• Title/Summary/Keyword: SNS 분석

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A Qualitative Study on the Period-Specific Changes of Job Factors and Performance Features in Academic Libraries (질적 분석을 통한 대학도서관 업무의 시대별 수행 형태 및 요소 변화에 관한 연구)

  • Cho, Chul-Hyun;Noh, Dong-Jo
    • Journal of the Korean Society for information Management
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    • v.32 no.4
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    • pp.137-165
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    • 2015
  • This study aimed to investigate the period-specific changes (Library 1.0, Library 2.0, Library 3.0 Period) of job factors and performance features in academic libraries. For this, the study categorized an academic library's job into five dimensions: 1) library administration 2) collection development and management 3) information organization 4) information services and 5) information system development and management, After the categorized library's job was defined in detail, the Delphi survey was conducted twice on librarians and professors of library and information science. The result showed that there were many changes in job factors and performance features in academic libraries towards the period of library 2.0 characterized by user participation, sharing and openness and into library 3.0 characterized by social network and semantic web. Library 3.0 is likely to bring about a significant change in user services with ever changing technological advances stemming from library 2.0, such as mobile services, RFID and NFC etc. The finding of the study suggest that library systems need to be continually upgraded in the period of library 3.0.

Effect of IT Education on On-Line Social Relationship of Older Adults (정보화 교육이 노인의 온라인 사회관계에 미치는 영향)

  • Yoon, Hyunsook;Lee, Othelia;Beum, Kyoungah;Gim, Yeongja
    • The Journal of the Korea Contents Association
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    • v.15 no.5
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    • pp.283-294
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    • 2015
  • The study examines the effect of IT education on on-line social relationship of older adults. The study group composed of 114 older adults who received IT education (computer class, internet class, and smart-phone class) at two community welfare centers in Seoul. In order to compare the effect of IT education of the study group, the control group who did not receive any IT education was recruited (N = 30). Social Capital Scale was used to measure on-line social relationship. The on-line social relationship was composed of social bonding type and social bridging type. Results showed that the study group significantly higher scores than did the control group on three subscales (emotional support, access to scare or limited resources, and out-group antagonism) of social bonding type except one subscale (ability to mobilize solidarity). With regard to social bridging type of social relationship, the study group significantly higher scores that did the control group on all four subscales (outward looking, contact with a broad rage of people, a view of oneself as part of a broader group, and diffuse reciprocity with a broader community). The findings highlight the importance of IT education for older adults to expand and increase social bonding and social bridging of social relationship.

A Method for Detecting Event-Location based on Similar Keyword Extraction in Tweet Text (트윗 텍스트의 유사 키워드 추출을 통한 이벤트 지역 탐지 기법)

  • Yim, Junyeob;Ha, Hyunsoo;Hwang, Byung-Yeon
    • Spatial Information Research
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    • v.23 no.5
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    • pp.1-7
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    • 2015
  • Twitter has the fast propagation and diffusion of information compare to other SNS. Therefore, many researches about detecting real-time event using twitter are progressing. Twitter real-time event detecting system assumes every twitter user as a sensor and analyzes their written tweet in order to detect the event. Researches that are related to this twitter have already obtained good results but confronted the limits because of some problems. Especially, many existing researches are using the method that can trace an event location by using GPS coordinate. However, it can be suggested a definite limitation through the present user's skeptical responses about making personal location information public. Therefore, this paper suggests the method that traces the location information in tweet contents text without using the provided location information from twitter. Associated words were grouped by using the keyword that extracted in tweet contents text. The place that the events have occurred and whether the events have surely occurred are detected by this experiment using this algorithm. Furthermore, this experiment demonstrated the necessity of the suggested methods by showing faster detection compare to the other existing media.

Student-, School-, and ICT-Factors Predicting Computer-based Collaborative Problem Solving: Focusing on Analyses of Multi-level Models (컴퓨터 기반의 협력적 문제해결력 성취를 예측하는 학생과 학교 및 ICT 요인 : 다층모형 분석을 중심으로)

  • Lim, Hyo Jin;Lee, Soon Young
    • Journal of The Korean Association of Information Education
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    • v.22 no.4
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    • pp.457-471
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    • 2018
  • This study examined student- and school-level background and ICT factors that affected PISA 2015 Collaborative Problem Solving (CPS) for Korean students (4863 students from 142 high schools). A two-level hierarchical linear model (HLM) was analyzed from the basic model (model 1) with no predictors to the final model (model 5) with all predictors. Results showed that first, gender, socioeconomic/cultural backgrounds, cooperation level positively predicted CPS scores while perceived unfairness of teacher negatively predicted the outcome. Second, the more frequently ICT was used for out-of-school learning purposes, the less frequently ICT was used for entertainment purposes, and the less frequently ICT was used in schools, the higher CPS scores were. Considering ICT autonomy and social interaction variables measured for the first time in PISA 2015, students who were more interested in ICT and more autonomous in using ICT devices achieved higher CPS scores. On the other hand, the more students considered ICT important as social interaction, the less they gained CPS scores. Third, in terms of school-level characteristics, the smaller the students behavior detrimental to learning, the higher the teachers perceived positive working environment, and the fewer the number of computers available per student, the higher CPS scores were. To facilitate computer-based collaborative problem-solving competence, it is important for students to have interest and autonomy in using ICT. In addition, the guidelines of ICT use and SW curriculum need to be established in order to increase the effectiveness of using ICT device in school.

Factors Influencing Photo Sharing Intention on Instagram based on Uses and Gratification Theory (이용과 충족이론에 기반한 인스타그램의 사진공유 의도에 영향을 미치는 요인)

  • Jeon, Joong-Won;Jung, Chul-Ho
    • Management & Information Systems Review
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    • v.39 no.1
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    • pp.1-13
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    • 2020
  • The purpose of this study is to empirically analyze the factors influencing user's intention to share photos in Instagram, a representative SNS whose main function is photo sharing. For this purpose, based on the results of reviewing related literature such as uses and gratification theory, the motivation factors for use that are expected to influence the formation of positive perception of Instagram users are derived. The results of empirical analysis of 251 Instagram users are as follows. First, the archive, self-expression, and social relations of Instagram have a positive effect on the usefulness. Second, Instagram's self-expression, social relationship and playfulness were found to have a positive effect on favorable attitude. Lastly, the user's perceived usefulness on Instagram has a positive effect on the favorable attitude, and both the usefulness and favorable attitude have a positive effect on the to photo sharing intention. Based on the results of this study, strategic implications were drawn to enable the spread of services through the positive recognition and the improvement of photo sharing intention of Instagram users.

A study on the effect of online learning according to the difference between personal and social motivation after COVID-19 (COVID-19 이후 개인적 동기와 사회적 동기차이에 따른 온라인 학습효과 연구)

  • Chin, HongKun
    • Journal of the Korea Convergence Society
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    • v.12 no.9
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    • pp.113-120
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    • 2021
  • As a result, the interaction between personal motivation and class type is not significant. On the other hand, the interaction between social motivation and class type is significant and overall online class increases engagement with educational issues. In particular, the group with low social motivation showed greater change than the group with high social motivation, so online education seems to be more effective in the group with low social motivation. It means that by stimulating students' social motivation rather than personal motivation, the effectiveness of online education can be enhanced, and it can lead to education outcomes - behavioral changes and attitudes of learners. In order to revitalize social motivation in the intensely personal space of online, it is necessary to activate social communication methods such as SNS, and development of interpersonal issues and learning materials would be more efficient. In order to derive more specific results, it is necessary to measure the level of prior knowledge and involvement of the participants in class, and to comprehensively investigate and analyze the state of learners before and after class through more variables. Finally, in order to increase the reliability of the research results, it is necessary to clearly prove it through the establishment of a structural model.

An Empirical Analysis of Influencing Factors on Success of Equity Crowdfunding: By Industry and Funding type (투자형 크라우드펀딩의 성공 영향 요인 실증분석: 업종과 유형별 분류를 중심으로)

  • Kim, Jong-Yun;Kim, Chul Soo
    • The Journal of Society for e-Business Studies
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    • v.24 no.3
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    • pp.35-51
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    • 2019
  • The two main goals of this study are to derive independent factors affecting the success rate of crowdfunding and to empirically analyze the variation of independent factors' effects on the success of crowdfunding by industry (Internet, culture/art, manufacturing/distribution), and funding type (stock type, bond type). To identify the success factors of crowdfunding for invigoration and strategic utilization, first, several variables were refined after interviews with experts and platform operators with investment experiences in numerous crowdfunding projects. Then, independent factors affecting project involvement were categorized as follows: a characteristic of project, participant activity, and enterprise. Also, the results derived from the influence of independent variables on crowdfunding after moderating effects were driven. Selected independent factors in this study are as follows: crowdfunding period, target amount, visual contents, minimum account money, number of comments, number of SNS followers, level of interest, financial Statement disclosure, investment attraction, venture company, intellectual property rights disclosure, and business operation period. Selected moderating factors in this study are as follows: industry (Internet, culture/art, manufacturing/distribution), and funding type (stock type, bond type). In conclusion, a discussion of the academical and practical implications and a suggestion of directions for further research are explained.

A Study on Idol Marketing Strategies Using Web Entertainment - Focusing on - (웹 예능을 활용한 아이돌 마케팅 전략 연구 - <달려라 방탄>을 중심으로)

  • Lee, Shuo-Kun;Huh, Eun-Jin
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.2
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    • pp.99-109
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    • 2021
  • The purpose of this paper is to look at web entertainment in terms of marketing and analyze how consumers in Korea and abroad feel about it. To this end, methods such as literature research, case studies, and consumer interviews were used. The main conclusions of this paper are as follows. First of all, through the case of "Run BTS," the web entertainment program actively reflects the needs of viewers on entertainment content by utilizing the unique interactions of web entertainment in terms of products. In terms of price, web entertainment operated a paid service that contained more diverse contents. However, the degree of satisfaction with paid services was different for each age group or income of viewers. In terms of distribution, web entertainment can position viewers much more clearly than conventional TV entertainment, has strong communication with viewers, and is relatively free from political conflict or censorship in overseas exports. Finally, in terms of public relations, web entertainment is promoted in various ways to fans who are the mainstay of existing viewers, but public relations for various viewers other than fans are relatively weak. Based on the above analysis, this paper proposed ways to improve consumers of web entertainment by region, customized marketing by age, professional window for consumers to directly express their opinions on content, and wide promotion through various media.

A study on the child education experiences of married female students who left their children in their home countries for study abroad (모국에 자녀를 둔 기혼 여자유학생의 자녀교육 경험에 관한 연구)

  • Park, Misuk;Kalanova, Dilnoza
    • Asia-pacific Journal of Multimedia Services Convergent with Art, Humanities, and Sociology
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    • v.6 no.10
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    • pp.121-129
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    • 2016
  • The purpose of this study is to explore the child education experiences of married female students who left their children in their home countries. This study consists of two questions. First, what is the meaning of the child in home country for married female students to their foreign student's life? Second, how they do the child education? For this study data was collected from March to May, 2016 through in-depth interviews with 6 married female students who left their children in their home countries to further their studies in Korea. Then, the data was analyzed their cases were analyzed. First, for married female students their children are always in the first place during their life as a foreign student in Korea. Second, their children play a great role in their foreign student life. Third, the child makes them to be exemplary student in their foreign student's life. In addition, children's education is entrusted to those who are raising them in their home country. However, when big decisions have to be made, it is done by the mother. Also, because they feel sorry towards their children they actively reflect the views of the children. Moreover, they often check everything about their children through SNS. Through this study, we expect to less school life's difficulty of foreign married students and it will be helpful material for them to graduate their foreign students' life. The purpose of this study is to explore the child education experiences of married female students who left their children in their home countries.

The Effect of Customer Perceived Value on Social Commerce Usage Intention (소비자의 지각된 가치가 소셜커머스 이용의도에 미치는 영향)

  • Lee, Kyung Tak;Koo, Dong Mo;Noh, Mi JIn
    • Asia Marketing Journal
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    • v.13 no.3
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    • pp.135-161
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    • 2011
  • Social commerce is a more recent phenomenon and growing in number and size with the diffusion of social networking services. But it has not been studied as extensively. The purpose of this study is to investigate consumers' social commerce usage intention empirically. Using the theory of reasoned action suggested by Fishbein and Ajzen(1975), this study tests that perceived value created by social commerce affects social commerce usage intention. In this study, authors e identify to the conception of perceived value as a multidimensional construct, economic, psychology, and time value. This study is to analyze the effects of the value perceived by the consumer on attitude toward social commerce and the effects of the attitude and subjective norm on social commerce usage intention. Additionally, we examine the moderating role of coupon redemption effort in the relationship between attitude toward social commerce and usage intention. In order to evaluative the validity of the model, 258 questionnaires were collected from college students who frequently use SNS and accept new trend and technology using internet survey. All the instrument items used in this study were adapted from previous research and the data were analyzed using SPSS 18 and AMOS 7. This study proposed several hypotheses and conducted an experiment to test these hypotheses. Based on the data analysis results, it was found that economic and psychology value has significant effects on attitude toward the social commerce but time value had not the effect on attitude toward the social commerce. And the present study has also shown that both attitude toward the social commerce and subjective norm significantly influenced usage intention. This finding suggests that the theory of reasoned action effectively explains the social commerce usage intention. The result regarding the moderating effect of the coupon redemption effort has shown that the attitude toward social commerce and usage intention is moderated by consumer perception about coupon redemption.

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