• 한국프랜차이즈경영연구
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• 제13권2호
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• pp.53-66
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• 2022

Purpose: How to build the attitude on brand is very important, because it affects the positive word of mouth and revisit intention. Brand attachment, brand name, and image congruence play important role on consumer behavior in terms of reinforcing consumers' perception of food service companies and differentiating them from competing brands. Following the planned behavior theory, this paper examines the effect of linking brand attitude to word-of-mouth and revisit intentions in the restaurant sector. Research design, data, and methodology: This paper examines the structural relationship among brand attachment, brand name, image congruence, brand attitude, WOM, and revisit intention. In order to test the purposes of this study, research model and hypotheses were developed. The questionnaire items were modified and used according to the content of this study based on previous studies. All constructs were measured by multiple items tested and developed in the previous research. The study is based on the quantitative method and considered 519 questionnaires fulfilled by customers of restaurants. The data were explored employing the partial least square-structural equation modelling (PLS-SEM). Frequency analysis was conducted to identify the general characteristics of the survey subjects. To measure the reliability and validity of the measurement tools, confirmatory factor analysis was conducted. Structural model analysis was conducted to verify the research model. Result: The findings demonstrate that brand attachment and brand name had positive effects on attitude while image congruence did not have. Also, attitude had positive effect on WOM and revisit intention. Conclusions: This study expands the literature about WOM and revisit intentions. This study expands prior research in a similar field to which the theory of planned behavior (TPB) is applied, and reveals that brand attachment, brand name, and brand image congruence play an important role in developing brand attitude that affect revisit intention and WOM. And provide guidelines on how to enhance competitiveness in the restaurant sector based on understanding of linking brand attitude to customer loyalty and repeat business. By putting into practice these suggestions in the restaurant industry, brands can easily build up their attitude and boost a positive WOM and the intention to revisit.

• 대한통합의학회지
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• 제10권1호
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• pp.157-168
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• 2022

Purpose : The purpose of this study is to determine the effect of the overseas volunteer activities of university students on changes in global citizenship. Methods : This study was conducted as a one-group pre-posttest design. The study's subjects were students who participated in the 37th World Friends Korea Youth Volunteer Corps in 2018. Among them, 158 students who completed the survey were included in the analysis. The tool for measuring global citizenship was comprised of knowledge, skill, attitude, and willingness to practice. The data were analyzed using the SPSS 26.0 program, and the statistical significance was set to p<.05. Results : Among the study's participants, there were 123 females (77.85 %). By grade, there were the most juniors, with 68 (43.04 %). There were 53 (33.55 %) seniors, 28 (18.35 %) sophomores, and eight freshmen (5.06 %). Among all participants, 52.53 % had experience in global citizenship education, and 63.92 % had experience in activities related to global citizenship. Because of analyzing the changes in global citizenship before and after overseas volunteer activities, "skill" increased the most, from 3.51±.65 points to 4.34±.56 points (p< .001). Due to analyzing changes in global citizenship before and after overseas volunteerism, the knowledge and attitude of freshmen were statistically significantly positive, with 1.17± 1.23 (p=.011) and 1.41±1.22 (p=.008), respectively. Participants with global citizenship experience had a significant change in attitude (p=.018). Conclusion : It was confirmed that the overseas volunteer activities of undergraduate students in the university brought a positive change to global citizenship. Providing opportunities for global citizenship education and activities in elementary, middle, and high schools in the future will maximize the effects of overseas volunteer activities to improve global citizenship.

• 산업융합연구
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• 제20권5호
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• pp.39-59
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• 2022

본 논문은 만 5세 대상 인공지능(AI) 교육 프로그램을 개발하기 위해 AI 교육에 대한 유아교사의 인식과 요구사항들을 분석하는데 목적을 두고 있다. 연구방법은 ADDIE 모형의 1단계인 분석단계를 중심으로 AI 교육의 교육적 요소를 추출하기 위해 설문조사 및 심층 인터뷰를 진행하였다. 연구결과는 첫째, 만 5세 대상 AI 교육은 놀이로서 자연스럽게 받아들일 수 있는 유아교육 내용과 AI를 융합한 교육과정을 설계해야 한다. 둘째, 교사의 성찰을 반영할 수 있는 AI 교육의 평가도구가 체계적으로 개발되어야 한다. 셋째, 놀이중심의 AI 교육환경 지원 및 유아교사 대상 교육지원이 필요하다. 마지막으로 비교과 교육과정의 AI 교육 등을 고려하여 지속해서 유아교육 현장에서 운영될 수 있도록 시스템을 구축해야 한다. 향후 만 5세 대상 놀이중심 AI 교육 프로그램을 개발하여 유아 대상의 AI 교육에 대한 인식을 확산하고 학습자의 연령별, 단계별 AI 교육 접근방안을 제시할 것을 기대한다.

• 산경연구논집
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• 제13권4호
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• pp.15-34
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• 2022

Purpose: The purpose of this study is to grasp the concept of ethical consumption that is inevitably one of the behaviors of consumption and to find factors affecting ethical consumption. The most special idea of this study is including motive in the research model. And motive will influence the factors affecting the intention to behave. Research design, data, and methodology: Considering variables affecting ethical consumption, we first adopted the T theory of Planned Behavior. There are three variables of attitude, subjective norm, and perceived behavior control in the model. In addition to variables used in the Planned Behavior Theory, ethical duty, self-identity, motive, neutralization, ambivalence are included in the study. Questionnaires are made for survey, and investigation was conducted from 1th March to 11th of March. Total 360 copies are used for analysis. SPSS version 23 was used for analysis. Results: Study results show that first, the variables of attitude, subjective norm, perceived behavioral control, ethical duty, self-identity are turned to be statistically significant factors affecting ethical consumption intention. In this study, we defined the ethical consumption as voluntary, self-sacrifice needed, and additional efforts required behavior, therefore motive thought to be needed at fist for individual consumer to form intention. For neutralization and ambivalence, neutralization does not affect ethical consumption directly or indirectly, but we found ambivalence has moderating effect while motive affecting attitude, perceived behavior control, self-identity and has moderating effect while attitude, subjective nom, perceived behavior control, self-identity affects intention. Ambivalence means individual consumer's thought or preoccupation toward ethical consumption, in other words, consumer may have fiendly or unfriendly, positive or negative impression to it. Overall, motive and ambivalence are important factors for ethical consumption. Motive plays some role from the start influencing main factors affecting ethical consumption. Ambivalence also functions by moderating variables. Thinking of ambivalence taking account of essence of ethical consumption, some consumers may have pretext or justification for not doing ethical consumption which may again annoy themselves. Conclusions: In conclusion, for intention to ethical consumption to be formed motive should be activated beforehand and ambivalence should be considered. Negative ambivalence toward ethical consumption should be removed and positive ambivalence should be developed.

• 한국프랜차이즈경영연구
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• 제13권3호
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• pp.31-43
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• 2022

Purpose: Service quality is a topic of constant interest in marketing research and practitioners. Service quality is an important factor influencing performance even in the context of coffee shops, and research on service quality management strategies continues by coffee shop researchers and practitioners. The service quality of coffee shops is a source of competitive advantage and is an important factor in enhancing customer and business performance. This study aims to identify the effects of cognitive evaluation on emotional and behavioral responses using a cognitive-emotional-behavioral framework and SOR model in the coffee shop context. Cognitive evaluation (service quality) consists of tangibles, responsiveness, assurance, reliability, and empathy dimensions. Research design, data, and methodology: In the proposed model, positive and negative emotions and satisfaction mediate the relationship between service quality and money to spend and visit frequency. The data were collected from customers who visited a coffee shop within the last 1 month. The survey was conducted for about one month. Among a total of 300 distributed questionnaires 261 responses were used for data analysis. The data were analyzed using frequency analysis, measurement model analysis, and structural equation modeling analysis with SPSS 28.0 and SmartPLS 4.0. Results: Tangibles, responsiveness, assurance, and empathy had significant positive effects on positive emotion, while only reliability had a significant negative effect on negative emotion. Both positive and negative emotions had significant positive effects on customer satisfaction, but not on money to spend and visit frequency. Lastly, customer satisfaction had significant positive effects on money to spend and visit frequency. Conclusions: The study revealed the relative weight of cognitive factors on customer emotions and confirmed the validity of SOR model. The fact that tangibility is the most important factor in increasing positive emotions and reliability is the most important factor in reducing negative emotions provides a direction for emotional branding strategies using the service quality mix of coffee shops. This study confirmed the full mediating role of satisfaction between positive and negative emotions and consumer behaviors (money to spend and visit frequency). This infers that when a coffee shop increases customer satisfaction through customer emotion management, the customer's money to spend and visit frequency in the coffee shop increases.

• 융합정보논문지
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• 제12권5호
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• pp.1-14
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• 2022

본 연구는 인공지능 서비스과정에서 개인정보를 포함한 데이터가 처리되고 있고, 그 과정에서 발생 가능한 개인정보 침해사고를 방지하기 위한 해결방안으로 개인정보 침해요인에 대응하는 위기관리 컴플라이언스를 마련하고자 한다. 이를 위해 먼저, 문헌조사 및 전문가 Delphi를 거쳐 처리과정을 범주화를 하였는데, 인공지능서비스 제공과정을 서비스기획·데이터 설계 및 수집과정, 데이터 전처리 및 정제과정, 알고리즘 개발 및 활용과정으로 구분하고, 3개 과정을 9단계의 개인정보처리단계로 다시 세분화하여 개인정보 침해요인을 구성하였다. 둘째, 조사한 개인정보 침해요인을 전문가 대상의 FGI, Delphi 등을 통해 선정하였다. 셋째, 각 개인정보 침해요인에 대한 심각도 및 발생가능성에 대해 전문가대상으로 설문조사하였으며, 94명의 응답결과에 대해 타당성 및 적정성을 검증하였다. 넷째, 인공지능 서비스에서의 개인정보 침해요인에 대한 적절한 위기관리 컴플라이언스를 제시하기 위해, 개인정보의 자산가치, 개인정보 침해요인, 개인정보침해사고 발생가능성을 활용하여 개인정보 침해위험도 산정방식을 마련하였으며, 이를 통해 점수등급에 따라 위험정도에 따른 개인정보 침해사고 대응방안을 제시하였다.

• 문화기술의 융합
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• 제8권5호
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• pp.161-169
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• 2022

본 연구는 대학생의 카페인 섭취와 스트레스가 수면의 질에 미치는 영향을 확인하고자 시행하였다. 연구 대상 및 자료수집은 2022년 2월 14일부터 3월 13일까지 구글(Google) 설문지를 통해 대학생 269명을 대상으로 하였고, 연구설계는 서술적 조사연구이다. 통계분석은 SPSS 27.0 버전을 사용하여 t-test, one way ANOVA 및 Scheffe' test로 분석하였다. 연구 결과, 우리나라 성인의 1일 카페인 권장섭취량에는 크게 못 미치는 수준이나, 대부분의 대학생이 한국 성인 하루 평균 카페인 섭취량보다 많이 섭취하는 것으로 나타났다. 대학생의 수면의 질은 스트레스(r =.32, p=<.001)와 카페인 섭취(r =.24, p=.001)와 양의 상관관계가 있는 것으로 나타났다. 수면의 질에 영향을 미치는 요인은 체질량 지수와(β=.19, p<.001) 스트레스(β=.37 p<.001), 흡연(β=-.18, p=.001), 카페인 섭취(β=.15, p=.005) 순이었고 모형의 설명력은 24.8%이었다.

• 문화기술의 융합
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• 제8권5호
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• pp.307-313
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• 2022

우리나라 청년층에서는 경제활동참가와 실업이 동시에 나타나면서 더욱 심각한 문제를 안고 있어 노동시장이동에 대한 연구는 청년층의 실업을 극복하기 위한 연구라 볼 수 있다. 본 연구는 고용패널 중 청년패널조사 자료를 통해 청년층 취업자와 미취업자의 노동이동이 어떻게 진행되었는지 살펴보고, 취업자와 미취업자의 이동 경로와 이동에 영향을 미치는 요인을 확인하고자 하였다. 취업자의 경우 전문자격증을 소지하고 있었고, 안정적이지 않은 종사상 지위의 경우 취업 후에도 안정적인 지위 변화를 위해 노동이동 노력하였으며, 정규직이어도 적성과 일치하지 않으면 비정규직을 택하기도 하였으며, 평균임금이 노동이동의 중요한 요인으로 나타났다. 미취업자의 경우 일자리 경험이 없거나, 구직활동기간이 길어질수록, 취업노력을 하지 않을수록 미취업 가능성이 큰 것으로 나타났다. 미취업의 경우개인을 위한 지속적인 노력도 중요하지만 동시에 부모의 학력이 영향을 미치는 것으로 나타나 가정환경이 직·간접적으로 노동시장 이동에 영향을 미치고 있다는 사실은 여전하였다. 한편 학력이 높을수록 안정형이 많은 것으로 나타났으며, 수도권지역에 안정형이 가장 많았다. 이는 정부 및 지방자치단체 및 지역의 산업체, 지역대학의 유기적인 관계를 통한 지역노동시장의 활성화 전략이 지역균형발전과 더불어 어느 때 보다 시급하게 모색되어야 한다.

• International Journal of Computer Science & Network Security
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• 제22권8호
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• pp.153-162
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• 2022

Relevance. Innovative activities in education should be aimed at ensuring the comprehensive development of the individual and professional development of students. The main idea of modular technology is that the student should learn by himself, and the teacher manages his learning activities. The advantage of modular technology is the ability of the teacher to design the study of the material in the most interesting and accessible forms for this part of the study group and at the same time achieve the best learning results. Innovative Moodle technology. it is gaining popularity every day, significantly expanding the space of teaching and learning, allowing students to study inter-faculty university programs in depth. The purpose of this study is to assess the quality of implementation of the e-learning system Moodle. The study was conducted at the South Ukrainian National Pedagogical University named after K. D. Ushinsky in order to identify barriers to the effective implementation of innovative distance learning technologies Moodle and introduce a new model that will have a positive impact on the development of e-learning. Methodology. The paper used a combination of theoretical and empirical research methods. These include: scientific analysis of sources on this issue, which allowed us to formulate the initial provisions of the study; analysis of the results of students 'educational activities; pedagogical experiment; questionnaires; monitoring of students' activities in practical classes. Results. This article evaluates the implementation of the principles of distance learning in the process of teaching and learning at the University in terms of quality. The experiment involved 1,250 students studying at the South Ukrainian National Pedagogical University named after K. D. Ushinsky. The survey helped to identify the main barriers to the effective implementation of modern distance learning technologies in the educational process of the University: the lack of readiness of teachers and parents, the lack of necessary skills in applying computer systems of online learning, the inability to interact with the teaching staff and teachers, the lack of a sufficient number of academic consultants online. In addition, internal problems are investigated: limited resources, unevenly distributed marketing advantages, inappropriate administrative structure, and lack of innovative physical capabilities. The article allows us to solve these problems by gradually implementing a distance learning model that is suitable for any university, regardless of its specialization. The Moodle-based e-learning system proposed in this paper was designed to eliminate the identified barriers. Models for implementing distance learning in the learning process were built according to the CAPDM methodology, which helps universities and other educational service providers develop and manage world-class online distance learning programs. Prospects for further research focus on evaluating students' knowledge and abilities over the next six months after the introduction of the proposed Moodle-based program.

• 한국재난정보학회 논문집
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• 제19권1호
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• pp.18-30
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• 2023

연구목적: 본 연구는 서울시 철도터널 건설공사의 공사계측비 분석 및 개선방안을 도출하여 건설계측의 신뢰향상으로 계측기술 발전에 기여한다. 연구방법:공사계측비의 설계 및 계약 현황, 공사계측비의 적용 현황 및 분석, 안전관리비와 품질관리비 분석, 이를 개선하기 위해 계측관리용역에 대한 대가 산정기준 적용 확대와 발주처에서 직접 발주하는 방안을 제시한다. 연구결과: 그동안 건설공사에 포함하여 발주하던 계측관리용역을 입찰참가자격 사전심사를 통하여 발주처에서 계측업체를 직접 선정하여 계측을 수행하면 계측 품질을 높이고 정확한 계측데이터 확보가 가능하다. 결론:계측관리용역에 대한 대가 산정기준은 시공사에서 하도급으로 수행하게 되는 순공사비 내에 포함하는 방식이 아닌 발주처 직접 발주로 엔지니어링진흥법에 따른 실비정액가산방식과 지반조사 표준품셈의 계측관리비 산출기준의 적용을 확대해야 한다.