• Journal of the Korean Applied Science and Technology
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• v.38 no.1
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• pp.157-167
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• 2021

This study is a descriptive research study to find out the relationship between degree of Self-Esteem, Anger-Out, Anger-In, Anger-Control and SNS Addiction Tendency of high school students, and the factors that influence SNS addiction tendency. For a total of 10 days from May 18 to 28, 2020, a total of 100 people were collected using online questionnaires to those who were attending high schools in S and G regions and using SNS. As a result of the study, SNS addiction tendency and self-esteem(r=.385, p<.001), anger-control(r=-.354, p<.001) showed a normal inverse correlation, and an anger-out (r=.321, p=.001), anger-in (r=308, p=.002) showed a common net correlation. Factors affecting SNS addiction tendencies were self-esteem(β=-.297, p=.001), gender(β=.266, p=.003), and anger-out(β=.247, p=.007), with 27.7% explanatory power in the regression model(F=12.279, p<.001). Therefore, it is necessary to develop programs to increase high school students' self-esteem and lower their anger-out in order to reduce SNS addiction tendencies, especially for female high school students in gender.

• Journal of the Korea society of information convergence
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• v.6 no.2
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• pp.15-22
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• 2013

Applying iterative learning utilizing SNS & Community to the class for pre-kindergarten teachers, the effectiveness of teaching satisfaction, self-efficacy, and curriculum understanding was verified. A iterative learning model utilizing SNS & Community in teachers leading traditional off-line teaching at college education field was applied separately into thinking to one-self by advance organizer, thinking together by presentation in the beginning of the class, and sharing the thoughts by community activities after the class. Iterative learning begins by being sent SNS to students from teachers before the class, but learners for themselves subsequently start to proceed self-directed learning activities. As a result, class satisfaction and understanding of pedagogy have been increased, and it had a positive influence on self-efficacy. Thus, it is to suggest utilizable SNS of professors and a teaching method utilizing Community to college students who need basic learning skills.

• Information Systems Review
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• v.26 no.1
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• pp.1-17
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• 2024

This study analyzes the effect of SNS Advertising Creative Strategy of Hospital. The research was conducted by two-way ANOVA and multiple regression analysis to analyze the effect of Advertising Creative Strategy, consist of message framing, appeal, and advertising models, on CTR (Click Through Rate). The data used in this research was the actual advertisement results impressed from 2018 to the beginning of 2023 through multiple SNS channel (Kakaotalk Channel, YouTube, Instagram, and Facebook) by a liposuction specialized network hospital with 20 branches in Korea. As a result of this study, different SNS Channel effects on CTR and among 'Message Framing (Positive, Negative)', 'Message Appeal (Rational, Emotional)' and 'Advertisement Models (Character, Ordinary, Professional)', only Advertisement Models had a significant effect on CTR. The result of this study is significant in the point that it analyzed the actual SNS advertisements of hospital and adopted CTR to measure the effect of advertising. Based on those findings, theoretical and practical implications, limitations of this study, and directions for further research were suggested.

• Korean journal of communication and information
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• v.62
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• pp.179-199
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• 2013

This study is aimed to draw the meaning and possibility of political participation of the SNS users through a phenomenological analysis of participation and awareness of authentication shot for vote of the users. Especially, the reason for focusing on 'SNS vote authentication shot' is because the creative imagination of the users and the meaning and possibility of collective intelligence are drew while citizens are participating in political activities for themselves. Theory resources are based on technical imagination of Vil$\acute{e}$m Flusser that is concerned with users and political practice in the New Media Era, creative imaginer and discussions of collective intelligence of Pierre L$\acute{e}$vy. Based on these theoretical discussions, it is aimed to select the SNS users experienced in authentication shot for the by-election for mayor of Seoul in 26. Oct. 2011 and to use phenomenological analysis model on materials collected after in-depth interview. The researchers take contextual circumstance into consideration for experiences of study participants sticking to SNS users' opinions and intersubjectivity and approach prejudice of their experiences to untouched structure of phenomenon and meaning. It is because a phenomenological study exploring "the own meaning of 'die Sachen'" is 'strict study' and method focusing on the political participation of SNS users itself.

• Journal of Digital Convergence
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• v.15 no.5
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• pp.27-36
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• 2017

SNS has been emerged as an effective educational tool in college and many studies on various teaching models and methodologies have been made in order to utilize SNS in education. The purpose of this paper is to empirically investigate the effect of affecting factors of SNS on learner's attitude, intention to re-use and performance in converging college educational environment. Self-efficacy on media usage, educational expectancy, subjective norm, habit, and enjoyment were identified as affecting factors based on prior researches. An empirical analysis was attempted by survey targeting college students. The results of structural equation model using Smart PLS shows that educational expectancy, subjective norm, and enjoyment are significantly related to the learner's attitude on use of SNS in college education, but Self-efficacy on media usage and habit are not. Learner's attitude on SNS in college education was found to be significantly related to the intention to continuous use and performance. This study implicates that using SNS in university class makes learner's attitude positively and finally lead to good performance. The analysis results can provide a guideline of effective strategy for SNS utilization in college education.

• Information Systems Review
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• v.18 no.3
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• pp.209-233
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• 2016

Internet companies that utilize social network have increased in number. The introduction of diverse social media services facilitated innovative changes in e-business. Social network service (SNS), which is a domain of social media, is a web-based service designed to strengthen human relations in the Internet and build new social relations. The remarkable growth of social network services and the profit generation and perception of this service are the new growth engines of this digital age. Given this development, many global IT companies views SNS as the most powerful form of social media. Thus, they invest efforts to develop business models using SNS.2) This study verifies the impact of privacy exposure in SNS as a result of privacy invasion. This study examines the purpose of using the SNS and user's awareness of the significance of personal information, which are key factors that affect self-disclosure of personal information. This study utilizes theory of reasoned action (TRA) to provide a theoretical platform that describes the specific behavior and emotional response of individuals. This study presents a research model that considers negative attitude (negatude). In this model, self-disclosure in SNS is considered a TRA. TRA is a subjective norm, a behavioral intention, and a key variable of exposure behavior. A survey was conducted on college students at Y university in Seoul to empirically verify the research model. The students have experiences in using SNS. A total of 198 samples were collected. Path analysis was applied to analyze the relations of factors. The results of path analysis show the statistically insignificant impact of privacy invasion on negatude, subjective norm, behavioral intention, and exposure behavior. The impact of unrecognized privacy invasion was also considered insignificant. The impacts of intention to use SNS on negatude, subjective norm, behavioral intention, and exposure behavior was significant. A significant impact was also found for the significance of personal information on subjective norm, behavioral intention, and exposure behavior, whereas the impact on negatude was insignificant. The impact of subjective norm on behavioral intention was significant. Lastly, the impact of behavioral intention on exposure behavior was insignificant. These findings are significant because the study examined the process of self-disclosure by integrating psychological and social factors based on theoretical discussion.

• The Journal of the Korea Contents Association
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• v.15 no.11
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• pp.635-657
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• 2015

The current society characterized by knowledge-based information technology and multiculturalism put more emphasis on problem-solving skills, creative thinking, and communication skills than any other periods did. In response to the demand of the current times, multidisciplinary, or convergence courses and majors are being created and conducted in college education, yet, with the lack of specific teaching and learning model for the convergence courses. In this context, this study aimed to examine PBL as an instructional model for the convergent approaches in classroom, since PBL has been regarded as a model for fostering the 21st century learning capabilities for student coupled with the learning principles of authentic tasks, learner-centeredness, collaborative learning. This study, after conducted a PBL course for the general art education during the summer semester of 2014, analyzed the result using data collected from students' reflective journals, in-depth interviews, and SNS posts among the students. The result presented students' enhanced self-respect, increased interest in their learning and communication skills, and their recognition of the value on diversity and empathetic attitudes toward each others. In conclusion, PBL showed its potential as an alternative instructional model for the multidisciplinary and convergent learning in college education.

• Journal of Digital Convergence
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• v.11 no.6
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• pp.103-112
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• 2013

Traditional method of establishing prediction model is usually using formal data stored in Data Base. However, nowadays advent of "smart" era brought by ground-breaking development of communication system makes informal data to dominate overall data, such 80% in total. Therefore, conventional method using formal data as establishing predicting model would be untrustworthy means in present. In other words, it is indispensible to make prediction model credible including informal data(SNS, image, video) and semi-formal data(log data). In this study, we increase credibility of predicting model adapting Bigdata method and comparing reliability of conventional measurement to real-data.

• Management & Information Systems Review
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• v.31 no.2
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• pp.21-39
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• 2012

To examine how usage of social network services(SNS) can affect users' satisfaction through their involvement to SNS. This study first explored the usage motives on the SNS by reviewing previous studies which are from the perspectives of usage and gratification theory. The structural equation modeling(SEM) approach was used to validate the model and Lisrel was used to analyze 306 data which were collected from college students who have SNS using experiences. The results showed that the motives of information seeking and self-expression have no significant influence on affective involvement to SNS and other hypotheses were all accepted. In order to investigate the relationship of usage motives-involvement-satisfaction between different genders, path analysis in male group and female group were done respectively. The results showed that in the case of male group, the motivation of information seeking, entertainment, and self-expression have positive effect on affective involvement, while only the entertainment motive can increase the cognitive involvement. In the case of female group, socializing motive and entertainment motive have positive effect on both affective involvement and cognitive involvement, but the information seeking motive and self-expression motive can not influence the formulation of emotion in SNS.

• Journal of Digital Convergence
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• v.10 no.8
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• pp.135-148
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• 2012

This work is intended to investigate how the factors of enterprise mobile SNS affect user satisfaction and continuous use intention through technology acceptance model proposed by Davis. To achieve the purpose, this researcher explored Information Systems Success model proposed by DeLone & McLean, Technology Acceptance Model proposed by Davis, and Model after Acceptance, and on the basis of the investigation, performed a study. For the data of this work, 9 enterprises, each of which has more than 100 employees and is located in Seoul, were chosen, and a questionnaire survey was conducted on their 276 employees who experienced enterprise mobile SNS. As a data collection tool, a structured self-administered questionnaire was used. For data analysis, SPSS 18.0 and AMOS 18.0 were used for applying Structural Equation modelling. According to the results of this work, three factors of enterprise mobile SNS-systematic factor (system quality, information quality, and service quality), user factor (personal innovation and personal familiarity), social factor (social effects and social interaction)-affected user satisfaction and continuous use intention through perceived availability, perceived easiness, and perceived enjoyment. Also, it was found that the direction of effects matched a theoretical prediction. And, it was revealed that the decision variables and mediating variables significantly affected user satisfaction and continuous use intention. Theoretical and practical meanings were discussed for the study result, and some suggestions were made for the issues of this work and future studies.