• The Journal of the Convergence on Culture Technology
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• v.9 no.2
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• pp.407-412
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• 2023

We attempted to confirm the current status of the use of mobile phones by soldiers, especially SNS, in today's situation where the use of mobile phones is completely allowed, and to reach an agreement for the use of functional SNS in military life. To this end, 189 students at the Korea Army Academy at Yeongcheon were measured for SNS use motivation and life satisfaction, and the relationship between each sub-variable of SNS use motivation and satisfaction was analyzed. As a result, 3 out of 4 motives for using SNS had nothing to do with satisfaction, and rather, among the sub-variables, the pursuit of status showed a negative correlation with satisfaction. Therefore, the use of SNS to search for information or ideas should be encouraged. In addition, these findings prove that the vague belief that allowing SNS will increase the satisfaction of soldiers is not reasonable, suggesting that a careful approach is required to utilize functional SNS in the military.

• Korean Journal of Culture and Social Issue
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• v.28 no.3
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• pp.393-417
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• 2022

The current study analyzes the usage of social network services(SNS) according to one's collectivistic and individualistic tendency and the relationship with addiction. Additionally, the study attempted to controll intrapersonal variables such as gender, personalitly, and age, which affect SNS the usage. Also, Collectivistic-individualistic tendency in SNS and offline environment may not correspond to one another. Therefore, the study measured the collectivistic-individualistic tendency regarding of the two environment separately. For this purpose, we designed a new measurement scale to measure collectivistic-individualistic tendencies in for the SNS by involving a kin vs nonkin context. The sample consisted of 253 adolescents ranging from 13 to 15 years old and 246 adults ranging from 18 to 25 years old, which sums up to 499 samples in total. Results indicated that individualistic tendency within SNS showed a positive relationship with the amount of SNS usage and SNS addiction. Furthermore, female users spent more time on SNS and showed a higher level addiction than males. While adults had longer experience with SNS and spent more time on it daily than adolescents, they did not show a significant difference in regards to SNS addiction. The correlation analysis indicated that collectivistic-individualistic tendencies in SNS were weakly correlated to that of offline environments. The kin individualistic tendency in SNS significantly predicted SNS addiction after controlling for the effect of age, personality, gender, and offline collectivistic-individualistic tendency. Taken together, these findings indicate the need for an appropriate collectivistic-individualist tendency scale that correspond to the SNS context. The results also suggest that kin individualistic tendency in the SNS environment can be the main factor for SNS addiction.

• The Journal of the Korea institute of electronic communication sciences
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• v.8 no.9
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• pp.1359-1364
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• 2013

After platform changed from PC-based internet to mobile, SNS became new interactive media which relaces face-to-face interaction. the SNS users have already begun to recognize SNS as daily necessity. SNS market has been subdivided. In other words, SNS has entered into a period of vertical SNS that focus on contents and specific target. Therefore, It is necessary to analyze users for SNS planners. For this reason, analyzing why office workers who have the most powerful purchasing power use SNS is meaningful for SNS planners. Therefore, in this study, we analyzed the reasons for using SNS of office workers by studying relationship among office workers' stress, social support, self-expression and the use of SNS. As a result, the use of SNS has a significantly positive correlation with social support and self-expression. The self-expression in the SNS is not associated with stress, but rather it is the characteristics of the office workers. However the social support in the SNS affects to stress.

• Journal of Digital Contents Society
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• v.18 no.5
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• pp.957-967
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• 2017

In this study, factor, is focused on user's psychology and SNS using style, of intention to use SNS continuously being affeted to who want to stop using SNS. This study utilized the foundational frame of PCM and TAM2 and indepednent variable and Mediating variable were based on previous research. I used statistical programs such as AMOS 18.0 and SPSS 18.0 to verify the practical examination of the hypothesis of this study and the questionnaire was distributed to the public and IT students who once used SNS, and made the 443 questionnaires to analyze on final except missing values and insincere responses. The result of study was that intention to use SNS continuously are affected by positive and negative psychological factors and will be helpful to provide a service plan for SNS and establish for marketing strategy.

• Journal of Digital Convergence
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• v.16 no.6
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• pp.143-150
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• 2018

This study used a learner acceptance model to investigate the effect of SNS characteristics on user satisfaction and visit intention. A structured self - report questionnaire was administered to 172 college students. Structural equation modeling was applied using SPSS 18.0 and AMOS 22.0. The results of this study are as follows: First of all, the usefulness of informativeness did not affect the usability of the extracted SNS characteristics, and the usability did not affect usability. (+) Influence of. The characteristics of SNS can be utilized as a marketing tool to increase customer 's use and influence the customer' s intention to visit and further to create customers. In the future, various age groups will have to be surveyed. By examining the correlation between the degree of food companies' involvement in SNS and consumer visits, one can see how SNS activities of restaurant companies affect marketing activities.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.21 no.12
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• pp.120-130
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• 2020

This study examined the effects of perceived value (functional value, social value) and stress (complexity, insecurity) on continuous intention in SNS. In particular, this study examined the direct and indirect impacts of SNS type on the intention of continuing to use SNS. The research model was tested for 461 respondents that used SNS. SPSS 21.0 and PLS 2.0 techniques were used to perform reliability, feasibility, path and hierarchical regression analysis. The summary of the research results is as follows. First, the results indicate that functional value and social value have positive effects on satisfaction. Second, the results indicate that complexity had a negative effect on satisfaction. Third, the results indicate that insecurity and satisfaction have positive effects on continuous intention. Fourth, the results indicate that SNS type had a negative effect on continuous intention. Fifth, it was shown that SNS type had a moderating effect in the relationship between insecurity and continuous intention. Specifically, Insecurity had a stronger effect on continuous intention at closed-type SNS than open-type SNS. These findings suggest that closed-type SNS companies will have to address the anxiety of SNS users by providing various items and system devices.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.17-23
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• 2021

Social media users are an important part of our lives as they spend a lot of time and actively use them. However, it is known that there are many users who feel the psychological stress of SNS stress or fall into addiction due to SNS use. SNS stress negatively affects not only the user's mind but also the body. This study investigates the associations between SNS stress and addiction. To test the hypotheses, the study performed structural equation modeling using Amos. We collected 210 data from SNS users. The empirical results showed that SNS overuse had a significant effect on SNS stress. Second, SNS stress had a significant relationship with SNS addiction. Third, it was found that SNS overuse did not directly affect SNS addiction. This study suggests that it is necessary to recognize the importance of the relationship between SNS addiction and SNS stress.

• Journal of Digital Convergence
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• v.6 no.4
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• pp.123-135
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• 2008

본 논문은 사회네트워크(social network system, SNS)에 대한 사용자의 추가적 사용의도를 개인정보보호의 관점에서 고찰하였다. SNS에서 사용자는 SNS의 운영 시스템과 사용자간 정보의 교류가 이루어지는 SNS사이트라는 서로 다른 두 주체와의 상호작용을 통하여 개인정보의 보호 정도를 인지하게 되고, 이러한 인지정도는 사회네트워크시스템과 SNS사이트에 대한 신뢰에 각각 영향을 미치고, 이 신뢰는 사용자의 사용의도를 증가시킨다는 연구모델을 설정하고 가설을 검정하였다. 주요 연구 결과는 SNS 시스템과 SNS 사이트에 대해 사용자가 인지하는 개인정보보호의 수준은 SNS시스템과 SNS사이트에 대한 신뢰 수준에 통계적으로 유의한 영향을 미치는 반면, 사용자의 추가적 사용의도는 단지 SNS 시스템의 신뢰에 의해서만 영향을 받는 것으로 나타났다.

• Journal of the Korea Society of Computer and Information
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• v.19 no.12
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• pp.275-285
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• 2014

The development of ICT has promoted the infusion of 'social,' which is not only 'personal,' but also strengthens social connection and communication; and SNS lies in the center of the infusion. Although SNS has been positioning itself as a significant domain in our lives based on the developed technologies, such as openness, extendibility and real-time, it has caused social concerns due to unexpected side effects. Therefore, this study aims to identify the stressors causing SNS stress and the factors influencing discontinuance of SNS. As a result, 5 factors including 'techno-overload,' 'techno-invasion,' 'techno-insecurity,' 'techno-complexity' and 'pace of change' were found to be SNS stressors. It is thought that this study would provide an academic implication for the future studies of stress and discontinuance related to SNS and a guideline for establishing practical strategies.

• Journal of The Korean Association of Information Education
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• v.17 no.1
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• pp.1-8
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• 2013

SNS is a social networking service that removes the barrier between cyber spaces and the real world and helps people who have common interests to have a two-way communication, manage their interpersonal relationships and share information. The domestic and international SNS markets have attained a steady growth, and their growth is being more accelerated in recent days. However, studies on SNS have just examined adults, and it's required to research the use of SNS and cyber behaviors via SNS among elementary and middle school students. This study attempted to analyze the relationship of the use of SNS, motivation of using SNS, the use of active SNS functions, SNS-dependent tendency and SNS awareness to cyber behaviors via SNS among elementary and middle school students. As a result, regardless of gender and grade, stealing private information was the most frequent activity and the frequency of 'contacting strangers' activity increased most rapidly with the usage time and grade. SNS dependency turned out to be the most highly correlated with the negative cyber behavior. Moreover, the difference of gender was not significant to the overall negative cyber behavior, whereas that of grade was.