• Title/Summary/Keyword: SNS Content

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Performance of Broadcasting Contents by Platforms (방송 플랫폼별 콘텐츠 유통 성과)

  • Kim, Suk;Song, Gin
    • The Journal of the Korea Contents Association
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    • v.15 no.12
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    • pp.81-96
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    • 2015
  • This study investigated the attributes of the popular programs by various broadcasting related platforms(on-air, VOD, SNS) and the relationship between the outcomes of these platforms in order to get the implications of broadcasting contents distribution strategy in multi-platform era. First, the study found that drama programs of territorial broadcasting showed the most high performance in on-air platform while comedy entertainment programs got the outstanding achievement in VOD platform. Second, although it had the low ratings in on-air platform, the program could be highly probable to get a great deal of VOD hits if it had attracted the younger audience. Knowledge programs showed the similar outcome between on-air and VOD platforms. Third, the study found that the factor which had a significant influence on VOD performance was the amount of buzz in SNS. These results suggest that broadcasting content distribution strategy in multi-platform era needs the understanding of the segmented target audiences of content and the analysis of trait of each platform.

A Study on Current Status of National Science Museums' Online Service

  • SeongEun KIM;Yong KIM
    • Fourth Industrial Review
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    • v.4 no.1
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    • pp.29-36
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    • 2024
  • Purpose: This study is a prior study for expanding the science museum's online services. Based on case studies, we propose an online service for science museums in the future. Research design, data, and methodology: This study analyzed online-based science museums services trends. The data was collected based on the cases of five national science museums. To understand the characteristics of science museum's online services, we analyzed the status of digital content provided by each science museum and the operation method of online special exhibitions. Result: The national science museums provided online services through virtual science museums, SNS, and YouTube. However, the services still imposed limitation on facilitating active learning for visitors. In the case of SNS and YouTube, it is only a one-time promotional tool. Conclusion: This study suggests the need for concrete measures to utilize the abundant content accumulated so far in actual education. Additionally, it emphasizes the importance of content development incorporating new platforms.

A Study on Influencer Characteristic Factors by Using AHP (AHP를 이용한 인플루언서 속성 연구)

  • Lee, Dasol;Lee, Soomin;Park, Sohyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.3
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    • pp.184-192
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    • 2019
  • Focusing on the emerging influencer market of SNS (Social Network Service), This study attempts to clarify the priority of Influencer characteristics when the customer decided to purchase products through the promotion of influencers. Since the influencer marketing differs from the Online information source marketing, this study has an academic implication in that integrated the influence of the characteristics of the Online information sources and the characteristics of SNS contents. For this purpose, through the literature research on Information sources and Influencers, the characteristics of influencers were reconstructed and priorities were derived using the AHP (Analytic Hierarchy Process) technique. The upper layer of the AHP structure was set to expertise, trustworthiness, social attractiveness, and content attractiveness, and the lower layer structured the model with 13 subfactors. The results are summarized as follows. First, in the result of combining the importance of the $1^{st}$ and $2^{nd}$ classes, the detailed factors of expertise and trustworthiness, ranked from the top to six, are largely influenced in purchasing decisions in influencer marketing. Second, content attractiveness is the third rank in the $1^{st}$ layer. Influencer marketing shows that content is more important than social attractiveness. Besides, the $7^{th}$ to $9^{th}$ positions of the overall rankings accounted for visual information, storytelling, and external attractiveness, which are the details of content attractiveness, and it is confirmed that it is more effective for influencer marketing to emphasize content attractiveness than social attractiveness. Although the influencer marketing differs from the existing information marketing, this study has an academic implication in that integrated the influence of the characteristics of the source and the characteristics of the contents.

Estimating Media Environments of Fashion Contents through Semantic Network Analysis from Social Network Service of Global SPA Brands (패션콘텐츠 미디어 환경 예측을 위한 해외 SPA 브랜드의 SNS 언어 네트워크 분석)

  • Jun, Yuhsun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.43 no.3
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    • pp.427-439
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    • 2019
  • This study investigated the semantic network based on the focus of the fashion image and SNS text utilized by global SPA brands on the last seven years in terms of the quantity and quality of data generated by the fast-changing fashion trends and fashion content-based media environment. The research method relocated frequency, density and repetitive key words as well as visualized algorithms using the UCINET 6.347 program and the overall classification of the text related to fashion images on social networks used by global SPA brands. The conclusions of the study are as follows. A common aspect of global SPA brands is that by looking at the basis of text extraction on SNS, exposure through image of products is considered important for sales. The following is a discriminatory aspect of global SPA brands. First, ZARA consistently exposes marketing using a variety of professions and nationalities to SNS. Second, UNIQLO's correlation exposes its collaboration promotion to SNS while steadily exposing basic items. Third, in the case of H&M, some discriminatory results were found with other brands in connectivity with each cluster category that showed remarkably independent results.

The Influence of Brand Personality and SNS Characteristics of Fashion Designer Brands on Brand Preference and Behavioral Intention: Focusing on the Moderating Effect of Consumer Type (패션 디자이너 브랜드의 개성과 SNS 특성이 브랜드 선호도 및 행동의도에 미치는 영향: 소비자 유형에 따른 조절효과를 중심으로)

  • Ji Yeongran;Sung-Byung Yang;Sang-Hyeak Yoon
    • Journal of Information Technology Services
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    • v.22 no.3
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    • pp.119-139
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    • 2023
  • Generation MZ has emerged as a significant consumer segment and trendsetter in the fashion market of South Korea. Fashion designer brands have become popular among this generation by offering a range of fashion content on social network services (SNS) based on fresh and trendy designs. Despite the growing market share of fashion designer brands in the industry, previous research has mainly focused on brand personality in line with the characteristics of traditional fashion brands. Therefore, this study aims to derive brand personality and SNS characteristics of fashion designer brands based on previous research and investigate the influence of these factors on brand preference and behavioral intention. Moreover, it examines how this influencing mechanism fluctuates based on the consumer type (i.e., innovative type vs. price-sensitive type). Based on an online survey of 256 Korean adults with experience in fashion designer brands, this study identified the influencing mechanisms on purchase intention and word-of-mouth intention. This study contributes to empirical investigations of consumer brand preference and behavior intention in fashion designer brands through the brand equity model. It also offers insight into developing a segmented brand strategy by considering the variations in the influence mechanism of behavioral intention across different consumer types.

Analysis of Factor Hindering and Promotion Strategy on the Direct Marketing of Agricultural Products (농산물 직거래 유통채널별 저해요인 분석과 활성화 방안)

  • Kim, Deok-Hyeon;Park, Gil-Seog;Lee, Su-Young;Lee, Seung-Hyun
    • Journal of Distribution Science
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    • v.14 no.12
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    • pp.71-78
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    • 2016
  • Purpose - This paper is for the Analysis on the Hindrance Factors and Activation Scheme by the Type of Distribution Channel in Direct transaction of Agricultural Products. As the distribution structure of agricultural products has become changable, farmers seem to use the type of direct distribution in order to enhance the receiving price. This study aims to explore the hindrance factors and income variation rate in direct transaction of agricultural produces, specifically focusing on the 167 farmers. Research design, data, and methodology - To ascertain the hindrance factors exactly by the type of distribution channel, the managements were classified by four subcategories, that is high sales percentage with shopping malls, SNS, shopping malls and SNS, and off-line direct transaction. Results - As a result of the hypothesis test, hinderance factors in online direct deal activation were found to be in the order of the difficulty in continuous content production, the difficulty in shopping mall operation and maintenance, and the difficulty in card commission problems, and in the order of the difficulties in continuous content production, the difficulty in continuous content production, the difficulty in shopping mall operation and maintenance, and the difficulty in branding for the SNS group. Thus, it can be seen that the difficulty in continuous content production, shopping mall operation and maintenance were found to be the biggest obstacles. In addition, hindering factors in online direct deal activation were found to be in the order of the difficulty in credit card settlement, the difficulty in publicity, and the difficulty in dealing with unsold goods. The group with high sales rate in shopping mall was found to be increased by 23.9% in the gross income compared to the previous year, the group with high SNS sales ratio increased by 56.5%, the group with direct offline transaction increased by 37.1%, among which the group with the highest increase rate of SNS sales ratio was found to be the highest from the rate of increase/decrease of the income, which was statistically significant. Conclusions - It can be suggested that government and local government may provide agricultural management with supporting plan which in turn can activate direct transaction in any possible ways.

A study on the total marine tour "Platform Company" based on Social Network Service (SNS 기반 토털 해양관광 "플랫폼 컴퍼니" 구축에 관한 연구)

  • Lee, Nam-Kyu
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2011.11a
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    • pp.78-79
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    • 2011
  • Tourism demand is expected to continue to rise, actively respond to these demands and customer needs, optimize and differentiated consumer-based content development and delivery that incorporates principals of the need for mediation, is increasing. Smartphone and internet represented SNS collects information based on customer and customer needs by providing differentiated content to meet the cost and the total satisfaction of all tourism is needed to build Platform Company. Platform Company maximize the utilization of natural maritime resources, marine tourism to meet customer demand, profitable and stable income, including job creation are contributing to.

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Twitter's impact on the election of TV debates -18th presidential election TV debates- (TV토론회에서 트위터가 선거에 미치는 영향 -제18대 대통령 선거 TV토론회를 중심으로-)

  • Han, Chang-Jin;Kim, Kyoung-Soo
    • Journal of Digital Contents Society
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    • v.14 no.2
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    • pp.207-214
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    • 2013
  • It was the 18th presidential election TV debate Twitter participation of SNS. Began to diverge as the era of social media, combined with SNS through in the mass media, media web 2.0. Search tweets, retweets, while the formation of policy issues, the agenda of Twitter users to listen to the statements of the candidates using the Internet or a smartphone. The highest number of tweets immediately issue statements were made. Content during the progressive tweets core keywords you do not often discussed, followed by the negative information increases the number of tweets has become a policy issue. Top retweets was to evaluate the process of debate, regardless of the issue. Tweeter complements the TV so Twitter has made public opinion. Smart phones and SNS Twitter, combined with the TV and the participation and direct democracy, voters vote one instrument was realized. Should forward approval ratings, real-time Twitter subtitles on the TV screen in TV debate Twitter influence in the election will be greatly expanded.

An Adolescent PeriodFunctional Cosmetics Trend Analysis System Using SNS BigData (SNS 자료를 이용한 청소년기 기능성 화장품 기호분석시스템)

  • Lee, Sang Moon;Seo, Jeong Min
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.11
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    • pp.175-180
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    • 2013
  • In this paper, we proposed that the functionality of teenage school girl cosmetics to improve the performance of the new product development and efficient production of information, analysis and policy analysis system for the SNS. The proposed system functional cosmetics of high school girls on the SNS efficient algorithms to analyze the content and methodology proposed to maximize the throughput of the system, to minimize the execution time of each task. In addition, functional cosmetics of high school girls in the state by identifying the symbols, the analytical results in the development and production of products to reflect propose a visual methodology. Therefore, the proposed system only in cosmetics, as well as an analysis similar to rapidly changing consumer preferences in the manufacturing sector can be applied in various ways.

A Study on the Elements of Interface Design of Audio-based Social Networking Service (오디오 기반 SNS의 인터페이스 디자인 요소 연구)

  • Kim, Yeon-Soo;Choe, Jong-Hoon
    • Journal of the Korea Convergence Society
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    • v.13 no.2
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    • pp.143-150
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    • 2022
  • Audio-based SNS also needs a visual guide to reach the contents desired by the users. Therefore, this study investigates visual interface design elements that influence the experience of using audio contents in audio-based SNS. Prior researches have identified that the generally acknowledged interface design elements are important for the usability of audio contents. Through the analysis of the currently launched audio-based SNS, the influence of general interface elements were again confirmed, and via the analysis of other audio content services, a new interface evaluation element was explored. Accordingly, with five general interface evaluation elements-layout, color, icon, typography, graphic image, multimedia elements are newly defined and proposed as crucial factors in evaluating the UI of audio-based SNS.