• The Journal of the Korea Contents Association
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• v.10 no.8
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• pp.32-37
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• 2010

We classify SNS into two categories and describe the merits and demerits of them. In order to combine the merits of each kind of SNS, we propose the social information sharing system for social network service using social content channel. It makes user share information faster and gather information more effectively. In this paper, we present AskMyFriend. It opens a channel aggregating users' interaction and recommends person who is most likely to know about topic of the question.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06d
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• pp.106-108
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• 2012

스마트TV는 스마트폰과 달리 가족이 사용하는 디바이스로 인식되고 있다. 그러나 스마트TV도 SNS(Social Networking Service), 웹 서비스 등 가족인 아닌 개인 단위로 사용하는 앱(application)뿐만 아니라 각 개인마다 선호하는 게임을 포함한 앱(application), VOD 리스트, TV 채널 등이 다르다고 볼 수 있다. 그리하여 스마트TV에서도 개인 맞춤형 사용자 인터페이스가 필요하다. 이에 따라 본 논문에서는 스마트TV 환경에서 기존 윈도우 로그인 시스템처럼 개인만의 맞춤형 사용자 인터페이스를 제시한다. 그리하여 각각의 사용자들은 개인만의 환경에서 앱(application)을 실행하거나 TV를 볼 수 있다. 기존 연구되고 있는 채널 네비게이션 기법을 토대로 VOD list, 게임을 포함한 앱(App)을 개인 맞춤형 인터페이스로 보다 편리하게 사용할 수 있는 방법도 제시한다. 채널 네비게이션은 로그인한 각 자신만의 환경에서 사용자가 과거에 시청한 TV 채널을 조사하여 많이 시청한 TV 채널을 보여 주게 한다. 그리하여 보다 자신이 선호하는 채널을 쉽게 시청할 수 있다. 이와 더불어 VOD 리스트와 게임을 포함한 앱(application)을 과거에 시청하거나 사용했던 패턴을 분석하고 선호하는 VOD 리스트와 앱(application)을 예측하여 보여주어 개인의 맞춤형 인터페이스에서 보다 빠르게 접근이 가능하며 편리하게 사용할 수 있다.

• Korean small business review
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• v.41 no.1
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• pp.1-28
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• 2019

The purpose of this study is to contribute to the revitalization of the 6th industry by presenting suggestions on how to utilize agricultural food mobile SNS and how to purchase intention. In this study, the mobile SNS, which is rapidly emerging as a new marketing channel, was applied to the agricultural and food sector to conduct a empirical analysis. First of all, the characteristics of agricultural food-related mobile SNS that affect the purchasing intent of agricultural food were derived, and the indirect effects of consumer attitudes were analyzed in relation to the perceived characteristics of the mobile SNS for the agricultural food and the purchase intention. First, information quality and ease of access have a significant effect on cognitive attitude (+), and playfulness, information quality, ease of access have a significant effect on emotional attitude (+), and playfulness, interactivity have a significant effect on an acting attitude (+). Second, information quality, accessibility, and playfulness have a significant effect on purchase intention (+), and the quality of information has the greatest influence. Third, it was analyzed that information quality, interactivity, ease of accessibility, and playfulness have an indirect effect of consumer attitude in the path of purchase through consumer attitude. From the results of this study, it was confirmed that efforts to improve the quality of information in the case of mobile SNS related to agricultural and food products are needed first, that to improve the purchasing intent, we need to establish a mobile SNS operating strategy and marketing strategy for enhance consumer attitudes in a favorable. On the other hand, related education and system cooperation methods should be prepared to enable agricultural and food companies to use mobile SNS as a marketing tool.

• The Journal of the Convergence on Culture Technology
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• v.7 no.4
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• pp.123-136
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• 2021

Teddy bear is a typical rag doll which has been loved by people all over the world for more than 100 years based on its cute and friendly image. In addition, as it has been together for a long time with us, it is considered as a friend of people with memories of all ages and sexes, not just animal doll. Teddy bear has been developing its appearance and character continually playing a role as the symbol of society and issues of an era beyond toys, however it still remains in the image of stuffed toys. Therefore, more advanced teddy bear characters should be created in line with the current environment and market conditions that are undergoing major changes based on the Internet and smart phones. Thus, the concept of the character and the recent development of the market were reflected and the meaning and current image of teddy bears were analyzed to develop new teddy bear stories, worldviews, and characters through design process. And it was created 3D characters, videos, and SNS channels through the developed 3D character design and motion design. Furthermore, we want to take a look at the direction in which Korea's character business can develop in accordance with global changes and suggest the possibility of entering as a character powerhouse.

• Proceedings of the Korean Information Science Society Conference
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• 2011.06d
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• pp.289-291
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• 2011

스마트폰의 보급 확산과 웹2.0의 확대로 개인들의 정보 생산과 소비활동이 쉽게 이뤄지면서 참여, 공개, 대화, 커뮤니티 연결의 특성을 기반으로 한 소셜미디어의 등장과 활용빈도가 크게 증가되고 있다. 이러한 정보 통신 기술의 발전으로 '물리적인 지점망 = 영업력'이라는 등식이 더 이상 유효하지 않는 시대가 도래됨에 따라 고객을 '기다리는 영업'에서 '찾아가는 영업'으로 영업방식에 대한 새로운 접근법이 필요한 시점이다. 이에 본 논문에서는 기존 단방향성의 독점적인 '전달'에서 벗어나 양방향적인 정보흐름이 가능한 '소통'을 지원하는 온라인 관계 마케팅의 필요성을 살펴보고, CRM시스템과 연계하여 고객과 영업점 직원 창구단말기간 1:1 소통할 수 있는 새로운 마케팅 채널로서 SNS을 활용한 스마트 채널의 구축방안을 제시하고자 한다.

• 한국벤처창업학회:학술대회논문집
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• 2018.11a
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• pp.97-101
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• 2018

우리나라 폐업의 대부분을 차지하고 있는 소상공인들은 서비스 또는 제품의 노출 부족으로 운영에 어려움을 겪고 있고 이는 높은 폐업율로 이어지고 있다. 상대적으로 규모가 작은 소상공인들은 비용, 시간, 인력 등의 문제로 활발한 마케팅 활동을 펼치지 못하고, 지역적인 상권내에서 전통적인 오프라인 영업에 의존하고 있는 실정이다. 현재 우리나라 검색 시장의 대부분을 차지하고 있는 네이버와 구글의 경우 소규모 사업자들이 적극적으로 온라인 마케팅을 펼칠수 있도록 자신들의 검색엔진최적화 가이드를 만들어서 제공하고 무료 교육도 실시하고 있으며, 각종 SNS 서비스 제공 회사들도 자사의 서비스 확대나 광고 수익을 올리기 위해 자세한 매뉴얼을 제공하고 있음에도 여전히 많은 소상공인들은 온라인 마케팅 채널 운영과 검색엔진최적화를 하지 못해 자신의 서비스나 상품을 잘 노출시키지 못하고 있다. 이에 본 연구는 서비스업 소상공인의 배경적 특성과 기술지향성이 온라인 마케팅 채널 운영과 검색 엔진 최적화라는 조절변수를 거쳐 경영성과에 어떤 영향을 미치는지를 분석하고 이를 통해 서비스업 소상공인들의 매출 증대를 위한 온라인 마케팅 확산에 도움이 되고자 한다.

• Journal of Internet Computing and Services
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• v.19 no.4
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• pp.123-133
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• 2018

This paper examined how the millennial generation consumes mobile news through social networking sites with regards to user patterns, preference topics and news values, and whether news topics and news values may influence their overall mobile SNS news consumption and interactivity. The findings show that more than 2/3 of respondents consumed mobile SNS news at least once everyday for 30minutes to one-hour. Male millennials tended to use Facebook and Kakao-talk more than female. While the portal site was the most accessed channel for consuming mobile news, SNS was the second, more than the combined use of national daily papers, TV, and internet newspapers. The respondents' demographic characteristics and news topics also affect the form and degree of news interactivity. With regards to their preferences and prioritization of news values, millennials tend to perceive 'impact' and 'usefulness' as being most important, despite the differences of their demographic characteristics. They also preferred those news values most. There were significant differences in terms of preferred news topics according to the demographics' characteristics.

• The Journal of the Korea Contents Association
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• v.12 no.11
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• pp.358-367
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• 2012

Recently, The development of information and communication technologies is having a very strong effect on the agri-food industry. Especially, agri-food content utilizing social network services such as Facebook and Twitter led to direct communication with consumers stirred into a new distribution channel. The purpose of this paper is to provide way to successful utilization of agri-food contents and improvement of purchase intention. The results of analyzing the relation between the three characteristics of SNS-social presence, conversation and interaction frequency-, consumer satisfaction and purchase intention are summarized as follows. First, characteristics of SNS of social presence and conversation have a positive effect on consumer satisfaction. Second, the interaction frequency does not have positive effect on consumer satisfaction. Finally, the consumer satisfaction has a positive effect on purchase intention.

• Management & Information Systems Review
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• v.29 no.4
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• pp.143-167
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• 2010

Diverse research topics relating to Social Network Services (SNS) such as, social affective factors in relationships among internet users, social capital value of SNS, comparing attributes why users are intending to participate in SNS, user's lifestyle and their preferences, and the exploratory seeking potential of SNS as a social capital need to be focused on. However, these researches that have been undertaken only consider facts at a particular period of the changing computing environment. In accordance with this indispensability, the integrated view on what technical, social and business characteristics and attributes need to be acknowledged. The purpose of this study is to analyze the evolving attributes and characteristics of SNS from Web 1.0 to Mobile web 2.0 through the Web 2.0 and Mobile 1.0 period. Based on the relevant literature, the attributes that drive the changing technological, social and business aspects of SNS have been developed and analyzed. This exploratory study analyzed major attributes and relationships between SNS and users by changing the paradigms which represented each period. It classified and chronicled each period by representing paradigms and deducted the attributes by considering three aspects such as technological, social and business administration. The major findings of this study are, firstly, the web based computing environment has been changed into the platform attribute for users in the aspect of technology. Users can only read, listen and view information through the web site in the early stages, but now it is possible that users can create, modify and distribute all kinds of information. Secondly, the few knowledge producers of web services have been changed into a collective intelligence by groups of people in the aspect of society. Information authority has been distributed and there is no limit to its spread. Many businesses recognized the potential of the SNS and they are considering how to utilize these advantages toward channel of promotion and marketing. Thirdly, the conventional marketing channel has been changed into oral transmission by using SNS. The market of innovative mobile technology such as smart phones, which provide convenience and access-ability toward customers, has been enlarged. New opportunities to build friendly relationship between business and customers as a new marketing chance have been created. Finally, the role of the consumer has been changed into the leading role of a prosumer. Users can create, modify and distribute information, and are performing the dual role of customer and producer.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.24 no.12
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• pp.1595-1603
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• 2020

Online defamation incidents such as Internet news comments on portal sites, SNS, and community sites are increasing in recent years. Bias and hate expressions threaten online service users in various forms, such as invasion of privacy and personal attacks, and defamation issues. In the past few years, academia and industry have been approaching in various ways to solve this problem The purpose of this study is to build a dataset and experiment with deep learning classification modeling for detecting various bias expressions as well as hate expressions. The dataset was annotated 7 labels that 10 personnel cross-checked. In this study, each of the 7 classes in a dataset of about 137,111 Korean internet news comments is binary classified and analyzed through deep learning techniques. The Proposed technique used in this study is multi-channel CNN model with attention. As a result of the experiment, the weighted average f1 score was 70.32% of performance.