• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.884-887
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• 2009

Social Network Service has been extremely popular these days and providing diverse features and functions to users. Social networking and interest sharing in between users are key factors of SNS and this circles back to draw more users to the service. Web is the first media to provide SNS and mobile is the next. The service based on mobile environmental uniqueness such as Location-based-service(LBS) is the key success factors to convert users to web SNS to mobile SNS. TV has also been a possible SSN market to draw users to share interests and participation. However TV has been always community electronics in family members and personalization to provide SNS has been barrier to overcome. In this study, we explorer ideas of key factors of personalization in TV environment and conducted a field study to define characteristics of TV personalization in terms of depth, method, style and structure. Research finds out that there are significant differences in these categories.

• Journal of Digital Convergence
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• v.11 no.9
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• pp.139-145
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• 2013

In most of the child-care facility, Children's photos, newsletters, menu, training plans, etc. made in print and is delivered through the child's bag. This method does not allow the parents to check their kids' condition and the regarding information. To solve these problems, parents using internet-based CCTV monitoring, or a call to teachers and the child's condition is unknown. In reality, however, is difficult. Therefore, to enable active participation in care SNS-based web integration system is to implement. Through the implementation of this system, the cause of the problem does not completely eliminate but a large portion will be eliminated.

• Proceedings of the Korea Water Resources Association Conference
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• 2023.05a
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• pp.456-456
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• 2023

본 연구에서는 위성영상 상황판연계·표출시스템 적용을 위한 SNS 주민참여 콘텐츠를 개발하고, 재난대응 표준위기관리절차 기반의 주민참여정보 활용방안을 제시하고자 하였다. 재난상황관리에 있어 SNS의 활용을 통한 주민참여 확대적용 방안을 모색하고자 재난 대비·대응 관련 공공 및 정부부처에서 활용 중인 SNS 채널을 조사하였으며, 상황관리에 SNS를 적용한 선행사례를 분석하였다. 이를 기반으로 SNS를 적용한 예방안전 및 피해복원 확대 적용 방안을 제시하였으며, 신속한 위기대응을 위한 보조적인 의사결정 지원도구로서의 콘텐츠를 제안하였다. 먼저, 예방안전 및 피해복원 확대 적용을 위해 SNS에 주민들이 작성한 게시글을 웹 크롤링과 데이터 마이닝을 통해 분석하여 재난 상황인지와 상황판단 및 피해범위 추정에 활용하는 방안을 제시하였고, 이를 상황판연계·표출시스템에서 표출하기 위한 예시화면을 설계하였다. 또한, 연구 1차년에 수행했었던 위성영상을 활용한 재난상황대응 표준위기관리절차 중 위성영상정보에 주민참여정보를 연계·중첩하여 재난의 전조감지 단계부터 확산양상 및 피해범위를 확인하고, 재난기록을 분석하여 추후 발생된 재난에 선제적으로 대비할 수 있는 방안을 제시하였다. 그러나, 주민참여 기반 SNS 콘텐츠 적용을 위한 우선 해결사항으로는 재난상황판단 시, 정보의 정확성과 신뢰성 측면에서 의사결정을 위한 보조도구로서 활용을 할 것인지에 대한 중앙재난안전상황실과의 충분한 협의가 필요하며, 상황실에서 해당 콘텐츠를 활용하게 될 경우, SNS 정보의 행정망 방화벽 허용가능여부에 대한 추가 분석설계가 필요한 상황이다. 이를 위해 금년 연구수행에서 상황실 실무자 수요조사를 통해 SNS 정보 활용에 대한 반영여부를 결정할 예정이다.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.2
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• pp.119-135
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• 2014

This study is aimed at understanding the factors behind deciding to accept a social network service (SNS) from the viewpoint of tourists who are users of tourism SNS. The study also seeks to clarify the effects these deduced factors have on the intention of users to continuously use SNS. To this end, individual properties (such as self-efficacy, socio-cultural effects, social presence and people's innovativeness), systematic properties (like system quality and information quality)and usefulness/availability were used as factors with regard to the decision to accept tourism SNS based on previous studies and efforts were made to structurally clarify the effects of such previous factors on people's intention to continuously use SNS through perceived value and satisfaction. SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS. To achieve the purpose of the study, a survey was conducted on about 250 Busan residents who had used SNS in relation to tourist activities, such as exhibitions, conventions, accommodation, trips, aviation service and transportation. According to an empirical study, factors behind deciding to accept tourism SNS, including individual properties, systematic properties and usefulness/availability had statistically significant effects on perceived value. The usefulness/availability factor had the largest influence, in particular, followed by the systematic factor and individual factor. The value perceived in the process of using tourism SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS.

• The Journal of the Convergence on Culture Technology
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• v.9 no.6
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• pp.539-544
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• 2023

In this study, several important aspects were studied in producing video advertisements based on the lifestyle and SNS status of Generation Z. Generation Z highly values participation and interaction due to the nature of SNS, so SNS advertisements should be produced in a way that induces active interaction with viewers and accepts feedback. Here's a summary of the main parts. It prefers various content formats of Generation Z that consume information. Advertisements should be produced in various formats such as text, images, and videos, and should have flexibility suitable for various platforms. Because each SNS platform has its own characteristics due to platform specialization, this study suggests that advertisements analyze the characteristics of the platform and use the appropriate content strategy for the optimized platform. As an emphasis on value proposition, we propose an advertising format setting to focus on what value the product or brand provides. It is important to clearly emphasize the advantages and intrinsic value of a product or service in video advertising, and in conclusion, we propose to focus on the case of increasing interest by adopting modern and trendy design of storytelling as an attractive and unique design method of aesthetic design and visual effects. Considering these factors comprehensively, the research value of this paper will be able to establish an effective SNS marketing strategy by producing video advertisements that match the lifestyle and SNS usage characteristics of Generation Z.

• Asia pacific journal of information systems
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• v.23 no.4
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• pp.29-51
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• 2013

In line with network technology development and smart device penetration, the social network service (SNS) has expanded its influence. The SNS which is a service based on communication and sharing among people, has grown based on users' voluntary engagement and participation and its influence has appeared beyond the cyberspace into the overall areas of domestic and foreign culture and society. In particular, SNS-based real-time communication during diverse disasters, can help prevent further damage. By sharing information on social donation activities and environmental campaigns, people have used SNS as a tool to change the society in a more positive way. Such series of activities functioning as a power to change the society have been made much faster and wider through the help of a new media called SNS. To better understand such trends, we are required to study about the SNS and its user relationships first. In this context, this study sought to identify the effects of people's desire to build friendships through SNS on the voluntary and society-friendly activities of people. This study considers online pro-social behavior and proposes online citizenship behavior. Citizenship behavior has been examined in organization context. That is, organizational citizenship behavior explains an employee's pro-social behavior in an organization context. Organizational citizenship behavior is characterized by the individual's helping others and promoting the functioning of the organization. By applying organizational citizenship behavior to an online context, we propose online citizenship behavior, an individual's pro-social behavior in an online context. An individual's pro-social behavior, i.e., online citizenship behavior, could be considered as a way for the better management of online community and society. It also needs to examine the development of online citizenship behavior. This study examined online citizenship behavior from the friendship desire. Because online society or community is characterized by online relationships between members, the friendship between members would lead to pro-social behavior, i.e., helping others and promoting the functioning of the online society, in such online context. This study further examines the antecedents of friendship desire in terms of SNS interactivity with its four factors. The findings based on the survey from real SNS users explain that the three factors of SNS interactivity (connectivity, enjoyment, and synchronicity) increases online friendship desire which then increases online citizenship behavior significantly. This study contributes to the literature by examining the key role of online friendship desire in leading to online citizenship behavior and identifying its antecedents in terms of SNS characteristics. The findings in this study also provide guidance on how to manage online society and how to promote the effective functioning of SNS.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.13 no.11
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• pp.4994-5004
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• 2012

This paper aims at investigating voluntary user participation such as user citizenship behavior and aberrant user behavior in the SNS context. Also it examines on how user participation behavior affects social connectedness, privacy concern, and user satisfaction. The empirical assessment of the research model was conducted using a total of 143 responses. The findings show that user citizenship behavior impacts on social connectedness positively and significantly whereas aberrant user behavior does not influence on social connectedness. Aberrant user behavior is proven not to be related to social connectedness, and to has positive relationship with concern for privacy invasion. Also, the results show that privacy concern is not associated with social connectedness. Finally, social connectedness is shown to be a key determinant of SNS user satisfaction whereas privacy concern is not related to user satisfaction.

• Korean journal of communication and information
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• v.58
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• pp.55-73
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• 2012

This study is critical research on the forming public opinion of SNS and participation behavior. Twitter is a typical SNS service, free school food and 10.26 re-and by-elections during the formation of public opinion on the impact have been investigated. Formation of public opinion about Twitter's analysis of the first research question, The case of free meals to support the Mayor Oh, rather than against Twitter were influential. 10.26 re-and by-elections Twitter in space, the Park' candidate than Na' candidate has formed a favorable opinion. Power twitterian and twitterian on the behavior of the second study involved analysis of the problem, For free meals, power twitterian were responsible for leading the public opinion. For 10.26 re-and by-elections, Power twitterian were more Park' candidates than Na' candidates. In addition, Park' candidates of twitterians were communicating more. Through traditional media in the process of forming public opinion was swayed by public opinion to the target people simply but SNS age people involved in the production and distribution of the issue and the issue has a leading role.

• The Journal of the Korea Contents Association
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• v.21 no.4
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• pp.591-602
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• 2021

The purpose of this study is to compare and analyze the factors influencing happiness between the baby boom generation and the elderly generation, and to clarify the difference in the factors affecting happiness in old age. Thus, using the data of the '2019 Seoul Survey Urban Policy Indicators Survey', a total of 15,451 people including 7,831 baby boomers (born 1955-1963) and 7,620 seniors (born before 1954) were sampled. Through regression analysis, we analyzed what factors affect happiness. As a result of the analysis, family relations were the most influential factor of happiness in both groups, but next, satisfaction through participation in leisure activities for baby boomers and economic support for elderly generations had a great influence on happiness. In addition, the degree of participation in SNS, which has no effect on the baby boom generation, is a significant factor influencing happiness for the elderly, showing that participation in the digital environment is important to the elderly. In the results of this study, it was suggested that the baby boom generation and the elderly generation are significantly different in terms of group characteristics, and therefore their social needs for the pursuit of happiness in their old age should be approached differently.

• Informatization Policy
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• v.19 no.2
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• pp.57-84
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• 2012

If we observe the formation of communities of people and participation methods within them, we can see that those communities are developing more efficiently due to the penetration of smart phones and the growth of SNS. This trend also has an impact on information sharing activity between people and enables more active information sharing than ever before. But information sharing on SNS does not just involve the SNS users sharing information with each other. Important factors affecting the information sharing activities include the type of relationship between the users and the attitude of the information sharing individuals. Accordingly, this study selected perceived social support, perceived social influence, and perceived network structure as the factors that affect the continuous intention of people to use SNS, and performed a higher order factor analysis on those factors. Between continuous intention to use SNS and intention to share information, we selected relationship quality and information sharing behavior and executed a path analysis between the factors. We carried out an empirical analysis by utilizing SPSS 18.0 and SmartPLS 2.0 as analysis tools. Using these tools, we investigated the factors influencing continuous intention to use SNS, and tested the significance between the role and path of relationship quality and information sharing behavior between continuous intention to use SNS and intention to share information.