• Proceedings of the Korea Contents Association Conference
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• 2019.05a
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• pp.41-42
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• 2019

본 논문은 5G시대와 전 장병이 일과 후 병영에서 스마트폰을 사용하게 됨에 따라, SNS를 활용한 효과적인 군 위기관리 커뮤니케이션 전략을 제시하기 위해 SNS 메시지의 형태가 장병들의 위기에 대한 인식과 메시지의 수용도, 군에 대한 태도에 어떠한 영향을 주는지 실험연구를 통해 실증적으로 분석 연구하였으며 실무적 함의를 제시했다.

• Proceedings of the Korean Society of Computer Information Conference
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• 2019.01a
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• pp.177-178
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• 2019

본 연구에서는 SNS 품질요인에 대한 기존 연구에 대해 전문가 집단이 산출한 각 품질요인에 대한 중요도와 사용자 집단이 각 품질요인에 대해 중요하다고 생각하는 중요도의 차이를 알아보고자 하였다. 연구를 위하여 선행연구에서 사용된 SNS 품질요인을 시스템품질, 정보품질, 인터페이스품질, 서비스품질로 구분하여 AHP 기법을 적용하여 전문가 집단과 사용자 집단의 품질요인별 중요도를 실증 분석하였다. 분석결과 전문가 집단과 사용자 집단의 각 품질요인에 대한 중요도의 인식 차이가 나타나는 것으로 나타나 품질평가에 있어 전문가와 사용자의 의견을 종합하는 종합 평가가 필요할 것으로 사료된다.

• Journal of Digital Convergence
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• v.12 no.1
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• pp.295-303
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• 2014

This exploratory study deals with the digital policy proposal through emotional perception of real name SNS and WOM effect. Research was based on the audience trends analysis of the movies having official SNS sites and the movies not having official SNS sites among the opened 90 movies in Korea from 2012 to 2013. Therefore, researchers confirmed that the representative real SNS, facebook was utilized as emotional marketing tools and tried to analyze the effectiveness of SNS critically. The research results are the follows. First, the movies to actively utilize facebook showed statistically significant differences in terms of daily, weekly audience and seat share (occupancy ratio). It is indirectly confirmed that real name SNS such as facebook is much effective in WOM marketing. Second, in the daily trends and weekly trends, the movies showed a similar pattern and above all, the movies to actively take advantage of facebook maintained their audience trends. Thus the government and the corporation have to understand the emotional WOM effect of real name SNS for policy effectiveness. Therefore this study gives the contribution practically for boost up the policy effectiveness through emotional ripple WOM effect of the strength of weak tie of real name SNS.

• Journal of Digital Convergence
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• v.17 no.4
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• pp.355-364
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• 2019

The purpose of this study is to present the implications of analyzing users' market segmentation and characteristics based on the tourism SNS lovemarks experience. The results are as follows. First as a result of conducting factor analysis of tourism SNS lovemarks experience, five factors explained namely, mystery, sensuality, intimacy, trust, reputation. Second, as a result of conducting cluster analysis, four cluster groups were identified (reputation/sensuality centered experience group, high lovemarks experience group, intimacy centered experience group, low lovemarks experience group) and each characteristics were profiled. Third, as a result of Chi-square analysis and correspondence analysis, there was a difference in the characteristics of tourism SNS usage by cluster. Fourth, higher tourism SNS lovemarks experience segmented groups were more likely to recognize the degree of experiential value, satisfaction, behavioral intention.

• Journal of Digital Convergence
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• v.9 no.5
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• pp.265-274
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• 2011

Smart-Learning has been increasing with the growth of smartphone usage. Looking at previous research, this study established the concept of smart learning, current understanding of smart learning and the requirements for smart learning. Subsequently, It was established a concept of SNS, reviewing future education, self-directed learning by using social network, and suggests policies of vitalizing smart-learning by using SNS. In order to use SNS in smart learning, first it is proposed the need for smart learning laws and institutions, particularly with young people considering their emotions in order to expand what is proposed. secondly, the need for SNS usage to be socially and culturally relevant. third and finally, the need for strengthening information security with co-operation from the government.

• Proceedings of the Korean Society for Information Management Conference
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• 2018.08a
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• pp.113-116
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• 2018

본 연구는 국내 SNS 상에서 탄핵 전후를 기점으로 대통령기록관에 대한 인식변화를 살펴보는데 그 목적이 있다. 이를 위해 탄핵 전 중 후 대통령 기록관 관련 SNS를 수집하였으며, 프레임 분석 방법을 통해 추이를 파악하였다. 이를 바탕으로 대통령기록관에 대한 일반시민의 인식변화를 도출하였으며, 형성 과정을 살펴보고, 시간에 따른 프레임 형성을 비교분석하였다. 본 연구는 대통령기록관에 관련 SNS를 프레임 분석을 통해 진행하였다는 점과 시간에 따른 대통령기록관 인식변화를 비교한 기초 연구가 될 수 있다는 점에서 그 의의가 있다.

• Journal of The Korean Association of Information Education
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• v.17 no.1
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• pp.1-8
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• 2013

SNS is a social networking service that removes the barrier between cyber spaces and the real world and helps people who have common interests to have a two-way communication, manage their interpersonal relationships and share information. The domestic and international SNS markets have attained a steady growth, and their growth is being more accelerated in recent days. However, studies on SNS have just examined adults, and it's required to research the use of SNS and cyber behaviors via SNS among elementary and middle school students. This study attempted to analyze the relationship of the use of SNS, motivation of using SNS, the use of active SNS functions, SNS-dependent tendency and SNS awareness to cyber behaviors via SNS among elementary and middle school students. As a result, regardless of gender and grade, stealing private information was the most frequent activity and the frequency of 'contacting strangers' activity increased most rapidly with the usage time and grade. SNS dependency turned out to be the most highly correlated with the negative cyber behavior. Moreover, the difference of gender was not significant to the overall negative cyber behavior, whereas that of grade was.

• Journal of Digital Convergence
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• v.16 no.10
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• pp.27-37
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• 2018

The purpose of this study is figure out secondary education undergraduates' communication patterns and perceptions of use in KAKAOTALK, one of the most frequently used Social Network Service(SNS). The mixed method research was conducted of survey about 86 students and in-depth interview 10 of them. The chief implication of research showed that it has been firstly functioning them to sustain public and private network and to be an universal tool of expression their opinion, idea, themselves, however, they still regard face-to-face communication important. Secondly, they think that KAKAOTALK is a part of their everyday lives and regarded a communication space to freely express themselves and to adjust and manage their image. Thirdly, they psychologically solved their loneliness and were encouraged, moreover, the contents of communication were different according to usd of public or private team chat room. It needs a follow-up study comparatively to analyze other generation's cognitive psychological values in SNS and to suggest digital culture literacy guideline.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.6
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• pp.269-277
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• 2016

This study aims to grasp the influence of a college student's academic emotions and the ability of interpersonal relations according to gender on the SNS addiction tendency. Data were collected through a self-reported structured questionnaire from 130 college students using convenient sampling methods from September 1 to October 31, 2015. The research result showed that in the case of male college students, only the ability of interpersonal relations (${\beta}=-.41$, p=.009) was understood as a variable with an influence on the SNS addiction tendency, having approximately 16% power of explanation (F=2.26, p=.049) after controlling for age, daily average duration of using SNS, subjectively-perceived level of dependence on SNS, and one's own level of using SNS. In the case of female college students, it was understood that the daily average duration of using SNS (${\beta}=.42$, p<.001) and positive academic emotions(${\beta}=.27$, p=.010) were variables having an influence on the SNS addiction tendency, having approximately 28% power of explanation (F=5.19, p<.001). Accordingly, to solve the psycho-social health problems related to male and female students' SNS addiction based on this research, it might be helpful for planning a program by taking into account the differences between the related variables according to gender.

• International Commerce and Information Review
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• v.14 no.3
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• pp.539-558
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• 2012

The purpose of this study is examining the differences of mobile SNS's service quality, which consists data quality and system quality, among the groups that are classified by commitment and customer loyalty. For the experimental analysis, the frequency analysis was performed for general characteristics of sample. The variables were selected by factor analysis that also prove the validity of variables. The value of Cronbach's alpha was calculated to check the reliability of variables. In addition, the group was determined by the both hierarchical and hierarchical cluster analysis, then ANOVA was performed to test the hypotheses that there are differences of mobile SNS's service quality, among the groups that are classified by commitment and customer loyalty. The results of this study support that there are differences among the groups toward mobile SNS's service quality and also shows the more commitment and loyalty group is the higher recognition of mobile SNS's service quality. Thus, the companies have to realize that mobile SNS is very important key factor to success in rapidly changing business environment. In conclusion, the companies implement different customized strategy for the different group and develop the contents and the applications to maximize the commitment and loyalty of for the mobile SNS users.