• Journal of the Korean Society of Clothing and Textiles
• /
• v.42 no.1
• /
• pp.1-13
• /
• 2018

The influence of the emotion of envy as a variable in the brand attitude has increased. This study validates the influence of envy types, brand awareness, and regulatory focus chronic of consumers on favorability of luxury fashion brand. This study was designed with the mixed factorial design of 2 (envy types: benign vs malicious) ${\times}$ 2 (brand awareness types: high vs low) ${\times}$ 2 (regulatory focus chronic types: promotion focus vs prevention focus). The data for this research was collected from a questionnaire distributed to 302 subjects aged between 20 and 39 in the Seoul and Gyeonggi areas; consequently, a total of 275 data were analyzed. Data were analyzed with SPSS 23 program and three-way ANOVA, Simple interaction effects and simple main effects analysis were conducted. The results of this research were as follows. First, envy type and brand awareness showed significant interaction for the favorability of a luxury fashion brand. Second, envy type, brand awareness, and consumers' regulatory focus chronic showed significant interaction on the favorability of luxury fashion brand. Based on the findings, the characteristics of consumers' regulatory focus in brand attitude must be taken into consideration by luxury fashion brand marketers. The use of SNS strategies to induce emotions of benign envy through the comparisons to close acquaintances is recommended in order to raise brand preferability.

• Journal of Digital Convergence
• /
• v.15 no.4
• /
• pp.107-115
• /
• 2017

This study examined the SNS Factors and user awareness evaluate the relationship affect the degree of acceptance SNS. Additionally, the effect on the SNS uses the social media attributes and user relationship was confirmed what the critical factors applied. Through literature analysis, SNS characteristic factors were selected to interactivity and exchange views and usability, and relationship factors were selected the flow and attachment orientation. And these factors and verified the effect on the SNS also acceptable. It was accomplished by a regression analysis to achieve the purpose of research. results were as follows. First, the interactivity and exchange of ideas and useful characteristics had a significant impact on the SNS acceptance. Second, SNS relationship characteristic of flow and attached propensity has had a significant impact on the SNS acceptance. Third, SNS relationship factors are more influential than the SNS features a great degree of acceptance. These results will provide suggestions for necessary to have any experience as well as SNS should emphasize what characteristics you want the communicator to accommodate the height of SNS also allows the use of SNS users.

• Journal of Digital Convergence
• /
• v.14 no.12
• /
• pp.1-12
• /
• 2016

Today, with the popularity of smart phones and the proliferation of SNS, anyone is exposed to the risk of personal information leakage. Unlike the prior studies of privacy, this research aims to identify the privacy factors affecting the provision intention of individual information from the SNS Users. This study also analyses how the perceived privacy risks and corporate trust affect the provision intention of individual information. The analysis results of empirical data show that despite experiencing the privacy leakage such as direct hacking and being aware of the risk, people are providing firms with personal information. The most influential variables to perceived privacy risk are information privacy policy, information privacy concern, previous privacy experience and information privacy awareness in the decreasing order of importance. Those to the corporate trust are information privacy policy, information privacy awareness, previous privacy concern and information privacy experience. Besides, the corporate trust and the perceived privacy risk also affect the provision intention of personal information. Finally, this study proposes the implications for personal information privacy.

• The Journal of Society for e-Business Studies
• /
• v.20 no.1
• /
• pp.1-22
• /
• 2015

Due to recent growth in IT industry along with the expansion of smartphone, we came to connect to the Internet wherever and whenever we are. However, this causes negative side effects, though. One of them is a rapid increase of the financial crimes such as the Phishing and the SMishing. There have been many on-going researches about crimes such as Phishing and SMishing to protect users. However, the study about sharing knowledge on SNS to prevent such a crime can be hardly found. Based on social identity theory, we conduct the research about factors on SNS users' intention to share the information security knowledge on SNS. As a result, we found that knowledge provision self-efficacy has a significant impact on self-expression. In addition, it also found out self-expression, awareness about information security and the sense of belonging have a significant impact respectively on the intention to share the information security knowledge on SNS. On the other hand, the altruism didn't have a significant impact to the intention to share information security knowledge on SNS. With this research as a starting point, it seems necessary to expand its range to all types of online community in the future for the generalization of the hypotheses.

• Journal of Digital Convergence
• /
• v.9 no.1
• /
• pp.25-36
• /
• 2011

This paper examines user's loyalty to social network sites (SNS) from switching costs (SC) incurred by both technology and social factors. We propose a research model specifying that the perceived values of resources of the factors affect the SC and the SC determine user's loyalty. Empirical results show that technology variables of ease of use and privacy controllability, and social variables such as network size, usefulness of SNS activities, and awareness of network status have significant effect on SC. In particular, ease of use is negatively associated with SC. Since it is shown that in overall the impact of social factors is stronger than that of technology factors, we can interpret that technological superiority itself does not lead to the success of SNS. Contributions of this paper are: 1) application of SC in SNS research from the resource based perspective, which can be used for developing strategies of sustainable SNS, and 2) provision of different perspective toward the variable of ease of use, which has been considered an important factor of technology acceptance.

• Journal of Digital Convergence
• /
• v.12 no.2
• /
• pp.183-191
• /
• 2014

SNS uses the Internet as its base. It is created in order to achieve communication between the users. Up until now, most previous research were focused on the users of SNS. But, there are still a great deal of people who do not use or discontinuously use SNS. This is because users have natural resistance against SNS when using the service. In this study, time shortage perception, awareness of SNS, self-efficacy, suitability, information quality of SNS, subjective norm and privacy concern are considered as influence factors by previous research. An empirical study for Chinese students and internet users was conducted to identify how these factors influence perceived risk and perceived usefulness, and how this influence to user's resistance. This study can explain the reason why users don't use SNS and resist SNS use.

• Journal of Advanced Navigation Technology
• /
• v.16 no.1
• /
• pp.82-88
• /
• 2012

In recent years, social awareness and concern about the SNS is getting a lot and many researches on the social impact of the SNS and variety strategies using SNS have emerged one after another. In this paper, we explain the method of interlocking between SNS and variety sensors in physical computing environment. Especially we propose that interlocking technology between sensors and twitter in Arduino platform(open source environment) can be used for the handicapped people. We design a way to send message via twitter for handicapped people using values from various sensors.

• Journal of Korean Library and Information Science Society
• /
• v.45 no.1
• /
• pp.27-49
• /
• 2014

This study aims to examine the awareness of the school librarians for task process using SNS(social network services). So, we have surveyed some of them and interviewed two focus groups by the sequential mixed method. The result showed the using SNS of them because of only one persons' operating system and role's characteristics. They are mostly satisfied with the using SNS, so we analyzed the causes. First, we extracted the 103's results except 4's from some librarians and examined descriptive statistics, frequency analysis and ANOVA. Second, we interviewed 2 focus groups and transcribed their opinions. We got 37's concepts, 22's sub categories, 13's categories from results of the open coding. Third, we synthesized the results of survey and open coding's and suggested the directions of future research of the field.

• Journal of the Korean Society for information Management
• /
• v.36 no.1
• /
• pp.269-294
• /
• 2019

To effectively cope with new and different types of disasters, it is very important to communicate and update disaster information to the public quickly and efficiently. SNS enables rapid spread of information and continuous exposure. SNS enables two-way communication by directly communicating with users. SNS complements the shortcomings of mass media, and increases the effectiveness of disaster management work. This study analyzed user awareness and requirements to derive effective methods of SNS operation of disaster management institutions. For this purpose, a user survey was conducted to identify the types of information that are highly user-interested and to select information items suitable for SNS services. Through this, we suggest ways to improve the SNS disaster record information service of the disaster management institution.

• Journal of The Korean Association of Information Education
• /
• v.22 no.2
• /
• pp.275-284
• /
• 2018

The purpose of this study is to improve career awareness of students by using visual thinking and SNS. In addition, parents' interest about their children 's career was increased, and career guidance suitable for the development stage of elementary school students' education was searched to find out the course appropriate for their aptitude and ability. The results of the comparative study showed that the experimental group had a significant effect on the opinions and attitudes toward career, information search and rational decision making, and knowledge on occupation. Research shows that career-based education using visual thinking and SNS has a positive effect of encouraging students' career awareness and positive attitude toward career search.