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• pp.61-81
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• 2015

Purpose Seoul Digital Industrial Complex has remarkably grown both quantitatively and qualitatively in short period of time since it started restructuring project in 1997. It's also not few that there were various challenges and difficulties in this industrial complex due to fast growth in short-term, such as the deficient amenities, noncooperation among the related organizations. Now, it's time to overcome these challenges and difficulties to establish new strategy for the sustainable growth and development of this Industrial Complex. Methodology There are some previous researches but almost none of them considered the priority order of the development strategy having reflected the needs of industrial complex in point of customer. In this regard, this study suggests the development strategy of Seoul Digital Industrial Complex by supplementing the limits of proceeding researches and using the combined SWOT/AHP analysis theory. Findings Based on the final analysis result of survey by combined SWOT/AHP method, this study suggests the priority order of 4 development strategies for Seoul Digital Industrial Complex, such as SO strategy, ST strategy, WO strategy and WT strategy.

• Journal of Korean Society of Industrial and Systems Engineering
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• v.39 no.2
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• pp.11-18
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• 2016

Product liability (PL), which began enforcement in 2002, refers to the legal responsibility of the manufacturers or sellers (wholesales or retailers) for the property damage or bodily harm caused by their product. With a strong enforcement of the Product Liability (PL) Act, companies are required to structure and operate a response system to defend or prevent product accidents efficiently, but small and medium enterprises (SMEs) are unable to respond more aggressively due to limitation of management resources. In this manner, it is important to develop response strategies for SMEs to efficiently cope with the PL Act. In this paper, the PEST (Political, Economic, Social, and Technological) analysis is performed to reveal the impact of the PL Act on SMEs in macro-economic point of view. To formulate SME's PL response strategy, SWOT analysis is performed to categorize each factors from PEST analysis and AHP is applied to identify the intensities of SWOT factors. The prioritized SWOT factor, results of PEST-SWOT-AHP analysis, are used to formulate SME's PL response strategies. The study results are briefly summarized as follows. To reduce product defects, it is necessary for SMEs to formulate PL response strategies for each phase of the product life cycle by continuously collecting and analyzing PL cases in the same industry or for similar products. In addition, SMEs should invest more technological effort to ensure product safety. Further, SMEs should spread PL awareness to all staff members by training internal PL experts. Moreover, a SME should enroll in PL insurance and spread this information to its customers so that they become aware that the company is proactively conforming to the PL law.

• The Journal of the Korea Contents Association
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• v.19 no.11
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• pp.288-296
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• 2019

The Korean textile industry faces a crisis, and overseas expansion is increasing. Indonesia, the third trading partner in the Korean textile industry, is the fifth largest country in terms of Korea's direct investment. This study intends to suggest a development strategy for Korean fabric mills to advance into Indonesia. First, the SWOT representative factors of the fabric mills considering the circumstances of Indonesia were derived through literature research and expert meeting. In order to derive the priority among these, AHP analysis was performed to derive the final weight and priority of the SWOT factors. Through this, I would like to suggest a management strategy that can be helpful to companies that have already entered Indonesia and are planning to enter the country in the future.