• Koreanishche Zeitschrift fur Deutsche Sprachwissenschaft
• /
• v.4
• /
• pp.181-203
• /
• 2001

Die vorliegende Arbeit zielt ab nicht auf die sprachwissenschaftlichen Auseinandersetzungen, sondern auf dem $\"{U}berblick$ der Analysetypen der Werbesprache. Werbung ist als ein Mittel behandelt, womit die kommunikativen Probleme zwischen den Sendern und den $Empf\"{a}ngern\;gel\"{o}st$ werden will. Und die Werbetexter bedienen sich der Sprache als Kommunikationsmittel. Dabei soli die Kommunikation der Werbung sowohl zur Kommunikation als auch der Persuasion und der Manipulation beitragen. Nach Baumgart(1992:28) bildet die Werbung Vorstellungen im $Bewu{\ss}tsein$ der Rezipienten, und entwickelt das spezielle Image eines produktes, ohne das dieses kaum eine Chance $h\"{a}tte$, gekauft zu werden. Wegen dieser starken $Zweckm\"{a}{\ss}igkeit$ der Werbung ist die Werbesprache mit allen $n\"{o}tigen\;K\"{u}nstlichkeiten$ wohl versehen und als eine Art von der Sprachplannung angesehen. Ihre hohe $K\"{u}nstlichkeit$ ist eine der sprachlichen Faktoren der Werbesprache, die Werbesprache von der Alltagssprache unterscheiden $k\"{o}nnen$. Am Anfang der Industrialisierung hat die Sprachwissenschaft geringeres Interesse an die Werbesprache. Mit der Ausweitung der Warenproduktion durdch Industrisierung kommt die Werbung in Aufschwung, und ihre Sprache wird Gegenstand von verschiedenen $F\"{a}chern$ wie der Soziologie und den Wirtschaftswissenschaften $einschlie{\ss}lich$ der Sprachwissenschaft. Erst seit den $f\"{u}nfziger$ Jahren wird die Werbesprache aus sprachwissenschaftlicher Perspektive interessant. Die meisten sprachwissenschaftlichen Untersuchungen $\"{u}ber$ die Werbesprache beziehen sich auf die sprachlichen Formen($Satzl\"{a}nge$, Satzbau, Satzarten), den Wortschatz(Wortbildungen, $Neusch\"{o}pfungen$, Zusammensetzungen, Ableitungen, Wortarten, $Schl\"{u}sselworter,\;Worth\"{a}ufigkeit,\;Fremd\w\"{o}rter$), die Stilmittel oder rhetorische Mittel, textlinguistische Merkmale (Kommunikationsimplikatur, illokutive Bedeutungen), kulturelle und soziologische Merkmale($Kulturabh\"{a}ngigkeit,\;Kulturspezifit\"{a}t,\;Interkulturalit\"{a}t$), die Sprachkritik, und den semiotischen Aspekt.

• Journal of Korean Society of Occupational and Environmental Hygiene
• /
• v.23 no.4
• /
• pp.356-366
• /
• 2013

Objectives: This study was conducted in order to evaluate $PM_{2.5}$ concentrations at 20 offices connected to the manufacturing industry from the beginning of September to the end of November 2012. Methods: A total of 20 samples were collected from 20 office buildings. Each $PM_{2.5}$ sample was collected by a 37 mm PTFE filter attached to a Personal Environment Monitor. Results: The geometric mean concentrations of $PM_{2.5}$ in the offices was $23.47{\mu}g/m^3$, and the mean $PM_{2.5}$ concentrations measured in smoking offices were much higher than those of measured in non-smoking offices($24.83{\mu}g/m^3$ and $21.55{\mu}g/m^3$, respectively). $PM_{2.5}$ was revealed to be higher in small offices($39.52{\mu}g/m^3$) than in medium or large offices($22.69{\mu}g/m^3$ and $11.04{\mu}g/m^3$, respectively). The mean $PM_{2.5}$ concentration of offices located on the 1st floor was higher than that of those on the 2nd floor, and those of offices located in the workplace were higher than those out of the workplace. The multiple regression model showed that concentration of $PM_{2.5}$ was positively associated with the method of ventilation. Conclusions: Smoking, ventilation method, location, and inflow of outdoor particulate matter are the most important factors for office $PM_{2.5}$ concentrations.

• Genomics & Informatics
• /
• v.11 no.3
• /
• pp.149-154
• /
• 2013

Liver enzyme elevations, as an indicator of liver function, are widely associated with metabolic diseases. Genome-wide population-based association studies have identified a genetic susceptibility to liver enzyme elevations and their related traits; however, the genetic architecture in childhood remains largely unknown. We performed a genome-wide association study to identify new genetic loci for liver enzyme levels in a Korean childhood cohort (n = 484). We observed three novel loci (rs4949718, rs80311637, and rs596406) that were multiply associated with elevated levels of alanine transaminase and aspartate transaminase. Although there are some limitations, including genetic power, additional replication and functional characterization will support the clarity on the genetic contribution that the ST6GALNAC3, ADAMTS9, and CELF2 genes have in childhood liver function.

• Journal of Ecology and Environment
• /
• v.31 no.4
• /
• pp.341-344
• /
• 2008

We investigated the responses of red squirrels to pine nuts (Pinus koraiensis) treated with Lithium Chloride (LiCl) and the potential of the chemical for inducing conditioned taste aversion (CTA) in red squirrels. In red squirrels, nut feeding declined dramatically during the first 4 days after feeding with LiCl-treated nuts. The ratio of LiCl-treated nuts eaten to total nuts eaten declined from the $1^{st}$ day in LC-1 and the $2^{nd}$ day in LC-2, along with a general reduction in quantity eaten. Thus, feeding with LiCl-treated nuts induced CTA from the 2nd day after feeding, and CTA remained constant until the $4^{th}$ day, but disappeared on the $5^{th}$ day. The squirrels ate an average of $757.0{\pm}106.1mg$ (n = 2, range $682.0\sim832.0$) of LiCl before dying on the $16^{th}$ day of the study. The lethal dose of LiCl was 2.32 mg LiCl/g body weight, and the average amount of LiCl needed to induce CTA was $23.0{\pm}4.24mg$ (20 mg in LC-1 and 26 mg in LC-2).

• Korean Journal of Biological Psychiatry
• /
• v.24 no.1
• /
• pp.1-9
• /
• 2017

The proton magnetic resonance spectroscopy ($^1H-MRS$) is a tool used to detect concentrations of brain metabolites such as N-acetyl aspartate, choline, creatine, glutamate, and gamma-amino butyric acid (GABA). It has been widely used because it does not require additional devices other than the conventional magnetic resonance scanner and coils. Demyelination, or the neuronal damage due to loss of myelin sheath, is one of the common pathologic processes in many diseases including multiple sclerosis, leukodystrophy, encephalomyelitis, and other forms of autoimmune diseases. Rodent models mimicking human demyelinating diseases have been induced by using virus (e.g., Theiler's murine encephalomyelitis virus) or toxins (e.g., cuprizon or lysophosphatidyl choline). This review is an overview of the MRS findings on brain metabolites in demyelination with a specific focus on rodent models.

• Journal of the Korean Society of Costume
• /
• v.59 no.1
• /
• pp.60-76
• /
• 2009

The purpose of this study is to present the viewpoint on the 'clothes' as a part of art works which has the kunstwollen(artistic will) and the philosophy of a creator rather than just an outfit. For the literary research, this study investigates the history of Iconology and the E. Panofsky's theory. In order to make up for the limitation of Panofsky's iconology, applies the theories of H. Gombrich and N. Goodman. For the case research, Vivienne Westwood is selected because her fashion works have been mentioned as the artistic pieces by many fashion critics or the presses. Also Westwood has different social and cultural contexts which based on the periodic background, social influences and cultural actualities. The conclusions of this study are as follows. First, in order to read the symbolic meaning, the kunstwollen and the aesthetic consciousness of the fashion designer's works properly, the systematized interpretation method is necessary. Second, the creative works of Vivienne Westwood have been influenced by the various external elements. Especially her national background and identity are the main elements which have governed her creation. Third, Vivienne Westwood creates her works not just to wear but to incorporate the ideology and the philosophy of herself. She expresses the kunstwollen and the aesthetic consciousness through her works. Forth, Vivienne Westwood pursues the communication between the human being and the world. Fifth, fashion makes various attempts to combine with different artistic fields. The 21st century fashion has developed to new direction with diverse trials and combinations. Fashion is not just making clothes, but accepting and delivering the history and culture, expressing and communicating empathy, and combining the different fields harmoniously.

• Transactions of the Korean Society of Mechanical Engineers A
• /
• v.37 no.5
• /
• pp.625-630
• /
• 2013

The friction behavior of a 60-${\mu}m$-thick anodic aluminum oxide (AAO) film having cylindrical nanopores of 45-nm diameter was investigated as a function of impregnated oil viscosity ranging from 3.4 to 392.6 cSt. Reciprocating ball-on-flat sliding friction tests using a 1-mm-diameter steel ball as the counterpart were carried out with normal load ranging from 0.1 to 1 N in an ambient environment. The friction coefficient significantly decreased with an increase in the oil viscosity. The boundary lubrication film remained effectively under all test conditions when high-viscosity oil was impregnated, whereas it was easily destroyed when low-viscosity oil was impregnated. Thin plastic deformed layer patches were formed on the worn surface with high-viscosity oil without evidence of tribochemical reaction and transfer of counterpart material.

• Journal of the Earthquake Engineering Society of Korea
• /
• v.7 no.6
• /
• pp.9-15
• /
• 2003

This paper describes a vibration control by using tuned mass damper(i.e., TMD) for an existing footbridge. The footbridge is the simple steel box girder bridge with main span length of 47.7m. This bridge has light weight, low damping and the 1st bending frequency of 1.84㎐. Its frequency is close to a walking cycle, which is 2㎐. Therefore the uncomfortable resonant vibrations due to a pedestrian walking have occurred frequently. The vibration control by means of TMD for suppressing the pedestrian induced vibration was conducted. Taking into account economical benefits and the easiness of installation, a compact TMD installed within a handrail was designed. From field tests of the TMD, it was confirmed that the structural damping of the bridge via. the compact TMD was enhanced by 13 times and the resonant vibration due to pedestrian walking was suppressed.

• Archives of Pharmacal Research
• /
• v.26 no.11
• /
• pp.929-936
• /
• 2003

Methanol extract (MeOH), n-hexane (Hx), chloroform ($CHCl_3$), ethyl acetate (EA), butanol (BuOH) and aqueous ($H_2O$) fractions of Eucommiae Cortex including geniposidic acid (GA), geniposide (GP) and aucubin (AU) were tested for their therapeutic efficacy on osteoporosis. The contents of GA, GP and AU in the cortex and leaf of Eucommia ulmoides Oliver were quantified by HPLC. The effect of Eucommiae Cortex on the induction of growth hormone (GH) release was studied by using rat pituitary cells. The proliferation of osteoblast-like cells increased by herbal extracts was assayed using a tetrazolium (MTT), alkaline phosphatase (ALP) activity, and [$^3H$]-proline incorporation assays. The inhibition of osteoclast was studied by using the coculture of mouse bone marrow cells and ST-2 cells. As a result, the GA, GP and AU were present in the cortex more than in the leaf of E. ulmoides Oliver. The MeOH (1mg/mL), Hx, $CHCl_3$ and EA fractions (each 20 $\mu$ g/mL) had potent induction of GH release. The $CHCl_3$ exhibited the potent proliferation of osteoblasts. The AU, GP and GA were increased proliferation of osteoblasts. In addition, GA ($IC_{50}: 4.43{\times}10^{-7}$M), AU and GP were significantly inhibited proliferation of osteoclast. In summary, it is thought that the components in a part of the fractions of Eucommiae Cortex participate in each step of mechanism for activating osteoblast to facilitate osteogenesis, and suppress osteoclast activity to inhibit osteolysis.

• Korean Journal of Veterinary Research
• /
• v.44 no.1
• /
• pp.73-82
• /
• 2004

Chitosan is similar in structure to cellulose and are the second most abundant polysaccharides in nature, comprising the horny substance in the exoskeletons of crabs, shrimp and insects as well as fungi. This study was conducted to access the effect of immunomodulation responses of chitosan(N-acetyl-${\beta}$-D-glucosamine) chicken infected with in Fowl typhoid(Salmonella gallinarum). One-day-old broiler chicks were divided into eight groups: The 1st group was inoculated intra-peritoneally with chitosan and challenged intra-peritoneally with S. gallinarum. The 2nd group was inoculated intra-peritoneally with chitosan. The 3rd group was feeding with chitosan and intra-peritoneally inoculated with cyclophosphamide and challenged intra-peritoneally S. gallinarum. The 4th group was feeding with chitosan and intra-peritoneally with cyclophosphamide. The 5th group was feeding with chitosan and challenged intra-peritoneally with S. gallinarum. The 6th group was feeding with chitosan. The 7th group was challenged intra-peritoneally with S. gallinarum. The 8th group was nontreated-uninfected control group. The results shows that $CD4^+$, $CD8^+$ and B lymphocyte in lymphoid organs of chickens treated with chitosan increased in especially $CD4^+$, $CD8^+$ lymphocytes (p<0.05). The group of feeding chitosan showed the significantly increased $CD4^+$, $CD8^+$ and B lymphocyte than inoculated intra-peritoneally with chitosan. As the result suggests that the feeding of chitosan induced immunostimulatant effect than the inoculation intra-peritoeally of chitosan.