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http://dx.doi.org/10.9708/jksci.2014.19.12.275

A study on the Stress of Using Social Networking Services and Its Discontinuance Intention  

Park, Kyung-Ja (Small Business Management Institute, Sunchon National University)
Park, Seung-Bong (Dept. of Electronic Commerce, Chonnam National University)
Abstract
The development of ICT has promoted the infusion of 'social,' which is not only 'personal,' but also strengthens social connection and communication; and SNS lies in the center of the infusion. Although SNS has been positioning itself as a significant domain in our lives based on the developed technologies, such as openness, extendibility and real-time, it has caused social concerns due to unexpected side effects. Therefore, this study aims to identify the stressors causing SNS stress and the factors influencing discontinuance of SNS. As a result, 5 factors including 'techno-overload,' 'techno-invasion,' 'techno-insecurity,' 'techno-complexity' and 'pace of change' were found to be SNS stressors. It is thought that this study would provide an academic implication for the future studies of stress and discontinuance related to SNS and a guideline for establishing practical strategies.
Keywords
Social Network Service; SNS Stress Technology-stress; Discontinuance Intention;
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