• The Journal of Asian Finance, Economics and Business
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• v.7 no.10
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• pp.855-863
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• 2020

The purpose of this study is to investigate the impacts of two different kinds of interactivity, such as user-to-user and user-to-media interaction, on the relationship between SNS motivation and online word of mouth (WOM). An online survey was conducted with SNS users in Korea. Using the convenience-sampling method, 300 surveys were collected and 295 were used in the actual analysis after excluding data with careless responses or missing values. Hypotheses were tested using Structure Equation Model (SEM) and path analysis by using AMOS22. The results indicate that four different SNS motivations (self-expression, relational, fun, and browsing motivation) have a partially significant positive effect on perceived user-to-user and user-to-media interaction in SNS. Although both user-to-user interactivity and user-to-media interactivity were found to have a significant effect on online word of mouth, by comparing the standardized regression coefficients in these relationships, it was found that user-to-user interactivity has a greater effect on online WOM than user-to-media interactivity. These results show that the motivated SNS users want to express their desire to communicate with other users in contrast than their desire to learn media functions when motivated SNS users reveal their personalities, knowledge, and abilities. Theoretical and managerial implications are discussed.

• The Research Journal of the Costume Culture
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• v.26 no.2
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• pp.251-263
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• 2018

As mobile shopping has increased in the new media age, fashion consumers' decision making and product consumption processes have changed. The volume of consumer-driven information has expanded since media and social networking sites have enabled consumers to share information they obtain. The purpose of this study was to determine the factors affecting information searching strategies and information sharing about fashion products. An online survey collected data from 466 respondents, relating to the influence of product price level and consumer SNS commitment level on information search and information sharing. Experimental design of three product price level and two consumer SNS commitment level was used. Analysis of the data identified factors in fashion information searching as ongoing searching, prepurchase web portal information search, and prepurchase marketing information search. For low-price fashion products, prepurchase product-detail influenced intention to share information. For mid-priced products, ongoing search significantly affected intention to share information. Both ongoing search and prepurchase marketing information search showed significant effects for high-price products. Consumers who are more committed to SNS engaged in significantly more searching in all aspects of information search factors. Significant interaction effect was detected for consumer SNS commitment level and product price level. When consumers with low consumer SNS commitment search for information on lower-priced fashion products, they are less likely do a prepurchase web portal information search.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.16 no.6
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• pp.3944-3953
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• 2015

The purpose of this study was to investigate the effect of intoxication in SNS and stress of university life on the adaption of university life among university students and presents basic data for helping healthy adaption of university life. A survey was held to the university students in Seoul and Chungcheong cities from October 6 to October 17, 2014. of 235 copies of the questionnaire distributed, a total of 213 copies were in the final analysis. For data analysis, SPSS 21.0 for Windows was used. As a result, there were correlations between variables, the adaption of University life of university students were affected by the intoxication in SNS and stresses of university life. and the largest effect was the academic problem. In conclusion, it is need to development program and counseling with considering academic satisfaction for improving adaption of university life.

• Journal of the Korea Society of Computer and Information
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• v.18 no.11
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• pp.175-180
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• 2013

In this paper, we proposed that the functionality of teenage school girl cosmetics to improve the performance of the new product development and efficient production of information, analysis and policy analysis system for the SNS. The proposed system functional cosmetics of high school girls on the SNS efficient algorithms to analyze the content and methodology proposed to maximize the throughput of the system, to minimize the execution time of each task. In addition, functional cosmetics of high school girls in the state by identifying the symbols, the analytical results in the development and production of products to reflect propose a visual methodology. Therefore, the proposed system only in cosmetics, as well as an analysis similar to rapidly changing consumer preferences in the manufacturing sector can be applied in various ways.

• Journal of Information Processing Systems
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• v.15 no.3
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• pp.645-654
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• 2019

The purpose of this study was to collect and analyze personal bio data and social network services (SNS) data, derive user preference and user life pattern, and propose intuitive and precise user modeling. This study not only tried to conduct eye tracking experiments using various smart devices to be the ground of the recommendation system considering the attribute of smart devices, but also derived classification preference by analyzing eye tracking data of collected bio data and SNS data. In addition, this study intended to combine and analyze preference of the common classification of the two types of data, derive final preference by each smart device, and based on user life pattern extracted from final preference and collected bio data (amount of activity, sleep), draw the similarity between users using Pearson correlation coefficient. Through derivation of preference considering the attribute of smart devices, it could be found that users would be influenced by smart devices. With user modeling using user behavior pattern, eye tracking, and user preference, this study tried to contribute to the research on the recommendation system that should precisely reflect user tendency.

• Journal of Information Technology Applications and Management
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• v.22 no.3
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• pp.19-33
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• 2015

SNS is perceived as an effective tool for sharing news and enabling news content to reach many more users than before. And some users think that SNS is an important source to get news. This study's purpose is to understand the key factors contributing to behavior of news consumption on social network sites in Cambodia and its influence. We identified three key factors including convenience, recency, and variety; however, recency showed less significant effect on news consumption on SNS. Besides the key factors, it also seeks to understand the impact of news consumption on social engagement and government's transparency in Cambodia. The analytical results achieved through the Partial Least Squares (PLS) approach.

• Knowledge Management Research
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• v.12 no.5
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• pp.41-57
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• 2011

Social commerce is simply a kind of e-commerce by adopting SNS(Social networking service). It has been spread as SNS is widely used all over the world. In this situation, companies attempt to make the best use of social commerce to understand its advertising effect and to sell more products and/or services they provide. Although social commerce is a recent trend in Korea, it is necessary for companies to find a way to effectively adopt and utilize the social commence. Therefore, the focus of this study is to identify critical success factors for social shopping. We generated 40 items to measure 8 constructs. Using data collected from 300 respondents who have experienced both SNS and social shopping, we analyzed our model and its hypotheses. The analysis result shows that social shopping customers don't use SNS to get information when they purchase products and/or services in social shopping web sites.

• Journal of Korean Society for Quality Management
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• v.39 no.4
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• pp.543-555
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• 2011

In recent years, Social Network Service (SNS) have increasingly gained popularity and have simplified and amplified social interaction between online users. This paper mainly discusses the user satisfaction and intention of continuous use. Based on the literature review, two hypotheses were developed and research model is built for testing. Data was collected through questionnaire survey from 260 SNS college student user. The empirical results shows a significant mediating effect for user satisfaction in the relationship between SNS' quality factors and intention to continued use.

• Annual Conference of KIPS
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• 2016.10a
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• pp.47-49
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• 2016

최근 SNS(social networking service)의 사용이 급증함에 따라 SNS에서 발생하는 데이터의 분석이 활발해졌다. 하지만 SNS 데이터는 빠르게 생성되며 정형화 되어 있지 않은 빅데이터이기 때문에 그대로 수집할 경우 분석하기가 어렵다. 본 논문은 분산 스트리밍 처리 기술인 Storm을 사용하여 트위터에서 실시간으로 발생하는 데이터를 수집 및 집계하고, 태그 클라우드를 사용하여 집계 결과를 동적으로 시각화하고자 한다. 또한 사용자가 쉽게 키워드를 입력하고 시각화 결과를 실시간으로 확인할 수 있도록 웹 인터페이스를 구현한다. 그리고 결과를 통해 태그 클라우드의 결과가 시간에 따라 바르게 시각화되었는지 확인한다. 본 논문은 빠르게 발생하는 SNS 데이터로부터 각 키워드와 관련된 정보를 시각화하여 각 사용자에게 제공할 수 있는 우수한 결과가 사료된다.

• Journal of Wellbeing Management and Applied Psychology
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• v.5 no.2
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• pp.11-14
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• 2022

Purpose: The purpose of this study is to investigate the structural causal relationship between the SNS marketing attributes of luxury brands on brand awareness, brand involvement, and brand attachment. Research design, data and methodology: To this end, a survey was conducted on 427 users of large Internet communities and SNS. The results of the empirical analysis are summarized as follows. Results: First, among SNS marketing attributes, information, reliability, and update had a significant positive (+) influence on purchase intention. Second, among SNS marketing attributes, informativity, interaction, playability, and update had a significant positive (+) influence on brand recognition. Reliability, interaction, and update had a significant positive (+) effect on brand involvement. In addition, in brand attachment, playability and up-to-dateness had a significant positive (+) influence. Conclusions: Looking at the causal relationship between brand attitudes, there was a significant positive influence on brand involvement, and a significant positive influence on brand involvement, but the effect of brand awareness on brand attachment was not significant.