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http://dx.doi.org/10.7469/JKSQM.2011.39.4.543

The Effect of Social Network Service's Quality Factors on User Satisfaction and the Intention to Continued Use  

Ko, Hoon-Seog (School of Business Administration, Sangji University)
Kim, Che-Soong (School of Business Administration, Sangji University)
Jeong, Moon-Young (School of Business Administration, Sangji University)
Oh, Young-Jin (Department of Management Information Systems, Sangji University)
Lee, Sung-Ho (Department of Management Information Systems, Sangji University)
Publication Information
Journal of Korean Society for Quality Management / v.39, no.4, 2011 , pp. 543-555 More about this Journal
Abstract
In recent years, Social Network Service (SNS) have increasingly gained popularity and have simplified and amplified social interaction between online users. This paper mainly discusses the user satisfaction and intention of continuous use. Based on the literature review, two hypotheses were developed and research model is built for testing. Data was collected through questionnaire survey from 260 SNS college student user. The empirical results shows a significant mediating effect for user satisfaction in the relationship between SNS' quality factors and intention to continued use.
Keywords
SNS; Intention to Continued Use; Mediating Effect;
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