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http://dx.doi.org/10.17703/JCCT.2019.5.3.215

The effects of SNS use and the individual differences on the social connectedness  

Lee, Youngwon (Dept. of Korean Language and Literature, Korea University)
Publication Information
The Journal of the Convergence on Culture Technology / v.5, no.3, 2019 , pp. 215-227 More about this Journal
Abstract
This study empirically explores the effects of SNS use and the individual differences as the self-esteem on the social connectedness. The study results show that the higher self-esteem, the more use the Instagram and the Kakao Talk, which implies that the individual who has the more pro-social propensity uses the more diverse SNS. In contrast, the twitter shows the opposite pattern compared to the Instagram and Kakao Talk in terms of the SNS use according to the degree of the self-esteem. It also shows that women use the more SNS and the cell phone compared to the men do, whereas men use the more Internet than women do. The study results show that the more SNS use and the higher self-esteem, the higher social connectedness. Among the diverse SNS, only the Instagram shows the statistically positive effect on the social connectedness, which implies that the more the Instagram use, the more active in off-line social meetings.
Keywords
SNS use; self-esteem; Social Capital;
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