• The Journal of the Korea institute of electronic communication sciences
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• v.13 no.1
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• pp.119-126
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• 2018

The purpose of this study is to understand the important factor of internet travel product purchase according to the characteristics of SNS tourism information. The characteristics of SNS tourism information perceived by travel product consumers are investigated as four major dimensions; reliability, interest, interaction, and usefulness. 17 items of online travel product purchase are adopted and produced four factors namely; safety, price & cost, customer service and convenience. We confirm that consumer have high importance on reliability consider convenience as most important factor of online travel product purchase. Interest of SNS tourism information have significant relation with price & cost, and Usefulness and Interaction of SNS tourism information have significant relation with customer service of online travel product purchase.

• The Journal of the Convergence on Culture Technology
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• v.8 no.6
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• pp.341-346
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• 2022

With the recent paradigm shift towards 'sustainable management', corporate social responsibility is recognized as an important factor for the continuous and long-term growth of a company. This study examines how the perception of CRM performing companies and NGOs affect attitude toward donation. In addition, it was empirically investigates how the perception of donation affects the SNS word of mouth intention. In this study, a total of 180 usable responses were obtained for analysis, and SPSS and AMOS 26.0 were used to verify the validity and hypothesis of the study. As a result of the study, it was found that validity and reliability were secured. As a result of the hypothesis testing, all the hypotheses were supported, but the effect of the perception of the company implementing CRM on the donation attitude was very weakly supported. This study suggests that raising a positive awareness of CRM-performing companies and NGOs collaborating with them is an effective strategy to increase donation attitudes and SNS word-of-mouth intentions for CRM.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.12
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• pp.2370-2378
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• 2016

Social Network Service(SNS) users are increasing globally. Within that trend, 'SNS attacking' victims are increasing in social network service space like KakaoStory, facebook, or Instargram as people damage others' personality or reputation. In this paper is to investigate and analyze awareness of negative behavior attributed to disinhibition effect with undergraduates who are the group of people using social network service the most diversely in smart environment and devise preventive measures to reduce social network service attacking victims and attackers. In social network service space, undergraduates are hardly aware of other people's personality, defamation, or invasion of privacy, and the level of guilt they feel towards social network service attacking is seriously low. To solve this problem, this study suggests preventive measures so that they can be equipped with awareness and regulations right for this social network service age and can prevent negative behavior resulted from disinhibition effect.

• Korean journal of communication and information
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• v.58
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• pp.31-54
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• 2012

This study explored possibilities and conditions of the SNS dromological paradigm and creative resistance in SNS era. For solve this theoretical questions, I analyzed authority of speed and material conditions. In order to attain this achieve, reviewed Virilio's theories which is criticizing speed, power and sense of artificial. And also studied Kittler's theories about material conditions, 'Information Machine'. Following those theoretical base, this study find social issues and advanced research's propensity for connecting SNS dromological paradigm. Furthermore, I designed depth interview to find SNS users think and experience. This study's significance of result is expanding cultural study filed in SNS approach and provided that exploratory sight.

• The Journal of Society for e-Business Studies
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• v.19 no.2
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• pp.125-142
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• 2014

Previous research about SNS users' intention was mainly focused on revisit intention, while this study reaches a research conclusion by considering both revisit and switching intention. According to the research result, (1) social interaction and SNS addiction influence other precedential factors; (2) enjoyment and usefulness increase SNS users' revisit intention; (3) SNS users would not consider switching to another SNS even they have negative opinions about their current SNS. This research result implies that, for SNS enterprises to dominate market, it is required to provide services so that SNS users can actively participate on social interaction activities, and a strategy is necessary to attract and turn SNS users with negative opinions into active participants.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.152-154
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• 2012

본 논문에서는 얼굴 인식 기술과 SNS 정보를 이용하여 사람의 얼굴을 기준으로 사진들을 효과적으로 분류하고 검색할 수 있는 시스템을 개발하였다. 얼굴 인식 기술을 이용하여 촬영된 사진의 분석을 통해 얼굴로부터 나이, 성별, 안경 착용 유무, 웃는 얼굴 판단 등의 의미적인 정보를 추출한다. 또한, 얼굴 인식을 통해 얻은 SNS 정보에서는 이름, 생일, 학력, 직업, 고향, 관심 분야, 종교 등의 개인적인 정보를 추출 할 수 있다. 추출한 정보를 이용한 효과적인 사진 분류 및 검색을 통해 사용자의 편의를 극대화하였다. 본 논문에서는 구글 안드로이드 기반의 스마트폰에서 제안한 사진 자동 분류 및 검색 시스템을 구현하였다.

• Korean Journal of Social Welfare
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• v.69 no.1
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• pp.223-254
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• 2017

This study was carried out to examine whether the moderated mediating effect of SNS addiction resulting from marital dissatisfaction and loneliness is influenced by gender or size and composition of social capital. 714 married men and women in their 20's to 40's were participated in this study. The data were collected by online research center with quota sampling based on demographical proportion. To analyze this research model, the moderated mediating effect utilizing structural equation was used. The results of this study were summarized as follows. First, it is verified that the loneliness moderated between marital dissatisfaction and SNS addiction. Since the relationship between independent and dependent variable is insignificant, comparison of competition model was able to determine if mediating effect was fully or partially shown. As a result, the complete mediated model was ultimately chosen because its various goodness-of-fit index including $x^2$ performed fairly well. Second, the mediating effect which moderates social capital size was presented in the mediated model between the marital dissatisfaction, loneliness and SNS addiction. Specifically, It implies that group who recognizes their social capital big recognizes the route and effect size more than that who considers their social capital small. And the moderated mediating effect depending on different type of social capital among the marital dissatisfaction and loneliness and between SNS addiction was substantiated. It implies that disequilibration of SNS social capital in face-to-face sphere and in online acted as a danger fact with respect to the marital dissatisfaction, loneliness and SNS addiction. The implications of these findings were discussed, and directions for future studies were also proposed.

• Journal of the Korean Society for information Management
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• v.39 no.3
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• pp.133-163
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• 2022

This study aims to analyze the effect of marketing using Chinese public library WeChat official accounts on the perception of the library and loyalty. For this purpose, research possibilities were explored, and a questionnaire was developed through in-depth interviews with users who subscribed to the Chinese public library WeChat official accounts and those who did not. A survey was conducted with the questionnaire for public library users in six regions of China. As a result, it was confirmed that the characteristics of the official account operation had a positive effect on the perception of the libraries and users' loyalty. This study is meaningful in that it verified how Chinese public library marketing using SNS affected users' purpose on the use of libraries, perception of libraries, and users' loyalty, and suggested how to deal with WeChat official accounts among SNS types.

• Journal of the HCI Society of Korea
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• v.14 no.1
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• pp.5-13
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• 2019

SNS has been advanced from first to third generation by changing its service format in various ways. Nowadays, image-based SNS such as instagram and pinterest where users communicate via images has become popular as third generation service. Due to the fact that users communicate especially through images, image-based SNS utilizes images in different ways compared to other SNS. This study derived various characteristics of images in image-based SNS, and observed how users perceive each of them differently. Also, relationship between the characteristics and user satisfaction on image-based SNS is analyzed. The characteristics include 6 items; 'implicity', 'recordability', 'expressing identity', 'indirect experience', 'temporary amusement', and 'stimulating desire.' As a result of comparing user perception regarding those 6 characteristics, recordability and indirect experience were highly recognized than other characteristics. Also, according to users' age, motivation of using image-based SNS, and number of followers they have, users perceived each characteristic in different level. Finally, relationship between the characteristics and user satisfaction was analyzed, and the result showed that indirect experience had positive influence to user satisfaction. Regarding indirect experience, it was highly perceived by users and also had positive influence to their satisfaction, which means it is the most typical characteristic of image-based SNS.

• Journal of Internet Computing and Services
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• v.15 no.1
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• pp.135-142
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• 2014

In this paper, we present integrated SNS Gateway as way to reduce mobile SNS traffic. Integrated SNS gateway's role is communication broker that located between mobile clients and SNS server. In Integrated SNS gateway, web service adapter communicates with SNS Server. Experiment was performed in aspects of contents RTT and network traffic. We evaluate and propose performances of integrated SNS gateway using gateway.