• The Journal of the Korea institute of electronic communication sciences
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• v.11 no.2
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• pp.229-236
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• 2016

The objectives of this study are to suggest useful directions for promotion of SNS tourism information service to the service providers through investigating the effect relationship between SNS tourism information service quality and the information sharing intention. To achieve the objectives, as a conceptual framework of the study, the literature on SNS tourism information service quality and information sharing intention were reviewed, and the empirical studies on the perception of the service users about the services was conducted. The findings showed that the 'easy acquisition' and 'interactivity' factors of SNS tourism information service quality have an effect on the information sharing intention. Accordingly, the service providers are required to enhance the service quality related to the information acquisition and interaction between users.

• Journal of Digital Convergence
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• v.14 no.12
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• pp.457-462
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• 2016

This study is to understand the needs of local character design for SNS marketing and find development plan. We analyzed successful cases in Korea and Japan to find out development plan of competitive local character for SNS marketing. Method of study was literature research, case study and in-depth interview, based on component of character. These are the results. First, development of local character has to consider the use in SNS marketing. Second, local character has to be more concerned with intimacy than Symbolic. Third, it should have attractive visual, reflecting the taste of people. Fourth, it should have creative design to arouse people's curiosity. Finally, name and design of the character should be intuitive. Therefore, we expect improvement of Korean local characters, which reflect SNS marketing and current trends.

• The Journal of the Convergence on Culture Technology
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• v.7 no.1
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• pp.17-23
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• 2021

Social media users are an important part of our lives as they spend a lot of time and actively use them. However, it is known that there are many users who feel the psychological stress of SNS stress or fall into addiction due to SNS use. SNS stress negatively affects not only the user's mind but also the body. This study investigates the associations between SNS stress and addiction. To test the hypotheses, the study performed structural equation modeling using Amos. We collected 210 data from SNS users. The empirical results showed that SNS overuse had a significant effect on SNS stress. Second, SNS stress had a significant relationship with SNS addiction. Third, it was found that SNS overuse did not directly affect SNS addiction. This study suggests that it is necessary to recognize the importance of the relationship between SNS addiction and SNS stress.

• Journal of Digital Contents Society
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• v.19 no.2
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• pp.351-362
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• 2018

This study investigated how Schwartz' value system(1992) would interfere with SNS users' motivations and behavioral responses. The study result shows that values are characterized in terms of openness, mutual reciprocity, self enhancement, normative compliance, and security. Each of them exerted differential impact on SNS usage motives, social capital, ad response, and word-of-mouth, among others. The five values were used as an input for segmenting SNS users and clustering method produced four value segments; experience seeker, interdependent sympathizer, self enhancer, and norm-bound. Each value group not only influenced SNS perceptions and behavioral responses differently, but also showed a systematic relationship with SNS service types. The study findings demonstrate that Schwartz's value system provides a very useful theoretical basis for understanding the psychological mechanism underlying SNS usage.

• Korean journal of communication and information
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• v.58
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• pp.31-54
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• 2012

This study explored possibilities and conditions of the SNS dromological paradigm and creative resistance in SNS era. For solve this theoretical questions, I analyzed authority of speed and material conditions. In order to attain this achieve, reviewed Virilio's theories which is criticizing speed, power and sense of artificial. And also studied Kittler's theories about material conditions, 'Information Machine'. Following those theoretical base, this study find social issues and advanced research's propensity for connecting SNS dromological paradigm. Furthermore, I designed depth interview to find SNS users think and experience. This study's significance of result is expanding cultural study filed in SNS approach and provided that exploratory sight.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.19 no.12
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• pp.2871-2877
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• 2015

Shopping patterns are changing with the emergence of SNS. Recently, it is also interested in providing the information based on the users' needs. Generally, the provided information is obtained from the history of users' simple browsing. Best selling hot item list is also provided in order to reflect the preferences of public users. However, the provided information is irrelevant to an individual preference. In this paper, we propose a method to utilize inner and outer SNS for analyzing public preferences about goods which are interested by individual users. The inner analyzing module collects and analyzes the preferences of community members about two goods designated by individual users. The outer analyzing module supports to analyze public preferences by using the tweeter SNS. The results of implementation show that it is possible to recommend goods based on the individual users' preferences unlike the existing shopping mall.

• The Journal of the Convergence on Culture Technology
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• v.5 no.3
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• pp.215-227
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• 2019

This study empirically explores the effects of SNS use and the individual differences as the self-esteem on the social connectedness. The study results show that the higher self-esteem, the more use the Instagram and the Kakao Talk, which implies that the individual who has the more pro-social propensity uses the more diverse SNS. In contrast, the twitter shows the opposite pattern compared to the Instagram and Kakao Talk in terms of the SNS use according to the degree of the self-esteem. It also shows that women use the more SNS and the cell phone compared to the men do, whereas men use the more Internet than women do. The study results show that the more SNS use and the higher self-esteem, the higher social connectedness. Among the diverse SNS, only the Instagram shows the statistically positive effect on the social connectedness, which implies that the more the Instagram use, the more active in off-line social meetings.

• The Journal of Society for e-Business Studies
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• v.17 no.4
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• pp.197-208
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• 2012

Recently, the development of smart devices such as smart phones and tablet PCs, with mobility, convenience and real-time computing, promotes proliferation and activation of social media. It also causes innovative changes in communication methods. Since 2010, researches in SNS (Social Networking Services) have focused on developing marketing strategies using SNS. On the other hand, the main purpose of this study is to provide a requirement analysis method of smart phone users by using content analysis of SNS. An information systems developed in this study in order to analyze content of SNS automatically because it is very difficult and time consuming to analyze it manually. In addition, this study compares the result of content analysis with that of Kano survey in order to examine consistency between the two results.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.159-171
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• 2022

This study examined the problem of utilizing celebrity SNS in online news, which have increased by an average of 745 every year since 2010, reaching about 10,000 in 2021. 40 online newspapers were selected and 202,730 news articles produced by these newspapers in July 2021 were analyzed. As a result, 1.27% (2,582) of all articles were found to be using celebrity SNS as a source. This indicates that on average, online newspapers produce 2.08 celebrity SNS-utilized articles per day and 64.7 articles per month. Specifically, entertainer SNS (53.7%) was used the most compared to SNS of politician(39.8%) and influencer(6.5%). Instagram(69.1%, 57.1%) was utilized the most for entertainer and influencer and this were mostly related to personal information. On the other hand, Facebook(70.4%) was cited the most for politician, mostly related to opinions on social/political issues. The average length of SNS-based articles was 536 characters. The problem with news articles utilizing SNS is that most articles simply copy the SNS content without additional coverage(88.4%), and 14% of the articles did not disclose the exact source. Implication of the research on 40 online news agency is discussed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.11 no.6
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• pp.61-69
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• 2016

The purpose of this study is to examine the factors influencing usage intention of social network service (SNS) in social enterprise. This model tests various theoretical research hypotheses relating the social enterprise, task-technology fit (TTF), technology acceptance model (TAM), and usage intention of SNS. The data were gathered from 84 questionnaire respondents. Smart partial least square (PLS) 2.0 have been utilized for deriving the study results. The result of hypothesis testing are as follows. First, TTF positively influence perceived usefulness, perceived ease of use, and usage intention of SNS. Second, perceived usefulness positively influence usage intention of SNS. But perceived ease of use does not influence usage intention of SNS. This study will provide theoretical and practical implications of TTF and usage intention of SNS in social enterprise.